Strategy-on-Carpet by Toytemic
-
Upload
evgeny-smetanin -
Category
Entertainment & Humor
-
view
1.058 -
download
0
description
Transcript of Strategy-on-Carpet by Toytemic
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
STRATEGY-ON- CARPET…
extending video-games into reality
The winner of «Skolkovo Innovation Award» supported by CISCO I-PRIZE(May, 2011)
NextGen Toys for NextGen Kids
Slide 1. Title:Slide 1. Title:
STRATEGY-ON-CARPETSTRATEGY-ON-CARPET
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
Slide 2.Slide 2. SummarySummary::
PROJECT SUMMARYPROJECT SUMMARY
Technological platform designed to support wireless ad hoc networks of mobile and self-propelled devices in personal area (up to 10 m radius). TechnologyTechnology
Electronic sets for game systems of toys, interacting with each other, able for adaptive behavior, able to form teams and act in concert ProductProduct
Global sales of interactive electronics-containing toys > 185 M pcs (2010) Forecast for 2015 > 310 M pcs ($9,4 per year) MarketMarket
Global Toy, Game and Robotic companiesEnd User – kids (2-12) together with their parentsClientClient
В2В: licensing, reference design, OEM supplies, customization. $ 1,5 – 3 per copy. Revenue on 5th year - $60M
Business Business ModelModel
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
SlideSlide 3. Problem3. Problem::
DEREALIZATIONDEREALIZATION
• excessive virtualization of games and
entertainments of kids and teenagers
• colorful violence
• loss of reality
• inadequate behaviors
Games should be brought from
behind the screen back into the
tangible world of real toys
HAS THE TIME COME?
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
SlideSlide 4. Solution4. Solution::
ESTABLISH THE MISSING LINKESTABLISH THE MISSING LINK
Electro-mechanics and electronics used in modern interactive toys are perfect enough for turning these toys into game units.
THE MISSING LINK IS POSITIONING SYSTEM
• units (toys) form ad hoc networks
• mobile and self-propelled nodes
• every unit positions any other unit
accurate within 2-3cm/30degrees
Toytemic positioning system:
AreaAt first stage - up to 1,5m radiusAt second stage - up to 10 m radius
No beacons, no external detectorsNo beacons, no external detectors
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
SlideSlide 4. Technology4. Technology::
TOYTEMIC PLATFORMTOYTEMIC PLATFORM
Breakthrough technology under development
for controlling an arbitrary number of self-propelled units
with a single pointer-like remote controller
System-on-Crystal
Compact built-innavigation module
$2 in mass production
Toy units may be grouped and act in concert as a unitary team
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
End Users – kids (2-12) and their parents
B2B Customers – Large and medium companies in:
- Toys new tech platform for interactive toys
- Video-Games new game applications
- Service Robotics advanced navigation
- Entertainment new features for public entertainment
Invent => Prototype Invent => Prototype =>=> Patent Patent =>=> License License =>=> Customize Customize =>=> Support Support
$1,5 – 3,$1,5 – 3,00 per copy per copy
Slide 6.Slide 6. Business-modelBusiness-model::
LICENSING & CUSTOMIZATIONLICENSING & CUSTOMIZATION
Royalty Rate 10% from Wholesale price.
50% margin for customized electronics sets supply
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
Slide 7. MarketSlide 7. Market::
MARKET ESTIMATION, SALES FORECASTMARKET ESTIMATION, SALES FORECAST
9%
10%
9%
13%
3%10%
8%
6%
12%
5%
15%
Action Figures & Action Role Play Arts & Crafts
Games/Puzzles Infant/Preschool Toys
Youth Electronics (incl. Robotic Kits) Vehicles (incl. RC Toys)
Other Toys (incl. Electronic Edutainment) Plush
Dolls Building Sets
Outdoor & Sports Toys
Target segments
Global Toys&Games Market >$125B CAGR 4%.
In the world - 2B children In “Golden B” - 200M children: $250-330/child/year China growth - CAGR 40%
Market inMarket in 2015 г. 2015 г. > >3300M units00M units
We want to take 10% or moreWe want to take 10% or more
UNITS SOLD PER YEAR (forecast)
RC Toys/vehicles (2011) 100M
Electronic Edutainment (2012) 140M
Interactive Dolls & Plush (2011) >50M
Toy Robotic Kits (2009 – 2014) ~35M
MOST GROWING SECTORS
ITP (infant, toddler, preschooler) 15 - 20% a yearHiTech toys 10 – 20% a yearToy Robotic Kits 50 times in 6 years
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
СлайдСлайд 8. 8. CompetitionCompetition::
COMPETITIVE LANDSCAPECOMPETITIVE LANDSCAPE
Companies We Can Do, They Can’t We Can’t Do, They Can
Freescale and other microelectronics suppliers for toy industry
Develop integrated toy-specific technologies
Reuse and/or quickly modify their own old techs for toy applications
Leapfrog, WowWee, WowStaff and other interactive toys’ companies
Make a real breakthrough in toy robotics
Sell toy products
Provide wide distribution
Mattel, Hasbro, Nintendo and other toy giants
Create NextGen toys Buy NextGen technologies/companies
LG, Samsung and other home robotic producers
Make perfect robot navigation and mapping
Make home robots and bring them to the market.
Time Domain and other UWB-tech leaders
Create strategy-on-the carpet and other UWB-toy applications
Sue us for real or fantastic infringing on their IP.
Pay litigation expenses
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
Slide 9.Slide 9. TeamTeam::
TEAM’S COMPETENCETEAM’S COMPETENCE
Management TeamManagement Team
Evgeny Smetanin, CEOProducer and developer in digital edutainment, computer games, interactive toys and gadgets. Licensor to global game publisher.
Alexey Chechendaev, CTOengineer, designer, director of projects in microelectronics andRF engineering; sensor networks, interactive educational products
Andrey Gabelko, COO/Biz-devPh.D. in Physics, 20-year as business driver in software designing, UWB, Mesh networks, telecom and laser; launched 3 start-ups (incl. abroad)
• Interdisciplinary engineeringInterdisciplinary engineeringteam (robotics, adaptive team (robotics, adaptive behavior, chip-design)behavior, chip-design)
• Board of advisors with Board of advisors with strongest track record in UWB,strongest track record in UWB,robotics, toys (including robotics, toys (including Western experts)Western experts)
Worked together in a number of projects – developing and launching products in:
• radio electronics
• bio-implants
• computer games
• interactive toys
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
SlideSlide 10.10. Key MetricsKey Metrics::
5 YEAR FORECAST5 YEAR FORECAST
Expected indices till the end of 2015
Quantities of products used Toytemic technology >30M units
Income per unit sold $1,5-3
Number of patents >20
Revenue forecast
$- $300K $4 620K
$61 440K
$25 440K
$-
$10 000
$20 000
$30 000
$40 000
$50 000
$60 000
$70 000
FY1 FY2 FY3 FY4 FY5
$ K
Road Map
Prototypes for niche pilots - Q2 / 2012
Niche pilots on the market - Q4 / 2012
Integrated platform prototype - Q2 / 2013
SoC for mass production - Q4 / 2013
Mass global sales - Q4 / 2014
5th year revenue5th year revenue - $60M - $60M
Investment required - $ 1MInvestment required - $ 1M(1st stage)(1st stage)
- $ 5M- $ 5M(2nd stage)(2nd stage)
Break-even point - Q11Break-even point - Q11
IRR (IRR (Internal Rate of ReturnInternal Rate of Return) - 104 %) - 104 %
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
SlideSlide 11.11. Current StatusCurrent Status::
PLACE D’ARMES PROTOTYPESPLACE D’ARMES PROTOTYPES
Immediate goal is Immediate goal is
to occupy a place d’armes to occupy a place d’armes
on the target marketon the target market
with niche products with niche products
Interface PuppetInterface Puppet Bunnies’ FlockBunnies’ Flock Brain TrainBrain Train
Current StatusCurrent Status: : FUNCTIONAL PROTOTYPESFUNCTIONAL PROTOTYPES
TOYTEMIC in 2011March 2011 - first place winner of “Innovative Toy”
contest at “Toy Russia’2011 ExpoMay 2011 - first place winner at “Skolkovo
Innovation Award” (Cisco I-PRIZE)July 2011 - prototype demo and negotiations in
two of Top-5 global Toy companies
5 patent applications through PCT
www.toytemic.comTOYTEMIC Inventions, LLC facebook.com/Toytemic
NextGen Toys for NextGen Kids
SlideSlide 12. 12. ReminiscenceReminiscence::
NEW LIFE OF THE OLD GOOD GAMENEW LIFE OF THE OLD GOOD GAME
The most famous science fiction novelist Herbert Wells playing toy soldiers according to the rules he described in his book. That was the first modern table top strategy game.