Street Crossing and Binge Drinking
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Transcript of Street Crossing and Binge Drinking
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Street Crossing Presentation
Courtney Jacobs, Lauren Haller, Patrick Millett and Nicole Sonderegger
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Methods
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Summary & Insights Your level of experience, distraction level, hurriedness and presence of
friends influence how likely you are to take risks.
Experience : you feel invincible when you think you’re in control
Time pressure : rushing makes you forget to be prudent
Distraction level : you can’t take care of yourself when you’re not
paying attention
Presence of friends : desire to conform trumps independent
thinking
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Segmentation
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Binge Drinking Risk Levels
High risk
Medium risk
Low risk
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Barrel-Aged Bourbon
rushing + experienced = efficiently riskyAbout:
you can control yourself, but you can’t control the circumstances or people around you.
Message:
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Cabernet
not rushing + experienced = calculated risk-takerAbout:
enjoy time with your friends and make memories you can remember.
Message:
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Malibu
rushing + less experienced = semi-cautionarily drinkingAbout:
it’s not a race -- pace yourself, you can still have fun while you learn your limits.
Message:
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Jello Shots
rushing + less experienced = bold without inhibitionAbout:
personalized fear message -- alcohol can be fun, but do not underestimate the risks involved
Message:
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“I’ll have the same”
with a group + distracted = likely to be a mindless follower About:
who is looking out for you? Message:
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Rum & Coke
alone + distracted = not thinking and without supervision About:
personalized fear message -- you’re vulnerable and others could take advantage of that.
Message:
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Tequila Shots
with a group + aware = desire to compete and impress About:
you’re only competing against yourself. no need to set the bar high.
Message:
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IPA
with a group + aware = lookout for the group’s well being About:
follow the leader, not to keep up but to keep them safe.Message:
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Questions