Street Dog Defenders Humane Society International.
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Transcript of Street Dog Defenders Humane Society International.
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Street Dog DefendersHumane Society International
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Street Dog Defenders• Text goes here
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Planning for 2011
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Street Dog Defenders
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Street Dog Defenders• Text goes here
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Street Dog Defenders
![Page 11: Street Dog Defenders Humane Society International.](https://reader036.fdocuments.us/reader036/viewer/2022062517/56649f125503460f94c25959/html5/thumbnails/11.jpg)
Message Name
Send
Start
Date
# Sent Open %
CTR Hard
Bnce %
Soft
Bnce %
Unsub. %
Resp.
Rate
Month
Gifts #
MonthGifts $
MonthAvg. Gift
OTG Gifts #
OTG
Gifts $
OTG Avg Gift
SDD 1 Canad
a
11/15/2011
11:26 AM
53679
20.6%
1.78%
8.3%
0.00%
0.60%
0.09%
27 $561 $21 21 $840
40
SDD 2 Canad
a
11/23/201
1 9:45
AM
39734 20.8%
1.48%
0.6%
0.00%
0.60%
0.08%
13 $251 $19 20 $880
44
SDD 1 Canad
a Kesha
29/11/201
1
39451 17.6%
1.26%
0.1%
0.00%
0.50%
0.04%
8 $151 $19 9 $265
29
![Page 12: Street Dog Defenders Humane Society International.](https://reader036.fdocuments.us/reader036/viewer/2022062517/56649f125503460f94c25959/html5/thumbnails/12.jpg)
Social Media• 22,760 views of the video on YouTube• 7066 likes on her Facebook post, 743
comments, 976 shares• 281 like on HSI’s Facebook post, 20
comments, 58 shares• Mentions in numerous blogs
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Overall results• In Canada, we recruited more monthly donors then last
year• Globally we recruited less monthly donors then last year
– but we haven't seen nearly as many cancellations• Roughly twice as many people made a OTG then a
monthly gift. But we think these monthly donor are more likely to stick around. We also have a strategy in place to upgrade the OTG donors to give monthly
![Page 16: Street Dog Defenders Humane Society International.](https://reader036.fdocuments.us/reader036/viewer/2022062517/56649f125503460f94c25959/html5/thumbnails/16.jpg)
Improvements for this year
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