PowerPoint Presentation

The Strategy MapPresentation TemplatesThe Strategy MapA Strategy Map is a diagram that describes how a company or organisation can create value by linking strategic objectives in a cause and effect relationship.It is based on the four Balanced Scorecard Perspectives: Financial, Customer, Internal Processes and Capacity, Learning & Growth. The key element of the Strategy Map is that it is linked to the scorecards that monitor the progress towards the Strategic Objectives. The scorecards will include: metrics, targets for the metrics and strategic initiatives to drive performance towards achieving the objectives. The Balanced ScorecardThe Balanced Scorecard is a strategic planning and management method used to: align business activities to a vision and strategy of an organisation improve internal and external communications monitor organisational performance against strategic goals.

The design of Balanced Scorecard concerns itself with: the identification of a small number of financial and non-financial measures referred to as Perspectivessetting targets for the measures and then measuring them on a regular basis to determine success or failure. Customer Value PropositionStrategy Map Classic Kaplan/NortonProductivity StrategyOperations Management ProcessesSupplyProductionDistributionRisk ManagementCustomer Management ProcessesSelectionAcquisitionRetentionGrowthInnovative ProcessesOpportunity IdentificationR&D PortfolioDesign / DevelopLaunchRegulatory and Social ProcessesEnvironmentSafety and HealthEmploymentCommunityHuman CapitalInformation CapitalOrganisational CapitalProduct / Service AttributesLong-Term Shareholder ValueImprove Cost StructureIncrease Asset UtilisationExpand Revenue OpportunitiesEnhance Customer ValueGrowth StrategyRelationshipImagePriceFunctionServicePartnershipBrandQualityAvailabilitySelectionCultureLeadershipAlignmentTeamworkFinancialPerspectiveCustomerPerspectiveInternalPerspectiveLearning &GrowthPerspectiveCustomerPerspectiveInternal PerspectiveLearning & GrowthPerspectiveFinancial PerspectiveStrategy Map - Generic exampleImprove Cost StructureIncrease Asset UtilisationEnhance Customer ValueExpand Revenue OpportunitiesPriceQualityAvailabilitySelectionFunctionServicePartnershipBrandProductivity StrategyRevenue Growth StrategyProduction Service AttributesRelationshipImageOperations Management ProcessesProcesses that produce and deliver products and servicesCustomer Management ProcessesProcesses that enhance customer valueInnovative ProcessesProcesses that create new products and servicesRegulatory and Social ProcessesProcesses that improve communities and the environmentHuman CapitalSkillsTrainingKnowledgeInformation CapitalSystemsDatabasesNetworksOrganisational CapitalSkills / TrainingKnowledgeTeamworkSustained Shareholder Value++Customer Value PropositionVision:Leading with inspiration and courage, passionate about future possibility and change Mission: Managing with greatness and strength, improving everything daily Simple Example with Strategic ThemesCustomerPerspectiveInternal PerspectiveCapacity, Learning &GrowthPerspectiveCustomer IntimacyTechnology DrivenOperational ExcellenceFinancial PerspectiveIncrease Shareholder ValueImprove position in Defined MarketsIncrease ProfitabilityIncrease Revenue StreamsImprove Advisor PositionIncrease Added ValueImprove Flexible SolutionsImprove Repeat Business RateIncrease Knowledge Base UsageStrengthen 3rd Party RelationshipsImprove Integrated Business ProcessesImprove Resourcing ServicesImprove Cost ManagementImprove Solution ProcessesEnhance Relationship SkillsImprove Industry KnowledgeImprove Solution ManagementImprove Operational Mgmt SkillsEnhance Career PlanningPublic Sector ExampleRelationship Management InnovationOperational ExcellenceValue to TaxpayerSafe Convenient Bus ServicesClear and Accurate TimetablesSupport Business and CommerceOn Time as PromisedCreate Business Cases and Secure FundingBalance BudgetLower Cost of Bus Transportation ServicesHighly Skilled Bus DriversEmpowered Customer Service AgentsIntegrated Knowledge Management SystemsEasy to do Business WithStreamline Regulatory Approval ProcessesImprove Sustainability of CommunitiesOpen and Frequent Communication to Impacted CustomersOptimise Planning of Bus Stop Position and ConstructionDrive Innovation in New Transport SystemsAccelerate Economic Development through Route InvestmentDevelop and Introduce New Transport TechnologyUnderstand New Route Needs (and Old)Deliver World Class Bus ServicesProvide Cost Effective SolutionsOptimise Availability of Busses Improve All Aspects of Bus SafetyStakeholderPerspectiveCustomerPerspectiveInternal ProcessesPerspectiveLearning &GrowthPerspectiveProcess PerspectiveCustomer PerspectiveFinancial PerspectiveLearning & Growth PerspectiveHow should we appear to customers?At what do we need to excel to fulfill customer expectations?How will we sustain our ability to improve?What are our most important financial outcomes?Simple Empty TemplateFinancial PerspectiveCustomer PerspectiveInternal PerspectiveLearning and Growth PerspectiveTheme oneTheme TwoTheme ThreeFocus on Internal ThemesInternal Themes + Vision and MissionFinancial PerspectiveCustomer PerspectiveInternal PerspectiveLearning and Growth PerspectiveTheme oneTheme TwoTheme ThreeCompany Core Value StatementCompany VISON StatementCompany MISSION StatementEmpty with Vision and Core ValuesFinancialCustomerInternal ProcessesCapacity, Learning and GrowthCore Value:Vision:Pastel ColoursFinancialCustomerInternal ProcessesCapacity, Learning and GrowthVisionCore Value: Strong ColoursFinancialCustomersInternal ProcessesCapacity, Learning and GrowthVisionCore Values: Alternate with Strategic ThemesMission:Vision:Company NameFinancialCustomerInternalCapacityStrategic Objective 1Strategic Objective 2Strategic Objective 3Strategic ThemesTheme OneTheme TwoTheme Three14A Less Colourful VersionMission:Vision:Company NameFinancialCustomerInternalCapacityStrategic Objective 1Strategic Objective 2Strategic Objective 3Strategic ThemesTheme OneTheme TwoTheme Three15A Slightly Different ApproachFinancialLearningInternalCustomerVision: Mission:A More Radical ApproachThis circular version is occasionally used to focus everything towards the mission and strategy, as a rally-call it works well. However it lacks in its ability to present causal linkages

Tesco used this approach during their Every Little Helps campaignCustomerInternalFinancialLearningMissionVisionMissionFinancial Objective 1Customer Objective 1Learning Objective 1Internal Objective 1The Quickscore ApplicationSoftware is not required to implement a Strategy Map or Balanced Scorecard, but it does help. A good software tool will allow user to:create meaningful Strategy Maps with minimum fussorganise key metrics in a meaningful waydisplay data and combinations of dataprovide management teams with a clear business overviewallow users to input data easily and frequentlyProvide the means to drill down to the underlying data should the need arise to question a specific activity

Intrafocus recommends the Quickscore product to those companies that want to take a structured approach to rolling out Strategy Maps and Balanced Scorecards