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Note on Business Strategy Assignment

Business Strategy Assignment is an integral part of the

continuous assessment. The assignment carries 20 marks.

The assignment aims at helping the students apply conceptual

knowledge/domain knowledge in the context of a particular

company opted by the students themselves.

Every student is expected to select a company of his/her

choice for the purpose of this assignment and notify the same

to the faculty through class representative.

Last date of submitting the assignment is 12 September 2013

till 11:00 PM. Late submission till 11:00 PM on 15 September

2013 is possible. However, 4 marks will be deducted from the

overall score in the assignment in case of late submission.

Assignments should be submitted online (no hardcopies

please) at srirangjha.asm@gmail.com

Please use Times New Roman and 12 Font-size unless stated

otherwise. Chapter titles should be Times New Roman, 16

Font-size. Headings and sub-headings should be Times New

Roman, 12 Font-size, Bold

Format of the assignment is given as under:

o Title page:

Title of the Projects i.e. A Case Study of XYX Ltd. (write

the name of the company) Times New Roman, 16 Font-

size, Bold

Submitted by: Name of the Student and Roll No. (Times

New Roman, 14 Font-size, Bold)

Apeejay School of Management (Times New Roman, 16

Font-size, Bold)

o Introduction: In this chapter please provide a brief

historical account of the company, its products/services,

composition of Board of Directors (with names if

mailto:srirangjha.asm@gmail.commailto:srirangjha.asm@gmail.com

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available on their website or other reliable sources),

Vision Statement, Mission and critical assessment of the

mission statement, Statement, Statement of Values,

Code of Conduct, and Concluding Remarks (where you

provide your own assessment of the company withrespect to its strategic challenges, future growth

potential etc.)

o External Environment of the Company: In this chapter,

please provide External Factor Evaluation of the

company using EFE Matrix. However, in the beginning of

the chapter, you should provide an overview of the

external environment in which the company is operating

and towards the end provide your concluding remarks

describing key opportunities and threats.

o Internal Environment of the Company: In this chapter,

please provide Internal Factor Evaluation of the

company using IFE Matrix. However, in the beginning of

the chapter, you should provide an overview of the

internal environment in which the company is operating

and towards the end provide your concluding remarks

describing key strengths and weaknesses.

o Strategy Analysis & Choice of the Company: DevelopSWOT Analysis Matrix and BCG Matrix of the Company.

Towards the end, provide your concluding remarks,

putting forth your own analysis of the companys

strategies.

o Conclusion and Reflection on Learning: In this chapter,

please provide your own overall assessment of the

company with respect to strategy, external

environment, internal environment, SWOT Analysis andBCG Matrix. Towards the end of the chapter, provide a

reflection on how this project helped you in terms of

understanding the concepts and applying the same in

practice.

o While doing the assignment, think as if you were an

outside insider of the company.

o You are free to use resources available on the internet in

order to develop the assignment. However, mentionsources of information wherever possible.

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o There is no word limit. You can use your discretion in

determining length of the assignment. Marks will be

given on the basis of quality of content rather than

number of words used in the assignment.