Strategies to Attract Clients v3€¦ · Income Acceleration Group Coaching Program. Copyright ©...

Income Acceleration Group Coaching Program. Copyright © 2013 Expert Elevation. All Rights Reserved. ExpertElevation.com

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Strategies To Attract Clients Below is a list of places and events where you can find your ideal clients.

Professional Professional Associations Trade Associations Local Conferences Business Professional Networking Groups Entrepreneur Networking Groups Networking Groups (not business related)

Community Social Groups Dance Communities Single Groups Book Clubs Mommy Groups Women's Circles Men's Circles Social Events Meet-‐up Groups Leisure Centre Sports Teams Library Theatre

Local Retail and Services Book Stores Music Stores Local Sporting Goods Stores Spa Coffee Shops

Hobby/ Arts/ Sports Tech Groups Gardening Groups Cooking Schools Running Groups Iron Man Groups Yoga Studios Fitness Groups Team in Training Gaming Group

Educational/Academic University/College/Technical School Campus Alumni Association Parent Teacher Association (PTA) School Volunteer Groups Training/Skills Acquisition/ Support Personal Development Groups Women Entrepreneur Groups Expos Government Programs

Charity/ Non-‐Profit Charities Fundraising Events Rotary Elks Masons Non-‐Profit Professionals Groups Devoted to a Cause Sponsorship

Membership Associations Country Clubs Golf Clubs

Religious/Spiritual Churches Spiritual Communities

Online Facebook LinkedIn Webinars Newsletter Campaigns Teleseminars Online Forums and Chat Groups Google Ads Yelp

We’d welcome your additions to our list. Send them to [email protected]

mailto:[email protected]


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Effective Marketing

Effective marketing means contacting your ideal client at the appropriate time, with a message or copy that encourages them to contact you to learn more about your products and services. To do this effectively, do the following:

! Identify your target market and ideal client.

! Publish content that will position you as a trusted advisor, willing to give good advice.

! Include deals so your ideal client is educated about the products/services you provide.

! Familiarize yourself with your competition and how they meet the needs of your ideal client.

! Know the advantages your products/services have over the competition and ensure you highlight these.

Now that you know your products/services have an advantage over the competition, you must tell your ideal clients. You must entice them to contact you to learn more without being pushy and aggressive. Timing is important. What is an ideal time of year and/or time of day to contact your ideal client?: e.g., Government groups often have budgets that must be spent by a particular date, which causes a lot of purchasing to occur to use up un-‐allocated funds. e.g., Some products are seasonal and promotions are used during periods where seasons are coming to an end. Product/Service 1:

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Product/Service 2:

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Product/Service 3:

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How to Get More New Customers “I don’t know the one secret to marketing success, but I do know the biggest reason

for marketing failure, which is trying to be all things to all people.” Joe Stumpf

Primary Methods Of Attracting New Business

Source of New Business Number of New Customers Per

Month From This Source

Percent of Total New Customers From This Source

1. Select Your Target Markets

a. Primary

b. Secondary

My Ideal Client is:

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I would like to attract more of these types of clients because:

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Effective Methods Of Contact Methods of Contacting your Ideal Client:

Print Media Letters Postcards Flyers Door Hangers Newspaper Ads Magazine Ads Trade Journal Ads/ Articles Industry Newsletter Ads/ Articles School Newsletter Ads/ Articles Personal Newsletters Inserts Press Releases Yellow Pages White Pages Business Cards Classified Ads Author a Book Reprint Press Articles Write Special Reports Letters to Consultation

Signage / Display Billboards/Posters Bus Stop Benches Supermarket Bulletin Boards Taxi Signs Building Signage In-‐office Displays Point of Sale Displays

Radio / TV / Telecommunications Radio Ads Television Ads Host a Radio Program Host a TV Program On-‐hold Messages Telemarketing Teleseminars

Networking / Events Centres of Influence Joint Ventures Referrals Movie Theatres Sponsorships Strategic Alliances Speaking House Parties Workshops Seminars Open Houses Teach Classes Referral Marketing with Existing Clients Referral Marketing with Partners (Including JV Partners) Outreach Letters to your Contacts Interviews with your Tribe

Internet / Social Media Internet/ Web Pages Blogs Podcasts Webinars Facebook Consultation Events Facebook Promoted Posts YouTube Yelp and Local Search Videos Audio Business Cards Telesummits

Partnerships / Joint Venture Sponsor Scholarships Purchase/Rent Database Lists Piggy Back Invoice Mailings Val-‐Pak Ads Overflow Partners

Promotions / Giveaways Shopping Centre Promotions Client Contents/ Competitions Memorable Give-‐Away Items Offer Consultations to your List

Gimmicks Bumper Stickers Refrigerator Magnets

We’d welcome your additions to our list. Send them to [email protected].

mailto:[email protected]


5 2. Determine the Best Methods of Reaching Your Ideal Clients

A. Medium

What sources of media can I use to attract my ideal client?

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How can I cost-‐effectively expand my reach to a large number of ideal clients?

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How can I best reach my ideal clients who have the highest-‐potential of making a

purchasing decision?

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6 B. Timing

At what time of day are my ideal clients most responsive, and most likely to require my products and/or services? _________________________________________________________________________________________________

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C. Message List the product/service benefits that my prospects would be most interested in hearing about? (Hint: Focus more of your communication on benefits than features.) Examples of Benefits:

• Higher rate of return • Lower interest rates • Better health • Less stress • Save money/ reduce costs

• More income • Lower weight • Stronger relationships • More joy

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Which product/service features would your ideal clients desire the most? Examples of Features:

• Better coverage • Discounts for multiple

purchases • Multiple services in one

location

• One-‐on-‐one service • Easier accessibility • Better availability • Friendlier staff • Volume discounts

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7 D. Additional Methods Of Contact

i. Additional method of contact to attract ideal clients:

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The message I will convey is: ________________________________________________

How I plan to use this: _____________________________________________________

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Anticipated result from this method of contact:

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ii. Additional method of contact to attract ideal clients:

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iii. Additional method of contact to attract ideal clients:

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3. Entice Your Ideal Client To Contact You

• When you contact individuals you may be perceived as a pushy salesperson. • When you entice your ideal client to contact you, you will be perceived as an expert

or advisor.

Write a message to your ideal client that will trigger their interest in your expertise, and your products or services. Think about what will make them excited to contact you for more information.

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4. Educate and Motivate your Ideal Client to Contact You

• Establish yourself as an expert and demonstrate how you can solve their problems.

• Explain why your business offers the best solution to their problems and how your advice can to help them overcome their challenges.

Brainstorm some ideas for educational materials that will help establish you as an expert. List some ideas for materials that will complement the products and services you provide, and will encourage your ideal client to explore the possibilities of your businesses offering them further solutions.

Printed Materials:

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Audio Podcast or DVDs:

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