The future belongs to visual storytellers.

Mass Lab Inc.

Jonathan Swerdlin@swerdlin

Traditionally, stories were shared in a small circle before the glow of a fire.

Today, it’s 2.3 billion people in the circlebefore the glow of a smartphone.

6 billion by 2020

Our world is lighting up.

“Corners of the world” are being rounded with access to information.

Visual media is our most powerful vehicle for storytelling.

It’s only been a few hundred days that we’ve had the bandwidth and processing power for video on a smartphone.

Visual media helping drive every decision for everyone.

Easier than ever for businesses toknow & reach people.

How do you talk to them? What channel?

The greatest opportunity is in bundling:

Context Call-to-actionStorytelling

There are no shortage of tools to deliver content to a context, and drive people toward a transaction.

The fun part is the storytelling.

Indeed, the future belongs to visual storytellers.

I’m Jonathan Swerdlin. My company is Mass Lab.

We recently released location-based video sharing platform Panama.

Soon we are releasing Channel,an app for AppleTV & smartphones that re-imagines television as an open platform.

@swerdlin