Strategies for Soliciting Marketing for Small Businesses
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Transcript of Strategies for Soliciting Marketing for Small Businesses
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Azura Global Consulting
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Strategies For Soliciting & Engaging Your Target Market
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1. Identifying customer needs; 2. Creating a marketing plan to meet those
needs and increase profits.
What is Strategic Target Marketing?
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• Control marketing costs• Measure results of the plan• Provide a clear direction for all marketing
efforts for the coming year.• Improve company performance (sales etc)
through enhanced (improved) marketing methods
• Define what ‘customer satisfaction’ is for the targeted market
Purpose of a Strategic Target Marketing Plan?
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• Engages customers • Utilizes new sales/marketing methods• Expand/increases market domination • Become more innovative
Additional Value Added…
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A Successful Strategic Target Marketing Plan
has SMART goals…
• Specific• Measurable• Achievable• Realistic• Timely
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Successful Strategic Target Marketing Plans
also…
1. Create business tactics that are more effective.
2. Take past marketing failures into account and learn from them.
3. Identify the most important ways that you can change the way you market to your consumers.
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Target Market
Situational Analysis
Marketing Goals
Marketing Strategy
Marketing Budget
Five Types of Target Marketing Strategies
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Target Market
• Mission Statement• The Services and Benefits you provide as a
company.• Your ideal client and the need for your
product.• Demographics- Such as age, gender, income,
community.
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Situational Analysis
• What do I offer that others do not?• Who are your competitors and what are they
doing different from you?• SWOT analysis: Strength, Weakness,
Opportunities, Threats
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Marketing Goals
• Identify what you hope to achieve• Identify a certain percentage amount or set
number of new clients you want to acquire in a given time.
• Think SMART goals
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Marketing Strategy
• Create several strategies for different markets, (different approaches work in different markets, with different people)
• Keep in mind your Marketing Mix of the Four P’s: Product- Price- Place- Promotion-
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Marketing Budget
• Create a breakdown of all costs associated with each step in the strategy.
• Keep track of spending on the marketing plan (don’t let it get out of control!)
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• Website• Facebook• Google• E-books• YouTube• Pod casts• Blogs• Online Surveys
Internet
• Word of Mouth• Email• Networking• TwitterPersonal
Resources to Engage Your Target Market
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PLAN YOUR WORK & WORK YOUR PLAN…
EXECUTE!!!
PLAN…
THINK…
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FIN