Strategies for Turning Undeclared Majors into STEM graduates
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Strategies for Turning Undeclared Majors into STEM graduates
Ann Blackman
CTC Program Manager, Collin College
Kat Balch
English Professor, Collin College
Julie Turnbow
Math Professor, Collin College
1/08/2012
Convergence Center Partners
2 1/08/2012
It’s NOT Your Imagination …. There really are more students!
October 2009: 70% of high school graduates enrolled in some form of college
---------------------------------
1987 – 1997
Higher Education enrollment increased 14%
1997 – 2007
Higher Education enrollment increased 26%
http://www.chillicious.com/finance/college-student-enrollment-facts-and-figures/1/08/20123
1/08/20124
Types of Prospective Students
Recent High School Graduate Undeclared Major Entry level technician Re-careering individual Post Baccalaureate
Recruiting Practices
Prospective Students vs
Undeclared Majors
1/08/20125
Challenges and Opportunities
Turning Undeclared Students Into
Completers
University Transfer
1/08/20126
1/08/20127
Do We Have Their Attention?
http://www.youtube.com/watch?v=dxPVyieptwA
Why Would A Math & English Professor be involved in the CTC?
Working Connections Impact on the Classroom– Educator Perspective
http://www.youtube.com/watch?v=1D_nRT_JHSk&list=UUm1L_81jN7AHvF3IxcsmazA&index=2&feature=plcp
– Student Perspective http://www.youtube.com/watch?v=VDnkCEepOHo&fe
ature=related
1/08/20128
Why Would A Math & English Professor be involved in the CTC?
Why get involved with the CTC? How to get involved? Advice
1/08/20129
1/08/201210
One Recruitment Event, Over and Over, Right?
Recruitment MUST be a multi-faceted, focused approach.
“We’re creating quality through customization.” -Alicia Huppe, Associate Dean of Recruiting & Programs for New Students, Collin College.
NO!
Making Connections
Focused Recruitment
Provide “just in time” information Keep it relevant to what their interest and
needs are Show them the money Remember - If they’re not a geek, then they
know a geek1/08/201211
Making Connections
Information SessionsSHORT, INFORMALOne stop shopping
– Advisors, high school dual enrollment, internship info etc
1/08/201212
Making Connections
Information SessionsKeep it interactive
– Clickers (we use Turning Technologies)– Passports to stamp, games, etc.– TRY THIS! http://wiffiti.com
Let the students and alumni be your ambassadors
1/08/201213
Is Convergence Technology...
1 2 3 4
0% 89%7%4%1. Voice
2. Voice & Video
3. Voice, Video & Data
4. Voice, Video & Data on one secure network
NOTE: Example of quiz game used at Info Session in place of a lecture describing value of program
1/08/201214
The average salary of Convergence Technician with an AAS degree is...
1 2 3 4
0% 0%100%0%1. $100/year
2. $5/hour
3. $35,000-$50,000/year
4. More than Bill Gates will ever make!
NOTE: Example of quiz game used at Info Session in place of a lecture describing value of program.
1/08/201215
1/08/201216
Make It Hands On
NOTE: Demo’s can be cheap and easy yet meaningful and engaging … students using their own cell phones to plot wireless strength based on 3 minutes of instruction.
1/08/201217
Make It Hands On
1/08/201218
Partners in Recruitment & Retention
NOTE: Students lend your recruitment events credibility as well as more energy.
1/08/201219
Partners in Recruitment & Retention
NOTE: Partner a current student with a prospective student. This builds confidence in the current student and provides an additional resource for the prospective student.
1/08/201220
Partners in Recruitment & Retention
NOTE: Encourage the students to create demo’s they have not learned in class – We ALL have got something to learn!
1/08/201221
Partners in Recruitment & Retention
NOTE: Making student services like advisors, co-op program, career services etc turns a recruitment event into a recruitment AND retention event.
Partners in Recruitment & Retention
1/08/201222
B.A. in Information Technology A new program from the Computer Science and
Engineering Department at UNT
Effective Communication Tools
Online Communication– Regular contact that is CUSTOMIZED– Upcoming courses, Promote events, Faculty
development Email & Event Marketing
– www.constantcontact.com– www.icontact.com – www.eventbrite.com– www.eventsbot.com – www.verticalresponse.com
1/08/201223
Maintaining Connections …Be Social!
1/08/201224
Convergence Technology Center Fan Page
Collin College Convergence Group
GreenITCenter twitter stream
LinkedIn Group: CTC - The Green IT Solution
Effective Communication Tools
It’s not ALL online …
AdvisorsFacultyPosters …. And chalk! … And maybe
balloons!LISTEN to what others want …
1/08/201225
Maintaining Connections
Declare Your Degree Day - is a hand out in class Focus Groups - are a class visit and/or email
survey– Plan TechKnowFire– Suggest “Bringing IT Together” Network Dinners– Participate in recruitment events
Take every opportunity to highlight and acknowledge student accomplishments
1/08/201226
Access To Recruitment Materials
www.ConnectedTech.org
Choose “Educators” tab
1/08/201227
In Summary
1/08/201228
Personalize– Communication, Events, and Follow Up
Think Recruitment and Retention Seek out partnerships Develop a Year-Round Plan
– Think in terms of both in person
and online
REMEMBER
Your Best Recruitment Tools are Your Students!
1/08/201229
Want More?
1/08/201230
Consider becoming a CTC Mentor Network College
A lead faculty member to assist PI or grant staff as an administrative contact Training for faculty through summer institute Equipment list Recruitment plans and event details
1/08/201231
For more information:
www.ConnectedTech.org
Ann Blackman [email protected]
Julie Turnbow [email protected]
Kat Balch [email protected] "This material is based upon work supported by the National Science Foundation under Grant No. 0903239. Any opinions, findings and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation."