Strategy Isn't Epic Enough
15
Epic Enough (And How To Fix It) Hunter Boyle @hunterboyle ~ @aweber
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Hunter Boyle shares "Why Your Content Strategy Isn't Epic Enough (And How To Fix It) at the BOLO 2013 Conference.
Transcript of Strategy Isn't Epic Enough
![Page 1: Strategy Isn't Epic Enough](https://reader034.fdocuments.us/reader034/viewer/2022052619/5552e185b4c905014c8b4e16/html5/thumbnails/1.jpg)
Why Your Content Strategy Isn’t Epic Enough
(And How To Fix It)
Hunter Boyle@hunterboyle ~ @aweber
![Page 2: Strategy Isn't Epic Enough](https://reader034.fdocuments.us/reader034/viewer/2022052619/5552e185b4c905014c8b4e16/html5/thumbnails/2.jpg)
@hunterboyle | #BOLO2013
Ceci n’est pas une chat
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REHASH@hunterboyle | #BOLO2013
or REBOOT
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@hunterboyle | #BOLO2013
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@hunterboyle | #BOLO2013
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Look for what’s
MISSING@hunterboyle | #BOLO2013
Don’t stop at what’s WORKING
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INFORM@hunterboyle | #BOLO2013
and INSPIRE
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@hunterboyle | #BOLO2013
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@hunterboyle | #BOLO2013
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ASK the right audience;Start with WIIFM
@hunterboyle | #BOLO2013
Source: PivotCon (bit.ly/pivot-gap)
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US@hunterboyle | #BOLO2013
plus THEM
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@hunterboyle | #BOLO2013
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@hunterboyle | #BOLO2013
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Get them
INVOLVED@hunterboyle | #BOLO2013
Put their needsFIRST