Strategy for samsung
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Transcript of Strategy for samsung
Presentation Topic
Strategy for Samsung Electronics
By Mohd Amir13-MBA-IB-27
Table of ContentIntroduction Vision India Vision 2020ProductsSWOT analysisReferences
IntroductionSamsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in Suwon, South Korea.sales networks in 80 countriesEmploys around 370,000
Samsung has been the world's largest manufacturer of LCD panels since 2002
The world's largest television manufacturer since 2006,
And world's largest manufacturer of mobile phones since 2011
Samsung Electronics displaced Apple as the world's largest technology
company in 2011
Continued…
Jong-Kyun Shin is the CEO of Samsung Electronic
Hyun Chil Hong is the president & CEO Samsung India Electronics Ltd
CEO of Samsung Electronics
Samsung India: VisionSamsung India aims to be the 'Best Company' in India.
'Best Company' in terms of the internal workplace environment, our manpower, our products as well as our efforts to make our customers happy through our products
and services.
Vision India
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World, Create the Future.“
Commitment to inspiring communities by holding samsung’s three key strength
1) New technology2) Innovative product3) Creative solutions
Plan of reaching $400 billion in revenue and becoming one of the world’s top fivebrands by 2020. To this end, Samsung has also established three strategicapproaches in its management: Three key strategic pillars are:“Creativity,” “Partnership,” and “Talent”.
Vision 2020
Samsung Electronics Products
Competitors
Strength Samsung is enjoying economies of scale
It is the world's largest manufacturer of mobile phones
7th rank in the world in terms of brand value in forbes ranking
2nd largest tech company in the world after Apple
Samsung enjoys a wide range of products
Samsung has its core competency in technology leadership and in creativity
Increasingly growing company (Grows by 49% in India’s mid-priced smart-phone market ) Innovation and design
Samsung is Focused on environment
2nd place in sales of mobile phone
Samsung has got 1st place in refrigerator brand according to world blaze in 2015 in India
SWOT Analysis for Samsung Electronics
SWOT Analysis for Samsung ElectronicsWeaknesses
Hardware leader but has too much dependence for software from other parties
Don’t have its own operating system in mobile phones and laptops.
Focus on too many products
Samsung laptops has got 5th place in the world in the ranking of laptopmag.com
while apple has got 1st
Samsung has not been able to match Apple’s marketing capabilities for
smart-phones. Its share of the U.S. smart-phone market fell by 2.3% between
2014 and 2015. In contrast, Apple’s share price grew by 34.9%
SWOT Analysis for Samsung ElectronicsOpportunities
Growing mobile demand in emerging economies
Growing demand for quality application processors
Customized products in different market
Growing demand for branded products
In most of the countries the per capita income is increasing so there is increase
in demand for those product which may maintain the status
Threats Price wars Rapid technological change Breached patents Declining margins on profit per product due to high
competition Saturated market of smart-phones in developed countries
SWOT Analysis for Samsung Electronics
http://www.samsung.com/us/aboutsamsung/corporateprofile/visionmission.html
http://www.forbes.com/sites/liyanchen/2015/05/11/the-worlds-largest-tech-companies-apple-beats-samsung-microsoft-google/
http://www.samsung.com/us/aboutsamsung/old%20about%20samsung/samsunggroup/affiliatedcompanies/SAMSUNGGroup_SAMSUNGSDI.html
https://en.wikipedia.org/wiki/Samsung_Electronics#/media/File:Samsung_wordmark.svg
http://www.forbes.com/powerful-brands/list/#tab:rank http://www.worldblaze.in/top-10-best-refrigerator-fridge-brands-in-india/ http://www.laptopmag.com/articles/apple-brand-rating http://www.bgr.in/news/samsung-grows-by-49-in-indias-mid-priced-smartph
one-market/ http://www.samsung.com/us/aboutsamsung/sustainability/sustainablemana
gement/
References