Strategy Management Hitachi
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Transcript of Strategy Management Hitachi
Slide 1
HITACHI-CONSUMER GOODS(Inspire The Next)
HITACHI LIVE PROJECT
About Company Company StructureProductsCompetitorsTypes of SalesArea CoverageS.W.O.T AnalysisBCG MatrixPORTERS ModelBUSINESS Tactics
Primary DataSecondary DataAnalysisMarket ExpansionInfluencersDealers Currently HandlingWhat went good? ConclusionAny Questions????
About CompanyHitachi means Hi Sun and Tachi Rise.Company started in 1910.Introduce new product is Induction motors.Hitachi first AC introduce in 1994 join venture with Armtrac Hitachi.In 1999 come out with their own production.Hitachi equity is 1.771 Trillion.Turnover is 95 Billion USDFactory Location-Jammu and Kadi Factory.Capacity of Plant-10,000KWProduct Category- Home-Air conditioners(Split & Window), Referigerator,Washing Machine Commercial- VRF, Ductable,Chillers.Service Centers are 39 in across India. After Sales Hitachi Sales Service
Company StructureSales
Commercial Department
Logistics Department
Services.
Company ProductsAir conditioner
Refrigerator
Washing Machine
Competitors Lg
Smasung
Daikin
Voltas
Panasonic
Ogeneral
Toshiba.
Type of SalesB2C-Business to Customers(While working from Showroom)
B2B-Business to Business(While working from Hitachi office)-Dealing in Builders Segment
Area CoverageChennai
Pondicherry
Vellore
Melmarvathur
Thiruvannamalai
S.W.O.T AnalysisStrength-Quality and Innovation,
Weakness Internal Beurocracy
Opportunity Exposure in commercial department ,builders segment and education sectors
Threat Price ,features enhancement.
BCG MATRIX
11
POTERS MODEL
Business TacticsConsumer Preference
Focus on Product and Pricing
To achieve strategic goals
Choosing trusted business advisor
Special finance needs for staffing firms
Five best cash flow practices
Complete estimation of market size and growth
Primary DataTo collect primary data questionnaire was used. The data was analyzed with the help of bar diagrams, pie chart. For questionnaire my sample size was 160.Male:-80Female:-80Age group:-28-70
Secondary DataIn secondary data I have collected from company database.
From India today
Internet
AnalysisFrom the above graph we can see that most of the customers buy Hitachi products for their quality. 15 % customers are influenced by the price of this brand. 12 % customers buying decisions are influenced by advertisement and rest by word of mouth. And maximum people are quality oriented.
Out of the total number of ACs sold it is seen that even today window AC is preferred the most. And in this case Hitachi tops the list because brands like Samsung, Panasonic these brands do not have window AC. It was seen that in terms of Brand preference LG tops the list with 30 %. It is so because of its prompt after sales service and the quality also. Then comes Samsung, Voltas, Panasonic, and Hitachi. It is also seen that there is also a tough competition between Hitachi and Panasonic but still Panasonic is ahead of Hitachi because of its lower price.
Market Expansion(August-November)Cold Point- Daikin Dealer- Chennai-September14Cool freeze- Daikin Dealer- chennai-octoberDesign Air vent- Blue star- Thirunnamalai-SeptemberEverest Air conditioners- chennai-SeptemberSaravana Enterprises- pondycherry-october
InfluencersAAD ArchitectsPTK ArchitectsApro BuildSR AssociatesLulaAir designAir Treatment
Dealers Currently handlingSub Zero technologists
Ractech
Classic Engineering
Ganviz Enterprises
New freezing point
Area of ConcentrationTitan show room
2. Under Constructed Flats
3. Home many more
4.Promotional Activities
5.Advertisment
What went good?Direct customer orders and off loading to dealer for lowside work
2 Support from Business Processes team
3 Support from logistics
ConclusionFocus on Strategy and strategic executions effeciently.
Follow POTERs Model
Gain maximum market share.
Introduce new product line.
Implementations of continuous creativity and innovation.
Estimates market size and growth
22
Thank You