Strategy to Execution for Modern MarketersB2B Marketing A big, fat, roll-up-your-sleeves session for...

Strategy to Execution for Modern Marketers2 - 4 AUGUST 2016 The Mira Hong Kong

www.clickzlive.com/hongkong

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C L I C K Z L I V E H O N G K O N G 2 - 4 A U G U S T 2 0 1 6

www.clickzlive.com/hongkong Email : [email protected] Tel: +852 3411 4844

2 G O L D PA R T N E R S

M E D I A PA R T N E R S

O F F I C I A L N E W S W I R E PA R T N E R

O F F I C I A L L I N K E D I N M A R K E T I N G PA R T N E R

S I LV E R PA R T N E R



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“ G R E AT N E T W O R K I N G A N D A N O P P O R T U N I T Y T O H E A R

T H E L AT E S T I N S O C I A L M E D I A A N D W H AT O T H E R C O M PA N I E S A R E U P T O . I A L S O L O V E D T H E L I V E

T W E E T I N G S C R E E N . ”

A D R I A N T O YH E A D O F M A R K E T I N G I N A PA C , P U M A



4 Introduction to ClickZ Live Hong Kong:

Gathering 350+ marketers and business leaders, our 7th annual event in Hong Kong will equip you with the very latest cutting edge marketing strategies and innovative execution methods to inspire, acquire and retain your customers in the digital age.

W H AT T O E X P E C T

Combining big picture vision from international speakers as well as practical advice from the front line this two-day multi-stream conference will cover all aspects of digital marketing, from search and so-cial to content, programmatic, email, data and more. Plus two intensive hands-on bootcamps on ecom-merce & analytics and social marketing in China, meet the expert sessions, speed workshops, unri-valled networking and more ……

For the first time will we also be bringing you dedi-cated streams on brand communications and fintech as well as sessions dedicated for B2B and B2C.

With action packed panel discussions, inspiring presentations and practical workshops, embrace yourself for a game changing dynamic three days.

7 K E Y R E A S O N S T O AT T E N D :

1. B2C Marketing You asked, we listened, a dedicated business-to-consumer track led by leading brands.

2. Brand Communications Marketing and PR are the walk and the talk; your brand needs both. How to create those conversations!

3. Fintech Innovation Who is innovating and who is disrupting and what does this mean for marketers?

4. International case studies Which brands are standing out from the crowd and what can we learn from them?

5. B2B Marketing A big, fat, roll-up-your-sleeves session for B2B marketers where you learn actionable insights that you can implement today.

6. WeChat Masterclass Filling the gap between creative tech and targeted customer engagement, how to succeed with social in China.

7. People who you will meet 350 of them to be precise! Your peers, your competitors, your clients - all like-minded, hungry to learn, senior marketing professionals.



5

Speakers



6 Featured Speakers

K E Y N O T E S P E A K E R K E Y N O T E S P E A K E RSam Gellman

Head of Asia ExpansionVincent Leung

Digital Communications Manager, Asia Pacific

Winnie ChengDigital Marketing & eCommerce

Manager, Asia Division

Yosha GuptaFounder

Clarence ChewHead of Marketing

Philipp KristianInnovation Fellow, Manulife

Ali BullockSocial Media Specialist

Angie ChungManaging Director

Joyce LuiRegional Marketing Director,

Asia Pacific

Pete LinManaging Director

Chris J ReedGlobal CEO and Founder

Thoryn Stephens CDO

(United States)

(Singapore)

(Hong Kong)

(Hong Kong)

(Hong Kong)

(Singapore)

(Hong Kong)

(India)

(Hong Kong)

(Hong Kong)

(Singapore)

(China)



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Agenda


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DAY 1 CONFERENCE (WEDNESDAY 3 AUGUST)

08:00 Registration and Morning Refreshment

09:00 Conference Opening

09:10 International Keynote Address

09:50 Keynote Panel: Staying Ahead of the Digital Game!

The fast and frantic world of digital marketing plays in trillion-digits. To ensure success, the ability to adapting changes faster than rivals is a vital ingredient. But understanding what the next change is just as important! For 2016/17, is it the effective marketing strategies, nonpareil products, or the effective SEO tactics that draw the line between top notch and the mediocre? International and regional heads of marketing debate the current and future changes:• Why “Social” is getting the hype• Is content marketing still reigning king• What are the costs of ignoring search engine optimization

10:30 Break @ ClickZ Coffee Lounge

Track 1: Digital Commerce(Digital Marketers)

Track 2: Brand Strategy(Marketers)

Track 3: Digital Communications(Marketers + Communications)

11:00 Delivering The Right Product To The Right Customer Using Mobile Personalization

Marketers are constantly devising how to revamp its mobile application and site with commerce-first tactics. Certain corporates have tried engaging in A/B testing, serving different site or app versions to segmented audiences and using colors to drive responses.

Creativity + Data Innovation = Brand GrowthDigital advances have solved many everyday problems and have streamlined design. It has also brought fresh challenges that demand new paths to innovation. It is too easy to get caught up in the technology and data and lose the focus on the idea. It’s about ensuring ideas engage with people in a way that is authentic, relevant and with talk ability.

Active (Social) Listening

How do you monitor and listen to what people are saying about you online? By being active in your approach you can enhance your content marketing and user experience to provide what your consumers are really looking for. Not only solving their problems and issues but also identifying key influencers.

11:45 Change Over

11:50 The Power of Dynamic Content

Exploring new ways to engage audiences with email can at times be a struggle. To help the end user, organizations like Google have customized their inbox layouts to include the segregation of promotional emails from the primary inbox, social media emails and general updates. Learning what dynamic content is will allow you to send highly targeted information to your subscribers all through one email.

Staying True to Your Brand ValuesA long-lasting competitive advantage can come by staying true to your brand values. While sustainability is a proven way to sustain brand value, it should not be used as an alternative to staying true to a brand’s values or customers. There is a lot of value to be derived from sustainable initiatives through products and services innovation, operational efficiency and marketing excellence. But, above all, a brand should be true to its core ideas.

Customer Service in the age of Social MediaToday’s customers live in the world of ‘now’; their expectations are for fast and efficient responses, at all times of the day. What is viewed as acceptable response times? How do you empower your staff to be able to solve problems immediately? What communication avenues should you chose and what are the common mistakes?

12:35 Conference Lunch @ ClickZ Café

Conference ProgramSTRATEGIES AND EXECUTION TO MODERN MARKETING



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DAY 1 CONFERENCE (WEDNESDAY 3 AUGUST)

13:30 Expert’s Corner: Digital Trends and Innovation

14:00 Integrating Retail, Mobile, eCommerce & Big Data

Marketers are constantly devising how to revamp its mobile application and site with commerce-first tactics. Certain corporates have tried engaging in A/B testing, serving different site or app versions to segmented audiences and using colors to drive responses.

Navigating the Era of Disruption

Digital advances have solved many everyday problems and have streamlined design. It has also brought fresh challenges that demand new paths to innovation. It is too easy to get caught up in the technology and data and lose the focus on the idea. It’s about ensuring ideas engage with people in a way that is authentic, relevant and with talk ability.

Engagement Strategies

Mobile & Social Media have given significant power to consumers. Providing greater choice and allowing them to influence the brands they care about. How can your personalize your communications and messaging to truly engage your audience? What role can analytics play to support you in this role?

14:30 Change Over

14:35 Demystifying Programmatic: A New Perspective on its Evolution

Session by: Httpool

Why Video Will Transforming Digital Marketing?No longer just a tool for brand awareness, top marketers are now using video throughout the funnel to better engage and educate prospects, enhance lead scoring and nurture streams, and boost overall conversion rates. Personalization is a huge trend in digital marketing. The rise of 1-to-1 video personalization, offering a huge opportunity for innovative marketers to stand out from the crowd and get noticed by their prospects.

Distracted Disruption

15:15 Meet The Experts (coffee and refreshments served)

16:00 Case Study: Tales from a Trailblazer

16:30

Panel Discussion: Tradigital - Strategically Merging Traditional Marketing and Digital Media

Traditional media is far from dead but its role has changed significantly with the evolution of digital marketing. Savvy marketers that are leveraging the best of both worlds are maximizing reach and impact of their campaign objectives. We’ve gathered senior executives in digital from various industries for an in-depth discussion on how they have super charged their marketing strategies by integrating tradigital tactics.• The opportunities and challenges of adopting a tradigital marketing campaign• Navigating the shifting digital landscape for more agile, productive and accelerated revenue growth• How they have successfully boosted awareness and brand reach across channels

17:15 ClickZ Social Cocktails

18:30 Conference Close

Conference Program STRATEGIES AND EXECUTION TO MODERN MARKETING



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DAY 2 CONFERENCE (THURSDAY 4 AUGUST)

08:30CMO Breakfast Roundtable: What’s Holding Us Back?

By-invitation-only breakfast exclusively for senior digital leaders

09:15 Welcome Back

09:30 Keynote Presentation: How to – “Rule Yourself”

Sam Gellman, Head of Asia Expansion, Uber



Track 1: B2C(Retail & Consumer)

Track 2: B2B Track 3: FinTech

11:10 Leveraging Data and Personalization Leads to Customer Loyalty

Retailers must leverage data to create actionable insights into how the customer wants to experience your brand, coupled with personalization and relevance at each customer touch point, can lead to customer loyalty. Keys involve knowing the customer through the use of data. Understanding what motivates the customer and when they’re receptive to the message. Finally keeping the customer connected to the brand and wanting to purchase more.

Building Your B2B Marketing Strategy In A Buyer-Empowered EraThe evolution of the buyer’s journey, whereby newly empowered buyers conduct their own research before talking to a sales person, means that marketing teams are taking on an expanded scope of responsibilities. 5 keys to building your strategy:• Having a Lead Generation

Process • Aligning Marketing KPI’s to

Strategic Business Goals• Accepting Responsibility for

Revenue• Decision Over Reaction• Integration with Product

Development

Case Study: Story Of An Innovation Fellow

11:50 Change Over

11:55 Fire Side Chat: A Retail Reinvention

Taking a unique in-store experience online can be a huge challenge for retailers. It requires website redesign for delivering a better and more custom experience for consumers. This experience will serve as a new prototype store that will bridge the gap between the online and offline experience for customers.

Using Mobile Video to Successfully Increase the Customer ExperienceAdvancing technology changes the way that businesses reach out to their customers. Mobile has given businesses a plethora of new ways to engage their target audi ence and one of the most compelling is video. Few mediums offer as great a touch point or branding opportunity as video and nothing compares in terms of customer response. Learn to use video to your advantage to increase customer engagement, response, and experience.

Ecommerce & BitcoinWith the fantastic growth of ecommerce, consumers are happy to embrace new and efficient payment options. What options are available and what would be right for you? Exploring mobile payment, e-wallets and bitcoin.

Conference Program STRATEGIES AND EXECUTION TO MODERN MARKETING



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DAY 2 CONFERENCE (THURSDAY 4 AUGUST)

13:30 Driving Customer Centricity in an Omni Channel World

The rapid change in how consumers communicate, digests content, socialize, and make purchasing decisions have caused digital marketers to continuously evolve their marketing tactics to increase brand engagement. Tackling the challenge of achieving real and measurable returns comes down to how well you understand where to reach your target audience, what motivates them to buy, and how to keep them engaged enough to return as a customer.

10 Top Tips for How to Use LinkedIn (and some for what not to do)

A common issue in the B2B market is companies’ website overflows with information about product features but offers few perspectives about how the products truly solve customers’ problems. Learn from an Official LinkedIn Power Profile on how to use LinkedIn for any business purpose...• How to enhance your personal

brand on LinkedIn• How to blog and become a

thought leader on LinkedIn• How to enhance your employer

branding and employee engagement on LinkedIn

• How to create a content marketing plan on LinkedIn

• How to message to find investors / clients / partners / employees on LinkedIn

What Digital Marketers Can Learn From Fintech

From changing attitudes to money and how consumers interact with brands, what lessons can be taken to drive forward and reshape the digital marketers world?The importance of mobile is a prime example of innovation, along with new ways to communicate with your audience.To become the disruptor should the focus now be on understanding what your consumer wants and addressing these needs in an agile and efficient way.

14:10 Change Over

14:15 Why Marketing Agencies Are Operating Like Special Ops

The traditional ad agency model is fading. Overstretched by the pace of technological change and sluggish to respond in any meaningful way, agency conglomerates have begun to invalidate their own model. And they cannot acquire their way out of this conundrum. Instead, they must attempt to duplicate the specialized, lean model of the independent agencies they have swallowed up. Learn what your agency is providing and how they can better serve you.

Ensure Your Content Out-Performs Your CompetitorsCompetitor analysis can be a time consuming task, thus making it easy to push back on the to-do list. However it’s a crucial task for keeping ahead in an increasingly overcrowded content market. You should already know who your key competitors are, but chances are there are some you’re unaware of. Other things to note include:• Check out their onsite SEO• Examine their on-page content• Investigate bigger content

pieces

Finding your Perfect PartnerWith start-ups looking to solve existing problems and answer consumers’ challenges, they can be well placed to have true insights that effect brands of all sizes. How can established brands find the right partner to leverage their agility to stay ahead of the curve? This can provide essential funding for the start-up and innovation for their partners.


15:25 Fireside Chat: Insights on China’s Ecommerce Market


16:25 Superstar Panel – Social Media Live

A gathering of social media thought leaders that are changing the region. Why experiment with your social media marketing when you can fast-track your time to success? The experts in this session will empower you to focus on what really works.

17:10 ClickZ Live Hong Kong Conference Close




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Lead the discussion in front of 350+ senior level marketers

As one of our official Partners, you and your company can help lead the discussion in front of 350+ senior level market-ers, including CMOs, CDOs, SVPs, VPs, Heads and Directors of Marketing. As well as speaking, you are also invited to exhibit, sponsor a track or one of our infamous networking events.

Sponsoring ClickZ Live provides a unique opportunity to generate leads, build brand awareness and an excellent plat-form to demonstrate your thought-leadership and expertise. You can be positioned alongside leading global companies and recognized brands and be seen as a supporter of educating the digital community! We have multiple opportunities to fit your goals and business strategy.

To take advantage of sponsorship and exhibition opportunities please contact; Daniel Boland, Commercial Manager, T: +852 3411 4824 or E: [email protected]

Sponsorship Opportunities


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Easy ways to book

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Warning: ClickZ Live 2016 Jakarta is a registered trademark, and the titles, contents and style of this brochure are the copyright of ClickZ Group Asia Limited. We will act on any infringement of our rights anywhere in the world. © ClickZ Group Asia Limited. Cancellations and Substitutions: A cancellation charge of US$100 is applicable to written cancellations received on or before 21 working days from the start of the conference. No refund will be made for cancellations after the date due to our advance guaranty obligations and administration costs. If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. You may not transfer your registration once your badge has been picked up.Disclaimer: The program may change due to unforeseen circumstances, and ClickZ Group Asia Limited reserves the right to alter the venue , speakers and dates. ClickZ Group Asia Limited accepts no responsibility for any loss or damage to property belonging to, nor for any personal injury incurred by, attendees at our conferences, whether within the conference venue or otherwise. Data Protection: By registering for the ClickZ Live, ClickZ Group Asia Limited will send you further information relating to this event. In addition we will send you information about our other relevant products and services which we believe will be of interest to you. If you do not wish to receive other relevant information from ClickZ Group Asia Limited via a particular medium please tick the following relevant boxes: mail ; phone ; fax ; email . ClickZ Group Asia Limited will also allow carefully selected third parties to contact you about their products and services. If you do not wish to receive information from third parties via any of the following media please tick the relevant boxes: mail ; phone.

Super Early Bird Rate 20% off

Standard Rate

Training (2 August) USD 720 USD 900

Conference Day 1 (3 August) USD 560 USD 700

Conference Day 2 (4 August) USD 560 USD 700

Two Day Pass (Training Day + 1 Conference Day or 2 Conference Days)

10% off*

Three Day Pass (All Access) (Training Day + 2 Conference Days) 15% off*

Registration form

(Until 27th May)

*Discounts are off prevailing rates *Group bookings of 3 or more receive additional 10% off prevailing rates

www.clickzlive.com

Part of the Contentive Media Company. Contentive is backed by Blenheim Chalcot – a privately-owned investment group. Since its inception in 1998 Blenheim Chalcot has built over 40 businesses in a variety of sectors, including IT services and outsourcing, financial services, education, travel, software, sport and media. Today, Blenheim Chalcot companies have sales of over £350m and employ in excess of 3000 people.

Emai l : enquir ies@cl ickz.com Tel : +852 3411 4823cl ickzl ive.com/hongkong

Strategy to Execution for Modern MarketersB2B Marketing A big, fat, roll-up-your-sleeves session for...

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