O F

O F

Not another "new" strategy!?!Oh sh*t!

...enhances your company'sR&D performance.

STRATEGY GIVINGOF

W W W . S T R A T E G Y of G I V I N G . C O M

...brightens your brand like nothing you've seen before.

W W W . S T R A T E G Y of G I V I N G . C O M

STRATEGY GIVINGOF

...makes your companythe most desired place to work.

W W W . S T R A T E G Y of G I V I N G . C O M

STRATEGY GIVINGOF

ALL THIS BY GIVINGTHINGS AWAY FOR FREE.

W W W . S T R A T E G Y of G I V I N G . C O M

ALL THIS BY GIVINGTHINGS AWAY FOR FREE.

This is bulls**t!Nothing is free!

W W W . S T R A T E G Y of G I V I N G . C O M

All you needis an open mind.

W W W . S T R A T E G Y of G I V I N G . C O M

All you needis an open mind.

Are you saying companies should give something for free?Why? Why? Why?

W W W . S T R A T E G Y of G I V I N G . C O M

It's Good For Business.

W W W . S T R A T E G Y of G I V I N G . C O M

It's Good For Business.

Yeah, right!Who does that?

Seriously...

W W W . S T R A T E G Y of G I V I N G . C O M

Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net

NewsGator, 37signals...

W W W . S T R A T E G Y of G I V I N G . C O M

Google, Microsoft, IBM, Yahoo, Skype, Flickr, Trillian, Box.net

NewsGator, 37signals... Andyourmama!

W W W . S T R A T E G Y of G I V I N G . C O M

Giving something valuable for freecreates a motion.

HOW IT WORKS:

All you have to do isguide that motion into

something more valuable.

Simple.

W W W . S T R A T E G Y of G I V I N G . C O M

Giving something valuable for freecreates a motion.

HOW IT WORKS:

All you have to do isguide that motion into

something more valuable.

Simple.Show me the money!

W W W . S T R A T E G Y of G I V I N G . C O M

How did Google becomethe superpower of the web?

EXAMPLE:

W W W . S T R A T E G Y of G I V I N G . C O M

How did Google becomethe superpower of the web?

EXAMPLE:

By giving its users everything for free.And directing that created

motion into something profitable.

W W W . S T R A T E G Y of G I V I N G . C O M

THIS IS THE THEORY:

W W W . S T R A T E G Y of G I V I N G . C O M

NOWCOMPANY

VISIONCOMPANY'S

A traditional way for reaching your vision means a lot of R&D, footwork, marketing, etc.

W W W . S T R A T E G Y of G I V I N G . C O M

NOWCOMPANY

VISIONCOMPANY'S

Strategy of Giving uses the customer asa lever for reaching the vision.

W W W . S T R A T E G Y of G I V I N G . C O M

NOWCOMPANY

VISIONCOMPANY'S

All you have to do is find out what the customer really needs. And then you give him that.

W W W . S T R A T E G Y of G I V I N G . C O M

NOWCOMPANY

VISIONCOMPANY'S

But not only that. You also give him things that guide him to make your vision come true.

W W W . S T R A T E G Y of G I V I N G . C O M

X=Z+Y

NOWCOMPANY

VISIONCOMPANY'SX

ZY

And all this in simple math:X=Your Gift , Z=Customer's needs, Y=Change in customer's behavior

W W W . S T R A T E G Y of G I V I N G . C O M

X=Z+Y

NOWCOMPANY

VISIONCOMPANY'SX

ZY

And all this in simple math:Z=Customer's needs, X=Your Gift, Y=Change in customers behavior

The book: Strategy of Givingwill explain this in more detail.

W W W . S T R A T E G Y of G I V I N G . C O M

X=Z+Y

NOWCOMPANY

VISIONCOMPANY'SX

ZY

And all this in simple math:Z=Customer's needs, X=Your Gift, Y=Change in customers behavior

The book: Strategy of Givingwill explain this in more detail.

And now comes the part when they try to sell you something...Look Out!

W W W . S T R A T E G Y of G I V I N G . C O M

GO TO OUR WEBSITE AND DOWNLOAD THE BOOK.

FOR FREE.

W W W . S T R A T E G Y of G I V I N G . C O M

For free?

W W W . S T R A T E G Y of G I V I N G . C O M

For free?YES, FOR FREE.

W W W . S T R A T E G Y of G I V I N G . C O M

For free?YES, FOR FREE.

No strings attached!?!

W W W . S T R A T E G Y of G I V I N G . C O M

For free?YES, FOR FREE.

No strings attached!?!NONE.

W W W . S T R A T E G Y of G I V I N G . C O M

For free?YES, FOR FREE.

No strings attached!?!NONE.

Cross your heart and hope to die...

W W W . S T R A T E G Y of G I V I N G . C O M

For free?YES, FOR FREE.

No strings attached!?!NONE.

Cross your heart and hope to die...

SHUT UP.

W W W . S T R A T E G Y of G I V I N G . C O M

W W W . S T R A T E G Y of G I V I N G . C O M