Strategy LG Mobiles7

8/14/2019 Strategy LG Mobiles7

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Communication Strategy 1

"In the name of Allah, most Gracious,"In the name of Allah, most Gracious,

most Compassionate".most Compassionate".

We must start our work with the nameWe must start our work with the nameof Almighty Allah, that He will show us theof Almighty Allah, that He will show us the

right path and help us to completeright path and help us to complete

our work with accuracy.our work with accuracy.


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Communication Strategy of

LG MOBILES


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Presenters

Miss. Anzil Mosood KhanMiss. Humaira Kiran

Miss. Aaminah Shahid SiddiquiMiss. Anila IramMiss. Ayesha Nawaz

Mr. Umair Saeed Khan


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Communication Strategy of anOrganization (Summary)

Introduction

What is a communication strategy?


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Introduction

Communication:

The exchange of thoughts, messages, or

information by speech, signals, writing, or

behavior such that that the recipient understands

clearly what the sender intends.


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Introduction

Communication Strategy :

A communication strategy outlines a process

for communicating and sharing information

on project benefits and facts to target

audiences and stakeholders. It is a tool used

for promoting the awareness, knowledge andunderstanding of a project.


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CommunicationsCommunications

StrategyStrategy

A Communications Strategy:

Will help deliver a focused, consistent message about the

organization.

Ensures everyone in the organization delivers the same message

and understands desired impact.

Is an internal guide and should be detailed.

Ensures most efficient use of limited resources. Prioritizes between conflicting demands.

Gives clear direction for everyday activity.

Provides milestones to measure future success.


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Communications DisciplinesCommunications Disciplines

Internal CommunicationsInternal Communications

What type of communication

tools used (fax, email systemetc)?

What kinds of Problems,

themes, factors (issues)

being faced while using these

tools?

Methods of Evaluation of

employees?

Customer Services?

What are the issues?

What are the messages?

External Communications

Public Relations Direct Marketing Advertising Branding Media Relations

Donor Relations Business Community

Relations

A Communications Strategy includes:


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Company Profile

Before designing the plan, ask some fundamental

questions:

Why does this organization exist?

What is it trying to achieve?

How aware is the public of the organizations work?

What is the publics opinion of the organizations work?


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CommunicationsCommunications

StrategyStrategyOurstrategy establish:

Objectives

Audiences

Messages Message Delivery

Methods of Delivery & Tone

Timelines

Budget

Resources

Evaluation and Amendment


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ObjectivesObjectives

Align communications objectives with organizational objectives

(makes the case for proper resourcing of communications activities).

Determine what you want people to know about the organization(e.g. create awareness, strengthen relationships or produce an

action?).

Set short & long term objectives:

Where do you want the organization at the end of a campaign?

Where do you want the organization in 1 year?

Where do you want the organization in 3 years?


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AudiencesAudiences

Identify the audiences you need to target to achieve organizational

objectives (The general public is too vague.).

Prioritize the audiences (you have more than one audience.).

The more you narrow down your audience, the more effective your

message will be.

Find out how your target audience gets its information (newspaper,

radio, internet, etc.).


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MessagesMessages

What do you want to say? (your key message).

Ask yourself, Why should the target audience come to us?

Key messages:

should be simple and consistent.

should be incorporated into news releases.

should be used by spokespersons in interviews with media or with

stakeholders.


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Message DeliveryMessage Delivery

Branding (consistent with messages, logo, colors, fonts).

Memorable name, slogan, logo is best (3 word statement--for

example, Just do it).

Determine tactics (e.g. news release, e-mail to clients, speech at

event).

Designate spokespersons for public and media enquiries.


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Methods of MessageMethods of Message

DeliveryDeliveryIdentify the most appropriate methods of message

delivery to the audiences & customize the tone of key

messages.

Some examples:

Personal contact, special events, trade shows, seminars, word of

mouth, personal letter, e-mail messages, presentations.

Direct mail, newsletters, brochures, posters, store window displays,

billboards, transit boards, annual reports, facts sheet, banners,greeting cards.

Print publication (newspapers, magazines).

Electronic media (Website, TV, radio, videos, CDs).


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Strategy & TimelinesStrategy & Timelines

Prepare a detailed plan of action.

Do you want a big blast of publicity or a steady flow?

Prepare targets and timetables (e.g. 18 presentations over 6

months).

Each method of communication has its own time restraints or limits.

Media releases should be timely (e.g. magazine stories 3 months in

advance, news releases 2 days in advance).


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BudgetBudget

What is the plan going to cost?

In an ideal world, would simply be cost of implementing the strategy.

Non-profits unable to do it all, need to narrow the options.

Funders more likely to contribute to a specific method if it is part of

an overall communication strategy.


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ResourcesResources

Always deliver what you promise and never over- promise.

Use your resources and time lines to set legitimate levels of

expectations.

Target resources at the most effective method, even if not the most

glamorous.


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Evaluation & AmendmentEvaluation & Amendment

Evaluation is an early warning system that enables changes instrategy.

Ongoing evaluation is difficult to maintain but necessary todetermine if efforts are successful.

The best strategy is one that is flexible and changes over time.

Consider a Communications Audit to assess the effectiveness ofstrategy.

Use the audit results to amend the strategy.


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Dividing the duties

Discussions with management

If needed, hiring consultants

Studies and analysis done previously

If needed, making new researches

Making plan (1)


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Making plan (2)

Brainstorming inside the organisation

Draft

Budget, argumentation to get money

Making of the final version and presentation

to the board

Shorter version for public

Training of the team

REALIZATION!


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Internal communication

is essential: staff are your #1audience

Y t ff d th i ti


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Your staff need their questions

answered.

What does it mean for me?


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Nothing beatsNothing beats

face-to-face communication.face-to-face communication.

I love it when

we unite.Youre so

coordinated!

S i t i t th bi


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Senior management paints the big

picture, the conditions that drive

decisions.


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Schedule your coordination experts

to talk with your UN team regularly.


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Coordinate word of mouth and make it

part of your communications plan.


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Tell me a storythat makes my

conversations more

interesting


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Make it something

I really care about

Make it fun,

credible and

memorable

Make it something

I can easily tell

others

Be true, so I dontlook like a liar


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Be creative about the venues you

choose for internal communications.


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Strategic

communication

s is aboutpursuing

concrete

outcomes thatpromote

development

and strengthenthe UN country

team.

Work together to develop a


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Work together to develop aCountry Team

Communications Strategy.


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The country

teams UNCommunication

s Group should

unite to helpagencies

communicate

together.


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Internalcommunication

is essential:

staff are your

#1 audience


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Consider pooling communications

funding, HR and office space.


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Communicate to unite your team and

convince it to deliver what you promise.

the choice


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Strategy LG Mobiles7

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