Export Marketing Strategies for High Performance: Evidence from ...
Strategies in Doing Export
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Transcript of Strategies in Doing Export
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Strategies in Doing Export
Silvio Adriano Shiddiq Suparyaman13/342806/EK/19216
Department of ManagementFaculty of Economics & Business
Universitas Gadjah Mada
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Why doing export?
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background
expand the marketexpand the market increase salesincrease sales gain profitgain profit
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Strategies in Doing Export
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strategies in doing export
through EMC (Export Management Consultant)through EMC (Export Management Consultant)
seeking information about the countryseeking information about the country
identify opportunities
languagelanguage cultureculture legal systemlegal system political conditionpolitical
conditioneconomic conditioneconomic condition
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strategies in doing export
learn what is required to succeed before movinglearn what is required to succeed before moving
focus in one market
risk and cost is higher if spreading in many marketsrisk and cost is higher if spreading in many markets
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strategies in doing export
reduce failure and reduce costreduce failure and reduce cost
enter small scale
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strategies in doing export
build strong relationship
andbe proactive
distributor and customerdistributor and customer
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strategies in doing export
local personnel trusted to know more about the marketlocal personnel trusted to know more about the market
hire local personnel
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fin.