Strategies of successful interpersonal communication

Presentation of Business Communication

Prepared by: Asif Hussain

Student ID AR524304

Presented To:

Management 8/e - Chapter 17 2

Title page

Strategies of successful

interpersonal communication


Introduction of the organization

Founded in 1886, the Coca-cola company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverages, concentrates and syrups.

The company’s corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.


History of the organization

The Coca Cola company is a global company. In Pakistan the company started it’s business in 1953. Today the company has a major share in beverage market. The company has its production units at Karachi, Multan, Faisalabad, Rahimyar Khan, Gujranwala, & Lahore.

The company provides a fair amount of employment to local citizens and deeply involved in the life of local communities in which it operates .


Vision mission & values

Vision: “To become a market leader in ready to drink

segment while adding best-in-class value to all stakeholders”.

Mission: “ CCBPL exists to refresh the consumers, inspire

moment of optimism through our brands & actions as well as benefits all stakeholders, which we will do with highest social responsibility & with uncompromising commitment towards quality of our products & Integrity in our operation.”

Integrity in our operation.”


Vision mission & values

Values:

We value & respect our people. We communicate openly. We have integrity. We win as a team. We drive quality & innovation. We are accountable.


Introduction to the topic

Communication scholars define Interpersonal communication in numerous ways, usually describing participants who are dependent upon one another. It can involve one on one conversations or individuals interacting with many people within a society. It helps us understand how and why people behave and communicate in different ways to construct and negotiate a social reality. While interpersonal communication can be defined as its own area of study, it also occurs within other contexts like groups and organizations. Interpersonal communication is the process that we use to communicate our ideas, thoughts, and feelings to another person. Our interpersonal communication skills are learned behaviors that can be improved through knowledge, practice, feedback, and reflection.


Interpersonal communication includes message sending and message reception between two or more individuals. This can include all aspects of communication such as listening, persuading, asserting, nonverbal communication, and more.

Overall, interpersonal communication can be conducted using both direct and indirect mediums of communication such as face-to-face interaction, as well as computer-mediated-communication. Successful interpersonal communication assumes that both the message senders and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications


Elements of Interpersonel Communication

Much research has been done to try to break down interpersonal communication into a number of elements in order that it can be more easily understood. Commonly these elements include:

The Communicators The Message Noise Feedback Context Channel


The interactive two-way process of interpersonal communication.


Strategies of Effective Interpersonal Communication Skills Effective and efficient communication:

– Effective communication• Occurs when the intended meaning of the sender is

identical to the interpreted meaning of the receiver.

– Efficient communication• Occurs at a minimum resource cost.

– Potential trade-offs between effectiveness and efficiency must be recognized.


Strategies of Effective Interpersonal Communication Skills

Empathise

Encourage

Learn to Listen

Focused Listening

Focused Hearing

Gentle Interruptions

Balancing the Conversation

Nonverbal Communications

The Power Of Touch.


Be Aware of Others' Emotions

Treat People Equally

Attempt to Resolve Conflict

Communicate Effectively

Use Humor

Maintain a Positive Attitude and Smile

Minimize Stress

Only Complain when Absolutely Necessary


Practical study in organization THE COCA COLA COMPANY has a great

history and is respectable organization in the business sector. The company employees a large number of personnel both directly and indirectly. The workforce has diversity in many aspects so the communication culture has to be strong and flexible enough to accommodate all employees.

As we all know that CCBPL is a part of a global beverage producing organization, it has an organized structure and a significant business and corporate culture.


Practical study in organization

Internal communications This includes the communications in between the

company’s various departments, officials, staff, employees, and between various production units of the CCBPL. Internal communication includes:

Messages. Email Fax Telephone Presentations Training and development sessions Official meetings


Practical study in organizationExternal communications– This includes the communication with the consumers,

distributors, market personnel, business associates, legal communications, and marketing and publicity advertisements. This includes:

– Market research– Public dealings– Official dealings– Business dealings– Dealings with government– Community dealings– Social media


Practical study in organization

INTERPERSONAL COMMUNICATION IN CCBPL

Coca Cola Beverages Pakistan Limited utilize all chanels of communication Verbal, Non verbal to communicate with its staff, employees, management, market and consumers. Also it plans its stategies of communication accordind to need of its business. We explained some of the aspects of its communication culture as follow:



Management In CCBPL we have a value “ We communicate openly”. So the

mangement of CCBPL has a unique culture of open communication within its organization. All of the staff are free to communicate with the mangement regarding to their issues.

Sales Poor communication skills can have an adverse impact on

an organization's bottom line. So the CCBPL management stresses on effective communication of its sale and marketing team. M.D.Os and other sale personel are provided with adequate trainings in this regard.



Training In CCBPL employees are provided trainings regarding

new business stategies and operational maters on a frequent basis. The company ensures to maintain a good communication level within the organization.

Conflict Resolution In CCBPL we have a diversed workforce so there can be

many chances of conflict at the workplace. So, the management of CCBPL in general and the HR manager in specific has the duty to resolve these conflicts in a good and satisfying manner. The CCBPL strategy is to resolve issues through dialogue and communication.



ADVERTISEMENTS & MARKETTING In the advertisement, emotional expression and non-

verbal codes are expressed clearly, working together to bring out the message. In our advertisement we express our message very clearly to our consumers.

SOCIAL AND COMMUNITY INTERACTION

We are a part of a society and we accept our social responsibilities. So we are open to communicate with the community and society.


SWOT ANALYSIS


STREGTHS

Good workplace environment. Effective working Open communication Resolution of conflicts Trust & satisfaction of employees quality of work


WEAKNESSES

Integration issues Cultural diferences Lack of training Discommunication Lack of communication


OPPORTUNITIES

1- Increase in market demand 2- incease in consumer satisfaction 3- improvement of company ranking 4- improvement in business strategies 5- forecasting the future needs 6- Interchange of ideas.


THREATS

misleading information can cause damage distrust in the consumer workpalce disharmony non resolving conflicts can cause business

loss


CONCLUSION Successful interpersonal communication assumes

that both the message senders and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications.

It is very important for a manager or a suprevisor to know and has a command on the interpersonal skills, so that he/ she can handle the workplace situations, conflicts, issues and also can translate and explaine the copmpany policies and business strategies to its staff members,employees and consumers.


RECOMMENDATIONS A comprehensive communication policy and strategy should be

designed. Employee development program and training of the HR managers

and leaders should be conducted on frequent basis Company must exchange ideas regarding communication with

consumers. Internal communication policy and strategy must be modified

according to the changes in business. Organization must encourage and motivate its workforce to

improve their skills and competencies by providing them with trainings

Organization should discourage any sort of discrimination practices in regards to its workforce, Gender, Color, Race, Language, Belief, etc

The organization should allow its workers to express their concerns and must consider their suggestions seriously.


DATA SOURCES

web & internet wikipedia Live strong (website) Management & staff of CCBPL

Strategies of successful interpersonal communication

Business

Transcript of Strategies of successful interpersonal communication