Guts & Glory: When evidence & iteration isn't enough / LeanUX2015
Strategy Isn't Epic Enough
15
Epic Enough (And How To Fix It) Hunter Boyle @hunterboyle ~ @aweber
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Hunter Boyle shares "Why Your Content Strategy Isn't Epic Enough (And How To Fix It) at the BOLO 2013 Conference.
Transcript of Strategy Isn't Epic Enough
Why Your Content Strategy Isn’t Epic Enough
(And How To Fix It)
Hunter Boyle@hunterboyle ~ @aweber
@hunterboyle | #BOLO2013
Ceci n’est pas une chat
REHASH@hunterboyle | #BOLO2013
or REBOOT
@hunterboyle | #BOLO2013
@hunterboyle | #BOLO2013
Look for what’s
MISSING@hunterboyle | #BOLO2013
Don’t stop at what’s WORKING
INFORM@hunterboyle | #BOLO2013
and INSPIRE
@hunterboyle | #BOLO2013
@hunterboyle | #BOLO2013
ASK the right audience;Start with WIIFM
@hunterboyle | #BOLO2013
Source: PivotCon (bit.ly/pivot-gap)
US@hunterboyle | #BOLO2013
plus THEM
@hunterboyle | #BOLO2013
@hunterboyle | #BOLO2013
Get them
INVOLVED@hunterboyle | #BOLO2013
Put their needsFIRST
