Strategische opties bij export vertrekkend van ...XAVIER GELLYNCK, Ghent University, Faculty of...
Transcript of Strategische opties bij export vertrekkend van ...XAVIER GELLYNCK, Ghent University, Faculty of...
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
Strategische opties bij export vertrekkend van hoogwaardige landbouwproducten
Landbouwstudiedag 2015Impact van handelsovereenkomsten op de Vlaamse landbouw
UGent, 4 februari 2015
Xavier Gellynck & Evelien LambrechtUGent, Div. Agri-Food Marketing & Chain Management
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
INHOUD
1. INLEIDING
2. MAATSCHAPPELIJKE ROL LANBOUW IN HET VERLEDEN
3. HEDENDAAGSE VERWACHTINGEN
4. STRATEGISCHE OPTIES
5. BESLUIT
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
1. INLEIDING
• Growth of world population +30% by 2050
• Economic growth
‣ BRICS/MINT - countries
Food demand
x2
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
World: expected increase of 30% by 2050
Source: http://www.globalchange.umich.edu/globalchange2/current/lectures/human_pop/human_pop.html
Bevolkingsgroei
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
Economische groei
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
Groei vraag naar vlees
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
Vlaanderen volgt die trend niet
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
2. MAATSCHAPPELIJKE ROL LANDBOUW IN VERLEDEN
• Productie
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
2. MAATSCHAPPELIJKE ROL LANDBOUW IN VERLEDEN
• Productie
• Productiviteit/ Efficiëntie
Evol. gespeende biggen/zeug/jaar 1980-2013
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
3. HEDENDAAGSE VERWACHTINGEN
• Koersverandering:
• Productie ≈
• Productiviteit/efficiëntie
• MARKTGERICHT PRODUCEREN
primaire + verwerkende industrie
• Wordt gepromoot door beleidsmakers,
vakorganisaties,…
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
3. HEDENDAAGSE VERWACHTINGEN
• Marktgericht produceren:
‣ Creëren van toegevoegde waarde
Europa is daar +/- in geslaagd
Marktaandeel in € is stabiel gebleven
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
• Hoe scoort België?
• Export van:
‣ Toegevoegde waarde?
‣ Overschot?
VLEES (2013) Export naar
€/100kg DU FR PL
BE 210 279 186
DU 352 221
FR 366 183
NL 293 381 200
ZUIVEL (2013) Export naar
€/100kg DU FR PL
BE 100 138 157
DU 183 201
FR 263 334
NL 156 341 257
GROENTEN (2013) Export naar
€/100kg DU FR PL
BE 87 65 70
DU 122 76
FR 105 76
NL 126 76 82Bron: Eurostat
3. HEDENDAAGSE VERWACHTINGEN
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
• Ondernemen
Calamiteitenbusiness (Poetin, ziektes,…)
– Ondergaan
3. HEDENDAAGSE VERWACHTINGEN
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
4. STRATEGISCHE OPTIES
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
MARKTGERICHT PRODUCEREN/ WERKEN
• Wat houdt dit in?
‣ Bevragingen bij: Consumenten, retailer,
slachterij, uitsnijderij, veiling, melkerij?‧ Wat wil je?
‧ Zeg me wat ik moet produceren, en ik zal dat voor u doen?
‣ Waarde creëren:
‧ Welke?
‧ Wie?
‧ €?
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
[email protected], Osterwalder & Pigneur, Business Model Generatie
https://canvanizer.com/
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
v
1. Long tail
‣ Niche x … = W
‣ Lage kosten
‣ Lean
2. Ontbundelde modellen
‣ Klantrelatiebusiness
‣ Productinnovatiebusiness
‣ Infrastructuurbusiness
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PATRONEN BUSINESSMODEL
Klant-relatie
Inno-vatie
Kost-
efficiëntie
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
3. Multisided platforms
‣Ketenbenadering
‣Boer – Slachthuis/Uitsnijderij – verwerker
4. Open business model
‣Externe partners worden betrokken bij innovatie
‣Delen om te vermenigvuldigen
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PATRONEN BUSINESSMODEL
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
Besluit
1. Perspectief op groei
2. Ondernemen ≠ Ondergaan
3. Produceren ≠ Waarde creëren
4. Meerdere patronen en modellen
5. Collectieve verantwoordelijkheid
Keten, Overheid, Kennisinstellingen
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5. BESLUIT
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XAVIER GELLYNCK, Ghent University, Faculty of Bioscience Engineering, Division Agri-Food Marketing & Chain Management
Bedankt voor uw aandacht!