Stream:20 Digital Consulting - Intro and overview
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Transcript of Stream:20 Digital Consulting - Intro and overview
Stream:20 Consultancy - an introduction
Stream:20 Core Service Groupings
Digital Sales Planning
DigitalOrganisation
Digital SalesToolkit
Digital Sales Delivery
Optimising your business structure and skillsets for digital success
Ensuring the correct toolkits are implemented for success
Providing innovative strategic support and analysis to drive your digital sales function
Driving incremental revenue across Desktop/ Mobile/Tablet
The Performance-Driven Digital Marketing Consultancy
We push up KPIs by rolling out good practice & best practice
London Munich San Francisco
Stream:20 Core Service Groupings
Process & Task List Management
Training
Resource & KPI Alignment Analysis
Digital Business Transformation Management
Implementation Management
RFI & RFP Management
Audit & Right fit Management
Performance Reporting
Campaign Analysis
Attribution, Conversion, Offer & Forecasting
Management
Segmentation & Data Management
Digital Strategy ReviewDigital Channel Optimisation
& Management
eCommerce Excellence
Email PPC
SEOSocialAffiliates Display
Conversion App Strategy
UX Analytics
Selfcare/ Call Deflection
Digital Sales Planning
DigitalOrganisation
Digital SalesToolkit
Digital Sales Delivery
Optimising your business structure and skillsets for digital success
Ensuring the correct toolkits are implemented for success
Providing innovative strategic support and analysis to drive your digital sales function
Driving incremental revenue across Desktop/ Mobile/Tablet
Who we work with
Retail Finance
Gaming
Telecoms
Travel Entertainment
Publishing
Technology
Utilities
In Practice
Hands on approach and regular communication with all project stakeholders
Stream:20 Consulta
nt
Stream:20
Director
Stream:20 Consultative Network
Search Marketin
g Affiliate Marketin
g
Online Partnersh
ips
Online Media
Email Marketin
g
Social Media
Conversion
Marketing
Online Channel Mgmt
Offline Integratio
n
Client Key
Stakeholders• Sponsors• Channel mgrs• Creative
teams• Development
teams
AgencyKey
Stakeholders• Account
mgmt• Channel
executives
Director oversight and support from specialists covering each channel
Digital Sales Delivery
Affiliates
PPC
Social
SEO
Display
Channel Client Success story
Rationalised all of BSkyB’s email marketing operations around business goals and best practice management. Generated 20% uplift in CTR across key communication vehicles.
Undertook interim management of the PPC channel – drove up volume by 40% and reduced costs by 10%
Interim management of Amazon.co.uk’s affiliate program (Deals and Offers segment) over the Christmas peak period. Results exceeded forecasts by 30%
Rationalised Experian display buying operation – renegotiated display media partnership deals and set out strategy for improving sales. 20% uplift in sales, 50% cost reduction
EMEA wide social launch of the Safesync product. Included strategy development, training and implementation
Digital Sales Delivery
Driving incremental revenue across Desktop/ Mobile/Tablet
Interim management of SEO channel – working with delivery agency to execute agreed strategy with the client
Digital Sales Planning
Strategy Review
Offer Management
Channel Client Success story
Multichannel review, strategy development and implementation plans for two key regions
Detailed offer analysis, producing a prediction model for which offers drive incremental volume.
Digital Sales Planning
Providing innovative strategic support and analysis to drive your digital sales function
Multi-Channel Planning
Cross-channel planning to produce optimal media mix to deliver stretch targets
SegmentationInitiated and implemented a segmentation program from inception to rollout in day to day marketing operations
Multichannel planning & modelling
Mentoring on client side decision making and action
Multi-Channel Reviews
Reviewing performance across digital channels to identify growth and channel integration opportunities
Digital Sales Toolkit
Audit & Rightfit
Management
Implement Management
RFI/RFP Management
Dashboards
Dashboards
Dashboards
Channel Client Success story
Reviewed worldwide Email Marketing operations resulting in supplier efficiency savings of 90%. Rolled out new Email Service Provider to 4 continents.
Sky Germany: Development of requirements and management of RFI for Analytics and Email Service Providers. Cost reductions and improved capabilities achieved
Enterprise rollout of an Email Service Provider for BSkyB. Up-skilled & implemented email management processes across 12 departments.
Implemented new KPIs that were more accurate predictors of overall performance. Provided accurate target tracking and forecasting capabilities
Long history developing dashboards for Sky within multiple markets. Detailed work linking data sources and producing mission critical dashboards
Developed a weekly dashboard pulling in data from multiple sources. Ensured KPIs reflected through to sales
Digital SalesToolkit
Ensuring the correct toolkits are implemented for success
Digital Organisation
KPI Ownership &
Alignment
Structure Shift
Process Managemen
t
Resource Analysis
Task List Management
Channel Client Success story
Assessed KPI responsibility. Rationalised how numbers were assessed and implemented a digital sales culture of accountability and performance.
Undertook an automation project for email deployment based on key trigger points and repetitive campaign development
Assisted in the reorganisation of eCRM responsibilities within Sky Germany. Implemented a structure for success and road mapped headcount growth
Assessed eCRM capabilities within BSkyB and recommended new approaches to resourcing eCRM and changes to the governance of marketing activity
Roadmap for channel improvement within the organisation. Expansion of roles and responsibilities in light of forecasted performance improvements.
DigitalOrganisation
Optimising your business structure and skillsets for digital success
Skills Assessment
Assessment of team skills relative to business requirements and promotional plan. Training and development plan focussed around outcomes
Thank you