Strategy, story telling and the art of the long view
description
Transcript of Strategy, story telling and the art of the long view
Introduction
Ron Immink• Founder smallbusinesscan.com (collective wisdom platform for
business)
• CEO Bookbuzz (a company that helps executives sharpen their performance through engagement with the world’s top business minds)
• Dutch
• Entrepreneur since 1988
• Best selling author
• European Bank (EBRD)/OECD
• Board of advisors some exciting start-ups
www.smallbusinesscan.com
STRATEGY, story telling and the long view
STRATEGY
• Where are you now– Metrics– Spotcheck– SWOT
• Where do you want to go?– Targets
• Gap analysis
• How to get there?
– Time/money/people
• Strategic box
STRATEGIC BOX
• Glass-bottomed boat shows limited view of sea-bed
STRATEGIC BOX
• Values
• Passion
• Vision
• Mission
• Positioning
• Resourcing
Long view
Change!
NO LONG VIEW
INACTION IS BUSINESS SUICIDE
BANDWIDTH
• Agriculture• Banking• Construction• Education• Government• Hospitality• IT• Utilities
• Media• Medicine/Health• Military• Retail• Telecommunications• Trade• Transportation
Techniques
• Brainstorming
• Attribute listing
• Who, what, where, when, why, how
• Mind mapping
• Random words
• Discontinuity/serendipity
• Doodle
• Dream!!!!!
FUTURE TRENDS
• Cocooning
• Fantasy adventure
• Small indulgences
• Ergonomics
• Cashing out
• Staying alive
• The multifunctional consumer
• Women
• Clanning
DEVELOPING YOUR BUSINESS
Other:• Merging cultures
• Merging technologies
• Virtual reality
• The use of drugs for specific purposes
• Development of genetic engineering
• The role of computer in our society
• Telecommunication
• The Web
• Nanno
• Moore’s law
• Quantum chips
• Immortality
• Hydrogen
TRENDWATCHING
• Look for changes in food, new products, trendy restaurants
• Look at the introduction of new products (failures and successes)
• Changes in family structure
• Changes in work environment
• Environment; are people changing their behaviour
• Economy; optimism or pessimism
• Culture
• Changes in wording
• Read science fiction
• Think changes through into their extremes!!!!
IRELAND
2025
EUROPE
2025
?
PITCHING
• Business plan is no longer the preferred means of communication
• Story telling
• 10 slides
• Depth of knowledge
• Process of business planning is still relevant
Guy Kawasaki• Problem• Solution• Market• Technology• Business model• Routes to market• Marketing and sales• Competition• Management team• Financial projections and metrics• Milestones
PITCH
Your story
1. Six statements
2. Market description
3. Marketing
4. Team
5. Process/technology
6. Finance
7. Executive summary
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