Strategically using linked in for Business
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Deborah Chaddock Brown AllWrite Ink 2012 1 Strategically Using LinkedIn In just 15 minutes each day
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Deborah Chaddock Brown takes you beyond creating a LinkedIn account to talk about how this powerful social networking site can help to build credibility, build community and build your business. Starting with making sure you've creating a complete profile, she moves into the tactics of using LinkedIn for a few minutes each day to stay connected to your network and keep your name in front of prospects. She finishes by reviewing the power of people and company searches to assist with sales calls and researching potential prospects. Visit http:;//www.thesocialmediaroadmap.com to learn more.
Transcript of Strategically using linked in for Business
Deborah Chaddock Brown
AllWrite Ink 2012 1
Strategically Using LinkedIn
In just 15 minutes each day
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LinkedIn Review
Profile Must Haves:
Your PhotoHeadline – not a titleCustomized url: www.LinkedIn.com/YOUCustomized Websites/Blogs
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Add Sections• Certifications • Courses • Honors and Awards • Languages • Organizations • Patents • Test Scores • Projects• Volunteer Causes• Publications
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Add Skill Sets
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Add Applications
• Blog• Slideshare• Amazon Reading List• Events• Polls
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Company Page
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LinkedIn in 15 Minutes Each Day
Build CredibilityBuild CommunityBuild Business
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Goals
• Find a job• Build your network• Find prospects• Inroads to a company• Establish your brand
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Build Your Network
• Review Invitations
• People You May Know
• Adding New Names– Networking events– Potential Customers– Centers of Influence– Group Leaders– Community Leaders
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Invitation Questions
• What if I don’t know them?
• What if I don’t like them?
• What if I changed my mind?
• What if I don’t know them but I WANT to?
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Status Updates
• LinkedIn Today news
• Your network news
• RSS Feeds – articles of interest
• Promotional messages
• To Tweet or Not to Tweet?
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Be Involved
• Group Discussions
• Questions and Answers
• Polls
• Events
• Don’t Be Dave Maskin
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LinkedIn Network
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Getting to the Good Stuff
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Searching for People• By name• By title• By company• By geographical location
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Search for Companies
• Industry• Location• Size• Job openings• Connections
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Deborah Chaddock BrownAllWriteInk.comSpeaker, Trainer, Website Writer, Author
330-414-8792
Follow me:Twitter/Facebook/LinkedIn@putcustomers1st
