Strategies for Managing Data Growth & Data Cost in Enterprise Applications

Paul Garstang – IBMAndrew Crouch – Aviva UK

Show me the MONEY

• Cost comparison of DB2 on IBM Enterprise Servers v Sun on Oracle

• Reducing Cost of Production / Test / Dev Data Footprint through Optim

• Aviva – Example customer implementation and results driven

– Andrew Crouch

The benefits of the IBM solution

• Database license optimisation

• Avoid database license over deployment

• The industry’s most powerful database servers

• At least 40% cheaper than Oracle

• 50% - 65% faster than Oracle

• 25% - 80% less hardware

• 50%+ storage savings over Oracle

• Automated database management

• Virtualisation flexibility and headroom

IBM Enterprise Servers The Most Powerful Processors in the World

• Enables 30:1 consolidation of Sun servers

• Dramatic Reduction in Processor cores and DB licenses required

Solaris to IBM Consolidation Example

• Save up to 90% cost of energy

• Save up to 90% cost of floor space

• Save up to 90% on per core SW costs

Two IBM Enterprise Database Servers withAdvanced Virtualization

• 480 processor cores

• $5,625 annual space costs @ $62.50 sq ft

• $116,132 annual energycosts @ $0.092 / kWhr

• 32 processor cores

• $375 annual space costs @ $62.50 sq ft

• $13,549 annual energycosts @ $0.092 / kWhr

30 Sun Fire V890 systems

Item Cost (£)

Oracle Enterprise Edition License

24,605

Oracle Enterprise Edition Support 3yrs

16,239

Oracle RAC License 11,913

Oracle RAC Support 3yrs 7,863

Oracle Total List Price 60,620

Discount%

40

0

40

0

Discounted £

14,763

16,239

7,148

7,863

46,013

For EVERY processor core deployed, this customer paid £46,013 For EVERY processor core deployed, this customer paid £46,013

Customer Case for Oracle License Consolidation

http://oraclestore.oracle.com/OA_HTML/ibeCZzpHome.jsp?minisite=10061&respid=1298373&grp=STORE&language=US

Technology No. Cores Oracle list per coreOracle TCO over 3

years*(inc 40% Customer Discount on License

ONLY)

*Oracle price excludes: Partitioning; DB Access & Security Mgmt; Data Guard;

Spatial – all of which can add c.40-50% to Oracle cost – All of these are included as standard in DB2 UDB Enterprise…..

Intel 64 £18,562 £1.23M

Sun 45 £27,843 £1.58M

IBM 15 £37,124 £575k

The Virtualisation AdvantageA like for like DB2 Enterprise Edition vs Oracle Enterprise Edition Comparison

Intel server utilisation is typically significantly lower than 50%. IBM can deliver 80%+ Utilisation

With Intel an entire blade must be licensed - £360K in this example per blade

Oracle do not support VMWare or even their own Oracle VM hypervisor. Oracle’s own partitioning document states that: “soft partitioning is not permitted as a means to determine or limit the number of software licenses required for any given server”

Technology No. Cores DB2 list per coreDB2 TCO over

3 years**(inc 40% Discount on License

& Maintenance)

**Excludes DB2 Storage Optimisation which would give the customer storage savings of 40-50% over Oracle

Intel 64 £11,300 £607k

Sun 45 £22,500 £849k

IBM 12 £22,700 £274k

Massive consolidation opportunity

MachineQty SUN Servers

Total Sun

Cores

Equivalent IBM Servers

Total IBM Cores

Sun V240 2 x 1.5GHz cores 8 16 1 1

Sun V440 4 x 1.593 GHz cores 8 32 1 2

Sun M3000 4 x 2.52GHz cores 8 32 1 3

Sun T5240 16 x 1.4GHz cores 4 64 1 7

Sun V890 16 x 2.1GHz cores 8 64 1 10

Sun M5000 32 x 2.4GHz cores 8 256 2 19

Lightning Fast for Transactions

6,085,166

4,092,799

1,231,433

200,000

2,200,000

4,200,000

6,200,000

8,200,000

tpm

C

DB2 9.5 on IBM p595 (64 core)

Oracle 10g on HP Superdome (128 core)

SQL Server 2005 on HP Superdome (64 core)

“Before we made a final decision we benchmarked some of the key database management systems. That includes Oracle, SQL Server and DB2. We ended up choosing DB2 for several reasons. One was reliability, second was performance and perhaps the most important factor was ease of use”

– Bashir Khan, Director of Data Management and Business Intelligence, Dow Jones

• 50% Faster than Oracle

• 5X Faster than SQL Server

• Lower server costs for transactional systems

Top TPC-C Performance By Data Server Vendor

IBM Optim™ Solutions

• Optim Data Growth Solution (Archiving)– Improve performance

– Control data growth, save storage

– Support retention compliance

– Enable application retirement

– Streamline upgrades

• Optim Test Data Management Solution– Create targeted, right sized test

environments

– Improve application quality

– Speed iterative testing processes

• Optim Data Privacy Solution– Mask confidential data

– Comply with privacy policies

Current Application Costs Spiral

Industry average£150/GB per year

Depreciating value of Data over time (ILM):

• Information has a ‘lifecycle’

• Data ≠ Information

• Over time, the value of data decreases “less informative”

• Your application data is currently depreciating in value

• Yet the costs of maintaining this data in your application database stays constant – if not increasing

Time Value of Data

020406080

100120140160

Time

Val

ue

Invoices Purchase Orders Inventory

Information Lifecycle Management:

• Managing data in a way so that its informative value is consistent with the overall cost of maintaining that data

OptimCurrent

Production

Historical

• Complete Business Object provides historical reference snapshot of business activity

• Storage device independence enables ILM

• Immutable file format enables data retention compliance

Enterprise Challenge: Data GrowthOptim™ Data Growth Solution: Archiving

Archives

ReportingData

HistoricalData

ReferenceData

Archive

RetrieveRetrieved

Universal Access to Application Data

ODBC / JDBC XML Report WriterApplicationApplication

3 Extract, Store and RestoreStore in Any Environment

Non DBMSRetention Platform

ATA File ServerEMC CenteraIBM RS550HDS

Offline Retention Platform

CDTapeOptical

Archive

Restore

ProductionDatabase

CurrentData

1-2 years

ActiveHistorical

3-4 years

Archive ReportingDatabase

OnlineArchive

5-6 years

OfflineArchive

7+ years

Compressed Archives

Compressed Archives

Compressed Archives

Archive Definitions

Application

Older Version

Enterprise Challenge: Application UpgradesOptim Streamlines Application Upgrades

Upgraded Version

Archives

Universal Access to Application Data

ODBC / JDBC XML Report WriterApplication

Upgrade Project

Application

Current Data

Archives

ArchiveApplication

Data Archive

ReplacementApplication

Sun-settedApplications

JDE/Siebel/etc.

Current Application Data

Inactive Data

Current Application Data

Inactive Data

Current Application Data

Inactive Data

Load Load

Replacement Application Data

SAP

IBM Optim: Legacy System retirement / consolidation

Sun-settedApplications

JDE/Siebel/etc.

IBM Optim: Legacy System retirement / consolidation

Archive

ConsolidatedArchive

Consolidated low cost Archive

repository

Legacy Data Reference Data

Inactive Data

Inactive Data

Inactive Data

Optim

Universal Access to Data

ODBC / JDBC XML Report WriterMashup