Strategy around your domain name

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5 Decision points on how to choose your <OnlineIdentity>.<com>

description

Building your BRAND? for a Global Audience? How to create a strategy around selecting your Domain name. 5 Decision points on how to choose your

Transcript of Strategy around your domain name

Page 1: Strategy around your domain name

5 Decision points on how to choose your

<OnlineIdentity>.<com>

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How to DECIDE?

<OnlineIdentity>.<com>

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5

Decision points

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BRAND based or

KEYWORD based

domain name?

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AChoose a pure brand name that doesn’t

exist before you.

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BChoose a keyword based name that

showcase what content user might expect

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CChoose a pseudoname: nick names which

you are comfortable to get addressed as

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BIG or small?2

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A Make it as short as possible

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B Easy to spell and not so easy to misspell

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C Easy to remember – great for direct traffic

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DDon’t use hyphens or numbers unless you

have reason. Ex, “Hunt4jobs” might be better than “Huntforjobs”

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Domain extension?2

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A Most popular being .com – Aim for it first

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BExperiment with extensions that go within

the word Ex, Instagr.am, visual.ly. Brainstorm with all extensions

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Think it over from

a visitor’s

perspective

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ALearn whether your target audience will

understand your domain/business.

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TravelTips TravelProducts

TIP

TravelPRODUCTS.com has

a suffix that clearly shows

the BUYING intent vs

research intent.

Wouldn’t you rather attract

visitors who are ready to

buy vs just learn more

about the topic?

vs

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Research and buy5

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AStart your search here and use the search

box to check availability and suggestions

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BCheck details of the domain name. Use

who.is

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CIf it is a used domain, see site’s past

history, visit TheWayBackMachine

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Purchasing tips

• Research the history of the domain names before buying, and

never spend more than $1000 on a domain name without

paying through Escrow for safety reasons.

• If you want to buy domain names that are old, has page rank,

many forums have people selling domain names including

forums like Digital Point, Sitepoint, DN Forum and Namepros.

You will find many cheap domain names there, just do your due

diligence to avoid being scammed

• You can visit the domain name aftermarket from GoDaddy at

tdnam.com. This site has tens of thousands of used domains for

sale from $5 up to the six-figure mark. There are both auctions

and buy it now listings there

• Other auction sites include Pool.com, Afternic, Sedo and

SnapNames. You should become more familiar with domain

terminology and market trends before buying domain names

at auction, as the price can easily become out of hand.

(here’s a code for 35% off your purchase using code – WOWshvm for Godaddy)

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Once done, use Google Alerts to track mentions of your brand name. Create a custom alert on your keyword and get emailed every time Google notices it.

TIP