Strategy to create win and dominate market in internationally
Transcript of Strategy to create win and dominate market in internationally
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DrLeow Chee Seng
FBIH(UK),MIMM(Mal)MMIM(Mal),MIMCPT(Mal),MIHRM(Mal),CAHRP(Mal)BSc Hons UPM MBA UPM DBA UBI PhD USM
CertifiedStressManagement(IACT,USA),
CertifiedProfessionalTrainer(MIMPSMB),
CertifiedECommerceProfessional(Mal)Certificate
in
Qualitative
Research
(USA),
CertificateinHomeopathyMedicine(Mal)
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Pro ramOutline
What
are
the
marketing
challenges
globally?
owtocreatew nn ngmar et ngpract ces
Theelementofcompetencemarketingstrategy
Challengesof
marketing
in
various
industries
Overviewofmodernmarketingstrategy
Currentinternationalmarketingtrends
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There
are
three
kinds
of
companies:
thosewhomakethingshappen;
whowatchthin sha en;
thosewho
wonder
whats
happened
Ifwedonotchan eourdirectionwearelikel toendupwhereweareheaded.(OldChineseProverb)
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GlobalMarketin Challen e
Generation
gap
in
marketing.
a storecogn zet ec anges
Powerfulforce
Technology digitalization
Globalization
Reshapingeconomics Deregulation
Privatization
KnowledgeEconomics
EconomicMeltdown
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ractices?
1. Win
through
higher
quality
2. nt roug etterserv ce
3. Winthroughlowerprices
4. Winthrough
high
market
share
5. Winthroughadaptationandcustomization
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ractices?6.
through
continuous
product
improvement
7. nt roug pro uct nnovat on
8.Winthroughenteringhighgrowthmarkets
9.Win
through
exceeding
customer
expectations
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marketin strate ?
Operationaleffectiveness
and
excellent
is
not
a
long
ermsus a na es ra eg es n emar e ecauseotherfirmswillsooncatchup.(ProfMichaelPorter)
rong
po n
o
eren
rom
compe ors
s ra eg es.
Successfulnewstrategiesgetimitatedquicklybystrateg carc tecture.
The
great
strategies
unique
configuration
t at e yeasy m tat on.
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Challengesthatmarketerface?Branded Industrial- Store-based
e a ers
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ModernMarketin Strate ies1. Improving
their
customer
knowledge,
customer
customereconomics.
. marketingcommunicationtodeliveraconsistent
.
.
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ModernMarketin Strate ies3.
Conduct
marketing
strategies
through
marketing
4.Reachablesevendaysaweek,twentyfourhoursaday
mail
.updifferentlevelsofservice.
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ew ara gmo ar e ngPrinted Catalogs Online Vendors
High Traffic StoreEntrepreneurial
retailer
Pre-made Customized
designed
exceed customer to exceed
customers
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ew ara gmo ar e ngBuilding market
share
share
Identifyprofitability based
Focusing on mostprofitable
on segment,individual customers,products and,
product, channel
and eo ra hicalunits
Loyalty building
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perspectiveperspec ve
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ew ara gmo ar e ngIn-house
production
Outsourcing with
virtual companies
CompanySales person are
franchisees
Mass TV Online specialize
Advertising news groups
competitive Learn andchan e ra idl .
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through IP
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strate iesdonotchan e?
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