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strategic web solutions

www.wendtpartners.com

Implement Innovation™ in Your CommunicationsNowhere does a brand’s life cycle move faster than on the web. Developing and deploying

effective online communication solutions certainly requires you to build a website that can

be rapidly updated, constantly refreshed, and easily integrated. But it also demands that

your digital strategy must serve as a central driver in the overall success of your brand.

That means understanding all of your stakeholders, creating experiences that meet their

needs, and following through on your brand promise.

As a strategic consultancy uniquely focused on helping you achieve Brand-Driven Leadership,

Wendt Partners is able to guide clients effectively through complex web and digital engagements

because we take a dynamic, holistic approach. As a result, the sites and solutions that we

develop are tightly integrated into every element of your strategy.

Our ApproachThe Wendt Partners approach is flexible, yet disciplined. We begin by defining four core

components at the heart of your web strategy—the user experience profile, information

architecture, functional specification, and content strategy. We then build upon this foundation

across seven capability areas. Collectively, these building blocks result in a powerful and

tailored solution.

“Wendt Partners did a fantastic job for us, building a new brand that

successfully communicated our

message, and a new website that

provides a seamless presentation for

all of our resources. Both the process

of working with Wendt Partners, and

the results, were a pleasure.”

� Chad RohrbachExecutive Director

Drug Free Workplace Solutions

Our CapabilitiesTechnologiesOur development model is built on the LAMP framework (Linux, Apache, MySQL, and PHP) and

includes XHTML, HTML5, and CSS3 as well as JQuery, DJango, and numerous third-party APIs.

PlatformsThe weCMS Content Management System (CMS) provides a powerful and easy-to-use toolset,

built on the open-source WordPress engine, that supports rapid development and deployment.

Other platforms we’ve worked with include Drupal and Joomla.

HostingWebsites developed by Wendt Partners run on PHP 5.2.4 and MySQL 5.0 or greater using virtual

or dedicated servers, depending upon client requirements. A list of preferred hosting providers

is available.

Our SolutionsSince websites are the interactive embodiment of your brand, it makes sense to select a

web solutions partner who understands all aspects of your brand strategy. At Wendt Partners,

our implement innovation approach brings together the services essential to the future of yourbrand. This ensures that we will ultimately build not just a powerful website, but a website

that effectively sells your brand.

For more information, contact Alice E. Wendt, Vice President, at 703.682.6880 or via email [email protected].

strategic consulting

branding & messaging

organizational development

integrated communications

craftDesign & DevelopmentA comprehensive usability strategy and navigation design lays the foundationfor a powerful and effective online experience.

content

customizecompass

connect

communitycomplete user experience profile

information architecture

content strategy

functional specification

build a sitethat sellsyour brand.

2Content ManagementOur flexible and dynamic weCMS content management framework is built upon the open-source WordPress engine and supports numerous enhancements and plugins.

Social MediaBuild a dynamic community within your sitethrough blogs, forums, wikis, sharing tools, tag clouds, RSS, or podcasts and beyond itthrough Twitter, Facebook, LinkedIn, YouTube,Vimeo, Pinterest and more.

4Mobile & InteractiveBuild customer loyalty through mobile appsand responsive site designs optimized for phones, tablets, video streaming, location-based services and real-time updates.

Metrics & AnalyticsAttract users with a site built around your keyword phrases and supported with optimized content, landing pages, organicSEO, search marketing, pay-per-click (PPC),content syndication and conversion measurement.

6Custom ApplicationsCreate brand engagement through custommicrosites, e-newsletters, webinars and onlineevents as well as e-commerce and third-partyintegration.

Offline IntegrationSeamlessly connect web and offline effortsthrough cross-media marketing, QR codes,variable-data printing, personalized URLs, digital e-publishing and automated drip marketing.