STRATEGIES OF STRATEGIES OF ARRANGING GOODS IN ARRANGING GOODS IN

A SHOPA SHOP““THE PLACE hallows THE THE PLACE hallows THE

BUSINESSBUSINESS””

The three local The three local shops chosen are:shops chosen are:

““Grania”Grania”

““Ivona”Ivona”

““Ema”Ema”

- They are all popular shops in town, which - They are all popular shops in town, which offer a wide range of food products.offer a wide range of food products.

The plan of a supermarketThe plan of a supermarket

Strategies of Strategies of selling goods:selling goods:

Before arranging goods in his shop, the Before arranging goods in his shop, the manager :creates a pleasant and attractive manager :creates a pleasant and attractive place for customers, makes sure that the place for customers, makes sure that the customers get high quality products, employs customers get high quality products, employs attractive, polite and kind shop-assistants, attractive, polite and kind shop-assistants, makes sure it is clean and fresh air all over the makes sure it is clean and fresh air all over the place; uses a lot of light for the products to be place; uses a lot of light for the products to be spotted very quickly;spotted very quickly;

The goods which sell very well are placed at The goods which sell very well are placed at hand, on inferior shelves, and the goods which hand, on inferior shelves, and the goods which don’t sell very well are placed on the superior don’t sell very well are placed on the superior shelves;shelves;

The prices are very visible The prices are very visible

Strategies of Strategies of selling goods:selling goods:

Sausages and salami are placed in a different Sausages and salami are placed in a different department, isolated from the rest of the shop, department, isolated from the rest of the shop, to avoid unpleasant smell in the shop;to avoid unpleasant smell in the shop;

The most wanted products are placed in the The most wanted products are placed in the “gold area” or at your “eye-level”;“gold area” or at your “eye-level”;

At the cashier they place the chewing gum and At the cashier they place the chewing gum and the cigarettes;the cigarettes;

Bakery products are placed separately, at the Bakery products are placed separately, at the entrance of the shop;entrance of the shop;

There are used key-words such as: “for you There are used key-words such as: “for you only”, “buy one and you get one for free”, only”, “buy one and you get one for free”, “special offer”, “present”, “special offer”, “present”, “ “ “discount”… to attract customers. “discount”… to attract customers.

Shop owners’ QUOTESShop owners’ QUOTES

““A shop shouldn’t be like a maze!” A shop shouldn’t be like a maze!”

““My supermarket is like my house”My supermarket is like my house”

““everything has a place and everything has a place and everything in its place”everything in its place”

Rules for expired goodsRules for expired goods

If a customer finds expired goods on If a customer finds expired goods on the shelf, the manager the shelf, the manager MUSTMUST

Give the customer all the money back;Give the customer all the money back;

OROR

Get the products replaced with good Get the products replaced with good ones;ones;

STORY ONESTORY ONE

A woman bought expired eggs from the A woman bought expired eggs from the supermarket, but she noticed it at home. supermarket, but she noticed it at home. She complained and the manager gave She complained and the manager gave

her the money back and he gave her fresh her the money back and he gave her fresh eggs for free.eggs for free.

STORY TWOSTORY TWO

A boy bought an expired face cream A boy bought an expired face cream from the chemist’s. from the chemist’s. HHe used it before e used it before looking at the expiry date and he had looking at the expiry date and he had

a serious face irritation. a serious face irritation. HHe e complained the owner of the complained the owner of the

chemist’s and he paid hchemist’s and he paid hisis treatment treatment and returned all the money to the and returned all the money to the

boyboy..

STORY THREESTORY THREE

Mr. Tony bought some bread from the Mr. Tony bought some bread from the supermarket. To his surprise, he found supermarket. To his surprise, he found

a piece of cloth in a loaf of bread. He a piece of cloth in a loaf of bread. He complained to the bakery, but they complained to the bakery, but they

didn’t take anything into account. He didn’t take anything into account. He wrote a letter of complaint to the wrote a letter of complaint to the

Consumer Protection Organization and Consumer Protection Organization and that bakery was fined and closed, as that bakery was fined and closed, as they didn’t have the proper hygienic they didn’t have the proper hygienic

conditions required.conditions required.

THE ORANGE TEAMTHE ORANGE TEAM

RUXYRUXYGRATIELAGRATIELA

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