"Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation....
-
Upload
ross-fishman -
Category
Law
-
view
114 -
download
2
description
Transcript of "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation....
![Page 1: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/1.jpg)
LCA Terranea Strategy and Social Media: The Latest Trends in Ethics & the Internet
!"#$%&"'()*+,-".,/012-34"5-67""819:"%;<&=>?@ABC5D@"""E/F))G)*+,-"H1I:"'()*+,-.,/012-376F+""J9F3:"'()*+,-.,/012-376F+>I9F3""
![Page 2: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/2.jpg)
Two types of Internet searches
•! Organic search –! K5"-11L",-",L+(/,9MN"9,ON1/"?,O,(("O*F"/1P/1)1-M)"(-QR/1L")1,+1-"(-"SF-1)"A6M"6,)1)7T"
–!U1V-3"WFR-L"F-"UFF391"•! !"#$%&'"()*("+,-./*0#.,(+1!234+
•! Secondary reference –! K5XY1"*1,/L"/1,99N"3FFL"M*(-3)",IFRM"A99,-"Z9,319""5XL"9(01"MF"91,/-"+F/1",IFRM"*(+7T"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 3: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/3.jpg)
Two types of Internet searches
•! Organic search –! K5"-11L",-",L+(/,9MN"9,ON1/"?,O,(("O*F"/1P/1)1-M)"(-QR/1L")1,+1-"(-"SF-1)"A6M"6,)1)7T"
–!U1V-3"WFR-L"F-"UFF391"•! !"#$%&'"()*("+,-./*0#.,(+1!234+
•! Secondary reference –! K5XY1"*1,/L"/1,99N"3FFL"M*(-3)",IFRM"A99,-"Z9,319""5XL"9(01"MF"91,/-"+F/1",IFRM"*(+7T"
AB#(+!B#)B"+B#CD"$+%&*%#),+
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 4: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/4.jpg)
Telling your story online Whom do you want writing on your bathroom wall? Who has your best interest at heart?
![Page 5: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/5.jpg)
Telling your story online •! Own your reputation •! Be proactive –!8FF9"IN"MFF9"
•! Some info already exists, create the rest
•! How hard is it? –!C1MX)")11["
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 6: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/6.jpg)
%7"H1I)(M1"
#7"AIFY1"C,O"
\7"C(-01L5-"
&7"]*FMF)"
^7"J9F3"]F)M"
_7"`*,+I1/)"
=7"`*,+I1/)"5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 7: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/7.jpg)
<7".,/2-L,91"
"%$7"C,ON1/)""
=7"`*,+I1/)"
a7"C`A",/2691"
"%%7"C`A"P/FG91"
b)1"C`AX)"]c",-L"+,/012-3"/1)FR/61)7"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 8: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/8.jpg)
Start now Get ahead of the Internet
![Page 9: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/9.jpg)
The Internet will tell your story anyway.
Control the process. Tell your story.
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 10: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/10.jpg)
Ethics Break
![Page 11: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/11.jpg)
Yelp Sues Firm that Posted Fake Reviews
•! Yelp sued a bankruptcy law boutique •! Alleged that firm posted fake glowing
Yelp reviews about itself •! Violated CA’s consumer-protection laws? –!K8*1".6.(99,-"C,O"U/FRPd)"1eF/M)"MF"+()91,L"6F-)R+1/)",/1"P,/26R9,/9N"I/,f1-"3(Y1-"M*1N"*,Y1"M,/31M1L"YR9-1/,I91"6F-)R+1/)"g"(-L(Y(LR,9)"W,6(-3"I,-0/RPM6N",-L"9FF0(-3"WF/"913,9"/1P/1)1-M,2F-7T"•! !"#$%&'%()(*##+,%-+.%/012$3+4#"5+EF67F8G+
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 12: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/12.jpg)
“Astroturfing” (fraudulent reviews)
•! NY’s Attorney General: –!K%a"6F+P,-(1)"*(/1L"O/(M1/)"MF"O/(M1"W,01",L)4"/1Y(1O)",M"h%7$$";"h%$"P1/"/1Y(1OT"
–!i19P4"UFF391"CF6,94"`(MNZ1,/6*""•! “Slam dunk” for bar discipline –!KDF"W,9)1",LY1/2)(-34"9N(-34"F/"L161(MT"–!DF"+(23,2F-""
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 13: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/13.jpg)
Google Searches
![Page 14: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/14.jpg)
What does Google like?
•! Your website •! Wikipedia articles •! Blogs •! LinkedIn profiles •! Google+ profiles •! YouTube videos •! Twitter •! Facebook •! Media mentions •! Bylined articles •! Photo sites
–! ](6,),4"'9(60/"ji,*FFk"•! Avvo.com
•! Directories –! i199FO"],31)""–! .,-M,"
•! Review sites –! i19P4".1/6*,-M"`(/691"–! c(PFec1PF/M76F+"
•! Q&A sites –! @737"lRF/,"
•! Distribution platforms –! SB"ZRP/,"–! D,2F-,9"C,O"c1Y(1O"
•! Slideshare.net -- PPT slides, .pdfs, & videos
© 2014 Fishman Marketing, Inc.
![Page 15: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/15.jpg)
Ethics Break
![Page 16: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/16.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
H";-,(I*()+J,+%,/-B#*(J;++#(I+(")#.K"+$"K*"C;+
![Page 17: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/17.jpg)
![Page 18: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/18.jpg)
Googling Yourself
![Page 19: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/19.jpg)
Fast Company on Googling Yourself
•! “Why You Should Google Yourself and Not Feel Guilty About It.” –!!"#$%&'()"*+4"&>%\>%&"
•! “Curation is being aware of how you’re perceived.
•! “You want your image to be consistent and what comes up at the top of a search to match that.
•! “So, go ahead and Google yourself. Now.”
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 20: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/20.jpg)
What Should You Do?
![Page 21: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/21.jpg)
So what should you do?
•! Create the things that Google likes –!C1,/-"M*1"/R91)4"P9,N"M*1"UFF391"3,+1"
•! Tell your story using the weighted tools –! 5W"UFF391X)"3F(-3"MF",#-"M*1+4".()/'0-"M*1+"
•! Create valuable, meaningful materials –!]R)*"M*1"1+PMN"L(/16MF/(1)",-L"QR-0"MF"P,31)"#"F/"\"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 22: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/22.jpg)
Create “Marketing Monday”
•! Every Monday spend your lunch hour online, filling out another marketing tool –!`F-)()M1-M9N4"/13R9,/9N4")N)M1+,26,99N"FY1/"2+1"–!D1O"MFF9"1Y1/N"O110"–!H*(91"O,M6*(-3"8m""
•! Start with the short, easy, impactful ones •! You don’t need many
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 23: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/23.jpg)
Avvo.com
![Page 24: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/24.jpg)
![Page 25: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/25.jpg)
![Page 26: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/26.jpg)
Avvo - Assignment
•! Fill out your Avvo profile •! Play the game –! J1"M*F/FR3*4"6F+P/1*1-)(Y1"–! C()M")P116*1)4"*F-F/)4",O,/L)4",62Y(21)"–! %;#".F-L,N)"
•! Include photo •! Request a client Review •! Seek a 9.0-10.0 rating –! ]/F)P16M)"O(99")11"(M",-NO,N7"–!BF"NFR"1--2"9(01","_7^n"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 27: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/27.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 28: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/28.jpg)
Compare. . .
![Page 29: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/29.jpg)
Website
Website
Blog
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 30: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/30.jpg)
Blog
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 31: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/31.jpg)
Google+
Google+
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 32: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/32.jpg)
JD Supra
Above Law
Family Guy
Avvo
Slideshare
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 33: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/33.jpg)
Dentist
YouTube
Blog 5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 34: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/34.jpg)
Google+ Profile
![Page 35: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/35.jpg)
Create a Google+ Profile
•! Create a Gmail (Google email) address –!U+,(9"-161)),/N"WF/"UFF391o""–!@,)N4"W/11"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 36: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/36.jpg)
Google+
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 37: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/37.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 38: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/38.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 39: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/39.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 40: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/40.jpg)
Google+ Assignment
•! Create a Google+ profile •! Tell your story •! Fill it out thoroughly, creatively, persuasively –!b)1")M/,M13(6"Z@p"01NOF/L)"–!U1M","K`R)MF+"bcCT"j(717"NFR/"-,+1k"–! 5-69RL1"P*FMF""
•! Link to resources, articles, etc. residing across the Internet
•! Upload posts, articles, memos
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 41: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/41.jpg)
![Page 42: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/42.jpg)
Stand out
•! Profile –!`F+P199(-3"Z@p"*1,L9(-1"–!C()M"NFR/"6R//1-M",-L"9,)M"MOF"PF)(2F-)"–!.,01">")110"c16F++1-L,2F-)"–! 5-M1/1)M)",-L"A))F6(,2F-)"–!]1/)F-,9"C(-01L5-"bcC"–!.,01"(M"PRI9(6"
L! `F--162F-)"g"%$q"NFR/",31"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 43: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/43.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 44: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/44.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 45: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/45.jpg)
LinkedIn – Assignment
•! Draft a complete profile –! "b)1"-,//FO"Z@p"OF/L)""
•! Use Status updates •! Applications –!@737"Z9(L1)*,/1""
•! Upload your contacts •! Seek Recommendations •! Join / Create Groups
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 46: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/46.jpg)
Quora – Q&As
![Page 47: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/47.jpg)
![Page 48: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/48.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 49: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/49.jpg)
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 50: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/50.jpg)
Quora - Assignment
•! Identify a narrow practice area, niche, or issue where you’d like to be known
•! Find and answer a Quora question –!8*FR3*rR94"M*F/FR3*"/1)PF-)1"–!b)1"9FM)"FW"Z@p"01NOF/L)"
•! Repeat –!A-)O1/","W1O"sR1)2F-)"–!#$"+(-RM1)"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 51: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/51.jpg)
Ethics Break
![Page 52: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/52.jpg)
Can you look up jurors on social media?
•! Lawyers can look up jurors on social media –!1737"',61IFF04".NZP,614"C(-01L5-",-L"8O(t1/4"
•! Can’t connect with them –!AJA"1M*(6)"FP(-(F-"
•! May not communicate directly with jurors –!`,-XM",)0"MF"KW/(1-LT"M*1+"F-"',61IFF0"–!AJA"`F++(t114"@M*(6)",-L"]/FW1))(F-,9()+"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 53: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/53.jpg)
Other Online Tools
![Page 54: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/54.jpg)
![Page 55: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/55.jpg)
JD Supra - Assignment
•! Create a JD Supra profile •! Upload an article on your most-important
practice or industry topic –! 5-69RL1"9FM)"FW"Z@p"01NOF/L)"
•! Fill out the Title, Description, and Tags carefully
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 56: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/56.jpg)
![Page 57: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/57.jpg)
Slideshare - Assignment
•! Create a Slideshare.net account •! Upload an article and PPT presentation –!'(99"FRM"M*1"8(M914"B1)6/(P2F-4",-L"8,3)"6,/1WR99N"–!b)1"Z@p"01NOF/L)"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 58: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/58.jpg)
![Page 59: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/59.jpg)
![Page 60: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/60.jpg)
![Page 61: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/61.jpg)
`,P2F-"
B1)6/(P2F-"
8,3)"
5+6789+:*;&/#(+<#$=".()>+?(%@+
![Page 62: "Strategy and Social Media: Standing out in a Crowd." A CLE, Ethics, and branding presentation. Including info re improving your Google+, LinkedIn, Wikipedia, Avvo, Quora, Yelp reviews](https://reader034.fdocuments.us/reader034/viewer/2022051818/54b2e0b34a79591b188b4629/html5/thumbnails/62.jpg)
Need a new website or marketing upgrade? Marketing training? Please call any time! cF))"'()*+,-4"SB"M23>+:*;&/#(+<#$=".()++N8@E9O@9G6@GP9Q++$,;;RS;&/#(/#$=".()@%,/+CCC@S;&/#(/#$=".()@%,/++
3,4#5/.4-%61%120%7#189%%%++CCC@S;&/#(/#$=".()@%,/FI9F3"
+
`F--16M+C*J&+T;U++8O(t1/:+R$,;;S;&/#(+++C(-01L5-7%,/F*(F$,;;S;&/#(+
+5+6789+:*;&/#(+<#$=".()>+?(%@+