Strategy and Innovation_Pedro Díaz_day 1 and 2
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Transcript of Strategy and Innovation_Pedro Díaz_day 1 and 2
Pedro Díaz Ridao
Director, Real Madrid MBA in Sports Management
Madrid, November 2013
STRATEGY AND INNOVATION
1. Introduction a. Executive summary b. Problem definition. Background c. Objectives
2. Strategic Analysis a. Mission and vision b. Strategic objectives c. External Analysis d. Internal Analysis e. Value chain f. Legal form
3. Marketing Plan a. Market research b. Company analysis c. Marketing Mix (4p…) d. …
MBA FINAL PROJECT: INDEX
4. Operations and Human Resources Plan
a. …
5. Financial Plan a. P&L b. Cash flow projections c. Break-even d. Balanced scorecard e. Contingency Plan
6. Conclusion
How should our Final Project be
S i m p l e
– “simplicity is the ultimate sophistication”, Leonardo da Vinci
Good ideas look simple
S p e c i f i c
– Be different, narrow down your topic so that it becomes unique
S p e c i a l
– Think of it as a present. The interior matters, but the package matters too. Try
to surprise the audience.
2
Introduction
Strategic tools
Enhanced SWOT Analysis
Case study
Business Models: Business Model Canvas
• Introduction: Blue Ocean Strategy
• Activity: Business Model Canvas
• Innovation tools
Your MBA Business Plan
SCHEDULE
http://www.youtube.com/watch?v=0E0e6NqcT0M
“Strategy is not to do things better but to find a different place where the organization generates value” Michael Porter
¿What is strategy?
STRATEGY
It is to create a sustainable competitive advantage
The current trend
Before: focus on the strategic analysis
Now: focus on the execution and implementation
The strategy process (recap)
Misión y
objetivos
Análisis
Interno
Diseño de
estrategias
Evaluación
y selección
Puesta en
prácticaControl
Análisis
Externo
ANÁLISIS
ESTRATÉGICO
FORMULACIÓN
ESTRATÉGICA
IMPLANTACIÓN
DE ESTRATEGIAS
Control Operational
Aspects
Evaluation
& selection
Strategies
Design
Vission,
Mission,
Objectives
External
Analysis
Internal
Analysis
STRATEGICAL
ANALYSIS
STRATEGIES
DEFINITION
STRATEGIES
IMPLEMENTATION
The strategy process (recap)
Where are we? MISSION, OBJECTIVES
Where do we want to go? What do we want to become?
VISION
How are we going to achieve this?
WHAT WE NEED TO ACCOMPLISH IT
Our mission (recap)
It defines what we do and for whom we do it.
It is a declaration of principles.
It must reflect our values, our essence.
Everyone in the organization must know it.
It should remain over time, although it can be modified if necessary
It must be clear and reflect our main activity.
Our vision (recap)
Tells about our future, what we want to be, it must be
aspirational.
Must summarize the strategic focus of the organization
TACTICAL vs STRATEGIC
Must “seduce” our employees.
What are Real Madrid CF’s mission, vision and values?
MISSION: To feed and project Real Madrid brand across the globe. To build a
story of value based on our brand and content, but with universal values which
go far beyond the sports field.
VISION: To become also the best club of the 21st century
VALUES: spirit of self-improvement and respect for the rival.
What are Real Madrid CF’s mission, vision and values?
The process of strategy
Misión y
objetivos
Análisis
Interno
Diseño de
estrategias
Evaluación
y selección
Puesta en
prácticaControl
Análisis
Externo
ANÁLISIS
ESTRATÉGICO
FORMULACIÓN
ESTRATÉGICA
IMPLANTACIÓN
DE ESTRATEGIAS
Control Operational
Aspects
Evaluation
& selection
Strategies
Design
Vission,
Mission,
Objectives
External
Analysis
Internal
Analysis
STRATEGICAL
ANALYSIS
STRATEGIES
DEFINITION
STRATEGIES
IMPLEMENTATION
STRATEGY
Strategic Analysis tools:
– SWOT
Based on:
Value chain and 7S Mckinsey (internal)
PESTEL and Porter’s 5 forces (external)
Porter strategies
(differentiation, cost leadership and segmentation)
Dell, Ryanair
Ikea Rolls Royce
BMW, Geox
SWOT ANALYSIS
ENHANCED SWOT
Activity: Enhanced SWOT
• The managing board of Club Atlético de Madrid SAD requests you to help them with their strategic plan 2013-2018.
Modelos de negocio: BMC
23
Find your blue ocean
Red ocean vs blue ocean
Blue ocean strategy:
Any examples o f B lue Ocean St ra tegy?
Blue ocean strategy: some examples
Blue ocean strategy: Cirque du soleil
“reinventing the circus”
Four Actions Framework: Cirque du soleil
Four Actions Framework: Cirque du soleil
Blue ocean strategy: New sports center in Madrid
Day 2: Strategy and Innovation recap
Strategy: sustainable competitive advantage
Find a different place
where to generate
value
ERRC grid (four actions framework)
Mission, vision and objectives + values
Enhanced SWOT
Innovation
Blue Ocean Strategy
Differentiation vs low
price vs
focus/segmentation
Business Models: BMC
“We are in the real estate business. The
only reason we sell hamburgers is because
they are the greatest producer of revenue
from which our tenants can pay us rent.”
RAY KROC
What is their
business?
Business Models: BMC
What is your value
proposition?
“elevator pitch”
It describes how an organization creates, delivers and captures value
34 https://www.youtube.com/watch?feature=player_embedded&v=QoAOzMTLP5s
K e y : E l e v a t o r p i t c h
36
44 https://www.youtube.com/watch?feature=player_embedded&v=QoAOzMTLP5s
45 https://www.youtube.com/watch?feature=player_embedded&v=QoAOzMTLP5s
LEFT BRAIN
logic, efficiency…
emotion, value…
Case: Nespresso
47
BMC del Real Madrid CF Google Inc.
BMC del Real Madrid CF Real Madrid CF
And now
Business Model Canvas of a new sports organization
Recommended readings
http://www.forbes.com/sites/mikeozanian/2013/04/17/soccers-most-
valuable-teams-real-madrid-dethrones-manchester-united-from-top-spot-at-
3-3-billion/