Strategy Guide:

HOW BEAUTY BRANDS CAN BUILD BETTER CUSTOMER EXPERIENCES

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INTRODUCTION The beauty industry has undergone a powerful evolution in recent years. With the rise of ephemeral visual platforms like Instagram and Snapchat, progressively fragmented, digital-first shopping experiences, and shifting consumer preferences, it’s become increasingly challenging for brands to keep up. And it seems that no category has been more impacted by these changes than the beauty industry—making the landscape ripe for disruption.

According to the President & CEO of Shiseido Americas, sales of traditional makeup were down 1.3 percent in 2016, while independent brands were up 42.7 percent1. As millennial buying power continues to increase, so does the cohort’s influence on products and trends, impacting emerging brands like Glossier, Kylie (Jenner) Cosmetics, and Fenty Beauty—all nascent and successful in their own right.

BY 2020, THE BEAUTY INDUSTRY IS EXPECTED TO REACH $675 BILLION IN VALUE 2 AND WHILE THIS GROWTH IS ENCOURAGING, NEW, SOPHISTICATED COMPETITION MEANS THAT BRANDS WILL HAVE TO EVOLVE TO SUCCEED. 2

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Until recently, beauty brands often relied on traditional advertising and sampling efforts to get products into the hands of consumers with the hope they would convert to repeat customers. Now, consumers are turning to social media to see which products or methods friends and influencers are using, liking, and sharing in the beauty space.

Today, people trust images of other consumers on social media seven times more than traditional advertising3 according to research by Olapic. Similarly, they found that influencers hold more power than one would expect, with 31 percent4 of respondents saying they have made a purchase after seeing a product or service in an influencer’s

post. Not only that, but 70 percent of those surveyed said they follow a beauty influencer5, making relevant content from both peers and influencers a welcomed opportunity for beauty brands to leverage.

Consumers are looking for ideas, inspiration, and buying opportunities that are personalized, relevant, and aligned to their values and interests. Additionally, they expect brands to deliver more natural ingredients, and less professionally created imagery. In fact, by 2024 the natural and organic beauty industry in the U.S. is expected to almost double in size from $11.6 billion to $21.8 billion6.

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For beauty brands, the mandate is clear: listen to your customers or get left behind. Facebook sees 350 million photos7 uploaded to the platform each day. And, since Instagram’s inception, more than 40 billion8 photos have been shared on the platform. Of that number, 200 million and 145 million posts are hashtagged to #beauty and #makeup, respectively. Intelligent brands are turning to this content to help drive authenticity and relevance with their audiences. At Olapic, we believe firmly in the potential for brands to co-create experiences alongside their customers. To better understand the characteristics of beauty-based content being shared on social networks, and to identify techniques for brands to take advantage of it, Olapic partnered with Kantar Consulting to analyze 2,000 user-generated images tagged to hashtags such as: #beauty, #naturalbeauty, #beautyhacks, and more. While about 60 percent of these images contained mostly generic beauty selfies, it was the other 40 percent of images that pointed towards more emergent expressions of beauty. Beyond simply “looking good,” beauty has become a way for people to express their broader perspectives and values.

The Kantar Consulting analysis identified five themes driving the type of beauty content being shared, pointing to emerging trends that will be important for beauty brands to grasp in order to stay relevant. These themes include:

Expression - 44 percent

Identity - 27 percent

Expertise - 16 percent

Physicality - 10 percent

Masculinity - 3 percent 4

44%

27%

16%

10%3%

THEME 1:SHARING SELF-EXPRESSION - 44%Perhaps unsurprisingly, the primary motive behind content creation by beauty consumers is to express their unique styles and personalities.

Whether it’s content that showcases people’s flawless looks, drag-inspired makeup, special effects, or hyper-perfected contouring, users are producing impressive looks that mimic art. While many of the selfies in this category seek to show off some level of perfection—the trend is playing out a little differently with influencers. The perfection aspect, or using makeup as a mask, becomes less important, while being playful and individualistic through this expression comes to the forefront. Instead of being about completely transforming one’s face, it’s about having fun and allowing creativity to shine through in everyday looks.

One way self-expression is manifesting itself in this trend is through a “free to be me,” attitude and culture that many influencers and regular social media users, alike, are adopting. Gender fluidity, androgyny, and embracing imperfection are becoming more accepted in mainstream society and this is directly as a result of people embracing a more open and free attitude. With the rise of social media and an increasingly visual culture, any moment —not just special events—is an occasion to embrace new looks and share them with the world.

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The model and Instagram influencer @UglyWorldwide, is a great example of a gender-bending person who not only doesn’t care what people think, but is using creativity and expression to make “ugly” both artistic and acceptable. While creativity through makeup traditionally focused on showing perfection and skill in a completely transformative way, a more playful approach has emerged. Instead of taking on a completely different identity through beauty products, it’s more about using makeup or skincare to be spontaneous, surprising, and sometimes imperfect.

We are already seeing a few brands who have caught onto the trend, and it’s not expected to slow down anytime soon. ASOS Face & Body used @UglyWorldwide alongside other models of different ethnicities, looks, body shapes, and genders in its #GoPlay campaign10. The message of this campaign was to celebrate the playfulness and creativity that comes with “letting go,” and freely expressing oneself through imperfection.

This trend doesn’t just apply to makeup products either. Skincare, which was once just about using serums and eye cream in the privacy of one’s bathroom, has now become another way in which social media users can express themselves. And, the proliferation of fun face masks is just one way this trend is manifesting itself. Whether animal faces on masks, bubble masks, or metallic masks—users have deemed the use of them as a form of self-expression and something they want to share on social media. According to Kantar Consulting's research this content checks two boxes: like a filter, it naturally covers any facial imperfections, but also inherently showcases a carefree or playful attitude.

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SELF-EXPRESSIONCASE STUDY:THE BODY SHOPThe Body Shop quickly jumped on this trend and has seen great success in leveraging the increase of user-generated content around self-expression. The brand’s #daretomask campaign11 was born out of the need for a way to promote its new range of ‘superfood’ face masks. In order to cut through the clutter of the competition and showcase its natural formula, The Body Shop encouraged its customers to share photos of themselves using the mask on social media to enhance its visual campaign content.

The campaign amassed more than 7,000 pieces of user-generated content and surpassed its expected website traffic goal to the #daretomask UGC gallery. Not only that, but the brand’s creative and authentic showcase of its products gained press mentions internationally in publications like Vogue UK, Glamour, Time Out, Marie Claire, and more.

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For brands hoping to achieve similar results, there is a three step process we recommend:

1. AN INTERNAL SOFT LAUNCH WITH EMPLOYEE SUPPORT.

Olapic’s Content Creator App is one way we help brands harness the power of employees to create behind the scenes, or exclusive, content that other regular customers wouldn’t otherwise be able to create. Often, employees have access to your brand’s products or services before the outside world. By encouraging or incentivizing them to produce content, it can be a great way to ensure that there are already inspirational images or videos showcasing a new product when a campaign launches externally. That way, customers see employees’ content and it creates guidance and inspiration to the type of content regular users should create.

2. GLOBAL INFLUENCER OUTREACH

Research12 has shown that micro-influencers actually have more impact than celebrity influencers. Meaning that those with fewer followers, but who specialize in

a particular vertical, generally have a higher rate of engagement on their posts than those with millions of followers. By sharing your product with smaller influencers that are more aligned with your brand ethos, you’re likely to reach more consumers that are interested in your product because of their trust in a specific influencer. Olapic’s Creator Platform is just one way you can connect with more relevant micro-influencers and manage influencer marketing for more targeted and relevant content.

3. MULTI-CHANNEL PROMOTION

In order for a campaign to be successful, consumers must be exposed to it across channels. Whether it’s on a product page, receipt, in-store, homepage, or billboard, it’s important for a hashtag campaign to be promoted across more channels than just social. By exposing customers to the #daretomask tag in more than just the obvious channels, The Body Shop was able to encourage the creation of organic, authentic UGC to promote its new products.

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THEME 2:CELEBRATING ONE'SIDENTITY - 27% The secondary reason for creating beauty-based content is as a form of expressing identity, which is correlated well with the primary category. The body-positivity and self-care cohort on Instagram is a growing tribe with a message to share with not only their peers, but brands too.

From embracing one’s curves to celebrating natural curls, skin color, or hair texture, consumers are redefining beauty standards for themselves whether brands are on board or not.

Our research found that self-love is being expressed through a gentle and candid sharing of natural images and motivational quotes around loving oneself despite the flaws that the beauty industry deemed unacceptable in the past.

And, there are already many influencers out there gaining attention for sharing these mantras. Whether its Barbie Knox, Ashley Graham, or Callie Thorpe,

the messages are all similar: stop pushing perfection through over-photoshopped images and start embracing differently-shaped bodies.

These women aren’t rejecting being beautiful, but instead do not want to adhere to narrow physical ideals that once plagued the beauty and fashion world. Specifically, this demographic refuses to engage with brands that attempt to shame women into buying products or services through the narrative that women are “not enough” as they are.

There are many examples culturally that have accelerated this trend. From more honest conversations about race in media, e.g., Solange’s latest album A Seat at the Table or Renni Eddo-Lodge’s book Why I’m No Longer Talking to White People about Race, alongside a growing number of people embracing activism, feminism, and body positivity—each has impacted how women are beginning to express their identity through beauty.

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IDENTITYCASE STUDY:GLOSSIER Towards the end of 2017, Glossier13 launched one of its most inclusive campaigns yet for its Body Hero product, a new body skin cleanser. The campaign showcased famous athletes, pregnant women, and plus-size models in the nude.

As Emily Weiss, founder of Glossier, told Adweek:

“After I spent so much time engaging with our community on Into the Gloss, I realized that all of the existing beauty brands and companies weren’t evolving past their top-down approach with their customers.”

Instead of creating a dialogue with consumers, big brands were using a “brand-to-customer or brand-appointed expert-to-customer” approach, Weiss explained.

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“WHAT WE LEARNED THROUGH INTO THE GLOSS IS THAT WOMEN WERE MUCH MORE INTERESTED IN LEARNING ABOUT A PRODUCT FROM WOMEN WHO INSPIRED THEM THAN FROM BRANDS OR PRODUCTS ALONE.”14

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Glossier’s success came in the form of influencers who posted to their channels with a combined 288.7K following using the tags @glossier and #glossier to provide relevant, authentic exposure to the new product.

The response to the product and campaign have been overwhelming with many publications like Glamour, Adweek, and more showcasing Glossier as an inclusive and diversity-embracing company.

And, it’s not just Glossier that is making waves for its new campaign. Another brand that stands at the forefront of embracing women’s identities is Fenty Beauty15, Rihanna’s cosmetics line, which launched a few months ago.

Not even a month after launch, Fenty was valued at $72 million dollars16. Women of color worldwide have hailed Fenty as one of the first beauty brands to appeal to such a wide spectrum of women, specifically those with darker skin tones. Yes, many brands have a range of makeup shades for different skin types and colors, but often don’t have the right undertones or texture for diverse skin nor do they showcase diversity as much in their marketing experiences. Fenty’s quick rise to fame shows how much women have been craving beauty products that embrace their identities and help them feel represented by the industry.

The implications for the industry are clear: Beauty brands will need to celebrate more diverse types of beauty, in a truly authentic way, or risk getting left behind.

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THEME 3:EXPERTISE - 16% Of the content we researched, 16 percent of it fell under the “expertise,” category. With the accessibility of YouTube alongside a host of new video formats on channels like Snapchat Discovery, Instagram Stories, and more, expertise is another reason why people are creating and sharing beauty content.

As video formats have proliferated we’ve seen a movement towards beauty tutorials and education, which has demystified makeup techniques that were previously only known or used by beauty

professionals. Due to the accessibility of this information, more people are seeking professional-grade products like primers, contouring kits, and setting sprays.

YouTube and hyperlapse makeup tutorials on more ephemeral channels have hit the mainstream and are turning some amateurs into semi-professionals. This, in turn, has created the need for more precise and professional beauty products and has made consumers hungry for more knowledge and expertise.

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Brands can fill this gap by not just elevating the products or services they have as being expert-level, but also by providing quick and easy tips to educate consumers on how and why to use a product through new formats like hyperlapse videos or cinemagraphs (animated still images).

The expertise theme is not only impacting makeup brands, but is also emerging in skincare through new products like the HiMirror17 or Neutrogena’s18 light therapy products. The HiMirror is a high-end beauty technology and diagnostic “smart” mirror that tracks skin health and provides skin-healing tips and product recommendations.

Neutrogena also introduced its affordable and easy-to-use skincare technology, which uses light therapy to improve skin texture and health—empowering the masses to experience professional-grade treatment.

With more accessibility than ever, consumers are yearning for more knowledge and access to products and services that allow them to be experts. An increase in democratic price points, science-based products, and transparency in information from brands, has motivated consumers to not just crave more knowledge, but use this education to find the best products at the best prices.

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EXPERTISE CASE STUDY:NYX PROFESSIONAL COSMETICSNYX Professional Cosmetics, a long-standing Olapic client, has always put expertise, authenticity, and transparency at the forefront of its marketing and e-commerce strategies.

When NYX first began using our Earned Content Platform, it was seeking a way to feature high-quality, authentic visual content that could inform a user’s purchase decisions and enhance the overall buying experience.

The brand first emerged as a professional makeup brand, but as the trend of accessibility to professional makeup and understanding increased, so did NYX’s popularity among not just makeup artists, but regular consumers.

Through using our platform for the past five years, NYX has been able to build a large library of inspirational user-generated content and tutorial videos to provide consumers with a realistic portrayal of what its products look like on an array of customers.

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Not only that, but the brand installed screens in some of its brick-and-mortar locations to increase digital touchpoints in-store and connect the shopper’s journey from inspiration to purchase. Through implementing these screens, customers can now scan products in store and receive relevant video tutorials and user-generated content from other customers. By doing this, NYX can showcase desired looks and product usage on a variety of consumers from diverse backgrounds.

By combining expert products with educational and inspirational content, NYX is able to improve its customer experience to drive understanding, loyalty, and sales.

The Results: By incorporating UGC in-store and digitally on product pages, the homepage, and in its new app, NYX saw a 320 percent higher conversion rate from customers that interacted with user-generated content and a 93 percent higher average order value from shoppers that interacted with UGC.19

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THEME 4:PHYSICALITY - 10% The next emerging theme in beauty is physicality, which represented 10 percent of the images analyzed. This trend is paired with a growing interest and emphasis on holistic health and wellness as well as the idea that to be beautiful one must find their “glow” from the inside, and bring it out.

Images depicting people flexing in their workout gear, encouraging each other to be strong rather than perfect, and showing off one’s after-exercise glow is a trend making its way into the beauty industry. Not only is there a movement towards health through exercise, but also an increased emphasis on sleep as part of one’s beauty regimine. This is thanks, in part, to Ariana Huffington whose Sleep Revolution20 has gained footing in the past couple years.

Poor sleep quality or lack of sleep has been said to wreak havoc on the body, from decreasing cognitive

abilities to increasing skin issues. One beauty brand that is actively inserting itself into this trend is The Beauty Chef with its Inner Sleep Beauty Powder21, a probiotic, antioxidant-rich milk designed to help ease the body towards sleep and boost its natural repair mechanisms, which are strongest at night.

Other brands like Kiss the Moon22 and Herbivore’s Moon Fruit23, are both examples of beauty brands that are capitalizing on the beauty-sleep, holistic wellness trend. While many beauty products in the past have simply focused on night creams, there is a clear movement towards less night-focused and more sleep-focused products.

So whether it’s sweating it up during the day or winding down to sleep, consumers are seeking products to help them embrace these healthy trends through beauty.

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THEME 5:MASCULINITY - 3% The final theme motivating beauty content creation that we uncovered in our analysis was “masculinity,” not a term traditionally associated with “beauty.”

With gender norms changing more rapidly than ever before and the definition of masculinity evolving, it’s important that beauty brands remember that more men want to feel beautiful too.

Men’s care from hair, to eyebrows, to beards, and more is becoming a new focus for males and increasingly expressed on social media in the form of selfies featuring groomed facial hair. And it’s not just regular users expressing the need for more men’s care, but a rise in influencers and new brands jumping on the trend to occupy the space. The hashtag #mensgrooming alone already has more than one million posts tagged to it and we expect many more posts and viral hashtags to come.

For example, MMUK MAN24 is a luxury range of makeup for men that emerged just as the preconceptions around men’s grooming have shifted. Men’s care is not just skincare or grooming products anymore, but actual makeup for men.

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The brand found success by using micro-influencers with between three and 10 thousand followers in its marketing across the UK, Belgium and France. By showcasing its products contextually with smaller influencers, the brand was able to normalize these new products in an authentic, relatable way. The brand also saw an uptick in the user-generated content created around the brand, seemingly because the micro influencer content inspired and encouraged regular users to share their experiences through UGC.

And it’s not just makeup for men, but also new types of skincare that is taking off. Charcoal face masks, coffee scrubs, and even under-eye gel patches are something that men are adopting. As the trend continues to shift towards equity in beauty, it’s important for brands to remember that there is an opportunity in appealing to everyone, no matter their gender.

Due to cultural shifts like the changing conversations around masculinity to the rise of bromances and an increasing acceptance of diverse genders and sexualities, it is important for beauty brands to be cognizant of how culture will and can impact brand success.

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TAKEAWAYSFOR BRANDSFor beauty brands, these emerging themes mark a significant shift in direction to more consumer-focused product development. Long gone are the days when marketing and advertising could simply tell buyers what type of beauty standard they should aspire to or what products they need to buy.

Women and men alike want to not only see themselves realistically depicted by a brand, but also feel a genuine connection or loyalty to brands that represent their interests and needs. Trends will always change, but we can be sure of one thing: In order for a brand to find success in marketing, it must start incorporating the consumer’s voice into the conversation.

By injecting authenticity into marketing through user-generated content or relevant influencer content, your brand can begin to emphasize consumer perspectives. In previous research by Olapic25 it was

discovered that 66 percent of users are likely to switch brands if they feel like they’re being treated as a number instead of an individual and only six percent of them trust traditional advertising altogether. Clearly, the need for personalization is key.

With this in mind, beauty brands should stay close to social media to observe changing consumer preferences, and emerging trends. Right now, we are seeing a rise in beauty content through consumers embracing the themes of expression, identity, expertise, physicality, and masculinity.

How will your brand incorporate these new shifts into your marketing strategy?

To pick up ideas on how to apply user-generated or influencer-generated strategies to your brand, please schedule a meeting with one of our earned content experts.

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CITEDSOURCES1. Richard, Kestenbaum. "Forbes Welcome." Forbes.Com, 2017, http://www.forbes.com/sites/richardkestenbaum/2017/06/19/how-the-beauty-industry-is-adapting-to-change/#3a23b7723681.

2. Wood, Laura. "Research And Markets: Global Cosmetics Market 2015-2020: Market Was $460 Billion In 2014 And Is Estimated To Reach $675 Billion By 2020." Business Wire, 2018, https://www.businesswire.com/news/home/20150727005524/en/Research-Markets-Global-Cosmetics-Market-2015-2020-Market.

3. Connolly, Bill. Consumer Trust: Usage & Attitudes Towards User-Generated Visual Content. 1st ed., New York City, Olapic, 2016, http://www.olapic.com/resources/consumer-trust-usage-attitudes/.

4. Connolly, Bill. "Why Consumers Follow, Listen To, And Trust Influencers." Perspectives, 2017, http://www.olapic.com/resources/consumers-follow-listen-trust-influencers_article/.

5. Connolly, Bill. "Why Consumers Follow, Listen To, And Trust Influencers." Perspectives, 2017, http://www.olapic.com/resources/consumers-follow-listen-trust-influencers_article/.

6. "Natural And Organic Beauty: Market Size Worldwide 2016-2024 | Statistic." Statista, 2016, https://www.statista.com/statistics/750779/natural-organic-beauty-market-worldwide/.

7. Smith, Cooper. "Facebook Users Are Uploading 350 Million New Photos Each Day." Business Insider, 2013, http://www.businessinsider.com/facebook-350-million-photos-each-day-2013-9?IR=T.

8. Alba, Davey. "Instagram Now Tops 400 Million Users And 40 Billion Photos." WIRED, 2015, https://www.wired.com/2015/09/instagram-now-tops-400-million-users-40-billion-photos/.

9. Richard, Kestenbaum. "Forbes Welcome." Forbes.Com, 2017, http://www.forbes.com/sites/richardkestenbaum/2017/06/19/how-the-beauty-industry-is-adapting-to-change/#3a23b7723681.

10. Wu, Sarah. "ASOS Is Launching MAKEUP — And It’S Not What You’Re Expecting." Teen Vogue, 2017, https://www.teenvogue.com/story/asos-face-and-body-makeup-collection-launch.

11. "Olapic Client Awards." Olapic, 2016, http://www.olapic.com/olapic-client-awards-2016/.

12. Bernazzani, Sophia. "Micro-Influencer Marketing: A Comprehensive Guide." Blog.Hubspot.Com, 2017, https://blog.hubspot.com/marketing/micro-influencer-marketing.

13. "Glossier | Skincare & Beauty Products Inspired By Real Life." Glossier.Com, 2018, https://www.glossier.com/.

14. Monllos, Kristina. "These Cosmetic Brands Are Letting Consumers Define What Beauty Means To Them." Adweek.Com, 2017, http://www.adweek.com/brand-marketing/these-cosmetic-brands-are-letting-consumers-define-what-beauty-means-to-them/.

15. "Fenty Beauty By Rihanna | Beauty For All." Fenty Beauty, 2018, https://www.fentybeauty.com/.

16. Ilchi, Layla. "Fenty Beauty Earns Third Spot In Earned Media Value." WWD, 2017, http://wwd.com/beauty-industry-news/color-cosmetics/fenty-beauty-earns-third-spot-earned-media-value-after-launch-11034624/.

17. "Himirror." Himirror, 2018, https://www.himirror.com/us_en/product/himirror.

18. "Light Therapy Acne Mask." Neutrogena.Com, 2018, https://www.neutrogena.com/skin/skin-acne/light-therapy-acne-mask/6810124.html.

19. "Case Study: NYX Cosmetics Visual Content Marketing." Olapic, 2016, http://www.olapic.com/resources/nyx-cosmetics-visual-content-marketing/.

20. Morris, Bob. "Arianna Huffington’S Sleep Revolution Starts At Home." Nytimes.Com, 2016, https://www.nytimes.com/2016/05/01/realestate/arianna-huffingtons-sleep-revolution-starts-at-home.html.

21. "SLEEP Inner Beauty Powder." The Beauty Chef, 2018, https://thebeautychef.com/products/sleep-inner-beauty-powder.

22. "Kiss The Moon | Award-Winning Night-Time Natural Skincare." Kiss The Moon, 2018, https://kissthemoon.com/.

23. "MOON FRUIT Superfruit Night Treatment." Herbivore Botanicals, 2018, https://www.herbivorebotanicals.com/products/moon-fruit-super-fruit-night-treatment.

24. "About Us | Mens Make-Up.Co.Uk." Mensmake-Up.Co.Uk, 2018, https://www.mensmake-up.co.uk/about-mens-make-up/.

25. Connolly, Bill. Consumer Trust: Usage & Attitudes Towards User-Generated Visual Content. 1st ed., New York City, Olapic, 2016, http://www.olapic.com/resources/consumer-trust-usage-attitudes/.

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ABOUT KANTAR ADDED VALUEKantar Added Value is a creative marketing consultancy. We are one of the founding partners of Kantar Consulting, the sales and marketing consultancy at the heart of WPP. Our purpose is to add serious value to the businesses we work with and the world we live in. We challenge our clients to build brands that shift categories and shape culture because we recognise that at a time when people are way more interested in their lives than in the brands we are charged with marketing, we need to develop brands that deliver experiences and champion issues that people genuinely want to engage with. It’s how we add value. Kantar Added Value’s consulting services include Portfolio Strategy & Segmentation, Category Strategy & Innovation, Brand Positioning, Human & Cultural Insight, Cultural Strategy, Brand Communications Optimisation and Brand Tracking. Today Kantar Added Value operates globally from 11 locations in 9 countries, working with a broad spectrum of world-famous brands including Unilever, GSK, MasterCard, Nestlé, Vodafone, BMW, PepsiCo, AT&T, Diageo, Facebook, Mondelēz, Centrica, IHG, Tesco, Tiffany’s and EY.

ABOUTOLAPICOlapic is an innovator in visual content solutions. From pioneering the first visual earned content platform to creating unique, on-brand visual content formats for use across all consumer touchpoints, Olapic helps drive brand engagement and performance, at scale, for hundreds of the world’s top brands. An official member of Facebook Marketing Partner program, Instagram Partner program and Pinterest Partners, Olapic is headquartered in New York City with offices in New York, Los Angeles, London, Paris, Berlin, Hong Kong, Tokyo, and Córdoba.

For more information on Olapic, visit www.olapic.com.

Olapic is a wholly-owned subsidiary of Monotype Imaging Holdings, Inc. (Nasdaq: TYPE).

CONTACT:

Olapiccontact@olapic.com+44(0)20 3475 3268Olapic.com © 2018 Olapic Inc. All rights reserved

Kantar Added Valueenquiries@added-value.com+4420 7955 1900added-value.com