Strategic responses and potential solutions Briefing - Slides.pdf · CASE STUDY | COLGATE...
Transcript of Strategic responses and potential solutions Briefing - Slides.pdf · CASE STUDY | COLGATE...
1 I Institute of Corporate Responsibility and Sustainability
Plastics BriefingStrategic responses and potential solutions
NICK BROWN
Head of Sustainability at
Coca-Cola European
Partners
CAROLINE FRÉRY
Head of Business
Development - Europe
at Terracycle
WILL PICKETT
ICRS Secretariat and
Junior Partner at
Carnstone
@WeAreICRS #ICRSWebinar
HOW CAN PLASTICS BE SUSTAINABLE?
NICK BROWN, COCA-COLA EUROPEAN PARTNERS
More choice.More information.Less sugar.
Our packaging.Our resource.
Protect.Reduce.Replenish.
Halve emissions.Renewable electricity.
We are taking action onsustainability by using ourbusiness and our brandsto build a better future.
For people.For the planet.
A force for good.For everyone.
Sourcing sustainably.Sourcing responsibly.
What’s the issue with Plastic and why the public interest now?
What’s really happening?
Global & Local Material Leakage?
How should businesses respond?
A strong track record of leadership in Sustainable Packaging
36g 26g 24g 19.9g
2016
>50% >50% 25%
https://www.youtube.com/watch?v=uyolVMKlfrQ&feature=youtu.be
https://www.youtube.com/watch?v=aEVVJxqWaZ8
https://www.youtube.com/watch?v=EIgthryckME
Our sustainable packaging strategy
HOW CAN PLASTICS BE SUSTAINABLE?
“If you can’t look after it –it’ll be taken away!”
ELIMINATING THEIDEA OF WASTE
Make everything recyclable
Make everything from waste
Eliminate the concept of waste
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TERRACYCLE IS A GLOBAL LEADERActive in 21 Countries
• Brazil • Canada • Mexico • US • Austria • Belgium • Denmark • France • Germany • Ireland • Netherlands
• Norway • Spain • Sweden • Switzerland • UK • China• Japan
• South Korea • Australia • New Zealand
• India • Taiwan
TerraCycle Locations
In Process of Opening
Regionally, TerraCycle is partly owned by several large waste management companies to leverage their expertise and credibility across the globe.
Beverage
…and many more
TerraCycle has five major business units focusing on partnering with consumer product
companies (CPG), retailers, facilities, municipalities and small business / individuals.
SAMPLING OF PARTNERS
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RECYCLING THE NONRECYCLABLEMost products and packaging are considered non-recyclable only because of economics. Examples below:
NON-RECYCLABLE
SOMEWHAT RECYCLABLE
VALUE RECYCLABLEPROCESSINGLOGISTICS
WHEN: WHEN:
PROCESSINGLOGISTICS VALUENON-
RECYCLABLE
Aluminum
Polypropylene
Flexible Plastic Packaging
Coffee Capsules
Uncoated Paper
PET
HDPE
Beauty Products
RECYCLABLE
Cigarette ButtsGlass
Complex Closures
NOT RECYCLABLE
MAKE EVERYTHING RECYCLABLEToday we live in a linear world where most products are
made, used once and then discarded.
Extraction &Manufacturing
Landfill or Incineration
MAKE EVERYTHING RECYCLABLETerraCycle’s first goal is to recycle products and packaging that do not currently have a solution to give materials a second life.
Extraction &Manufacturing
Recycle
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THE TERRACYCLE PROCESS
LOGISTICS SOLUTION VALUETerraCycle creates custom collection logistics for each
recycling program. Programs are designed to best suit the client
and their waste stream.
TerraCycle works with each client to drive significant ROI and
scalability through their recycling program.
TerraCycle develops the science and technology to recycle the previously
non-recyclable waste into a new raw material.
IMAGE
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Frito Lay manufacturing sites ship TerraCycle
excess film waste through freight
logistics.
Target guests can trade in old car seats at retail locations.
Target aggregates the seats at distribution centers, and
TerraCycle picks them up by freight for recycling.
Employees collect cigarette butts placed
into city-wide receptacles.
Kiehl’s shoppers visit stores to drop off used
personal care packaging.
Bloomberg uses permanent bins to
collect & recycle snack packaging in their offices.
Customers use turnkey Zero Waste Boxes to smoothly collect and
recycle empty adhesive packaging.
TerraCycle operates in a private recycling supply chain that works with partners to create a supply chain that makes sense for their products.
SAMPLING OF TERRACYCLE’S LOGISTICS MODELS
Consumers recycle contact lenses at
optometrists offices using collection boxes.
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Location LeadersThe leader of a location coordinates and
promotes the program in their community
Collection LocationsLocations can be at a school, office,
community center, or someone’s home
Community of CollectorsLocation leaders encourage people in their community
to collect and recycle your brand’s waste
DIRECT CONSUMER ENGAGEMENTTerraCycle’s recycling program allows your consumers to engage with your brand through an authentic sustainability platform.
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HOW TERRACYCLE PROCESSES WASTE
1Check In
2Aggregate
3Processing
4New Products
This new format is used as a raw material to create a new finished product.
TerraCycle works with strategic partners to process individual waste streams (by material composition) into a new format.
Once a package from your program is checked in, the contents of the package are aggregated with similar materials in preparation for processing.
TerraCycle receives packages of your brand’s waste at its local warehouses and checks them in.
TerraCycle will not landfill or incinerate any of the waste we receive.
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Sustainability
Marketing & Communication
Sales
R IRETURN ON
INVESTMENTDrives sustainability, marketing, communication and sales ROI.
96% of consumers more likely to purchase Febreze products after being involved the Air Care Recycling Program
40% Re-purchase Rate Experienced By Kenco after an on-pack TerraCycle promotion
100+% Sales Increase for a home care brand during a TerraCycle promotional window
Brand Perception Is 78% “More Positive” in survey about a nutrition brand due to their TerraCycle program
43,000+ Target Coupons Redeemedthrough Target Car Seat Trade-in Program through 2-week promotion
20-40-60 Yearly Sales Increaseexperienced by a Northeast grocery chain following a TerraCycle promotion
97.3% Waste Diversion Rateexperienced by GreenBiz using Zero Waste Boxes at their event
Colgate Awarded The Supplier Leadership Awardfor sustainability as a result of their partnership with TerraCycle
Garnier Was Featured In A Leading Industry Publication due to their Personal Care and Beauty Recycling Program
87% Litter Reduction of Cigarette Buttsexperienced by Sydney, AU where collection receptacles were installed
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CASE STUDY | COLGATE PLAYGROUNDS
Consumers see promotional display at retail.
Consumers are directed to promotional website (managed by TerraCycle) vote for their school to win the recycled prize
Communities can vote by recycling (previously non-recyclable) waste through the Oral and Care Recycling Program
TerraCycle updates the website with a leaderboard of vote totals.
TerraCycle installs the playground at the winning school .
Colgate has driven incremental displays by executing consumer promotions with multiple key accounts (ShopRite, Meijer, Albertsons etc.) that allows consumers to win a recycled playground (made from oral care waste) for a school in their community.
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MAKE EVERYTHING FROM WASTETerraCycle second step is to integrate unique recycled
materials back into your products.
Extraction &Manufacturing
Recycle
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CATEGORIES OF STORIED PLASTICS Storied plastics create a strong & unique narrative for products driving significant marketing, communications and sustainability ROI.
CLOSED LOOP1.
Integrating recycled materials of a given product back into the making of that
same product.
COMPELLING INTEGRATION
Telling a story by using one waste stream to
create a relevant (but distinct) product.
2. PURPOSEFUL
Using highly noticeable and problematic waste streams to speak to an emotional
consumer connection.
3.
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CASE STUDY: P&G LEVERAGES BEACH PLASTIC
Redesign
ELIMINATE THE IDEA OF WASTETerraCycle's third step is to redesign products to enter into a
reuse platform, completely eliminating the idea of waste.
Reuse Loop
By TerraCycle
Launching in NYC & Paris area
after global announcement at the
World Economic Forum. Jan ‘19
Giving consumers a more convenient, premium product experience, all
while eliminating the idea of waste.
Customers detail their subscription by selecting
which & how many products they want in each cycle.
Loop pick packs & ships product in durable and reusable shipping tote.
Customer receives products in Loop tote and enjoys.
Loop manages/handles customer service inquiries.
Customers put empty containers back
in Loop tote.
Loop’s shipping partner picks up the Loop tote.
As soon as customers send back their empty product, Loop will automatically
fulfill with new product.
Loop professionally cleans the reusable bottles and sends to Partners for refilling.
Customers sign up for Loop via major retailers.
Partners redesign packaging to be durable, refillable and
with more features.
Move package from being a COGS to an asset.
1)
2)
3)
4)
5)
Design TBD
NO
WASTE
= Customer Experience
= Loop/Partner Operations
CONTACT US
CAROLINE FRERY Head of Business DevelopmentTerraCycle Europe
+33(0)9 75 18 09 85, Ext.1025
29 I Institute of Corporate Responsibility and Sustainability
Questions?Plastics: Strategic responses and potential solutions
NICK BROWN
Head of Sustainability at
Coca-Cola European
Partners
CAROLINE FRÉRY
Head of Business
Development - Europe
at Terracycle
WILL PICKETT
ICRS Secretariat and
Junior Partner at
Carnstone
@WeAreICRS #ICRSWebinar
30 I Institute of Corporate Responsibility and Sustainability