Strategic Recruitment Plan 2014-2015 December, 2013 Recruitment Plan 2014-2015 December, 2013...

Strategic Recruitment Plan

2014-2015

December, 2013

Authors: Malia Roberts, LaCrissa Zuraw, Daryl Kingrey and Amy Lucas

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2014-2015 Strategic Recruitment Plan 2

Contents Executive Summary ........................................................................................................................................................................................................ 8

Current Realities ........................................................................................................................................................................................................ 9

Notable Highlights .................................................................................................................................................................................................... 10

General Admission Goals ......................................................................................................................................................................................... 10

Admission Strategic Objectives ................................................................................................................................................................................ 11

How to Use this Strategic Plan ................................................................................................................................................................................. 11

Strategic Plan “Shelf-Life” and Assessment ............................................................................................................................................................. 12

Closing Thoughts ...................................................................................................................................................................................................... 12

Introduction ................................................................................................................................................................................................................. 14

Davenport University Mission Statement ................................................................................................................................................................ 14

Davenport University Vision Statement .................................................................................................................................................................. 14

Davenport University Cultural Values ...................................................................................................................................................................... 14

Admission Guiding Principles ................................................................................................................................................................................... 14

Segment: Traditional Students – High School .............................................................................................................................................................. 16

Definition of Segment .............................................................................................................................................................................................. 16

General Goal ............................................................................................................................................................................................................ 16

Select Target Market ................................................................................................................................................................................................ 16

Description of Target Market ................................................................................................................................................................................... 16

Perceptions or Assumptions .................................................................................................................................................................................... 16

Unique Needs of Target Market .............................................................................................................................................................................. 16

Challenges ................................................................................................................................................................................................................ 17

Opportunities ........................................................................................................................................................................................................... 17


Initiative I: Relationship Building ............................................................................................................................................................................. 18

Supporting Action Ia: Steward Relationships at Feeder High Schools ............................................................................................................... 18

Supporting Action Ib: Build/Strengthen Relationships with High School Student Organizations ..................................................................... 19

Supporting Action Ic: Strengthen Relationships with High School Influencers.................................................................................................. 20

Supporting Action Id: Strengthen Relationship with Athletic Program Influencers .......................................................................................... 21

Supporting Action Ie: Strengthen Relationship with Residence Life.................................................................................................................. 22

Supporting Action If: Increase Dual Enrollment Opportunities ......................................................................................................................... 23

Supporting Action Ig: Increase Recruiting in Middle College Programs ............................................................................................................ 24

Initiative II: Increasing Activities and Signature Events – See Appendix M .............................................................................................................. 26

Supporting Action IIa: Execution of Michigan Association of Collegiate Registrars & Admissions Officers (MACRAO) Strategy ..................... 26

Supporting Action IIb: Increase Classroom Presentations at Local High Schools/Technology Centers ............................................................. 27

Supporting Action IIc: Increase High School Visits ............................................................................................................................................. 28

Supporting Action IId: Leverage BPA/DECA/HOSA/SkillsUSA Competitive Events (Signature Event) ............................................................... 29

Supporting Action IIe: Increase the Number of Panther Previews (Signature Event) ....................................................................................... 30

Supporting Action IIf: Increase Group Visits/Bus Trips to DU (Signature Events).............................................................................................. 31

Supporting Action IIg: Increase Recruiting at ACT Prep Programs ..................................................................................................................... 32

Supporting Action IIh: Increase Free Application for Federal Student Aid (FAFSA) Workshops ....................................................................... 33

Supporting Action IIi: Open House Event at Davenport University W.A. Lettinga Campus (Signature Event) .................................................. 34

Initiative III: Performance Management .................................................................................................................................................................. 36

Supporting Action IIIa: Implement New Hire Training ....................................................................................................................................... 36

Supporting Action IIIb: Ongoing Training Program ............................................................................................................................................ 37

Supporting Action IIIc: Harmonize all Admission Segment Teams .................................................................................................................... 38

Supporting Action IIId: Weekly Strategy Meetings ............................................................................................................................................ 39

Supporting Action IIIe: Personnel Management ................................................................................................................................................ 40

Segment: Direct Michigan Community College Recruitment ...................................................................................................................................... 42



General Goal ............................................................................................................................................................................................................ 42





Challenges: ............................................................................................................................................................................................................... 42

Opportunities: .......................................................................................................................................................................................................... 43


Supporting Action Ia: Increase Campus Leaders Active Engagement with Local Community Colleges ............................................................ 44

Supporting Action Ib: Strengthen Relationships by Utilizing Key Community College Contacts, Including Former DU Employees Working at

Local Community Colleges ................................................................................................................................................................................... 45

Supporting Action Ic: Strengthen Relationship with Community Colleges by Maintaining a Minimum Number of Touch-Points and Involve

Faculty (see Dean Event IIc) ................................................................................................................................................................................. 46

Supporting Action Id: Build Relationships with Community College Influencers through Appreciation Luncheon and Breakfast ................... 47

Supporting Action Ie: Establish Relationship with Phi Theta Kappa Clubs at Local Community College ........................................................... 48

Supporting Action If: Strengthen Relationships and Create Pathways for Transfer Students by Implementing a Community College Advisory

Board .................................................................................................................................................................................................................... 49


Supporting Action IIa: Leverage and Increase the Number of Recruitment Events and Group Visits (Signature Events) ................................ 50

Supporting Action IIb: Increase Involvement with Student Organization Events and Leverage BPA/DECA/HOSA Club Relationships ............ 51

Supporting Action IIc: Meet the Deans Event for Grand Rapids Community College (GRCC) Students (Signature Event) ............................... 52

Supporting Action IId: Open House Event at Davenport University (Signature Event) ..................................................................................... 53

Supporting Action IIe: Community College Transferfest (Signature Event) ....................................................................................................... 54








Segment: Adult Recruitment (FTIACs, Indirect Transfers, Graduate, Corporate, Military, International) .................................................................. 60


General Goal: ........................................................................................................................................................................................................... 60





Challenges ................................................................................................................................................................................................................ 61

Opportunities based on audience ............................................................................................................................................................................ 61



Supporting Action IIa: Open House Event at Davenport University (Signature Event) ..................................................................................... 66







Robust Recruitment Tactics: Enrollment Operations Center ...................................................................................................................................... 78

Supporting Action a: Increase One-on-One Admission Appointments.............................................................................................................. 78

Supporting Action b: Increase High School Visits ............................................................................................................................................... 79

Supporting Action c: Increase Community College Office Hours ....................................................................................................................... 80

Supporting Action d: Increase ACT Outbound Calling Campaign ....................................................................................................................... 81

Supporting Action e: Increase Adult Outbound Calling Campaigns ................................................................................................................... 82


Supporting Action f: Increase Session 2 Enrollment .......................................................................................................................................... 83

Supporting Action g: Redesign all Lead Communication Plans, Including a Breakout Plan for Direct Michigan Community College Transfer

Students ............................................................................................................................................................................................................... 84

Supporting Action h: Aggressively Recruit by Transfer Program ....................................................................................................................... 85

Supporting Action i: Integrate Marketing Department and all Admission Team Segments to Increase Quality Leads .................................... 86

Supporting Action j: New Online Application and CRM ..................................................................................................................................... 87

APPENDICES ................................................................................................................................................................................................................. 88

APPENDIX A: ACT Score 4-Year Trend ...................................................................................................................................................................... 89

APPENDIX B: High School Feeder List and Assignments .......................................................................................................................................... 90

APPENDIX C: HS & Athletics ..................................................................................................................................................................................... 96

APPENDIX D: Dual Enrollment ................................................................................................................................................................................. 97

APPENDIX E: HS MACRAO ........................................................................................................................................................................................ 99

APPENDIX F: Panther Preview................................................................................................................................................................................ 102

APPENDIX G: Top 20 Community College Programs .............................................................................................................................................. 103

APPENDIX H: Representative Assignment Summary CC ........................................................................................................................................ 104

APPENDIX I: Community College Luncheon and Breakfast Schedule .................................................................................................................... 106

APPENDIX J: Key Connections ................................................................................................................................................................................ 107

APPENDIX K: CC Office Hours/Transfer Days ......................................................................................................................................................... 108

APPENDIX L: People and Business Quick Facts ...................................................................................................................................................... 109

APPENDIX M: Admission Signature Events Calendar ............................................................................................................................................. 111

APPENDIX N: Admission Superior Service Report .................................................................................................................................................. 114

APPENDIX O: High School Recruiting Events on a DU Campus .............................................................................................................................. 115

APPENDIX P: Davenport University Program Differentiators ................................................................................................................................ 119


Executive Summary Enrollment at Davenport University (DU), for the 2014-2015 academic-year, is a strategic priority that involves building on the successes and lessons learned from our fall 2013 enrollment outcomes. Never before has the collaboration of faculty, recruiting team, and marketing become more critical to the success of our future enrollment than it is now. We are all responsible for enrollment. Strategically, each area plays an essential role in the overall success of our enrollment initiatives (see Figure 1). The following recruitment plan is hinged upon two major themes: 1) the partnership between academic affairs, enrollment, and marketing and 2) building on existing, and developing additional, relationships/pathways to essential DU programs with clearly defined and promoted “differentiators.” See Appendix P – DU Program Differentiators Figure 1. Enrollment Success and Roles

Enrollment Success

Academic Affairs

Marketing

Enrollment and Student

Affairs

Davenport University Strategic Recruitment Plan

2014-2015

Academic Affairs: responsible to

make sure that our offerings are

cutting edge, relevant, and clearly

distinguishable from our competitors.

Marketing: responsible for creating

“awareness” and “interest” in DU and

these offerings.

Enrollment and Student Affairs:

responsible for converting that

interest into enrollments.


Current Realities We have taken bold steps to address key quality performance indicators needing improvement (e.g. persistence, retention, graduation rates, etc.) by implementing some key strategic initiatives. Some of these initiatives (e.g. applying another level of admission standards) have had both expected and unexpected impacts on enrollment which has been on a decline for several semesters (see Figure 2). It is important to note, however, that these initiatives, some resulting in short-term enrollment declines, will ultimately provide us with opportunities for sustainable enrollment growth and position us for the next phase of quality improvements. In fact, these initiatives have already resulted in measurable quality improvements including a 3% growth in both persistence and fall to fall retention rates! There has also been significant growth in the fall 2013 enrollment of new high school (19% over fall 2012) and graduate students (11% over fall 2012). Nevertheless, there are some significant challenges that lay ahead for fall 2014 and beyond. Fall 2013’s Direct Michigan Community College recruitment efforts (see Figure 3) fell substantially shy of expectations (18% lower than fall 2012 and 25% below target) as did IPEX (46% shy of target) and Dual Enrollments (10% shy of targets). The higher education market, particularly on the east side of the state, has become increasingly crowded and competitive. There are also concerns regarding the challenges of the volatile adult and part-time markets, perceptions and realities related to the cost of attendance (specifically impacted by the potential loss of the titanium scholarship and the reduction of discount rates), and our relationships with various external partners including our medical school partners in the Caribbean (potential loss of viability with one of our major partners receiving approval for Title IV eligibility). We must address these challenges in both our strategic planning and our budgeting for the 2014-2015 academic-year. Figure 2. Four Year New Student Enrollment Trend

2500

2600

2700

2800

2900

3000

3100

3200

3300

3400

3500

fall 2010 fall 2011 fall 2012 fall 2013


Figure 3. Four-Year New Student Community College Enrollment Trend

Notable Highlights There are several key highlights* that form our Strategic Recruitment Plan for 2014-15; among these are:

The restructuring of the admission teams (including doubling the size of the Community College Team),

Creation and use of “Advisory Committees” (including a ”Community College Advisory Committee” and a “Enrollment/Marketing Advisory Committee),”

Significant and purposeful use of faculty in our recruitment activities,

Significant and purposeful use of Campus Leaders in community outreach and Community College relationship building, and

The development, promotion, and use of key academic differentiators that will set apart each academic program, in each college, from similar programs offered at competing institutions.

*Although not a highlight of the actual Strategic Recruitment Plan, the engagement of industry expertise in financial leveraging will have a significant impact on future recruitment efforts.

General Admission Goals In general, our goal for 2014-2015 is to: 1. Achieve new student recruitment goals - including focusing efforts to increase military and international students, 2. Incorporate the strategic use of faculty in our recruiting strategies, 3. Improve the effectiveness of our recruitment teams via the implementation of a continuous training program, and 4. Improve the efficiency, execution, and accountability of our recruitment teams through data driven performance management.

300

350

400

450

500

fall 2010 fall 2011 fall 2012 fall 2012


Admission Strategic Objectives The strategic objectives we will employ to reach these goals include: 1. Enhance our territory management plan by restructuring our recruitment teams to better align them with our specific challenges/targets for: traditional, transfer, adult/corporate, and military/international enrollment 2. Refine scholarship criteria and process to enhance recruitment and retention of quality students 3. Develop and implement strategic initiatives utilizing faculty in recruiting efforts 4. Develop and implement comprehensive admission training utilizing faculty, senior admission representatives, directors, and partners with the Office of Performance Excellence 5. Execute performance management processes for developing admission representatives and creating succession plans 6. Execute international student recruitment strategy 7. Increase military enrollment 8. Work with Marketing Department to develop and enhance marketing and communication efforts aligned with recruitment objectives 9. Integrate all admission teams to enhance communication, team building, best practices, opportunity identification, and measurable outcomes 10. Promote online out-of-state enrollment

How to Use this Strategic Plan This plan is divided up into three sections that are aligned with our targeted market segments and a fourth section that highlights our “Robust Recruiting Tactics” coordinated through our Enrollment Operations Center (aka “Call Center and Lead Management”):

1. Traditional Student Recruitment – High Schools 2. Direct Michigan Community College Recruitment 3. Adult/Corporate/International/Military Recruitment 4. Enrollment Operations – Robust Recruiting Tactics

Each of the first three sections start with a definition/description of the targeted segment followed by notations regarding the perceptions and “needs” of the segment (as well as observed challenges and opportunities). The sections conclude with an outline of the specific “supporting actions” or “tactics” (which are tied to an identified “strategic admission objective”) which will be used to address these challenges and opportunities. Often, specific detailed information, noted in the supporting actions, is included in the Appendices. The fourth section includes tactics employed by all three segments but are handled via our Enrollment Operations Center (as opposed to the specific recruitment team charged with overseeing that segment). These plans typically include calling, emailing, and social media campaigns as well as unscheduled campaigns that present themselves as a result of market changes or the addition of new programs.


Strategic Plan “Shelf-Life” and Assessment While much effort has been given to the task of documenting the various strategic efforts of the recruitment team for the 2014- 2015 recruitment cycle, it is important to note that this strategic plan is a “working document” – it is not inclusive of all of the activities and plans of the recruitment teams. Initiatives can and will be added and removed as appropriate and, in many cases, as deemed necessary based on market/program developments and available opportunities (see Enrollment Operations Center). Additionally, as a working document, to the extent feasible, the progress of our execution of this plan, and outcomes associated with each of the strategic efforts, will be documented and used to assess the effectiveness of each specific tactic as well as the performance of the team(s) charged with the implementation. Assessments will be based on quantitative data such as lead, application and enrollment generation, plus survey results and anecdotal data. These assessments will form future recruitment efforts, used as a critical component of the annual admission strategic plan development process and will be used in the development and implementation of future training efforts included in the new continuous sales training program developed in partnership with the Office of Performance Excellence.

Closing Thoughts It is critical for our future enrollment growth to have a “recruitment plan” as a source document which outlines our strategic efforts, shows the alignment of these efforts with our goals, and provides the necessary tools for the assessment and continuous improvement of the recruitment process and teams. Having this plan is also in alignment with the university strategic annual plan and the university vision which call for transparency, accountability, and the need to be data driven. I believe the following plan provides a solid foundation for a productive and effective recruitment cycle. I charged the enrollment leadership team with the development of this plan during an extremely hectic time of the recruitment cycle. Due to the urgency of the moment, they did not have the time to involve as many faculty and staff in the development of the plan as we would normally prefer. The intention is to use this as a source document upon which we can build our future recruitment plans which will most undoubtedly be more inclusive both in planning and implementation. I wish to thank the members of the team: Daryl Kingery, Malia Roberts, and LaCrissa Zuraw as well as Amy Lucas who led the team and coordinated the process through completion. As previously noted, this is a “working document” so feedback and suggestions (particularly ones that are accompanied with a willingness to actively participate in the recommended activity) are encouraged. Please contact our team leader, Amy Lucas, on this endeavor with comments/recommendations. As always, I appreciate the efforts, commitment and dedication of the entire DU Community. I sincerely believe we are poised for greatness and together we can make it happen! Sincerely, Walter JH O’Neill, Ed.D. Executive Vice President for Enrollment and Student Affairs


Introduction The 2014-2015 Strategic Recruitment Plan is first and foremost a tool which reinforces the mission, vision, values, and guiding principles of Davenport University (DU) as a code of professional practice for all faculty and staff engaged in the recruitment of future DU alumni. The following are implied in each and every tactic employed in this plan and accepted as universal truths in our daily implementation and engagement in these activities:

Davenport University Mission Statement Davenport University prepares individuals and organizations to excel in the knowledge driven environment of the 21st Century.

Davenport University Vision Statement Davenport aspires to be renowned as a quality institution of higher education that understands the market better than any other institution. We strive to apply that understanding to our programs and teaching, preparing Davenport and its graduates to exceed employer expectations, transform communities, and change lives by believing that every person can achieve his or her dream.

Davenport University Cultural Values Serving Students with Quality Trustworthiness Accountability Innovation and Creativity Respect for People

Admission Guiding Principles 1. Provide GREAT customer service, both internally and externally 2. Demonstrate the following:

a. Innovation b. Creativity c. Optimism d. Consistency e. Will to Win (be the best) f. Can-Do Attitude

3. Work as a team to achieve Admission goals 4. Embrace accountability


Our traditional student recruiting efforts are focused on three (3) key initiatives (Relationship Building, Increasing the Number of Signature Events, and Performance Management) and two (2) themes (Partnerships and Academic Differentiation). In fall 2013 we realized 19% growth over fall 2012 in this segment. We expect to sustain and even build upon that growth in 2014-15 by strengthening the significant relationships and improve upon the success established in fall 2013.

Definition of Segment: Traditional students are defined as First Time in Any College (FTIAC) students with a current high school

graduation year and the previous high school graduation year when the student type is “New.”

General Goal: The general goal of the High School Admission team is to increase traditional student enrollment (by exceeding fall

2013 high school enrollment target), with emphasis on enrollment at the W.A. Lettinga Campus.

Select Target Market: The select target market of the High School Admission Team is traditional students with an ACT

composite score of at least 18 and cumulative G.P.A. of 2.00, with efforts concentrated on feeder schools, school districts who have expressed interest, and geographical considerations.

Description of Target Market: ACT college readiness assessment - Traditional students in the State of Michigan have seen

the average ACT score rise incrementally since 2010. The overall composite score for Michigan students on the ACT exam increased to 19.7 in 2013. However, this is below the national average of 20.9. (See Appendix A: ACT Score Four-Year Trend).

Perceptions or Assumptions: Considering the average ACT score of a Michigan high school student and Davenport

University's admission standards, the recruitment strategy must be focused on qualified students emphasizing business, health and technology.

Unique Needs of Target Market: Athletic clubs; residential campus; High school articulation/Dual enrollment/Advanced

Placement (AP)/International Baccalaureate (IB) credit options; Assistance with financial aid/scholarship/debt counseling; Availability of scholarships.

Segment: Traditional Students – High School


Challenges: Cost; Availability of competitive scholarships; Availability of on-campus housing for all applicants; Acceptance criteria;

Brand awareness outside West Michigan. Michigan lags behind the national average of high school graduation rates (70.9% vs. 74.7% in 2012*) and the state is experiencing declining high school enrollment which declined 4.7% since 2009-2010**.

Opportunities: Solid relationships with key feeder schools; Strong dual and middle college programs; Strong Intercollegiate

Athletic Program; Brand and Name awareness in West Michigan; Programs in growing career fields; BPA and other organizations. * Education Week. (2013). Diplomas count. Editorial Projects in Education, 32(34), 1. Retrieved from http://www.edweek.org/media/ew/dc/2013/embargo_34sgb.tx.h32.pdf ** MDE. State of Michigan, Department of Education. (2013). Number of public school districts (isds, leas, and psas) in michigan. Retrieved from website: http://www.michigan.gov/mde/0,4615,7-140--36877--,00.html and Western Interstate Commission for Higher Education, (2012). Knocking at the college door. Retrieved from website: http://www.wiche.edu/knocking-8th

http://www.edweek.org/media/ew/dc/2013/embargo_34sgb.tx.h32.pdf

http://www.michigan.gov/mde/0,4615,7-140--36877--,00.html

http://www.wiche.edu/knocking-8th


Supporting Action Ia: Steward Relationships at Feeder High Schools Responsible Party Promotion

Utilize relationships at area high schools to establish pathways into specific academic programs. Use key differentiators.

Traditional students will be recruited by High School Admission Representative by location and local assignment (See Appendix B: High School Feeder List).

High schools will be ranked (“A” schools vs. “B” schools) and given priority for contacts based on the historical number of leads, applications, and enrollments generated.

High School Admission Team will become a familiar and welcomed partner at each school in his/her territory.

Utilize key faculty and student affairs staff in relationship building with feeder high schools.

High School Admission Team with occasional partners from academic and student affairs

As budget allows, ads will be placed in some high school yearbooks, sports programs and where appropriate, sponsorship of club and organizational activities.

KPI’s: Supports Objective: #1

The “A” schools will be touched four to six times per year by a High School Admission Representative including campus visits and classroom presentations.

The “B” schools will be touched by the High School Admission Representative two to three times per year.

Increase leads and applications by 5-10% over fall 2013 for “A” schools.

Increase leads and applications by 3-5% over fall 2013 for “B” schools.

Increase enrollments by 3-5% for “A” schools over fall 2013.

Increase enrollments by 2-3% for “B” schools over fall 2013.

Increase faculty and student affairs participation in high school relationship activities by 10-15% over fall 2013.

Status and Results:

Initiative I: Relationship Building


Supporting Action Ib: Build/Strengthen Relationships with High School Student Organizations Responsible Party Promotion

Establish/utilize relationships through targeted DU clubs and organizations to strengthen pathways for traditional students involved in similar high school targeted clubs and organizations to specific academic programs.

Traditional students will be recruited from targeted high schools with Business Professionals of America (BPA), Distributive Education Clubs of America (DECA), SkillsUSA, and Future Health Professionals (HOSA) student organizations.

DU Presidential Scholarship will be leveraged to BPA, DECA, SkillsUSA & HOSA National Champions with cumulative grade point average of 3.0.

Promote appropriate collegiate level clubs to all traditional students and high school faculty advisors.

Coordinate BPA prep sessions for traditional students and promote DU key academic programs.

BPA Prep Session Event Dates: November 15, 2013 – DU Livonia Campus November 22, 2013 – DU Lansing Campus December 6, 2013 – W.A. Lettinga Campus December 13, 2013 – DU Livonia Campus

High School Admission Team, Director of Admission for High School, Davenport University Faculty Advisors

Scholarship brochures and event materials will be used and targeted to: BPA membership list, BPA, DECA and HOSA competition results lists. DU swag for participants (water bottles, pens, t-shirts, etc.).

KPI’s: Supports Objective: #1, 2, 3

Increase applications from high school student club/organization participants by 5-10% over fall 2013.

Increase enrollments from high school student organization participants by 3-5% over fall 2013.

Status and Results:


Supporting Action Ic: Strengthen Relationships with High School Influencers Responsible Party Promotion

Strengthen relationships with key high school influencers by providing on-campus opportunities which will be leveraged to inform/update feeder high school key influencers (High School Counselors, High School Teachers, Principals, and Athletic Directors/Coaches) on what DU has to offer. Use key faculty as presenters and use academic differentiators as theme. Agenda Provide a breakfast or lunch. Informational sessions presented by the Colleges of Technology, Business, Arts & Sciences, and Health Professions. Student testimonial provided by 2013-2014 a Ford Scholarship recipient. Promote high school employee scholarship.

October 16, 2013 W.A. Lettinga Campus

October 24, 2013 DU Lansing Campus

January 29, 2014 W.A. Lettinga Campus

March 25, 2014 W.A. Lettinga Campus

April 24, 2014 DU Livonia Campus

High School Admission Team, Academic Affairs

Campaign including mail invitations, emails/calls, host meetings, seminars, breakfasts, lunches. High end DU swag for participants (coffee mugs, portfolios, etc.).


Increase the number of high school influencer events on campus by 10% over fall 2013.

Gain representation from at least 5 schools per event.

Increase attendance to 8 - 30 guests per event.

Increase faculty involvement in relationship activity by 10-15% over fall 2013.

Status and Results:


Supporting Action Id: Strengthen Relationship with Athletic Program Influencers

Responsible Party Promotion

Build/strengthen relationship with high school athletic departments/coaches by promoting athletic programs to traditional students and high school athletic departments and by working collaboratively with the DU Athletic Department. Promote and support athletic recruitment by leveraging academic scholarships and key differentiators.

Work directly with assigned coaching staff to recruit student athletes (See Appendix C: HS and Athletics).

Provide traditional admission information at athletic competitions and during on-campus visits.

Include student athletes and coaches in Panther Preview events.

Assist coaching staff with student athlete visitation programs.

Maintain student athlete status updates with each team via Google Docs.

Director of Admission for High School, High School Admission Team, Coaching Staff

Coaching staff, web site, recruiting materials, FREE Tickets.


Increase the number of athletic events used to attract students to campus (FREE tickets) by 5-10% over fall 2012.

Increase the number of joint presentations with DU coaches by 10% over fall 2013.

Increase the number of leads from potential athletes by 5-10% over fall 2013.

Enroll between 150 and 173 traditional athletes.

Status and Results:


Supporting Action Ie: Strengthen Relationship with Residence Life Responsible Party Promotion

Communicate regularly and work directly with Residence Life to track traditional students who complete the housing application and submit the housing deposit. Maintain regular communication with the Student Affairs Systems Coordinator and Director of Residence Life to leverage on-campus living with potential students.

Student Affairs Systems Coordinator provides updates through Google Doc that tracks the status of housing applications (incomplete/complete) and the deposit system (paid/unpaid).

High School Admission team follows up with the students to ensure the housing application is completed and the deposit is paid.

Director of Residence Life facilitates the updates to marketing items.

Director for High School, HS Admission Team, Student Affairs Systems Coordinator, Director of Housing & Residence Life, Marketing

Google Doc updates, housing fliers, online housing application, new student orientation

KPI’s: Supports Objective: #1, 8

Increase residence life staff participation in recruitment activities by 10% over fall 2013

Increase the number of new student housing applications by 3-5% over fall 2103

Fill South Hall to capacity with the possible use of doubling if necessary.

Status and Results:


Supporting Action If: Increase Dual Enrollment Opportunities Responsible Party Promotion

Work with high school counselors, educating them on benefits of Davenport's dual enrollment opportunities that will eventually lead to matriculation. Partner with schools to offer classes at their facility or online. Coordinate effort with appropriate Department Chairs. Concurrent enrollment programs

Advanced Technical Academy (ATA)

Great Lakes Bay Early College Off-campus dual enrollment programs

East Kentwood High School

Holland Christian High School

Thornapple-Kellogg High School

Van Buren Technology Center

Ottawa Area ISD Anticipated participation: Targeted high schools - designated on See Appendix D: Dual Enrollment

Director of Admission for High School Recruitment, High School Admission Department, Academics, Campus leaders where appropriate

One on one relationship building at key feeder schools with administration, counseling staff, and teachers. Flyers and brochures.

KPI’s Supports Objective: #1, 3

Increase the number of dual enrollment students who matriculate after graduation into a full time program by 5-10%

Status and Results:


Supporting Action Ig: Increase Recruiting in Middle College Programs Responsible Party Promotion

Deliver high quality middle college programs to ultimately increase traditional student enrollment through early adoption of Davenport programs.

Deliver Davenport classes at high schools in year one.

Deliver Davenport classes at Davenport University W.A. Lettinga Campus in years two and three.

Host middle college orientation sessions.

Committed participants:

Kenowa Hills High School

Belding High School

Prospective participants: Airport Community School .

Anticipated participation: 11-25 students per year per school.

Host middle college orientations involving students, parents, High School administration, Davenport University staff (admission, student services, academics) to facilitate a smooth transition into the program and throughout the years.

Utilize monthly Middle College Success Team meetings to ensure program success and promote future opportunities.

Admission Department, Academics, Student Services

Work directly with key high school leaders including superintendent, principal and other high school officials


Retain 80% of current middle college participants through completion of the three year program. (Unable to set matriculation goal until the first cohort has completed high school year thirteen.)

Status and Results:


Please visit the following Dmail event calendars: All Admission Events Calendar and the Signature Admission Events Calendar

Supporting Action IIa: Execution of Michigan Association of Collegiate Registrars & Admissions Officers (MACRAO) Strategy Responsible Party Promotion

Utilize MACRAO marketing efforts to promote DU to large assemblies of high school juniors and seniors.

Participate in 55 MACRAO recruiting events in fall 2013 and 15 events in winter 2014 resulting in exposure to upwards of 15,000 potential students.

Standardize MACRAO recruiting events following MACRAO guidelines.

Actively participate in all MACRAO college day and evening recruiting events.

Promote MACRAO events on DU high school web pages (See Appendix E: HS MACRAO).

High School Admission Team, Director of Admission for High School, DU Web Team

MACRAO promotes through their extensive counselor network via emails and newsletters, on site at high schools and on the MACRAO website. DU will distribute standardized marketing materials at every event.


Increase leads by 5-10% over fall 2013

Increase applications and enrollments by 3-5% over fall 2013

Status and Results:

Initiative II: Increasing Activities and Signature Events – See Appendix M

http://www.google.com/calendar/embed?src=davenport.edu_cespbufbgl4knr0qtibhbij56g%40group.calendar.google.com&ctz=America/New_York

http://www.google.com/calendar/embed?src=admevents%40davenport.edu&ctz=America/New_York


Supporting Action IIb: Increase Classroom Presentations at Local High Schools/Technology Centers Responsible Party Promotion

Increase exposure and awareness of DU to traditional students and teachers, utilizing faculty as needed/as appropriate. (See Admission Events Calendar)

High School Admission Team will establish working relationships that foster opportunities to allow representatives access to classrooms, counselor visits, and promote on-campus tours.

Arrange for select faculty to visit classrooms when possible.

High School Admission Representatives, Director of Admission for High School Recruitment, and Faculty

Personal interaction with high school teachers, counselors Marketing publications, brochures, etc. DU swag for participants (water bottles, pens, t-shirts, etc.)


Increase the number of presentations by 5-10% over fall 2013.

Increase leads and applications by 3-5% over fall 2013.

Increase faculty participation in events by 10-15% over fall 2013.

Status and Results:


Supporting Action IIc: Increase High School Visits Responsible Party Promotion

Generate interest in DU and increase participation in high school interest sessions and lunchroom visits (See Admission Event Calendar)

Conduct informational sessions.

Execute on-site admission review by encouraging participants to bring transcript for conditional acceptance.

Work directly with Lead Manager in Lead Management Department to inform applicants and leads that a DU High School Team member will be visiting their high school through email blasts, phone calls, and social media.

Based on the ACT calling campaign, early award scholarship information is prepared for delivery on-site during the high school visit.

Director of Admission for High School, High School Admission Team, Lead Management, Call Center Manager, Communication Department

Email, calling campaign and social media campaign DU marketing materials, brochures, etc. DU swag for participants (water bottles, pens, t-shirts, etc.)


Increase the number of high schools visits by 5-10% over fall 2013

Increase leads and applications by 5-10% over fall 2013 for “A” schools.

Increase leads and applications by 3-5% over fall 2013 for “B” schools.

Increase enrollments by 3-5% for “A” schools over fall 2013.

Increase enrollments by 2-3% for “B” schools over fall 2013.

Status and Results:


Supporting Action IId: Leverage BPA/DECA/HOSA/SkillsUSA Competitive Events (Signature Event) Responsible Party Promotion

Generate interest in DU and specific programs by hosting Regional/State competitive academic events. Host site for Regional (BPA & HOSA) and State (BPA) Competitions.

Region #2 HOSA: W.A. Lettinga Campus Friday, January 10, 2014.

Region #1 BPA Regional: W.A. Lettinga Campus Saturday, January 11, 2014.

Region #3 BPA Regional: DU Livonia Campus Friday, January 14, 2013.

State BPA Conference: W.A. Lettinga Campus March 21, 2014.

State BPA College Fair: Amway Grand, March 22, 2014.

State HOSA: Traverse City, April 24, 2014

Additional opportunities: DECA Regional level competition Jan 8, 2014 (judging and table).

Leveraging BPA, DECA, HOSA, SkillsUSA scholarships.

Competition of students in Best Practices in Business.

Director of Admission for High School, Academic Affairs, BPA & DECA Faculty Advisors Involve Faculty - Deb Kiss, Ron Drayer, Todd Pitts, Suzanne Gut. High School Counselors, national organizations, web

Promoted via BPA, DECA and HOSA Marketing materials, brochures, etc. DU swag for participants (water bottles, pens, t-shirts, etc.)


Increase leads and applications from BPA, DECA and HOSA participants by 5-10% over fall 2013.

Increase enrollments from BPA, DECA and HOSA participants by 3-5% over fall 2013.

Status and Results:


Supporting Action IIe: Increase the Number of Panther Previews (Signature Event) Responsible Party Promotion

Generate interest in DU and key programs by bringing prospective students on campus. This program is designed to give the prospective student and parents the opportunity to learn about DU, take a guided tour of campus and to eat in our dining hall.

Anticipated attendance: 1-50 students and guests per session.

Number of events: 22. More as needed based on demand.

The program is offered every other Friday and certain Saturdays.

Each session offered can accommodate up to 50 people.

Event features informational break-out sessions lead by faculty.

Athletic representation.

See Appendix F: Panther Preview Schedule

Director of Admission for High School, High School Admission Team, Academic Affairs, Call Center

Promotional emails, campus visit brochure, web registration, calling campaigns, social media DU swag for participants (water bottles, pens, t-shirts, etc.)


Increase attendance by 3-5% over fall 2013.

Increase applications generated by event by 5-10% over fall 2013.

Status and Results:


Supporting Action IIf: Increase Group Visits/Bus Trips to DU (Signature Events) Responsible Party Promotion

Increase awareness of DU's campuses and programs by bringing groups of prospective students to campus. High school instructors bring their entire class to perform hands-on activities and competition. DU admission presentation, campus tour, and t-shirt raffle.

See Appendix O for on-campus high school recruiting event details.

College of Technology events (“Making Connections”) October 1, 2013 W.A. Lettinga Campus October 25, 2013 W.A. Lettinga Campus October 18, 2013 DU Livonia Campus November 1, 2013 W.A. Lettinga Campus November 15, 2013 W.A. Lettinga Campus

Maine College of Business events (“Fish Tank”) December 6, 2013 W.A. Lettinga Campus April 17, 2014 W.A. Lettinga Campus

College of Health Professions events November 6, 2013 W.A. Lettinga Campus

December 5, 2013 DU Lansing Campus December 13, 2013 W.A. Lettinga Campus

General presentations and tours (“Junior Achievement Titan Challenge”, Open House) December 13, 2013 DU Saginaw Campus February 25, 2013 W.A. Lettinga Campus

Director of Admission for High Schools, High School Admission Team, Academics, Call Center, Faculty, Financial Aid, Marketing, and Career Services when appropriate

Call Center Campaign, Email and Social Media Campaign Marketing materials, brochures, etc. DU swag for participants (water bottles, pens, t-shirts, etc.)


Increase the number of group events by 5-10% over fall 2013.


Increase faculty participation in events by 10-15% over fall 2013.

Status and Results:


Supporting Action IIg: Increase Recruiting at ACT Prep Programs Responsible Party Promotion

Provide traditional student with preparation and training to excel on the ACT exam. DU-hosted ACT prep courses at W.A. Lettinga Campus. Dates:

Saturday, February 1, 2014



Saturday, May 10, 2014 (tentative) Anticipated attendance: up to 120 traditional students. Each five hour-session costs $50 and includes textbook and lunch. Restricted to 40 students per class. Utilize registration information to create new leads in Connect and follow-up accordingly.

Director of Admission for High School Recruitment

Web registration, postcards DU swag

KPI’s Supports Objective: #1


Status and Results:


Supporting Action IIh: Increase Free Application for Federal Student Aid (FAFSA) Workshops Responsible Party Promotion

Educate general population on how and when to file for financial aid. FAFSA event details:

Presentation of FASFA to traditional students and their families. Takes place at the high school.

Davenport University Foundation and Financial Aid will need to determine funding levels early in the process so that the Admission Department knows which scholarships are available.

Caledonia, November 8, 2013 Caledonia High School.

GRAPCEP February 4, 2014.

East Kentwood High School February 21, 2014.

Thornapple-Kellogg High School January 13, 2014.

Thornapple-Kellogg High School February 12, 2014.

Director of Financial Aid Counselors, High School Admission Team

High School Admission team one-to-one marketing to counselors and administrators. The high school markets to student and parents.


Increase FAFSA’s received prior to March 1, 2014 by 5-10%.

Increase FAFSA workshops by 5%.

Status and Results:


Supporting Action IIi: Open House Event at Davenport University W.A. Lettinga Campus (Signature Event) Responsible Party Promotion

Event Strategy

Create incentives for prospects to attend.

Coordinate break-out sessions, by college.

Financial Aid and admission presentations.

Campus tours.

Collect lead cards and applications.

Anticipated attendance at each event: 10-30. Event Dates

February 10, 2014

August 12, 2014

Executive Directors of Admission, Director of Community College Recruiting, Director of Admission for High School Recruitment, Marketing Team, Lead Management, Call Center, and Academics

Marketing materials by audience type, email blasts, calling campaign

KPI’s: Supports Objective: #1, 2, 3, 8


Increase enrollment by 2-3% over fall 2013.

Status and Results:


Supporting Action IIIa: Implement New Hire Training Responsible Party Promotion

Establish a solid and consistent new admission rep training program

Utilize a team based approach for curriculum development for Admission Representative training.

Identify and form a project team by January 10, 2014.

Incorporate all aspects of our recruiting format; adult, FTIAC, and transfer.

Share resources, subject matter experts and best practices across all admission segments.

Training areas include: Program Sales Networking Presentation Financial aid Transcript evaluation Lead management CRM training

Directors of Admission, Assistant Directors of Admission, Executive Director of Admission - Lead Management, OPE

N/A

KPI’s: Supports Objective: #1, 2, 3, 4, 5, 6, 7, 8, 9, 10



Status and Results:

Initiative III: Performance Management


Supporting Action IIIb: Ongoing Training Program Responsible Party Promotion

Establish and maintain program and sales training for all Admission Representatives and Call Center Admission Specialists

Create a training calendar.

Work with OPE to identify subject matter and priorities, track attendance.

Follow and refresher training on CRM, Banner, and processes.

Create a series of ongoing training sessions for Admission Representatives keeping them up to speed on new programs and knowledge necessary to maximize new enrollment.

Offered 4 times a year.


N/A




Status and Results:


Supporting Action IIIc: Harmonize all Admission Segment Teams Responsible Party Promotion

Develop and deliver opportunities to increase sense of team, share best practices, improve communications, pool resources, review progress toward goals and adherence to strategic plan, identify opportunities and review measures. Utilize the Admission Superior Services Report (See Appendix N: Admission Superior Service Report).

Call Center representation at admission team meetings at least once a month.

Encourage cross-segment representation at team admission meetings where appropriate and available.

Participate in campus meetings with all admission segments represented.


N/A




Status and Results:


Supporting Action IIId: Weekly Strategy Meetings Responsible Party Promotion

Keep Admission Representatives and Call Center informed with face to face and virtual meetings, scheduled weekly or monthly, depending on territory.

Team building, updates, motivation, communication and sharing of best practices.

Agenda prepared and distributed, meeting notes published. Conduct regularly scheduled meetings with corporate recruiting team to discuss strategy and tactics to maximize corporate for-credit enrollment.

Sharing of best practices.

Sales training.

Progress toward goals.

Identification of new opportunities.

Lead Corporate Admission Representative by campus, Director of Admission and Executive Director of Admission, with ad hoc Call Center attendance

N/A




Status and Results:


Supporting Action IIIe: Personnel Management Responsible Party Promotion

One-on-one meetings to enhance Admission Representative accountability. Monitor, coach, identify growth areas, review goal action items to monitor Admission Representative performance and focus on development. Monitor, train and evaluate admission staff day-to-day utilizing:

Admission Superior Services Report. (See Appendix N: Admission Superior Service Report)

Contact center management system.

Lead management activity reports.

Daily reporting log located in Google documents.

Listen to recorded calls as available, each month.

Hold bi-weekly one-on-one meetings with each admission representative.

Director of Community College Recruiting; Call Center Manager, Lead Manager

N/A




Status and Results:


Our community college recruiting efforts are focused on three (3) key initiatives (Relationship Building, Increasing the Number of Quality Events, and Performance Management) and two (2) themes (Partnerships and Academic Differentiation). In fall 2013 we declined significantly in the number of new direct Michigan community college transfers over fall 2012. We expect to stop the downward trend in this segment and even produce growth in 2014-15 by realigning our admission team to increase the attention on community college recruitment and re-committing our energies to building relationships with our main community college feeder at each of our campuses.

Definition of Segment: Community College “direct transfer” students are defined as having attended a Michigan community

college within the past year (or if attended-to date is blank; where attended-from date is within the last 3 years) and where student type = Transfer.

General Goal: The general goal of community college recruiting is to attract transfer students to Davenport University directly after

graduation. The community college recruiting team utilizes a variety of tactics to reach the enrollment target (as outlined in detail in the strategic plan below), which includes high-level involvement from the Campus Leaders, Academic Affairs, and other key university staff.

Select Target Market: Michigan community college students who are currently attending or have attended within the past year,

focusing on those whose programs or needs are in alignment with Davenport University.

Description of Target Market: 57% female, 43% male; 65% attending community college part-time, 35% full-time; 19% of

community college students are First Time In Any College (FTIAC), of those 52% attend Full-time; 64% White, Non-Hispanic, 18% Black/African American, 2% Asian American, and 3% Hispanic/Latino; 52% are between the ages of 18-24 yrs., 13% 25-29 yrs., 8% 30-34 yrs., 6% 35-39 yrs., 9% 40-49 yrs., and 4.5% are over age 50.

Perceptions or Assumptions: Davenport University is not known as being an expert in health or technology nor having

reasonable tuition (Davenport University Brand Perception Survey, 2012).

Unique Needs of Target Market: The unique needs of a direct community college transfer student are transferability, flexibility,

delivery options, close proximity, experts in the areas we teach, cost effectiveness, availability of financial aid and scholarships.

Challenges: A major challenge of the direct community college transfer student is transferability of general credits (lack of

MACRAO friendliness). According to the Demographic Enrollment Profile, 2011-2012, by the Workforce Development Agency, 60,000 students are enrolled in a Liberal Arts program. The MACRAO agreement allows for this type of student to transfer a high number of general/liberal arts type courses to universities that have programs that match up well. DU does not have a program that

Segment: Direct Michigan Community College Recruitment


matches up nicely with the MACRAO agreement. Cost is another challenge for recruitment of transfer students because this type of student is cost conscious and is used to paying a much lower cost per credit hour.

Opportunities: More than half of the top 20 programs that Michigan community college students are enrolled in align with

Davenport University programs (See Appendix G: Top 20 Community College Programs); Strong relationships with several key colleges; Brand and Name awareness in West Michigan. *Demographic Enrollment Profile (Data Book) 2011-2012, Workforce Development Agency, State of Michigan, March 2013

2014-15 Admission Strategic Plan Page 44

Supporting Action Ia: Increase Campus Leaders Active Engagement with Local Community Colleges Responsible Party Promotion

Campus Leaders (CL) will establish relationships, increase networking opportunities, and enhance awareness with community colleges. Work closely with the Director of Community College Recruiting and the Community College team to identify and overcome transfer barriers.

CL will visit feeder community colleges once a month.

CL will establish two new relationships with key community college faculty and administrators per academic year.

CL will attend a minimum of two community college events per year that are outside of our typical recruiting events (eg. Schoolcraft Appreciation Dinner, community college hosted golf outing, etc.).

CL will attend all DU signature events for local community colleges.

Campus Leaders, Director of Community College Recruiting

Standard recruiting materials, phone calls, email, event attendance. High end DU swag for participants (coffee mugs, portfolios, etc.).


Increase leads and applications from key feeder community colleges by 5-10% over fall 2013.

Increase enrollment from key feeder community colleges by 5-10% over fall 2013.

Increase campus leaders’ participation in community college relationship activities by 10-15% over fall 2013.

Status and Results:



Supporting Action Ib: Strengthen Relationships by Utilizing Key Community College Contacts, Including Former DU Employees Working at Local Community Colleges Responsible Party Promotion

There are significant relationships to be leveraged that already exist between DU and many community colleges including former DU employees working at community colleges, friends, family, and professional affiliated relationships with community college employees.

Engage networking strategy to leverage friends of Davenport University to develop and maintain relationships with community colleges.

Re-establish rapport with former Davenport, now community college employees (See Appendix J: Key Connections).

Leverage relationships that DU faculty and staff have with other community college employees.

Director of Community College Recruiting, Campus Leaders, Community College Team, Academic Affairs

Standard recruiting materials. DU faculty/staff calling campaign. DU swag for participants (water bottles, pens, t-shirts, etc.)


Create a “Friends of DU” directory to add to the “Key Connections” list that already exist (see Appendix J: Key Connections).

Increase the number of “Friends of DU” utilized in recruitment activities by 10-15%.

Increase referrals (leads and applications) from “Friends of DU” by 5-10% over fall 2013.

Increase enrollments from referrals of “Friends of DU” by 3-5% over fall 2013.

Status and Results:


Supporting Action Ic: Strengthen Relationship with Community Colleges by Maintaining a Minimum Number of Touch-Points and Involve Faculty (see Dean Event IIc) Responsible Party Promotion

The Community College Team will develop and maintain relationships through assigned touch-points with their respective assigned community colleges (See Appendix H: Representative Assignment Summary – CC) including the use of faculty for in-class visits. Admission Representative Responsibilities

Fulfill eight touch-points per month with key community college feeder

Complete two to four touch-points at remaining community colleges (Touch-points include: scheduled visits, lunches, meetings with community college staff/faculty, transfer days, college fairs, follow-up via email or phone, and events).

Establish a pathway for DU faculty to present or serve as “guest lecturer” in key community college feeder classrooms.

Faculty and University Leadership Responsibilities:

Report all interaction with community colleges to the Community College Team.

Add community college meetings/lunches to the admissions event calendar.

Community College Admission Team, Faculty

Standard recruiting materials DU swag for participants (water bottles, pens, t-shirts, etc.)


Increase the number of faculty appearances in classrooms or as a presenter on key community college feeder campus by 5-10%.

Increase leads and applications from key community college feeders by 5-10% over fall 2013.

Increase enrollments from key community college feeders by 5-10% over fall 2013.

Status and Results:


Supporting Action Id: Build Relationships with Community College Influencers through Appreciation Luncheon and Breakfast


Host Community College Counselor Breakfast and Luncheon to educate community college faculty and staff about DU and recognize/establish partnerships.

Engage our faculty and leadership with the counselors at targeted community colleges to.

Reception with key speakers including school Deans/Associate Deans.

Provide updates on programs, differentiators, scholarships, and transferability.

Provide campus tour.

Anticipated attendance: 10-50 per lunch.

See Appendix I: Community College Luncheon and Breakfast Schedule

Community College Admission Team, Director of Community College Team, Director of Transfer Articulation, Deans and Faculty

Personalized invitations Recruiting/Marketing materials. High end DU swag for participants (coffee mugs, portfolios, etc.).


Increase leads and applications from participating community colleges by 5-10% over fall 2013.

Increase enrollment from participating community colleges by 3-5% over fall 2013.

Status and Results:


Supporting Action Ie: Establish Relationship with Phi Theta Kappa Clubs at Local Community College Responsible Party Promotion

Establish and maintain partnership with club leaders to increase transfer population from Phi Theta Kappa Clubs.

Establish a Phi Theta Kappa pathway at each participating community college feeder.

Leverage academic scholarships.

Community College Admission Team

Standard recruiting materials


Increase the number of leads and applications from Phi Theta Kappa students by 5-10% over fall 2013.

Increase the number of enrollment of Phi Theta Kappa students by 3-5% over fall 2013.

Status and Results:


Supporting Action If: Strengthen Relationships and Create Pathways for Transfer Students by Implementing a Community College Advisory Board Responsible Party Promotion

Establish a Community College Advisory Committee with membership from each major key feeder community college. Membership should be key community college influencer identified by our Community College Consultant but more than likely would be CC Advisor, Dean, or Provost. Membership would be by invitation, and the invitation would be from DU co-authored by the President, Provost, and EVP for Enrollment.

Meetings would be held once per semester and held on various DU campuses.

Meetings would offer round-table discussions on relevant issues regarding transferability and pathways to 4 year and graduate degrees.

Key DU faculty and Deans would be guest speakers/facilitators.

President, Provost, EVP Enrollment and Student Affairs, Director of Community College Recruiting, Academic Affairs

Press Release on Creation of Pathways “Think Tank” High end DU swag for participants (coffee mugs, portfolios, etc.).


Increase leads and applications from participating community colleges by 5-10% over fall 2013.

Increase enrollments from participating colleges by 3-5% over fall 2013.

Status and Results:


Please visit the following Dmail event calendars: All Admission Events Calendar and the Signature Admission Events Calendar Supporting Action IIa: Leverage and Increase the Number of Recruitment Events and Group Visits (Signature Events) Responsible Party Promotion

Increase the number of off-site awareness/recruiting events and on-site group visits. Leverage key differentiators, scholarships, transfer articulations. Daven-Pour events Group visits

Grand Rapids Community College visit to Davenport University W.A. Lettinga Campus – two visits per year.

Lansing Community College visit to Davenport Lansing campus – once per year.

Schoolcraft College visit to Davenport Livonia campus – two visits per year. On-site group visits will include:

Meeting current DU students.

Admission presentation.

Academic presentation including differentiators.

Lunch.

Campus tour.

Collection of lead cards.

Director of Community College Recruiting, Community College Team, Director of Marketing Team, Director of Transfer Articulation, Academic Affairs, Financial Aid, Lead Management, Call Center

Transfer marketing materials, articulation agreements, catalogues, program brochures, calling campaign DU swag for participants (water bottles, pens, t-shirts, etc.)


Increase the number of campus events by 5-10% over fall 2013.

Increase the leads and applications from these events by 10-15% over fall 2013.

Increase the enrollments from these events by 3-5% over fall 2013.

Status and Results:





Supporting Action IIb: Increase Involvement with Student Organization Events and Leverage BPA/DECA/HOSA Club Relationships Responsible Party Promotion

Use state and national academic competitions to leverage DU’s strong academic programs and student organizations (and success of).

State BPA Conference: March 21, 2014.

Table at BPA National competition in Indiana: April 30 – May 1, 2014.

Host site for Regional and State Competitions.

Involve Faculty - Deb Kiss, Ron Drayer, Todd Pitts, Suzanne Gut.

Director of Community College Recruiting, Academic Affairs (Involve Faculty - Deb Kiss, Ron Drayer , Todd Pitts, Suzanne Gut)

Community College Counselors, National Organizations, Web DU Marketing materials, brochures, etc. DU swag


Increase leads and applications from BPA, DECA and HOSA participants by 5-10% over fall 2013.

Increase enrollments from BPA, DECA and HOSA participants by 3-5% over fall 2013.

Status and Results:


Supporting Action IIc: Meet the Deans Event for Grand Rapids Community College (GRCC) Students (Signature Event)


Host recruiting and relationship building event at the W.A. Lettinga Campus in March, 2014

Create incentives for community college students to attend.

Bus students over from GRCC throughout the day.

Provide campus tours.

Presentation about programs, differentiators, scholarships, and transferability.

Deans provide short presentation.

Community College Admission Team, Director of Community College Recruiting, Academic Deans, Lead Management, Call Center

Email blasts, marketing brochure and postcard, calling campaign Marketing Materials DU swag


Increase leads and applications from GRCC by 5-10% over fall 2013.

Increase enrollment from GRCC by 2-3% over fall 2013.

Status and Results:


Supporting Action IId: Open House Event at Davenport University (Signature Event) Responsible Party Promotion

Event Strategy




Campus tours.



February 10, 2014 W.A. Lettinga Campus.

August 12, 2014 All Davenport University Campuses.* *Excludes Peter C. Cook Center – see graduate open houses for schedule


Marketing materials by audience type, email blasts, calling campaign




Status and Results:


Supporting Action IIe: Community College Transferfest (Signature Event) Responsible Party Promotion

Host three Community College Faculty and Staff visits for information sharing and campus tour with community college faculty and staff

Create incentives for community college staff and faculty to attend.

Provide updates on programs, scholarships, and transferability.

Presentations from Deans.

Provide campus tour.

Plan for Fall 2014.

Community College Admission Team, Director of Community College Recruiting, Director of Transfer Articulation, Academics

Personalized invitations




Status and Results:



Establish a solid and consistent new admission rep training program.







N/A




Status and Results:




Establish and maintain program and sales training for all Admission Representatives and Call Center Admission Specialists.







N/A




Status and Results:



Develop and deliver opportunities to increase sense of team, share best practices, improve communications, pool resources, review progress toward goals and adherence to strategic plan, identify opportunities and review measures. Admission Superior Services Report. (See Appendix N: Admission Superior Service Report)





N/A




Status and Results:







Sales training.




N/A




Status and Results:







Daily reporting log located in Google documents .




N/A




Status and Results:


Our adult recruiting efforts are focused on three (3) key initiatives (Relationship Building, Increasing the Number of Quality Events, and Performance Management) and two (2) themes (Partnerships and Academic Differentiation). In fall 2013, we realized a significant increase in graduate students, but we realized a decline in the total number of adult students compared to fall 2012. There is concern regarding the outlook in the adult and part-time markets which is evident in the significant decline in adult leads. We expect to stabilize this trend through detailed, campus-driven, adult strategies formulated in conjunction with the executive directors of admission, regional directors of admission, campus leaders, and local recruiting teams in partnership with academics, career services and financial aid. These strategies involve specific targets for businesses aimed at both undergraduate and graduate audiences and are aligned with program-specific tactics.

Definition of Segment: New students whose high school graduation date is NOT within past two years. Includes adults First

Time in Any College (FTIAC) students. Includes indirect transfer students and graduate students, regardless of high school graduation date.

General Goal: The general goal of the adult recruiting team is to achieve adult new student enrollment targets, with emphasis on

International, Military and Graduate.

Select Target Market: The select target markets include undergraduate and graduate level adults, including military,

international, corporate, and partnerships. In-seat recruiting focuses on radius around campuses. Online recruiting focuses on the following audiences and programs: Canadian partnerships, Ningbo, In-Holland, HIM, HIT, HIIM, medical and pharmaceutical partnerships.

Description of Target Market: Adults ages 25-45, male and female, majority are unmarried, many are first-generation

students, require financial aid and/or loans, many have indirect transfer credits. For additional demographic information, see Appendix L: People and Business Quick Facts.

Perceptions or Assumptions: Varying levels of reputation based on market. Known for being convenient, flexible, career-

focused. Unemployment levels have stabilized so we don’t foresee any significant shifts in the adult market.

Unique Needs of Target Market: Needs based on audience type:

Adult FTIACs: child care issues; finding time for work, class, homework and family; single parents who only have one income; assistance with financial aid process

Segment: Adult Recruitment (FTIACs, Indirect Transfers, Graduate, Corporate, Military, International)


Military: Program alignment to desired outcomes; ease of process; customer service and support

Partnership: Program alignment to desired outcomes; ease of process; customer service

International: Program alignment to desired outcomes; ease of process; affordability; support services

Corporate: Program alignment to desired outcomes; convenience; alignment with institutional strategy; customization of courses

Graduate: Program alignment to desired outcomes; convenience; alignment to personal and career goals

Challenges: Cost (per Pre-Appointment Survey); decreased/eliminated federal and state funding; lack of full-time availability; brand

awareness outside West Michigan; lead volume; change in discount structure

Opportunities based on audience:

Partnership and Graduates: expansion of programs (MS, HIIM, MM); additional opportunities to move into new markets for HIM/HIT

International: extended program offerings

Corporate: advanced level of articulation and curriculum customization to meet industry and organizational needs

Military: increase in returning service members, fertile environment due to Student Veterans Association (SVA) and designation as “military-friendly” (Yellow Ribbon school)


Supporting Action Ia: Program-Specific Marketing and Recruiting Responsible Party Promotion

Admission Teams work directly with College Deans, Department Chairs and Directors of Academic Services to Promote and Recruit for New and Existing Programs. Engage cross-functional teams for each new program and utilize faculty for promotion of existing programs:

Utilize specialized admission representatives as required by accreditation, for subject matter expertise, and to establish outreach initiatives in the corporate sector.

Bi-weekly meetings starting in October 2013.

Identify opportunities and report accomplishments.

Request and provide information for new program marketing materials, using differentiators.

Develop and deliver targeted communication plans for graduate-level recruiting: Inside classrooms Alumni Prospective graduate students

Director of Admission, Admission Team, Academic Affairs

Specific marketing material as appropriate for each new program, calling campaign, email blast


Increase adult leads and applications by 5-10% over fall 2013.

Increase adult new student enrollment by 3-5% over fall 2013.

Status and Results:



Supporting Action Ib: Enhance Corporate Initiative with Specialized Admission Representatives Responsible Party Promotion

Cultivate corporate relationships:

Specialized team will take on more responsibilities for generating new corporate relationships.

Individual development plan by representative.

Admission Leadership/Campus Leader meetings to develop localized strategies.

Customized trainings, shadowing, and ongoing assessment.

2 customized trainings per year.

Monthly Corporate team conference calls.

Executive Director of Admission, Corporate Admission Representatives

Community Leader Scholarship materials, Chambers of Commerce scholarship materials, Chamber and organization web sites, program brochures, catalogs


Increase the number of corporate lead files in the CRM by 5% over fall 2013.

Increase corporate leads and applications by 5-10% over fall 2013.

Increase corporate new student enrollment by 3-5% over fall 2013.

Status and Results:


Supporting Action Ic: Increase Graduate Enrollment with Director of Graduate Program Recruitment Responsible Party Promotion

Based out of Davenport University Peter C. Cook Center in Grand Rapids, will establish and utilize corporate relationships on a regional level with a focus on graduate programs to maximize graduate-level enrollment through corporate outreach.

Initiate relationship with corporate partners by region.

Develop, maintain, and enhance corporate relationships.

Work closely with Academic Affairs and IPEx to promote graduate-level enrollment.

University-wide interaction with admission representatives from all campuses.

Director of Graduate Program Recruitment

Community Leader Scholarship materials, Chambers of Commerce scholarship materials, Chamber and organization web sites, program brochures, catalogs

KPI’s: Supports Objective: #1, 3, 4, 5, 10

Increase graduate-level leads and applications by 5-10% over fall 2013.

Increase graduate-level new student enrollment by 3-5% over fall 2013.

Status and Results:


Supporting Action Id: Recruit and Support International Students Responsible Party Promotion

Leverage cross functional team of enrollment and student affairs to better serve international students and specifically meet international new student enrollment targets.

Promote articulations.

Monthly team meetings discussing promotion, lead generation, and conversion of international students.

Total of 6 touch points in Canada: On-site recruiting, classroom presentations, counselor visits, event participation.

Monthly virtual touch points: Phone call, email, video meetings, IM, social media, text.

Director of Admission, Partnership, Senior International Admission Manager, International Admission Team

To specific international audiences as appropriate


Increase international leads and applications by 5-10% over fall 2013.

Increase international new student enrollment by 3-5% over fall 2013.

Status and Results:


Please visit the following Dmail event calendars: All Admission Events Calendar and the Signature Admission Events Calendar

Supporting Action IIa: Open House Event at Davenport University (Signature Event) Responsible Party Promotion

Event Strategy




Campus tours.



February 10, 2014 W.A. Lettinga Campus

August 12, 2014 All Davenport University Campuses* *Excludes Peter C. Cook Center – see graduate open houses for schedule


Marketing materials by audience type, email blasts, calling campaign, radio


Increase the number of campus events by 5-10% over fall 2013.

Increase the leads and applications from these events by 10-15% over fall 2013.

Increase the enrollments from these events by 3-5% over fall 2013.

Status and Results:





Supporting Action IIb: Graduate Open Houses (Signature Event) Responsible Party Promotion

Increase awareness, generate leads and applications for graduate-level programs

Create incentive for prospects to attend.

Campus tours.

One on one Academic presentations with prospective students.

Collect lead cards and applications. Graduate Open House Dates

February 5, 2014 at Peter C. Cook Center

February 13, 2014 at all DU Campuses, excluding Peter C. Cook Center

April 17, 2014 at Peter C. Cook Center

June 19, 2014 at Peter C. Cook Center

August 7, 2014 at Peter C. Cook Center EMBA/Alumni Open House Dates

March 20, 2014 at DU Livonia Campus

April 17, 2014 at Peter C. Cook Center

Academics Affairs, Director of Admission, Admission Team, Lead Management and Marketing

Email blasts, posters, and classroom announcements

KPI’s: Supports Objective: # 1, 3, 8

Increase the number of campus graduate level events by 5-10% over fall 2013.

Increase new graduate leads and applications by 5-10% over fall 2013.

Increase new graduate enrollment by 2-3% over fall 2013.

Status and Results:


Supporting Action IIc: Grow Relationships with Military Organizations and Constituencies Responsible Party Promotion

Promote goodwill with and show support of military and veteran audiences to gain inclusion that will lead to recruiting opportunities.

Veteran Resume Workshops.

Yellow Ribbon Events.

Greater Grand Rapids Veteran Service Forums.

Battle Creek Air National Guard College Fair.

Veteran’s Day at Davenport University.

Director of Admission for Partnerships, Military Admission Representatives

Radio, sponsorship, military brochures, networking, signage, personal invitation, giveaways


Increase involvement in military events by 10% over fall 2013.

Increase military leads and applications by 3-5% over fall 2013.

Increase military new student enrollment by 2-3% over fall 2013.

Status and Results:


Supporting Action IId: State of Michigan Open House (Signature Event) Responsible Party Promotion

Enhance awareness of Davenport’s offerings to the State of Michigan employees, including the Department of Treasury and potentially the Department of Community Health Event Strategy:


Campus tours.

Have faculty available for one on one discussions with prospective students.

Inform current and prospective students of on campus resources.

Collect lead cards and applications. Date:

February 4, 2014 at DU Lansing Campus.

Academic Affairs, Director of Admission, Admission Teams, IPEx

Email blasts, posters, and DoT classroom announcements

KPI’s: Supports Objective: # 1, 3

Increase new adult leads and applications by 3-5% over fall 2013.

Increase new adult new student enrollment by 2-3% over fall 2013.

Status and Results:


Supporting Action IIe: Health Professions Open House (Signature Event) Responsible Party Promotion

Enhance awareness of Davenport’s health programs and increase enrollment in the health programs, using differentiators.


Coordinate demonstration of health/nursing labs.

Campus tours.

Academic one on one presentations with prospective students.

Collect lead cards and applications. Dates:

Lansing: Thursday, December 12, 2013

W.A. Lettinga: Thursday, January 16, 2014

Warren: Thursday, January 23, 2014

Midland: Thursday, January 30, 2014

Academic Affairs, Director of Admission, Admission Teams, Marketing and Lead Management

Email blasts, radio, posters, calling campaign


Increase new adult leads and applications by 3-5% over fall 2013.

Increase new adult new student enrollment by 2-3% over fall 2013.

Status and Results:



Establish a solid and consistent new admission rep training program.







N/A




Status and Results:




Establish and maintain program and sales training for all Admission Representatives and Call Center Admission Specialists







N/A




Status and Results:



Develop and deliver opportunities to increase sense of team, share best practices, improve communications, pool resources, review progress toward goals and adherence to strategic plan, identify opportunities and review measures. Admission Superior Services Report. (See Appendix N: Admission Superior Service Report)





N/A




Status and Results:







Sales training.




N/A




Status and Results:







Daily reporting log located in Google documents.




N/A




Status and Results:


Supporting Action a: Increase One-on-One Admission Appointments Responsible Party Promotion

Determine fit, qualify student, and sell Davenport and its programs. Present features and benefits, overcome objections, tour the facility and convert to application. Scheduled appointments with Admission Representatives are available Monday – Thursday from 8 a.m. to 6:30 p.m. and Friday from 8 a.m. to 5 p.m. Admission Representatives are also available until 7 p.m. on weekdays and on the last Saturday in the month of August. Representatives will work additional select Saturdays by appointment.

Appointments may be in person, phone, or virtual.

One hour long appointment with follow up appointments as necessary.

Deliver sales training and tools to improve appointment effectiveness.

Increase appointment show rate from 65% to 70%.

Utilize the Admission Superior Service Report and call monitoring to measure and coach admission representatives. (See Appendix N: Admission Superior Service Report)

Utilize the Quality Assurance Report and call monitoring to measure and coach call center admission specialists.

Call Center, Admission Departments, Lead Management, and Marketing

Email, direct mail, brochures, web registration, calling campaigns

KPI’s Supports Objective: #1, 6, 7, 10

Increase new student enrollment by 3-5% over fall 2013.

Status and Results:

Robust Recruitment Tactics: Enrollment Operations Center


Supporting Action b: Increase High School Visits Responsible Party Promotion

Generate interest in DU and increase participation in high school interest sessions and lunchroom visits (See Appendices for Schedule of Visits)

Call center admission specialists will call all leads at the particular high school to collect scholarship information.

Lead management team will send email to all leads at the particular high school to promote the visit and to encourage them to bring transcripts for unofficial acceptance.

Lead management team will prepare scholarship early award letter for hand delivery at the visit.

Informational sessions to be presented by High School Admission Representative with ad hoc Call Center assistance.

Director of Admission for High School Recruitment provides targeted event list to Lead Manager for email.

Call Center Manager uses admissions event calendar for phone calls.

Call Center, Director of Admission for High School, High School Admission Team, Lead Management, Call Center Manager, Communications Department

Calling campaign Email and Social media campaign DU marketing materials, brochures, etc. DU swag for participants (water bottles, pens, t-shirts, etc.)


Increase new student leads and applications by 5-10% over fall 2013.


Status and Results:


Supporting Action c: Increase Community College Office Hours Responsible Party Promotion

Increase visibility. Promote scheduled and walk-in appointments on-site at community college during office hours.

Call center admission specialists will promote office hours and set admission appointments during community college office hours and at transfer days.

Lead management team will promote office hours via email and newsletters.

Increase consistent office hours and transfer days at all community colleges.

Community College admission representative will collect lead cards.

All lead cards will be entered into the CRM and enrolled into the Michigan direct community college communication plan.

See Appendix K: CC Office Hours/Transfer Days

Call Center, Community College Admission Team, Lead Management

Calling campaign Articulation agreements DU marketing materials, brochures, etc. DU swag for participants (water bottles, pens, t-shirts, etc.)



Increase new transfer student enrollment by 3-5% over fall 2013.

Status and Results:


Supporting Action d: Increase ACT Outbound Calling Campaign Responsible Party Promotion

Call Michigan students with targeted ACT scores and collect GPA to award early scholarship. Send early award letters and set admission appointment. Director of Admission for High School Recruitment, High School Admission

Marketing purchased ACT mail/email list (38,058).

Call Center purchased phone numbers (12,250).

Call Center provides scholarship certificates to High School Admission Representative to deliver to students during upcoming high school visit.

Gain additional phone numbers through email campaign.

Send 1300 early award letters.

Call Center, Lead Management, Director of Admission for High School Recruitment, High School Admission Representatives, Marketing

Calling campaign, email campaigns, direct mail

KPI’s Supports Objective: #1, 2, 8


Status and Results:


Supporting Action e: Increase Adult Outbound Calling Campaigns Responsible Party Promotion

In addition to the calls that are made as part of the normal communication plan, add targeted outbound calling campaigns for the following audiences. Set admission appointment and drive the student to complete the online application.

Applicants who have not finished the online application.

FAFSA leads who have not otherwise contacted DU.

Online-only students.

Community College students based on upcoming visits.

Students who have sent in their transcripts but have not otherwise contacted DU.

Requires additional staffing hours for evenings and Saturdays.

Call Center, Lead Management,




Status and Results:


Supporting Action f: Increase Session 2 Enrollment Responsible Party Promotion

Design and implement aggressive recruiting tactics for Fall 2 and Winter 2 starts.

Texting campaign.

Pre-filled application campaign.

Calling campaign targeted to closed files where the student has informed us that they will be attending another institution instead of Davenport.

Marketing campaign.

Executive Director of Admission – Lead Management, Call Center, Lead Management, Marketing, Financial Aid

Calling campaign, email campaigns, direct mail, radio, tv, digital, web site




Status and Results:


Supporting Action g: Redesign all Lead Communication Plans, Including a Breakout Plan for Direct Michigan Community College Transfer Students Responsible Party Promotion

Redesign all comm plans to separate and compliment the new audience segments. Communication pieces are scheduled based on the day of inquiry and include the following modes:

Emails from Admission Team and Financial Aid.

Live web chat.

Text messages.

Phone Calls.

Newsletters.

Letters from Faculty.

Letters from Alumni. All comm plan pieces are designed to drive the prospect to visit and apply.

Executive Director of Admission – Lead Management, Call Center, Lead Management, Marketing Team, Athletics

N/A

KPI’s Supports Objective: #1, 2, 3, 8, 10

Increase new student enrollment by 3-5% over fall 2013

Status and Results:


Supporting Action h: Aggressively Recruit by Transfer Program Responsible Party Promotion

Identify transfer student’s current program at the community college and sell DU’s corresponding bachelor program.

Collect current program via phone call or online survey.

Deliver communications from admission representatives and faculty to promote the corresponding DU program.

Enroll students into 13 of the top 20 programs (See Appendix G: Top 20 Community College Programs).

Executive Director of Admission – Lead Management, Call Center, Lead Management, Academic Affairs, Director of Articulation



Increase new student leads and applications by 5-10% over fall 2013


Status and Results:


Supporting Action i: Integrate Marketing Department and all Admission Team Segments to Increase Quality Leads Responsible Party Promotion

Work cross-functionally to develop and enhance marketing and communication efforts

Identify opportunities and weaknesses

Prioritize resources

Develop strategies and related action plans to support hitting lead generation and enrollment targets

Meet monthly

Executive Directors of Admission, Director of High School Recruiting, Director of Community College Recruiting, Executive Director of Marketing, Marketing Manager, Creative Director

N/A

KPI’s Supports Objective: #1, 8, 9



Status and Results:


Supporting Action j: New Online Application and CRM Responsible Party Promotion

Design, develop, train staff on, implement, measure and enhance the new online admission application and the new customer relationship management (CRM) tool.

Online application launch – July 1, 2014 (IT Strategic Priority #3).

CRM launch – March 1, 2015 (project timeline March 2013 – March 2015).

Executive Directors of Admission, Directors of Admission, Lead Manager, Project Manager, Call Center Manager, Admission Representatives, Call Center Admission Specialists, OPE

Email, direct mail, broadcast media, digital media, web site, recruiting, public relations, training materials, web site, knowledge base

KPI’s Supports Objective: #1, 3, 4, 5, 6, 7, 8, 9, 10



Status and Results:


APPENDICES


APPENDIX A: ACT Score 4-Year Trend ACT Results by Subject

Michigan ACT Mean Score on each Subject*

Subject/Year 2010 2011 2012 2013

English 18.4 18.3 18.7 18.8

Reading 19.4 19.2 19.5 19.6

Mathematics 19.4 19.5 19.7 19.6

Science 19.7 19.9 19.9 20.1

Composite 19.3 19.4 19.6 19.7

Comparison of National and Michigan ACT Composite Scores**

2010 2011 2012 2013

National Average ACT Composite Score 21 21.1 21.1 20.9

Michigan ACT Mean Score 19.3 19.4 19.6 19.7

* Ackley, M. State of Michigan, Department of Education. (2013). 2013 Retrieved from website http://www.michigan.gov/som/0,4669,7-192-29939-306702--,00.html **APA, inc (2013)

National score trends. Retrieved from http://www.act.org/newsroom/data/2013/trends.html

http://www.michigan.gov/som/0,4669,7-192-29939-306702--,00.html


APPENDIX B: High School Feeder List and Assignments

High School Admission Representative Assigned Territory - Lansing and Battle Creek

Rank HS Name HS Admission Representative

Rank HS Name

HS Admission Representative

A Bath High School Alyssa Andrews

B Lakeview High School Alyssa Andrews

A Branch County Career Center Alyssa Andrews

B Lansing Catholic Central High School Alyssa Andrews

A Calhoun Area Career Center Alyssa Andrews

B Leslie High School Alyssa Andrews

A Capital Area Career Center Alyssa Andrews

A Maple Valley Jr/Sr High School Alyssa Andrews

A Charlotte Senior High School Alyssa Andrews

B Marshall High School Alyssa Andrews

B Coldwater High School Alyssa Andrews

B Mason High School Alyssa Andrews

B Columbia Central High School Alyssa Andrews

B Napoleon High School Alyssa Andrews

B Concord High School Alyssa Andrews

B Northwest High School Alyssa Andrews

B Dansville High School Alyssa Andrews

B Okemos High School Alyssa Andrews

B Dewitt High School Alyssa Andrews

B Olivet High School Alyssa Andrews

A East Lansing High School Alyssa Andrews

B Ovid-Elsie High School Alyssa Andrews

A Eaton Rapids Senior High School Alyssa Andrews

B Owosso High School Alyssa Andrews

B Fowler High School Alyssa Andrews

B Pennfield Senior High School Alyssa Andrews

B Fowlerville High School Alyssa Andrews

B Perry High School Alyssa Andrews

A Grand Ledge High School Alyssa Andrews

B Pewamo-Westphalia Jr. Sr. High School Alyssa Andrews

B Grass Lake High School Alyssa Andrews

B Springport Public Schools Alyssa Andrews

B Hanover-Horton High School Alyssa Andrews

B St. Johns High School Alyssa Andrews

B Harper Creek High School Alyssa Andrews

B Stockbridge High School Alyssa Andrews

A Haslett High School Alyssa Andrews

B Waverly Senior High School Alyssa Andrews

B Hillsdale High School Alyssa Andrews

B Western High School Alyssa Andrews

A Holt Senior High School Alyssa Andrews

B Williamston High School Alyssa Andrews

A Jackson Area Career Center Alyssa Andrews

B Western High School Alyssa Andrews

B Jackson High School Alyssa Andrews

B Williamston High School Alyssa Andrews

B Laingsburg High School Alyssa Andrews


High School Admission Representative Assigned Territory - Grand Rapids, Holland & Kalamazoo


Rank HS Name


B Allegan High School Toni Spana

B Mecosta-Osceola Tech Center Angeline VandenBout

A Allegan Technical Career Center Toni Spana

B Mona Shores High School Angeline VandenBout

B Allendale High School Stacy Faulkner

B Montague High School Angeline VandenBout

A Belding High School Stacy Faulkner

B Montcalm Area Career Center Angeline VandenBout

B Big Rapids High School Angeline VandenBout

B Montcalm Area Tech Center Angeline VandenBout

B Black River Public School Stacy Faulkner

A Muskegon Area Career Tech Center Angeline VandenBout

B Byron Center Charter School Angeline VandenBout

B Muskegon Cath Cen High School Angeline VandenBout

A Byron Center High School Angeline VandenBout

B Newaygo High School Angeline VandenBout

A Caledonia High School Angeline VandenBout

A Newaygo Technical Center Angeline VandenBout

A Calvin Christian High School Melissa Rousseau

B North Muskegon High School Angeline VandenBout

A Careerline Technology Center Stacy Faulkner

B Northpointe Christian School Angeline VandenBout

A Catholic Central High School Melissa Rousseau

B Northview High School Melissa Rousseau

A Cedar Springs High School Angeline VandenBout

B Oakridge High School Angeline VandenBout

B Central Montcalm High School Angeline VandenBout

B Otsego High School Toni Spana

B City Middle/High School (GRPS) Melissa Rousseau

B Parchment High School Toni Spana

B Comstock High School Toni Spana

A Paw Paw High School Toni Spana

B Comstock Park High School Angeline VandenBout

B Plainwell High School Toni Spana

B Coopersville High School Angeline VandenBout

B Plymouth Christian HS Stacy Faulkner

A Covenant Christian High School Toni Spana

A Portage Central High School Toni Spana

B Delton-Kellogg High School Melissa Rousseau

A Portage Northern High School Toni Spana

A East Grand Rapids High School Stacy Faulkner

B Portland High School Melissa Rousseau

A East Kentwood High School Stacy Faulkner

B Ravenna High School Angeline VandenBout

A Forest Hills Central High School Melissa Rousseau

B Reed City High School Angeline VandenBout

A Forest Hills Eastern High School Melissa Rousseau

B Reeths-Puffer High School Angeline VandenBout

A Forest Hills Northern High School Melissa Rousseau

A Rockford High School Angeline VandenBout

B Fremont High School Angeline VandenBout

B Saranac High School Melissa Rousseau

A Fruitport High School Stacy Faulkner

B Saugatuck High School Stacy Faulkner

B Galesburg-Augusta High School Toni Spana

B Schoolcraft High School Toni Spana

B Gobles High School Toni Spana

B Shelby High School Angeline VandenBout

A Grand Haven High School Stacy Faulkner

A South Christian High School Toni Spana

B Grand Rapids Christian High School Melissa Rousseau

B South Haven High School Stacy Faulkner

A Grand River Preparatory School Melissa Rousseau

A Sparta Senior High School Angeline VandenBout

A Grandville High School Toni Spana

B Spring Lake High School Stacy Faulkner

B Grant High School Angeline VandenBout

B Sturgis High School Toni Spana

B GRAPCEP (Creston High School) Melissa Rousseau

A Thornapple Kellogg High School Melissa Rousseau


High School Admission Representative Assigned Territory - Grand Rapids, Holland & Kalamazoo - CONTINUED


Rank HS Name


A Greenville High School Angeline VandenBout

B Three Rivers High School Toni Spana

B Gull Lake High School Toni Spana

B Traverse Bay Area Career Tech Center Stacy Faulkner

B Hackett Catholic Central Toni Spana

B Traverse City Central HS Stacy Faulkner

A Hamilton High School Stacy Faulkner

B Traverse City West HS Stacy Faulkner

A Hastings High School Melissa Rousseau

B Tri-County High school Angeline VandenBout

B Heartlands Institute of Technology Melissa Rousseau

B Tri-Unity Christian High School Melissa Rousseau

A Holland Christian High School Stacy Faulkner

A Unity Christian High School Stacy Faulkner

B Holland High School Stacy Faulkner

A Van Buren Technology Center Toni Spana

B Home School Building Melissa Rousseau

B Vicksburg High School Toni Spana

B Hopkins High School Toni Spana

A Wayland High School Toni Spana

A Hudsonville High School Stacy Faulkner

B Wellspring Preparatory High School Toni Spana

B Ionia High School Melissa Rousseau

A West Catholic High School Melissa Rousseau

A Jenison High School Toni Spana

B West Michigan Aviation Stacy Faulkner

B Kalamazoo Christian High School Toni Spana

B West Michigan Lutheran HS Melissa Rousseau

B Kelloggsville High School Melissa Rousseau

A West Ottawa High School Stacy Faulkner

B Kenowa Hills High School Stacy Faulkner

B Whitehall High School Angeline VandenBout

B Kent Career Technical Center Melissa Rousseau

A Wyoming Rogers High School Melissa Rousseau

A Lakewood High School Angeline VandenBout

A Zeeland East High School Stacy Faulkner

B Lawton High School Toni Spana

B Zeeland West High School Stacy Faulkner

A Lowell Senior High School Melissa Rousseau

B Zion Christian High School Stacy Faulkner

B Mattawan High School Toni Spana


High School Admission Representative Assigned Territory - Midland, Saginaw, Flint


Rank HS Name


A Bay Arenac ISD Career Center Jocelyn Hall

B Hill-McCloy High School Jocelyn Hall

A Bay City Central High School Jocelyn Hall

B Holly High School Jocelyn Hall

A Bay City Western High School Jocelyn Hall

A International Academy of Flint (K-12) Jocelyn Hall

B Birch Run High School Jocelyn Hall

B Kearsley High School Jocelyn Hall

B Bullock Creek HS Jocelyn Hall

B Lake Fenton High School Jocelyn Hall

B Chesaning Union High School Jocelyn Hall

B Linden High School Jocelyn Hall

A Clio Area High School Jocelyn Hall

B Mayville High School Jocelyn Hall

A Davison High School Jocelyn Hall

B Meridian High School Jocelyn Hall

B Elizabeth Ann (E.A) Johnson Memorial HS Jocelyn Hall

A Midland High School Jocelyn Hall

B Fenton Senior High School Jocelyn Hall

B Mount Pleasant Senior High School Jocelyn Hall

B Flushing High School Jocelyn Hall

A Mount Pleasant Tech Center Jocelyn Hall

B Freeland Middle School/High School Jocelyn Hall

B Nouvel Catholic Central High Jocelyn Hall

B Garber High School Jocelyn Hall

B Pinconning High School Jocelyn Hall

B Genesee Area Skill Center Jocelyn Hall

B Powers Catholic High School Jocelyn Hall

B Goodrich High School Jocelyn Hall

A Saginaw Career Complex Jocelyn Hall

A Grand Blanc Community High School Jocelyn Hall

A Swan Valley High School Jocelyn Hall

A H.H. Dow High School Jocelyn Hall

A Swartz Creek High School Jocelyn Hall

A Hemlock High School Jocelyn Hall

B Valley Lutheran High School Jocelyn Hall

A Heritage High School Jocelyn Hall


High School Admission Representative Assigned Territory - Warren


Rank HS Name


B Allen Park High School Nick Travers

B Lakeview High School Nick Travers

B Anchor Bay High School Nick Travers

B L'Anse Creuse High School Nick Travers

B Athens High School Nick Travers

B Milford High School Nick Travers

A Berkley High School Nick Travers

B Novi High School Nick Travers

B Brighton High School Nick Travers

A Oakland Schools Tech Campus NE Nick Travers

A Center for Math and Science Nick Travers

A Oakland Schools Tech Campus NW Nick Travers

A Chippewa Valley High School Nick Travers

A Oakland Schools Tech Campus SE Nick Travers

B Clarkston High School Nick Travers

A Oakland Schools Tech Campus SW Nick Travers

B Dakota High School Nick Travers

B Regina High School Nick Travers

A Delasalle Collegiate High Nick Travers

B Rochester Adams High School Nick Travers

A Eisenhower High School Nick Travers

B Rochester High School Nick Travers

A Ernest W. Seaholm High School Nick Travers

B Royal Oak High School Nick Travers

A F.V. Pankow Vocational and Tech Center Nick Travers

A Troy High School Nick Travers

B Fraser High School Nick Travers

B Utica High School Nick Travers

B Grosse Pointe South High School Nick Travers

A Warren Career and Prep Center Nick Travers

B Grosse Pointe North School Nick Travers

B Warren Mott High School Nick Travers

A Hartland High School Nick Travers

B Waterford Kettering High School Nick Travers

B Howell High School Nick Travers

B Waterford Mott High School Nick Travers

B Lake Orion Community High School Nick Travers


High School Admission Representative Assigned Territory - Livonia


Rank HS Name


B Annapolis High School Rhonda Spratling

B Mercy High School Rhonda Spratling

B Breithaupt Vocational and Technical Center Rhonda Spratling

A

Michael Berry Career Center/Dearborn Magnet H.S. Rhonda Spratling

B Cabrini High School Rhonda Spratling

B North Farmington High School Rhonda Spratling

A Canton High School Rhonda Spratling

B Northville High School Rhonda Spratling

A Cass Technical High School Rhonda Spratling

B Oscar A. Carlson High School Rhonda Spratling

B Churchill High School Rhonda Spratling

B Pinckney Community High School Rhonda Spratling

A Clarenceville High School Rhonda Spratling

B Pioneer High School Rhonda Spratling

B Crestwood High School Rhonda Spratling

A Plymouth High School Rhonda Spratling

B Edsel Ford High School Rhonda Spratling

A Randolph Technology Center Rhonda Spratling

B Farmington High School Rhonda Spratling

A Renaissance High School Rhonda Spratling

B Flat Rock Community High School Rhonda Spratling

B Roosevelt High School Rhonda Spratling

B Franklin High School Rhonda Spratling

B Saline High School Rhonda Spratling

B Garden City High School Rhonda Spratling

B Skyline High School Rhonda Spratling

B Golightly Technology Center Rhonda Spratling

B South Lyon East High School Rhonda Spratling

A Harrison High School Rhonda Spratling

B Southgate Anderson High School Rhonda Spratling

B Huron High School Rhonda Spratling

B Stevenson High School Rhonda Spratling

A John Glenn High School Rhonda Spratling

A Taylor Career and Tech Center Rhonda Spratling

B Lakeland High School Rhonda Spratling

B Trenton High School Rhonda Spratling

A Lee M. Thurston High School Rhonda Spratling

B

West Bloomfield High School (Adover and Lahser are combining to become West Bloomfield H.S. in Fall 2013) College visits w/resume at that time Rhonda Spratling

A Livonia Career and Tech Center Rhonda Spratling

A William D. Ford Career and Tech Center Rhonda Spratling

B Marian High School (New Add-on for territory) Rhonda Spratling

B Woodhaven High School Rhonda Spratling

B Martin Luther King High School Rhonda Spratling

B Ypsilanti Regional Career Tech Center Rhonda Spratling


APPENDIX C: HS & Athletics

High School Admission Team and Athletic Team Pairings

Sport

Lettinga HS Admission Representative Coaching Staff

Baseball Stacy Faulkner Kevin Tidey (head coach), Doug Wabeke, Eric Lawrence, Bob Youngs, Ryan McCosky, Drew Huard, Gary Cook, Chris Oppel

Basketball, Men's Toni Spana Burt Paddock (head coach), Taylor Langley, Craig Heatherly, Josh VanDuyn, Devin Steiner.

Basketball, Women's Melissa Rousseau Mike Williams (head coach), Jori Monnich, Jonathan Goei, Karlee Despres.

Bowling, Women's/ Men's Toni Spana Christopher Uffman (head coach), Reba Wilke, Mike Stodola

CC, Women's/Men's Stacy Faulkner Scott Cook (head coach), Juan Villareal.

Cheer Angeline VandenBout Rachel Nemmers (head coach), Katrina Wireman.

Dance Stacy Faulkner Linaya Hass (head coach), Loren Huggett.

Golf, Men's Melissa Rousseau Phil Sweeny (head coach), Ed Napieralski.

Golf, Women's Melissa Rousseau Melanie Loughin (head coach).

Hockey D1, Men's Toni Spana D1: Phil Sweeney (head coach), Joe Messina, Bill McSween.

Hockey D3, Men's Toni Spana D3: Chris Green (head coach), Scott Knight, Jeremy Bultema.

Hockey, Women's Toni Spana Tom Hofman (head coach).

LAX, Men's Angeline VandenBout Chris Gervat (head coach), Cedric Soubry, Chris Esquivel.

LAX, Women's Angeline VandenBout Rob Harris (head coach), Hannah Brogger.

Rugby, Men's Melissa Rousseau Kruger Van Biljon (head coach), Thabu Eloff, Doug Powers, Isaac Herrick, James Wood.

Rugby, Women's Angeline VandenBout Greg Teliczan (head coach), Joseph Marino

Soccer, Men's Angeline VandenBout Chris Hughes (head coach), Bjorn Hansen, Andrew Goordhouse.

Soccer, Women's Melissa Rousseau Chris Allen (head coach), Kristen Eible, Tim Bergsma.

Softball, Women's Toni Spana Ronda Varnesdeel (head coach), McCall Salmon, Darrick Brown, Kristin Miedema, Cora Miller, Cirina Jones.

Tennis, Men's Melissa Rousseau Patrick Grashorn (head coach), Jeff Karasinksi.

Tennis, Women's Melissa Rousseau Patrick Grashorn (head coach).

Track & Field, Women's/Men's Stacy Faulkner Scott Cook (head coach), Darrin Tape, Pam Villareal, Juan Villareal.

Volleyball, Women's Stacy Faulkner Megan Lenhart (head coach), Desirae Hemmes.


APPENDIX D: Dual Enrollment

Discounted Dual Enrollment Rate $99/Credit Hour



A Allegan Technical Career Center Toni Spana

A Hemlock High School Jocelyn Hall

A Bath High School Alyssa Andrews

A Heritage High School Jocelyn Hall

A Bay Arenac ISD Career Center Jocelyn Hall

A Holland Christian High School Stacy Faulkner

A Bay City Central High School Jocelyn Hall

B Holland High School Stacy Faulkner

B Bay City John Glenn Jocelyn Hall

A Holt Senior High School Alyssa Andrews

A Bay City Western High School Jocelyn Hall

A Hudsonville High School Stacy Faulkner

A Belding High School Stacy Faulkner

A International Academy of Flint (K-12) Jocelyn Hall

A Berkley High School Nick Travers

A Jackson Area Career Center Alyssa Andrews

B Birch Run High School Jocelyn Hall

A Jenison High School Toni Spana

A Branch County Career Center Alyssa Andrews

A John Glenn High School Rhonda Spratling

B Bullock Creek High School Jocelyn Hall

B Kenowa Hills Stacy Faulkner

A Byron Center High School Angeline VandenBout

A Lakewood High School Angeline VandenBout

A Caledonia High School Angeline VandenBout

A Lee M. Thurston High School Rhonda Spratling

A Calhoun Area Career Center Alyssa Andrews

A Lowell Senior High School Melissa Rousseau

A Calvin Christian High School Melissa Rousseau

A Maple Valley Jr/Sr High School Alyssa Andrews

A Canton High School Rhonda Spratling

B Meridian High School Jocelyn Hall

A Capital Area Career Center Alyssa Andrews

A Michael Berry Career Center/Dearborn Magnet H.S. Rhonda Spratling

A Careerline Technology Center Stacy Faulkner

A Midland High School Jocelyn Hall

A Cass Technical High School Rhonda Spratling

A Mount Pleasant Tech Center Jocelyn Hall

A Catholic Central High School Melissa Rousseau

A Mout Pleasant Senior High School Jocelyn Hall

A Cedar Springs High School Angeline VandenBout

A Muskegon Area Career Tech Center Angeline VandenBout

A Center for Math and Science Nick Travers

A Newaygo Technical Center Angeline VandenBout

A Charlotte Senior High School Alyssa Andrews

B Nouvel Catholic Central High School Jocelyn Hall

A Chippewa Valley High School Nick Travers

A Oakland Schools Tech Campus NE Nick Travers

A Clarenceville High School Rhonda Spratling

A Oakland Schools Tech Campus NW Nick Travers

A Clio Area High School Jocelyn Hall

A Oakland Schools Tech Campus SE Nick Travers

A Covenant Christian High School Toni Spana

A Oakland Schools Tech Campus SW Nick Travers

A Crockett Technology Center

A Paw Paw High School Toni Spana

A Davison High School Jocelyn Hall

A Plymouth High School Rhonda Spratling

A Delasalle Collegiate High Nick Travers

A Portage Central High School Toni Spana

A East Grand Rapids High School Stacy Faulkner A Portage Northern High School Toni Spana


Discounted Dual Enrollment Rate $99/Credit Hour - CONTINUED

Rank

HS Name HS Admission Representative

Rank

HS Name HS Admission Representative

A East Kentwood High School Stacy Faulkner

A Randolph Technology Center Rhonda Spratling

A East Lansing High School Alyssa Andrews

A Renaissance High School Rhonda Spratling

A Eaton Rapids Senior High School Alyssa Andrews

A Rockford High School Angeline VandenBout

A Eisenhower High School Nick Travers

B Saginaw Arts & Sciences Jocelyn Hall

A Ernest W. Seaholm High School Nick Travers

A Saginaw Career Complex Jocelyn Hall

A F.V. Pankow Vocational and Tech Center Nick Travers

A South Christian High School Toni Spana

A Forest Hills Central High School Melissa Rousseau

A Sparta Senior High School Angeline VandenBout

A Forest Hills Eastern High School Melissa Rousseau

A Swan Valley High School Jocelyn Hall

A Forest Hills Northern High School Melissa Rousseau

A Swartz Creek High School Jocelyn Hall

B Frankenmuth High School Jocelyn Hall

A Taylor Career and Tech Center Rhonda Spratling

B Freeland High School Jocelyn Hall

A Thornapple Kellogg High School Melissa Rousseau

A Fruitport High School Stacy Faulkner

B Tri-County High School Angeline VandenBout

B Garber High School Jocelyn Hall

A Troy High School Nick Travers

A Grand Blanc Community High School Jocelyn Hall

A Unity Christian High School Stacy Faulkner

A Grand Haven High School Stacy Faulkner

B Valley Lutheran High School Jocelyn Hall

A Grand Ledge High School Alyssa Andrews

A Van Buren Technology Center Toni Spana

A Grand River Preparatory School Melissa Rousseau

A Warren Career and Prep Center Nick Travers

A Grandville High School Toni Spana

A Wayland High School Toni Spana

A Greenville High School Angeline VandenBout

A West Catholic High School Melissa Rousseau

A H.H. Dow High School Jocelyn Hall

A West Ottawa High School Stacy Faulkner

A Hamilton High School Stacy Faulkner

A William D. Ford Career and Tech Center Rhonda Spratling

A Harrison High School Rhonda Spratling

A Wyoming Rogers High School Melissa Rousseau

A Hartland High School Nick Travers

A Zeeland East High School Stacy Faulkner

A Haslett High School Alyssa Andrews

B Zeeland West High School Stacy Faulkner

A Hastings High School Melissa Rousseau


APPENDIX E: HS MACRAO

MACRAO Schedule

Rep Location Date Time

Toni Spana Lake Michigan College 9/16/2013 630pm-800pm

Alyssa Andrews Branch Area Career Center 9/17/2013 600pm-730pm

Alyssa Andrews Lakeview HS 9/18/2013 630pm-800pm

Angeline VandenBout Muskegon CC 9/23/2013 600pm-730pm

Nick Travers Brighton HS 9/24/2013 630pm-800pm

Katherine Baxter NCMC 9/25/2013 630pm-800pm

Toni Spana Southwestern Michigan College 9/25/2013 630pm-800pm

Stacy Faulkner Hope College 9/26/2013 630pm-800pm

Nick Travers Wayne CC-Western Campus 9/26/2013 630pm-800pm

Alyssa Andrews Lansing CC - West Campus 9/30/2013 430pm-830pm

Jocelyn Hall Sandusky HS 9/30/2013 630pm-800pm

Jocelyn Hall Lapeer East 10/1/2013 600pm-730pm

Jocelyn Hall CMU -Events Center 10/2/2013 630pm-800pm

Rhonda Spratling Schoolcraft College -VisTaTech Center 10/2/2013 600pm-800pm

Jocelyn Hall Northwood Univ. 10/3/2013 360pm-800pm

Melissa Rousseau Ionia County College Fair 10/4/2013 900am - 1200pm

Alyssa Andrews Hillsdale College 10/7/2013 630pm-800pm

Toni Spana KVCC 10/7/2013 630pm-800pm

Nick Travers Troy Athens HS 10/7/2013 630pm-800pm

Angeline VandenBout West Shore CC 10/7/2013 630pm-800pm

Toni Spana Glen Oaks CC 10/8/2013 630pm-800pm

Nick Travers Howell HS 10/8/2013 630pm-800pm

Angeline VandenBout Montcalm CC 10/8/2013 900am-1030am


Stacy Faulkner NMC 10/8/2013 630pm-800pm

Rhonda Spratling Wayne CC-Downriver Campus 10/8/2013 630pm-800pm

Toni Spana Allegan HS 10/9/2013 630pm-800pm

Rhonda Spratling Southfield Regional Academic Campus High School 10/9/2013 600pm-800pm

Nick Travers UM-Dearborn Fieldhouse 10/9/2013 900am-1200pm

Stacy Faulkner Cadillac HS 10/10/2013 630pm-800pm

Angeline VandenBout Newaygo County College and Career Night Out @ Fremont HS 10/10/2013 630pm-800pm

Nick Travers Wayne State-Athletic Complex 10/10/2013 845am - 100pm

Nick Travers Wayne State-Athletic Complex 10/11/2013 845am - 100pm

Rhonda Spratling Bloomfield Hills HS 10/14/2013 630pm-800pm

Rhonda Spratling Notre Dame Prep 10/15/2013 900am-1100am

Melissa Rousseau Hastings HS 10/16/2013 630pm-800pm

Rhonda Spratling Lakeland HS 10/16/2013 630pm-800pm

Alyssa Andrews Adrian College 10/17/2013 600pm-730pm

Rhonda Spratling Southfield High School 10/17/2013 745am-1030am

Rhonda Spratling Oscar A Carlson High School 10/21/2013 630pm-800pm

Jocelyn Hall Saginaw Valley State University 10/21/2013 630pm-800pm

Alyssa Andrews Jackson Community College 10/22/2013 630pm-800pm

Nick Travers Rochester High School 10/22/2013 630pm-800pm

Rhonda Spratling St. Clair County Community College 10/22/2013 630pm-800pm

Jocelyn Hall Bay-Arenac ISD Career Center 10/23/2013 430pm-645pm

Alyssa Andrews Clinton County RESA 10/23/2013 630pm-800pm

Nick Travers Cousino High School 10/23/2013 600pm-730pm

Melissa Rousseau Aquinas College 10/24/2013 630pm-800pm

Jocelyn Hall Mott Community College 10/24/2013 9:00 AM - 11:00 AM & 6:00 PM - 7:30 PM

Rhonda Spratling Trenton High School 10/24/2013 600pm-730pm

Jocelyn Hall Baker College of Owosso 10/25/2013 930am-1030am


Jocelyn Hall Bad Axe High School 10/28/2013 630pm-800pm

Nick Travers Oakland Schools Technical Campus Northwest 10/28/2013 8:00 AM - 9:25 AM & 11:30 AM - 12:55 PM

Nick Travers Monroe County Community College 10/29/2013 600pm-730pm

Jocelyn Hall Tuscola Technology Center 10/30/2013 630pm-800pm

Alyssa Andrews Kellogg CC 11/4/2013 630pm-800pm

Rhonda Spratling Marian HS 2/25/2014 630pm-800pm

Jocelyn Hall Concordia University 3/12/2014 600pm-900pm

Rhonda Spratling Romeo HS 3/12/2014 630pm-800pm

Nick Travers Lake Orion HS 3/17/2014 6:00pm-7:30pm

Stacy Faulkner Gaylord HS 3/19/2014 630pm-800pm

Stacy Faulkner Charlevoix HS 3/20/2014 630pm-800pm

Nick Travers Anchor Bay HS 3/27/2014 630pm-800pm

Rhonda Spratling Metro Detroit NACAC Fair 3/31/2014 6:00pm-8:00pm

Nick Travers Metro Detroit NACAC Fair 4/1/2014 8:30am - 12:00pm

Angeline VandenBout Mecosta Osceola ISD 4/3/2014 8:30am - 2:30pm

Nick Travers Chippewa Valley HS 4/15/2014 630pm-800pm

Nick Travers Utica Community Schools/Henry Ford II HS 4/16/2014 630pm-800pm

Toni Spana Kalamazoo Central HS 4/17/2014 6:00pm-8:00pm

Nick Travers Frederick Pankow Center/L'Anse Cruese 4/23/2014 630pm-800pm

Rhonda Spratling Saline HS 4/23/2014 630pm-800pm


APPENDIX F: Panther Preview

2013-14 Panther Preview Schedule

Date 10 am -2

pm Room

Assigned HS Representative

Assigned HS Representative

Student Ambassador

Student Athlete College of Business

College of Health College of Technology

10/11/13 Sneden 2&3 Stacy Faulkner Nicholas Travers Courtenay Tafel Courtenay Tafel Amanda Remo Jackie Willis Nancy Hansen

10/19/13 Sneden 2&3 Toni Spana Jocelyn Hall Courtenay Tafel Courtenay Tafel Dan Willajan Susan Offenbecker Tony McCutchen

10/25/13 Sneden 3 Melissa Rousseau Rhonda Spratling Courtenay Tafel Courtenay Tafel Grant Lee Amanda Metzler Vanessa Munn

11/01/13 Sneden 3 Toni Spana Alyssa Andrews Courtenay Tafel Courtenay Tafel Judy Knapp Will Limp Tony McCutchen

11/09/13 Sneden 3 Angeline VandenBout Alyssa Andrews Courtenay Tafel Courtenay Tafel Jim Turner Suzanne Garman Bob Clarkson

11/15/13 Sneden 3 Alyssa Andrews Jocelyn Hall Courtenay Tafel Courtenay Tafel Tim Bergsma, Jack Cichy, Grant Lee Jackie Willis Bob Clarkson

12/07/13 Sneden 3 Stacy Faulkner Nicholas Travers Courtenay Tafel Courtenay Tafel Jim Gort Linda Spang

12/13/13 Sneden Rm #208 Melissa Rousseau Angeline VandenBout Courtenay Tafel Courtenay Tafel Tom Price

01/10/14 Sneden 3 Stacy Faulkner Rhonda Spratling Brenda Lauer

01/24/14 Sneden 3 Toni Spana Jocelyn Hall Tom Price

02/07/14 Sneden 3 Angeline VandenBout Nicholas Travers Dan Willajan

02/15/14 Sneden 3 Melissa Rousseau Rhonda Spratling Lizzie Overbeek Suzanne Garman

02/21/14 Sneden 3 Melissa Rousseau Rhonda Spratling Mark Griffin

03/07/14 Sneden 3 Stacy Faulkner Jocelyn Hall Barbara Craft

03/15/14 Sneden 3 Toni Spana Nicholas Travers Lizzie Overbeek

03/21/14 Sneden 3 Toni Spana Alyssa Andrews Mark Griffin

04/04/14 Sneden 3 Angeline VandenBout Rhonda Spratling Mike Carey

04/18/14 Sneden 3 Melissa Rousseau Jocelyn Hall

Margaret Mwenda/Linda Crosby

04/19/14 Sneden 3 Angeline VandenBout Alyssa Andrews Lizzie Overbeek

05/16/14 Sneden 3 Angeline VandenBout Nicholas Travers

06/20/14 Sneden 3 Stacy Faulkner Jocelyn Hall Suzanne Garman

07/11/14 Sneden 3 Toni Spana Alyssa Andrews Suzanne Garman


APPENDIX G: Top 20 Community College Programs

Top 20 Programs with the Largest Enrollment in Michigan

Non

Am. Ind./ Asn Afr.

Pac Non- Two

Grand

Program Name Re Aln Latin

Alaskan Natl

Ameri

American Isln Hispc Unkn

Men

Women Total

Liberal Arts and Sciences/Liberal Studies 335 1,74

8 530 874 18,155 49 29,945 840 7,611 23,141 36,946 60,087

General Studies 602 626 194 377 2,962 29 13,949 314 2,185 9,655 11,583 21,238

Business Administration and Management 361 589 186 299 4,870 24 10,914 263 1,694 9,987 9,213 19,200

Nursing-Registered Nurse Training (RN, A 355 634 144 373 3,255 27 12,939 242 1,173 3,058 16,084 19,142

Criminal Justice/Police Science 37 314 83 59 1,571 7 5,246 130 690 5,228 2,909 8,137

Licensed Practical/Vocational Nurse Train 37 161 48 103 908 12 3,602 75 332 717 4,561 5,278

Accounting Technology/Technician and Book 55 162 53 136 730 6 3,394 48 386 1,748 3,222 4,970 Automobile/Automotive Mechanics Technology 54 141 40 80 897 3 2,441 48 448 3,884 268 4,152

Business/Commerce, General 55 118 23 61 741 0 2,649 34 414 2,062 2,033 4,095

Culinary Arts/Chef Training 29 133 31 55 1,282 3 1,911 45 422 2,079 1,832 3,911

Elementary Education and Teaching 36 102 21 35 601 3 2,535 48 384 860 2,905 3,765

Pre-Nursing Studies (new) 12 132 43 24 243 2 2,687 57 181 454 2,927 3,381 Computer Programming/Programmer, General 88 87 17 96 812 0 1,684 42 422 2,504 744 3,248

Corrections 3 122 21 12 1,115 0 958 29 305 911 1,654 2,565 Criminal Justice/Law Enforcement Administrator 27 114 23 18 633 3 1,379 23 289 1,448 1,061 2,509

Health Professions and Related Clincal Sc 19 98 9 62 522 6 1,508 100 151 528 1,947 2,475 Child Care and Support Services Management 30 80 15 31 607 1 1,448 33 131 171 2,205 2,376

Medical/Clincal Assitant 63 69 20 44 463 1 1,510 25 147 235 2,107 2,342

Engineering, General 88 79 15 73 361 6 1,405 19 287 2,047 286 2,333

Emergency Medical Technology/Technician 14 56 24 30 259 3 1,508 26 211 1,317 814 2,131

Total 2,300 5,56

5 1,540 2,84

2 40,987 185

103,612

2,441

17,863 72,034

105,301

177,335

*Demographic Enrollment Profile (Data Book) 2011-2012, Workforce Development Agency, State of Michigan, March 2013


APPENDIX H: Representative Assignment Summary CC

Community College Representative Assignment

Community College Admission Representative Assigned CC's Associated Campus

1.)Terry Rostic *Grand Rapids CC Grand Rapids

2.) TBD (Transition from Adult team) Montcalm CC Grand Rapids

Muskegon CC Grand Rapids

Grand Rapids CC – Lakeshore Holland

3.) Jeanette Julian Glen Oaks CC Kalamazoo

*Kellogg CC Battle Creek

Lake Michigan CC Kalamazoo

Southwestern Michigan College Kalamazoo

Jackson CC Lansing

*Kalamazoo Valley CC Kalamazoo

4.) Jeneyel Harris - Outlier *Mott CC Flint

Mid Michigan CC Midland

5.) Jon Jakubowski (Transition from Adult team) *Lansing CC Lansing

6.) Jennifer Salloum *Oakland CC - Orchard Ridge Livonia

7.) TBD - Hire new representative *Oakland CC - Highland Lakes Warren/Livonia

*Schoolcraft CC Livonia

*Henry Ford Livonia

Wayne CCC – Belleville Warren/Livonia

Wayne CCC – Taylor Warren/Livonia

Washtenaw Livonia

8.) TBD - Warren - Hire new representative Oakland CC - Auburn Hills Warren/Livonia

*Oakland CC – Southfield Warren

*Oakland CC - Royal Oak Warren

*Wayne CCC – Downtown Warren/Livonia

Wayne CCC – Eastern Warren/Livonia

Wayne CCC – Northwest Warren/Livonia

*Macomb Warren

St. Clair County CC Warren

Monroe CC Warren

9.) TBD - Hire new rep (will maintain office at Delta full-time) *Delta College Saginaw/Midland


10.) Katherine Baxter - (Transition from Adult Team) Outlier North Central CC Traverse City

*Northwestern Michigan College Traverse City

Community College Representative Assignment - Continued

Westshore CC Traverse City

Unassigned CC's - visit annually to update plans Kirtland CC Midland/Online

Gogebic CC Online

Bay College Online

Alpena CC Online

Bay Mills CC Online

*Denotes major CC for associated Davenport campus


APPENDIX I: Community College Luncheon and Breakfast Schedule

Community College Appreciation Breakfast/Luncheon Schedule

Community College Date

Kellogg Community College October 3, 2013

Kalamazoo Valley Community College September 20, 2013

Mott Community College June 12, 2014

Delta College June 19, 2014

Northwestern Michigan Community College November 24, 2013

Schoolcraft College March 4, 2014

Lansing Community College February 27, 2014

Henry Ford Community College April 10, 2014

GR Community College – small scale September 18, 2013

GR Community College – full luncheon April 17, 2014

Mid-Michigan Community College March 20, 2014


APPENDIX J: Key Connections

Community College Connections

· Annette Black, Provost, District Student Services Division – Wayne CCC

· Kojo Quartey, President – Monroe CC

· Lynnae Selberg, Assistant Professor/Program Director – Grand Rapids CC

· Jason Schuller – Grand Rapids CC

· John Selmon, VP of Student Services – Muskegon CC

· Laurie Katuah-Snyder, Associate Dean of Advising and Partnerships – Schoolcraft

· Dave Flemming, VP of Instruction – Southwestern Michigan College

· Cathryn Claerhout, Director of Admissions – Northwestern Michigan College

· Emily Clement, Manager of Strategic Partnerships – Delta College

· Leslie Porter, Admissions Representative – Henry Ford CC

· Jessica Gordon, Advising – Lansing Community College

· Alandis Baker, Advising – Lansing Community College

· Marvin Harris, IT Instructor – Lansing Community College


APPENDIX K: CC Office Hours/Transfer Days

Office Hours/Transfer Days

Community College Activity Date Academics/Staff

Support Purpose

GRCC Mondays (Main Building 4

th floor)

from 3:00pm-6:30pm Weekly N/A

Target evening students and students that may work

until 5:00pm

GRCC Office hours Tuesdays (Counseling

Center) from 9:00-4:00pm Weekly N/A Target day students

GRCC Every other Friday from 9:00-4:00pm on the 2

nd floor of the student building

Bi-Weekly N/A Target day students

GRCC Lakeshore campus Office hours Monthly N/A Target students for Holland

Campus

Delta 20 hours/week in the Transfer Center Weekly Amanda

Irwin/Casey Williams/Jodi Heil

Discuss articulation plans

Mid-Michigan transfer table Bi-Weekly N/A Discuss articulation plans

Lansing CC transfer table Weekly N/A Discuss articulation plans

Schoolcraft transfer table Weekly N/A Discuss articulation plans

Oakland CC - Orchard Ridge/ Southfield

transfer table Weekly N/A Discuss articulation plans

Wayne County CC - Taylor/Downtown transfer table Weekly N/A Discuss articulation plans

Henry Ford CC transfer table Weekly N/A Discuss articulation plans

Kalamazoo Valley CC transfer table Weekly N/A Discuss articulation plans

Lake Michigan College transfer table Monthly N/A Discuss articulation plans

Southwestern Michigan College transfer table Monthly N/A Discuss articulation plans

Kellogg CC transfer table Bi-Weekly N/A Discuss articulation plans

Macomb CC transfer table Weekly N/A Discuss articulation plans

Monroe CC transfer table Monthly N/A Discuss articulation plans

Mott CC transfer table Weekly N/A Discuss articulation plans

Washtenaw CC transfer table Monthly N/A Discuss articulation plans

Jackson CC transfer table One time per

semester N/A Discuss articulation plans

Glen Oaks CC transfer table One time per

semester N/A Discuss articulation plans


APPENDIX L: People and Business Quick Facts

People QuickFacts Michigan USA

Population, 2012 estimate 9,883,360 313,914,040

Population, percent change, April 1, 2010 to July 1, 2012 Z 1.7%

Female persons, percent, 2012 50.9% 50.8%

White alone, percent, 2012 (a) 80.1% 77.9%

Black or African American alone, percent, 2012 (a) 14.3% 13.1%

American Indian and Alaska Native alone, percent, 2012 (a) 0.7% 1.2%

Asian alone, percent, 2012 (a) 2.6% 5.1%

Native Hawaiian and Other Pacific Islander alone, percent, 2012 (a) Z 0.2%

Two or More Races, percent, 2012 2.2% 2.4%

Hispanic or Latino, percent, 2012 (b) 4.6% 16.9%

White alone, not Hispanic or Latino, percent, 2012 76.2% 63.0%

Foreign born persons, percent, 2007-2011 6.0% 12.8%

Language other than English spoken at home, percentage 5+ 9.0% 20.3%

High school graduate or higher, percent of persons age 25+, 88.4% 85.4%

Bachelor's degree or higher, percent of persons age 25+, 2007-2011 25.3% 28.2%

Veterans, 2007-2011 711,613 22,215,303

Median household income, 2007-2011 $48,669 $52,762

Persons below poverty level, percent, 2007-2011 15.7% 14.3%

Business QuickFacts Michigan USA

Private nonfarm establishments, 2011 217,3441 7,354,043

Private nonfarm employment, 2011 3,379,0351 113,425,965

Private nonfarm employment, percent change, 2010-2011 2.8%1 1.3%

Nonemployer establishments, 2011 687,228 22,491,080

Total number of firms, 2007 816,972 27,092,908

Black-owned firms, percent, 2007 8.9% 7.1%


Hispanic-owned firms, percent, 2007 1.3% 8.3%

Women-owned firms, percent, 2007 30.4% 28.8%

http://quickfacts.census.gov/qfd/states/26000.html

http://quickfacts.census.gov/qfd/states/26000.html


APPENDIX M: Admission Signature Events Calendar Start End Title Duration Description

09/18/2013 07:00 09/18/2013 09:00 Appreciation Breakfast (CC) 02:00 Grand Rapids Community College

09/28/2013 15:30 09/28/2013 17:00 Soccer Camp presentation (HS) 01:30

09/30/2013 08:30 09/30/2013 17:00 ROCKFORD HS ACT PREP CLASS (HS) 08:30

10/01/2013 09:00 10/01/2013 13:00 "Making Connections" Technology Event (HS) 04:00

10/03/2013 07:00 10/03/2013 09:00 Appreciation Breakfast (CC) 02:00 Kellogg Community College

10/11/2013 10:00 10/11/2013 13:00 Panther Preview (HS) 03:00

10/12/2013 08:30 10/12/2013 14:30 Michigan Council Women in Technology (HS) 06:00

10/15/2013 09:30 10/15/2013 16:00 Muskegon CC Daven-pour Event (CC) 06:30

10/16/2013 07:30 10/16/2013 09:00 High School Influencers Breakfast (HS) 01:30

10/16/2013 09:30 10/16/2013 16:00 Grand Rapids Community College DAVEN-POUR EVENT (CC) 06:30

10/17/2013 09:00 10/17/2013 14:00 Mott Community College DAVENPOUR (CC) 05:00 Mott Community College

10/18/2013 09:00 10/18/2013 13:00 "Making Connections" (HS) 04:00


10/21/2013 09:00 10/21/2013 15:00 Davenpour Delta College (CC) 06:00

10/22/2013 10:00 10/22/2013 15:00 Lansing CC-Davenpour Event (CC) 05:00 Lansing Community College






11/06/2013 07:30 11/06/2013 13:30 Health Professions Event (HS) 06:00


11/12/2013 09:00 11/12/2013 11:00 Ottawa Area ISD Freaky Sneakers (HS) 02:00


11/18/2013 17:30 11/18/2013 20:30 Caledonia High School Financial Aid Night (HS) 03:00

11/23/2013 09:00 11/23/2013 13:00 Early Acceptance Event (HS) 04:00

12/05/2013 10:00 12/05/2013 11:30 ATA Interest/On-site Visit (HS) 01:30

12/05/2013 11:00 12/05/2013 14:00 Health Professions Event (HS) 03:00


12/06/2013 09:00 12/06/2013 13:00 "Fish Tank" Business Event (HS) 04:00


12/12/2013 16:00 12/12/2013 19:00 Health Professions Open House (All Audiences) 03:00

12/13/2013 07:30 12/13/2013 10:00 Jr. Achievement Titan Challenge (HS) 02:30


12/13/2013 08:00 12/13/2013 14:00 College of Health event- Tour and Case simulation (HS) 06:00


01/10/2014 08:00 01/10/2014 15:00 Region #2 HOSA (HS) 07:00


01/11/2014 08:00 01/11/2014 16:00 Region #1 BPA Regional (HS) 08:00

01/13/2014 18:30 01/13/2014 20:00 Financial Aid Night at TKHS (HS) 01:30

01/14/2014 09:00 01/14/2014 14:00 Region #3 BPA Regional (HS & CC) 05:00

01/16/2014 16:00 01/16/2014 19:00 Health Professions Open House (Adult) 03:00

01/17/2014 08:00 01/17/2014 14:00 Region #3 BPA Regional (HS) 06:00





01/31/2014 08:00 01/31/2014 14:00 College of Technology Gaming Event (HS) 06:00

02/01/2014 09:00 02/01/2014 15:00 ACT Prep (HS) 06:00

02/04/2014 17:00 02/04/2014 19:00 State of Michigan Open House (Adult) 02:00

02/05/2014 17:00 02/05/2014 19:00 Graduate Open House (Adult) 02:00


02/10/2014 16:00 02/10/2014 19:00 DU Open House (All Audiences) 03:00

02/12/2014 18:30 02/12/2014 20:30 Financial Aid night at TKHS (HS) 02:00


02/15/2014 09:00 02/15/2014 15:00 ACT Prep 06:00



02/22/2014 09:00 02/22/2014 15:00 ACT Prep 06:00


02/25/2014 08:00 02/25/2014 13:00 Jr. Achievement Titan Challenge (HS) 05:00

02/27/2014 07:00 02/27/2014 09:00 Appreciation Breakfast (CC) 02:00 Lansing Community College

03/04/2014 07:00 03/04/2014 09:00 Appreciation Breakfast (CC) 02:00 Schoolcraft College



03/20/2014 07:00 03/20/2014 09:00 Appreciation Breakfast (CC) 02:00 Mid-Michigan Community College

03/20/2014 17:00 03/20/2014 19:00 EMBA Alumni Open House (Adult) 02:00

03/21/2014 00:00 03/22/2014 00:00 HOLD- High School Visit Day (HS) 24:00

03/21/2014 08:00 03/21/2014 13:00 State BPA Conference (HS & CC) 05:00




04/10/2014 07:00 04/10/2014 09:00 Appreciation Breakfast (CC) 02:00 Henry Ford Community College

04/11/2014 00:00 04/12/2014 00:00 HOLD- 2nd High School Visit (HS) 24:00

04/17/2014 09:00 04/17/2014 13:00 "Fish Tank" Business Event (HS) 04:00

04/17/2014 11:30 04/17/2014 13:30 Appreciation Luncheon (CC) 02:00 Grand Rapids Community College

04/17/2014 17:00 04/17/2014 19:00 EMBA Alumni Open House (Adult) 02:00





05/10/2014 09:00 05/10/2014 15:00 ACT Prep (Tentative) 06:00


06/12/2014 07:00 06/12/2014 09:00 Appreciation Breakfast (CC) 02:00 Mott Community College

06/19/2014 07:00 06/19/2014 09:00 Appreciation Breakfast (CC) 02:00 Delta College





08/12/2014 16:00 08/12/2014 19:00 DU Open House (All Audiences) 03:00


08/14/2014 17:00 08/14/2014 19:00 Admission Open House 02:00

APPENDIX N: Admission Superior Service Report


APPENDIX O: High School Recruiting Events on a DU Campus HS Recruitment Events at a DU Campus

Date Event Title Rep Campus High School COB COHP COT Other Academic Involvement

Head count

7/11/2013 Camp Tall Turf Melissa Rousseau Lettinga GRPS, Wyoming -- 18

7/18/2013 Project Graduation Nick Travers Lettinga -- 30

7/25/2013 Renaissance VBS Angeline VandenBout Lettinga -- 35

7/26/2013 Panther Preview Toni/Angeline Lettinga Various High Schools x x x 30

7/27/2013 ATA Open House Rhonda Spratling Livonia ATA x Dr. Pierce 10

10/4/2013 Hip Hop Preso - Dr. Perry Lettinga Various High Schools x Dr. Perry 13

10/11/2013 Panther Preview Nick/Stacy Lettinga Various High Schools x x x 22

10/12/2013 Michigan Council Women in Technology

Rhonda Spratling Livonia Various High Schools x 25

10/17/2013 Saugatuck HS Stacy Faulkner Lettinga Saugatuck High School x Dr. Booker 74

10/19/2013 Panther Preview Toni/Jocelyn Lettinga Various High Schools x x x 21

10/24/2013 Lowell Visit Melissa Rousseau Lettinga Lowell High School 40

10/25/2013 Making Connections Alyssa Andrews Lettinga

Capital Area CC, Allegan Tech, VanBuren Tech, Calhoun x 180

10/25/2013 Panther Preview Melissa Rousseau Lettinga Various High Schools x x x 20

10/28/2013 Michigan Collegiate High School Flint Campus Tour Jocelyn Hall Flint 25

11/1/2013 Panther Preview Alyssa Andrews Lettinga Various High Schools x x x 10

11/1/2013 Making Connections Stacy Faulkner Lettinga East Kentwood x 24

11/5/2013 Greenville MS Angeline VandenBout Lettinga Greenville Middle School 190


11/6/2013 Saginaw Career Complex Jocelyn Lettinga Saginaw Career Complex x x x 100

11/6/2013 KCTC Melissa Rousseau Lettinga KCTC x 39

11/9/2013 Panther Preview Angeline/Alyssa Lettinga Various High Schools x x x 12

11/9/2013 Beer MS Nick Travers Warren Beer Middle School x 30

11/12/2013 Freaky Sneakers Stacy Faulkner Holland OAISD x 15

11/15/2013 Panther Preview

Alyssa Andrews/Jocelyn Hall Lettinga Various High Schools x x x 12

11/15/2013 BPA Practice Session Nick Travers Livonia

Troy, Troy Athens, Dearborn, Waterford Kettering, Southfield, ATA x 100

11/15/2013 Making Connections Stacy/Melissa Lettinga KCTC x 80

11/20/2013 Maple Valley HS Visit to Lansing Campus Alyssa Andrews Lansing Maple Valley HS x

Dave Veneklase 51

11/22/2013 BPA Practice Session Alyssa Andrews Lansing Beaverton, Charlotte, Eaton Rapids, Bedford, Brandon x 60

11/23/2013 Accepted Student Event Angeline VandenBout Lettinga Various High Schools 35

12/6/2013 BPA Practice Session Angeline VandenBout Lettinga Wayland, Newaygo, Lowell x 40

12/6/2013 ACCT/FINC Event Jocelyn Lettinga Mt Pleasant Tech Center x 36

12/7/2013 Panther Preview Stacy Faulkner Lettinga Various High Schools x x x 13

12/7/2013 Track/CC Event Stacy Faulkner Lettinga Various High Schools x

Track head coach, Scott Cook 7

12/10/2013 Ottawa Area ISD Orientation Stacy Faulkner Holland Ottawa Area ISD x Linda Hood 14

12/12/2013 Hour of Code Melissa Rousseau Lettinga

Lowell, Thornapple Kellogg, Catholic Central, Northview x 100

12/12/2013 Hour of Code Nick Travers Livonia Golightly x 20

12/12/2013 Healthcare Open House Alyssa Andrews Lansing x

12/12/2013 Ottawa Area ISD Orientation Stacy Faulkner Holland Ottawa Area ISD x Linda Hood

12/13/2013 JA Titan Challenge Jocelyn Hall Saginaw Various High Schools x 80

12/13/2013 Panther Preview Melissa/Toni Lettinga Various High Schools x x x 18

12/13/2013 BPA Practice Session Nick Travers Livonia Dearborn, Clarenceville, Brandon x 80

12/13/2013 COH Event Stacy/Angeline Lettinga CTC, Traverse Bay x 130

12/13/2013 COH Event Alyssa Andrews Lansing Calhoun Area Career Center x 130

12/16/2013 KCTC Melissa/Toni Lettinga KCTC x 74


12/19/2013 Muskegon Tech Angeline VandenBout Lettinga Muskegon Tech x 115

1/10/2014 HOSA Alyssa Andrews Lettinga Various High Schools x 550

1/10/2014 Panther Preview Stacy Faulkner Lettinga Various High Schools x x x

1/11/2014 Dance Invitational Stacy Faulkner Lettinga x Dance coaching staff

1/11/2014 BPA Lettinga Various High Schools x 300

1/17/2014 BPA Regionals Nick Travers Livonia Various High Schools x 110

1/24/2014 Panther Preview Toni/Jocelyn Lettinga Various High Schools x x x

1/29/2014 GR Prep Visit Melissa Rousseau Lettinga GR Prep

1/31/2014 COT Gaming Event Stacy Faulkner Lettinga x

1/31/2014 Griffins Youth Foundation Toni Spana Lettinga x Hockey coach 40

2/1/2014 ACT Prep Lettinga Various High Schools

2/7/2014 Panther Preview Angeline/Nick Lettinga Various High Schools x x x

2/7/2014 Warren Career Prep Health Simulation Nick Travers Warren Warren Career Prep x

2/15/2014 Panther Preview Melissa Rousseau Lettinga Various High Schools x x x


2/21/2014 Panther Preview Melissa Rousseau Lettinga Various High Schools x x x

2/22/2014 Accepted Student Event HS Team Lettinga Various High Schools x x x


2/25/2014 JA Titans HS Team Lettinga Various High Schools x Mike Volk 200

3/5/2014 Northview Job Shadow Melissa Rousseau Lettinga Northview

3/7/2014 Panther Preview Stacy/Jocelyn Lettinga Various High Schools x x x

3/15/2014 Panther Preview Toni/Nick Lettinga Various High Schools x x x

3/21/2014 Panther Preview Toni/Alyssa Lettinga Various High Schools x x x

3/21/2014 BPA HS Team Lettinga Various High Schools x

4/4/2014 Panther Preview Angeline VandenBout Lettinga Various High Schools x x x

4/17/2014 ACCT/FINC Event HS Team Lettinga x 100

4/18/2014 Panther Preview Melissa/Jocelyn Lettinga Various High Schools x x x

4/19/2014 Panther Preview Angeline/Alyssa Lettinga Various High Schools x x x

5/16/2014 Panther Preview Angeline/Nick Lettinga Various High Schools x x x


6/20/2014 Panther Preview Stacy/Jocelyn Lettinga Various High Schools x x x

7/11/2014 Panther Preview Toni/Alyssa Lettinga Various High Schools x x x


APPENDIX P: Davenport University Program Differentiators

PROGRAM DIFFERENTIATORS

NAME OF PROGRAM

Bachelor of Applied Science: DU students transfer credits to Kuyper College in Grand Rapids, and upon completion of their program, receive not only the Bachelor of Applied Science Degree from DU, but also a Bachelor of Social Work from Kuyper. KEY FEATURES/BENEFITS

Kuyper program in Social Work is nationally accredited

Required 400 hour field practicum internship in a social service agency

International field work placement is possible in Romania, Uganda, Liberia, Ecuador and the Dominican Republic

Low student : Instructor ratio (10:1 to 16:1) for all Kuyper and DU courses

Kuyper program graduates are eligible for “Advanced Standing” whereby Kuyper social work credits transfer into MSW programs which can shorten time for completion of the MSW degree by up to one year

KEY DIFFERENTIATORS

Kuyper program ranked 5th out of 22 Michigan accredited social work programs in 2012 for the number of graduates entering MSW programs

Two degrees are conferred because Kuyper is accredited to offer the BSW degree in Social Work (DU is not). DU offers a degree because it sponsors 25 credits of Foundation of Excellence courses as well as 39 credits in an Interdisciplinary Major supporting Social Work which Kuyper does not, including courses from the Davenport College of Business and Health Professions e.g., Health Care Law and Ethics Foundations, Cultural Issues in Health Care, Management Foundations, Organizational Behavior. These interdisciplinary courses may provide a competitive advantage to students.

CONTACT INFORMATION

Dr. Steve Snyder, Associate Dean of Developmental Studies [email protected] 616-554-6176



Foundation of Learning Program Davenport is committed to increasing access of students that leads to success. The Foundation of Learning (FOL) program assists students testing into pre-College level Math and/or English developmental courses. This program is completed before enrollment into some courses and is started the first semester entering Davenport. KEY DIFFERENTIATORS

Pass rates in Davenport’s developmental course sequence are significantly higher than any Michigan Community College Davenport is the four-year University in Michigan to have multiple alternatives to taking in-seat FOL classes including: Math Bridge Program

• A method to quickly refresh math skills at minimal expense and test into higher level math courses. • 80% success rate bypassing MATH030

Accelerated learning Program:

Placement into higher gatekeeper course in specialized sections of MATH125/ENGL109

84% success rate passing higher course in first attempt Open Class Academy Materials:

Prepare on your own to take or re-take COMPASS test for

Math/English courses

Convenience of using free resources on your own time frame

Possibility of bypassing lower level courses by improving course placement scores These alternatives can serve as a method of bypassing the developmental sequence thereby shortening the time to degree completion as well as saving tuition money CONTACT INFORMATION

Dr. Thomas Lonergan, Dean, College of Arts and Sciences 616-554-5829 [email protected]



NAME OF PROGRAM

Graduate Certificate in Data Analytics A 4 course, 12 credit Post-Baccalaureate Certificate providing the foundational skills in the field of “big data” which helps make predictions about future trends allowing organizations to operate more efficiently and optimize organizational resources. KEY FEATURES/BENEFITS

Certificate can be completed in 9 months (2 semesters) which shortens the time to complete Certificate KEY DIFFERENTIATORS

One of only 6 online programs offered nationally in Analytics and the only online program in Michigan

Only national program intended for a general audience suited for managers charged with making recommendations for resource allocation

Only Certificate Program where 100% of courses transfer into the MS in Analytics, thereby completing 40% of the Master of Science in Analytics degree.

Demonstration of introductory proficiency in data analytics at the certificate level could lead to a pay increase or a better job. CONTACT INFORMATION

Dr. Tom Lonergan, Dean, College of Arts and Sciences [email protected] 616-554-5829



AS and BS Paralegal (and Post-Baccalaureate certificate) The American Bar Association (ABA) approved program prepares students to successfully perform the duties of a paralegal. Graduates from the paralegal program are prepared for careers in law offices, government agencies and other law-related settings. KEY FEATURES/BENEFITS

Graduate with a portfolio of documents. / Students who can demonstrate experience in creating documents of like nature and quality as those created by a potential employer, however, have a significant advantage over candidates who cannot demonstrate this ability. For example, when students have a Chapter 7 bankruptcy petition in their portfolio, they are more marketable to an employer who does bankruptcy law.

Classes are taught by attorneys. / Students develop personal relationships with local experience attorneys who then become a source for references, internships and possible employers.

KEY DIFFERENTIATORS

Preparation class for national paralegal certification exam. / Our average student pass rate during the past 3 years has been 86% while the national pass rate for this same period of time has been 48%; a 40% advantage for DU paralegal students.

In a recent survey of graduates, 100% of the respondents reported they would recommend the Paralegal program to family and friends.

Mandatory Internship class. All students will participate in an applied, practical learning / You will be able to demonstrate your technical skill and your ability to work with others.

Lettinga Campus

DU is the only ABA approved paralegal program in west Michigan offering three levels of programs (AS, BS and certificate). / You can start and finish with us or transfer in at any level.

Lansing Campus

Only university in the state offering an ABA approved Bachelor’s degree completion program./ Local community college graduates can complete the course of study in their home community and earn a higher salary.

CONTACT INFORMATION Michael Bowers [email protected] 616-554-5187 If communicated to the public the following statement should be included: "While paralegals are an important part of the legal team, they cannot give legal advice or other direct legal services to clients and must work under the supervision of a licensed attorney."

mailto:[email protected]



NAME OF PROGRAM BBA Accounting – Fraud Investigation This program combines the development of technical skills in accounting, computer security and legal investigation that are needed in fraud examination. KEY FEATURES/BENEFITS

One of fifty five bachelor programs in the U.S. in Fraud Investigation; the only program offered in the State of Michigan. / Graduates have a more in-depth understanding and a competitive advantage for positions in the field.

Our Association of Certified Fraud Examiners Student Chapter is one of only 19 student chapters in the world. / Able to attend monthly meeting with professional speakers and networking opportunities.

KEY DIFFERENTIATORS

In a recent survey of graduates, ninety three percent of respondents would recommend the Accounting – Fraud Investigation to family and friends. Ninety three percent of respondents also reported being employed within six months of graduation.

All students will participate in an applied, experiential learning class (internship, consulting). / You will be able to demonstrate your technical skill and your ability to work with others.

CONTACT INFORMATION Michael Bowers [email protected] 616-554-5187




NAME OF PROGRAM BBA/MBA Honors Professional Accountancy Program Students in this program are eligible to sit for five certification exams (CPA, CMA, CIA, CFE) along with special recognition on their transcript. KEY FEATURES/BENEFITS

The Accounting Honors program includes sixty one hours of accounting coursework, more coursework in accounting than competitive programs. / Employers are impressed with the depth of knowledge and readiness to work demonstrated by our graduates.

o Attainment of both a B.B.A. and an M.B.A. o Special recognition on the transcript that the student has graduated from an honors program. o Selective admission with enrollment caps. o Dedicated faculty mentors assigned to each student. o Eligibility to sit for five accounting certification exams (CPA, CMA, CIA, and CFE) immediately upon graduation, as well as other

national and state certifications. o Competitive edge; more universities are moving in the direction of a combined B.B.A./M.B.A. since the 150 credit hour change

instituted by the National Association of State Boards of Accountancy (NASBA), but such programs are still in their infancy. Since its inception in 2006 we have 99% employment in the field of accounting of our honors students within 1 year of graduation. The mentor acts as a “business coach.” They not only guide and grade the six honors projects; they counsel the student to stretch themselves professionally and personally, taking risks to do try things they normally would not do. Many of our honors accounting students appreciate the “push” and find it one of the best benefits of the program.

KEY DIFFERENTIATORS

Earn both BBA and MBA in 5 years. / Program takes a year or more off the time to be ready to sit for the CPA exam. Increase your earning potential at least a year faster. There is no comparably designed accounting program in Michigan.

Cohort Experience


The honors students join as a cohort. These benefit each individual student in several ways. They attend classes with other career-minded honors students and use the form of networking to find out about job opportunities. They form study groups and teams keeping each other accountable for their academic performance and excellence. They also form networks in the workplace and pipelines for incoming honors students. (BDO Siedman internship and Jonathan Geisen, alumni interviewing students at the CPA Fair, etc)

Internship Requirement Students may take advantage of up to three opportunities within their program to have real-world experiences – the required internship at the undergraduate level, an internship for one of their honors projects and a third internship as their MBA capstone experience. Some of our student are hired directly from their internship experience and have an accounting job upon graduation.

Six experiential projects required (internships and consulting) / You will be able to demonstrate your technical skill and your ability to work with others.

The six honors projects are designed to increase the honors students’ first-hand knowledge of the accounting profession through job shadows, joining a professional association and through service learning. Other projects are designed to supplement and build skills such as an advanced excel project, research and individualized learning. These projects enhance the employability of the honors student and continue to broaden their accounting perspective.





NAME OF PROGRAM BBA/MBA Strategic Management General Business This degree provides the opportunity for a student to earn a BBA combined with an MBA with a concentration in Strategic Management. DU provides the knowledge and applied skills that typically make a graduate successful when competing against other similarly educated competitors. Showing an employer a DU transcript for this combined degree program can only lead to one conclusion: the DU candidate has more breadth and depth of knowledge in business management. KEY FEATURES/BENEFITS

Combination of business fundamentals and graduate level decision making skills are attractive to employers

There is a reduction in time to earning the degree as well as the corresponding reduction in cost. This enables a graduate to enter the job market sooner and with a higher credential.

It also demonstrates to an employer that this graduate has the ability and drive to earn both degrees – to stay the course for a more challenging program than typical undergraduates complete.

KEY DIFFERENTIATORS

If you attend full time and follow the course sequence you can earn both the BBA and MBA in 5 years. The program takes a full year off the time it would take to earn both degrees separately. While many universities in Michigan offer the combined degrees, DU is one of the few that offers the combination in the same discipline.

Continuity in the learning experience is invaluable. Remaining focused on business management from multiple perspectives (strategic to tactical) provides the graduate a holistic understanding of business that separate degrees.





NAME OF PROGRAM BBA/MBA Professional Accountancy Program This degree meets the 150 hour educational requirement for most State Boards of Accountancy (including Michigan) for students pursuing CPA licensure. KEY FEATURES/BENEFITS

More coursework in accounting than competitive programs. / Employers are impressed with the depth of knowledge and readiness to work demonstrated by our graduates.

KEY DIFFERENTIATORS

Earn both BBA and MBA in 5 years. / Program takes a year or more off the time to be ready to sit for the CPA exam. Increase your earning potential at least a year faster.






BBA Accounting Information Management Students learn to use accounting information as a decision-making tool. Integrated in the accounting coursework is the understanding and use of accounting information systems technology. KEY FEATURES/BENEFITS

The program includes fifty three credits of accounting coursework, more credits in the major compared to other programs. / Employers tell us that our graduates are better prepared to be useful right from the beginning.

Active VITA program. Students gain volunteer experience preparing taxes for clients in need. / Gain “hands on” experience working with real clients.

Institute of Management Accounts Student Chapter. / Students are able to network with professionals and other students with the same career interests.

KEY DIFFERENTIATORS

Certified Management Accountant (CMA) exam prep. course / DU graduate pass rates compared to national averages are as follows: Part one, National average is 52%, DU graduates pass rate is 55%; Part two, National average is 60%, DU graduates pass rate is 66%. Demonstrated competency in your field.

DU’s Business Professionals of America (BPA) organization has won First Place in the Nation for the last 4 years in a variety of business competitions. / You have the opportunity to demonstrate your competency on a national stage.

In a recent survey of graduates ninety four percent of respondents would recommend the Accounting Information Management program to family and friends.

According to the most recent graduate survey, 97% of graduates were employed, with almost 70% employed in a career related to their degree.

All students will participate in an applied, practical learning class (internship, consulting). / You will be able to demonstrate your technical skill and your ability to work with others.





NAME OF PROGRAM BBA Finance Students will have the opportunity to learn skills in the analysis and interpretation of financial data to help them make more prudent financial business decisions. The finance BBA is designed to prepare students for professional positions in business, financial management and personal finance. Students will learn to analyze, formulate, evaluate and recommend appropriate, ethical solutions to finance-related problems. The analysis and implications of market trends and conditions in a variety of situations will also be emphasized. A finance degree from Davenport prepares graduates for successful careers in financial management—the strategic application of financial data. The focus in finance can concentrate on three different career paths:

the credit analyst side which includes the ability to read and dissect financial statements to determine strengths and weaknesses of a company’s financials.

the financial analyst side which focuses on financial forecasting and planning utilizing budgets and pro forma statements.

the financial planning side which includes personal and business comprehensive wealth building strategies KEY FEATURES/BENEFITS

Specialty finance electives. / Greater depth of knowledge in specialties such as investment banking, financial planning, portfolio management, and corporate finance.

Participation in the ACG cup competition. / Opportunity to exhibit classroom learning in a business case competition against other universities. Great networking opportunity.

KEY DIFFERENTIATORS

One of nine Certified Financial Planner (CFP) Standards Board Registered programs in Michigan. / Students receive a waiver into the CFP exam.



Increased salary opportunities. / In a recent survey of DU graduates, ninety percent reported a salary increase upon graduation. Ninety four percent of respondents would recommend the Finance program to family and friends.





NAME OF PROGRAM BBA General Business Degree prepares students to enter either the business or government sectors as general managers. KEY FEATURES/BENEFITS

Transfer friendly / Students can complete their degree in up to 50% less time.

Full transfer of business or professions oriented associate degree (60 hours) /Completion of your degree sooner since we credit more of your prior academic work.

Learning opportunities include study abroad, case analysis, projects with real businesses and dynamic interactive simulations / You receive a well-rounded business education preparing you for the challenges facing today’s business managers. You learn by doing; applied experiential learning.

The program offers a substantial number of elective courses in a variety of business areas. / You can tailor your degree program to meet your individual career objectives; you can fill in knowledge and experience gaps – graduating with courses that are best for your career direction.

KEY DIFFERENTIATORS

All students will participate in an applied, practical learning class (internship, consulting). / You will be able to demonstrate your technical skill and your ability to work with others.

In the most recent graduate survey, ninety one percent of the graduates from this program reported being employed within six months of graduation.





NAME OF PROGRAM BBA Human Resources Gain skills in human resource management fundamentals. The emphasis is on the strategic role of human resources in today’s business world. KEY FEATURES/BENEFITS

Certification exam preparation – DU offers courses that prepare HR professionals to pass the PHR or SPHR certification exams. / Passing the certification exams demonstrates competency at a national level.

KEY DIFFERENTIATORS

Recognized by the Society for Human Resource Management (SHRM) as having all courses aligned with SHRM guidelines for professional competencies. / We guarantee our program covers each of the HR content areas specified in the guidelines.

In 2013, almost ninety one percent of graduates reported being employed within six months of graduation.






NAME OF PROGRAM BBA International Business Prepares students to meet the challenges of the global workplace. Successful students will acquire business fundamentals with the skills to manage cultural, social and linguistic diversity. Job titles include: export/import manager, international business analyst. KEY FEATURES/BENEFITS

Required study abroad or internship experience. / You’ll gain real world experience. Traveling and working abroad demonstrates competence in international business. Only three out of eleven regional colleges/universities have this same requirement.

International focus on all aspects of business from finance to marketing, management to law./ You learn comprehensive business functioning in a global context.

KEY DIFFERENTIATORS

In 2013, ninety one percent of graduates reported being employed within six months of graduation.






NAME OF PROGRAM BBA Management Program offers elective specialties in Entrepreneurship, Financial Management, Global Project Management, Leadership Effectiveness, Risk Management and Insurance, or Sustainable Business Development. KEY FEATURES/BENEFITS

The specialty options allows for customization of your business studies. / Employers appreciate the greater depth of knowledge is a specific area.

KEY DIFFERENTIATORS

DU is recognized by the ICPM as a preferred provider of the Certified Manager credentialing course. / DU graduates have a pass rate of 94% on the certification exam, compared to 89% nationally. Most national test takers are working professionals. Our students do better on the exam than people already working in the field.


In a recent study, ninety three percent of graduates reported being employed within six months of graduation. Over ninety one percent of respondents would recommend the BBA in Management to family or friends.





NAME OF PROGRAM BBA Marketing Students have the opportunity to acquire skills that deliver customer value and enhance customer relationships. Specialties within the discipline included professional selling, advertising and promotion, sports marketing or business to business marketing. KEY FEATURES/BENEFITS

Specialties in the most popular marketing areas. / Employers appreciate the in-depth understanding of marketing activities.

Sports Marketing housed within the College of Business, not Athletics or Physiology department. / Program deals with the “business of sports”, not an add-on to traditional athletics programs.

Professional selling taught using extensive role plays and experiential exercises. / Students will have demonstrable skill in selling professionally. They will know how to craft a persuasive presentation, negotiate contracts and close the sale.

KEY DIFFERENTIATORS

In a recent survey of graduates, over ninety two percent of respondents reported being employed within six months of graduation.

Ninety one percent of respondents would recommend the marketing program to family and friends.






NAME OF PROGRAM BBA Sports Management Students gain skills in the legal, regulatory, marketing and operational aspects of sport venue management. KEY FEATURES/BENEFITS

The program is housed in the College of Business, not Physiology or Athletics. / You receive a degree in the “business of sports”; a well-rounded business education.

COSMA accreditation coming in 2014. / You can be assured that the DU program is recognized for excellence. Only the best programs, programs such as Ohio University, Slippery Rock University and the University of Louisville, are accredited.

KEY DIFFERENTIATORS

In a recent survey of graduates, 100% of respondents reported that they would recommend the Sports Management program to family or friends.

Required 6 credit hours of internship. All students will participate in an applied, experiential learning class (internship, consulting). / You will be able to demonstrate your technical skill and your ability to work with others. Our students have interned at the Detroit Pistons, Detroit Redwings, USA football, The Palace of Auburn Hills and the West Michigan White Caps, amongst others.





NAME OF PROGRAM Executive Masters of Business Administration (EMBA) The degree for experienced, senior level professionals who want to learn in an integrative and comprehensive program of study. The EMBA takes seasoned executives to the next level in decision-making and leadership skills. KEY FEATURES/BENEFITS

Program employs a cohort learning model. / Peer to peer support and collaborative learning. Develop life-long colleagues and friends.

Special leadership and management development assessments. / Provides greater knowledge on oneself and a clear plan for individualized executive development.

Weekend format. Three sessions in seven weeks. Program completion in twenty one months. / Concentrated focus. A quick return on your investment.

Capstone challenge solves a strategic problem for a global company in a “living case” format. / Presentation to corporate client in a foreign country demonstrated global competency.

KEY DIFFERENTIATORS

One of two EMBA programs in Michigan.

Less than half the program cost compared to in-state competitor.






NAME OF PROGRAM Masters of Business Administration (MBA) Concentrations in Accounting, Finance, Health Care Management, Human Resources, Marketing, Operations and Supply Chain Management, Strategic Management. A comprehensive program of business study for mid-level and senior managers, with a focus on quantitative analysis for informed decision making. KEY FEATURES/BENEFITS

Concentrations allow for development of specialized knowledge couple with comprehensive business skills. / Program provides both the breadth and depth of business knowledge employers expect from MBA graduates.

KEY DIFFERENTIATORS

In a recent graduate survey, over ninety three percent of respondents reported they would recommend the MBA program to family and friends.





NAME OF PROGRAM Master of Management (MM) Program The program exposes students to principles of leadership, collaboration, change management and innovation in contemporary organizations. KEY FEATURES/BENEFITS

33 credit hour program. / A graduate business education with a fast return on your investment.

A qualitative focus on business leadership. / Learn to manage people rather than numbers. KEY DIFFERENTIATORS

One of four MM programs in Michigan.





NAME OF PROGRAM MBA & MM Online Fully accredited graduate business programs taught by experienced, credentialed faculty. Optimized online learning environment for self-directed adult students that meets all University standards for quality. KEY FEATURES/BENEFITS

Convenient / Allows professionals to have a work/ life balance.

On-line advisors are easily accessible. / Responsive and knowledgeable support.

Accelerated learning in a direct degree path. / Provides focus on subject matter, greater learning and retention.

Global Connections / Faculty and students from around the world provide broader perspective of issues KEY DIFFERENTIATORS

Long-term, committed online Faculty / Students experience consistent support for learning

Longevity of Program / Systems and processes that include best practices in online learning CONTACT INFORMATION Michael Bowers [email protected] 616-554-5187




NAME OF PROGRAM Bachelors of Science – Computer Information Systems The degree is designed to provide students a broad range of computer programming skills in order to analyze information needs and determine ways in which computer systems can be used to meet those needs. Students will choose between four majors: Computer Gaming and Simulation, Database Management, Programming, and Web Design and Development. KEY FEATURES/BENEFITS

Transfer friendly and transfer credit options such as credit for certification, articulation plans, and full transfer of professions associates degree (60 hours) allowing for degree completion sooner

Students are ready to contribute quickly and compete effectively as a result of competence gained through “hands-on” learning in highly equipped computer labs.

Strong job and career opportunities in high growth/high compensation roles (National average salary $77.1K as per Bureau of Labor Statistics 5/2012)

KEY DIFFERENTIATORS

100 percent of the recent graduates from the Computer Information System bachelor’s degree program reported they would recommend the program to a friend. 100 percent of the Computer Gaming and Simulation graduates surveyed reported they had a new position after graduation; 80% reported a higher salary in that new position from the previous position.

In 2012, CIS students won 1st at Nationals for Business Professionals of America in Java programming, VB.NET programming and C++ programming. Again in 2013, a DU CIS student won 1

st at Nationals in C++ programming.





NAME OF PROGRAM MS- Technology Management This program offers a high quality, interdisciplinary technical and business graduate curriculum in technology management for today’s organizations. This program is designed to prepare graduates for a lifelong career addressing critical leadership roles in private, public or government organizations. The program combines a set of business and technical competencies to give Davenport University graduates the competitive advantages needed to lead information technology departments in the global economy. KEY FEATURES/BENEFITS

A variety of courses are being taught by current or former CIOs and Vice Presidents of Information Technology departments.

MSTM Students will be prepared to be leaders in the implementation of innovative technology in different industries. After completing the program, students will be ready to be contributors in the management of technology.

Fast track to “in-demand” high compensation careers in technology management professions. There is an 18% national growth in these occupations which is higher than most occupations. (National average salary $129 K as per Bureau of Labor Statistics 5/2012)

KEY DIFFERENTIATORS

Davenport University is a Registered Education Provider (REP) with PMI (the Project Management Institute) to deliver project management courses. / Many employers require PMP certification for employment.

Students admitted into the program come from different formal education backgrounds and industry fields, adding to the program a multidisciplinary dimension critical to the implementation of enhancements and innovation in technology.

The MSTM requires a final project to graduate which could be used as their portfolio project to obtain employment as a technology manager. In this project students are required to: 1) research an actual technology in the form of a service or product, or create a new company to create a new technology product or service, 2) prepare a return on investment and the strategy for the technology product or service, and 3) design the implementation and management strategy for the technology product or service.





NAME OF PROGRAM Bachelors of Science – Networking Technology The Networking Technology bachelor’s degree is designed to prepare the graduate with the technical knowledge and skills needed to design, install, administer, and maintain computer network systems. Students will choose between two majors: Network Security or Computer Networking with a specialty in Server Administration or Advanced Cisco Networking. KEY FEATURES/BENEFITS

Transfer friendly and transfer credit options such as credit for certification, articulation plans, and full transfer of professions associates degree (60 hours) allowing for degree completion sooner. Time to degree can be significantly shortened since up to 30 credits in the major could be completed with the appropriate certification credit within the last 2 years.

Students are ready to contribute quickly and compete effectively as a result of competence gained through “hands-on” learning in highly equipped computer labs stocked with both current and legacy equipment for a complete understanding of what might be connected to a network.

Fast track to “in-demand” high compensation careers in Computer Networking and Network Security (National average salary $75.4 K as per Bureau of Labor Statistics 5/2012)

KEY DIFFERENTIATORS

Designated “Center of Academic Excellence” in Information Assurance by NSA, DOD, and DHS. There are only 5 CAE institutions in the State of Michigan (per the National Security Agency – 2013). This brings exceptional scholarship and career opportunities with leading edge government agencies in addition to industry.

Cisco Academy credentialed course delivered by Cisco certified faculty required of all networking majors.

Required courses in Microsoft, Linux and Cisco networking ready students to complete certification in key networking areas to improve job opportunities after graduation.

89.5 percent of the graduates from this program reported they were employed within six months of graduation. Ninety two percent of recent graduates reported they would recommend the program to a friend.

Since 2008, Davenport University’s Network Design Team has placed in the top 3 of national teams in Business Professionals of America. The team has brought home a 1

st place trophy in three of these years.


In 2013, Davenport University’s Cyber Defense competitive team won a 1st place trophy at the Michigan Collegiate Cyber Defense

Competition. CONTACT INFORMATION Michael Bowers [email protected] 616-554-5187




Bachelors of Science – Security and Information Assurance Biometric and application security concepts are combined with hands-on tools and techniques to present the student with the security layers necessary to best protect an organization’s information assets. Students will choose between three majors: Information and Computer Security, Biometric Security or Digital Forensics. KEY FEATURES/BENEFITS

Transfer friendly and transfer credit options such as credit for certification, articulation plans, and full transfer of professions associates degree (60 hours) allowing for degree completion sooner.

Students are ready to contribute quickly and compete effectively as a result of competence gained through “hands-on” learning in highly equipped computer labs.

Fast track to “in-demand” high compensation careers in Computer Security fields. (National average salary $76.1K as per Bureau of Labor Statistics 5/2012)

KEY DIFFERENTIATORS

Designated “Center of Academic Excellence” in Information Assurance by NSA, DOD, and DHS. There are only 5 CAE institutions in the State of Michigan (per the National Security Agency – 2013). This brings exceptional scholarship and career opportunities with leading edge government agencies in addition to industry.

Davenport University is a thought leader and a pioneer in Security education. Per U.S. News and World Report, “11 Hot College Majors that Lead to Jobs”, Biometrics is a top major – “As biometric readers replace photo IDs and passwords in both the public and private sectors, the industry is expected to grow to $363 million by 2018, according to New York-based Transparency Market Research… West Virginia University and Davenport University are the pioneers offering undergrad degrees in the discipline …”

Davenport University’s most recent class of Information/Computer Security Bachelor’s degree graduates reported an overall employment rate of approximately 86% as of six months after graduation. Ninety three percent of recent graduates reported they would recommend the program to a friend.

In 2013, Davenport University’s Cyber Defense competitive team won a 1st place trophy at the Michigan CCDC competition.





Bachelors of Science – Technology Management Course work integrates and ties concepts from accounting, finance, project management and a specialization in IT spanning across health care, business and technology. Students will also refine their focus by selecting course concentration options in a technical specialty (Global IT Project Management major: CIS, Database Management, Information Security, Networking, Web Design), along w/ a course that will help prepare them to complete Project Management Professional (PMP) exam or a Project Management Internship. KEY FEATURES/BENEFITS

Transfer friendly and transfer credit options such as credit for certification, articulation plans, and full transfer of professions associates degree (60 hours) allowing for degree completion sooner.

Students are ready to contribute quickly and compete effectively as a result of competence gained through “hands-on” learning in highly equipped computer labs and a required internship in the field.

Many employers require PMP certification for employment – Program prepares students to take PMP certification test. Fast track to “in-demand” high compensation careers in Technology Management or Project Management (National average salary $77.1K as per Bureau of Labor Statistics 5/2012)

KEY DIFFERENTIATORS

Davenport University is a Registered Education Provider (REP) with the Project Management Institute to deliver project management. Courses in Project Management, Microsoft, Linux and Cisco technologies. Students prepare to complete certification in key technical areas to improve job opportunities after graduation. Many employers require PMP certification for employment. The elective course GPMT 499 Certified Project Management Professional Preparation prepares students to take the PMP certification test.

Designated “Center of Academic Excellence” in Information Assurance by NSA, DOD, and DHS. There are only 5 CAE institutions in the State of Michigan (per the National Security Agency – 2013). This would apply to those focusing their technical specialty in an area of computer security.

In 2012, 100% of recent graduates surveyed reported they would recommend the program to others. 100% of recent graduates surveyed reported they had a new position in employment within six months of graduation and 100% reported a higher salary after graduation.

In 2013, a DU technology student won 1st place in Project Management Concepts at the National Business Professionals of America

competition. CONTACT INFORMATION Michael Bowers [email protected] 616-554-5187




NAME OF PROGRAM Practical Nursing Diploma The Practical Nursing program is designed to prepare the graduate at the diploma level with the skill and knowledge necessary to function in the role of Licensed Practical Nurse (LPN). The LPN uses the nursing process to meet the needs of patients in all age groupings. The LPN graduate will also use effective communication with members of the health care team, provide appropriate health teaching and serve as an advocate for both patient and families. Graduates are prepared to sit for the Practical Nursing boards.

KEY FEATURES/BENEFITS -Maintain highest quality standards through continuous accreditation by the Accreditation Commission for Education in Nursing (ACEN) and have been granted 8 year continuing accreditation Fall 2012. -Only practical nursing program with focused leadership, management and geriatric coursework as compared to traditional curriculums. -Experienced faculty who are credentialed to teach in nursing education and meet the standards for teaching by the ACEN (formerly NLNAC). -Expert nursing faculty credentialed at the University level. Higher than national pass rates for practical nursing boards (PN-NCLEX). -Job ready to meet employers need for leadership and management with specialized knowledge in geriatrics- the field where most practical nurses are employed. -Ready to work as a nurse in 1 year at a median salary of $24,000/year -Graduates are finding employment: Lutheran Home, Allergy, Asthma & Pulmonary Center, 3M Health Center, Bay County Medical Care Facility, Carriage House and Kings Daughters Home, John Dingel V.A. in Detroit, St. John Oakland Hospital, Sacred Heart Rehabilitation Center, Oakmont Assisted Living, Harbor Oaks Hospital-Psychiatric positions, Henry Ford Health Systems hires LPNs as scrub nurses and for the health care division called Henry Ford at Home, Presbyterian Villages KEY DIFFERENTIATORS -Taught in a university setting with University Resources. Credits apply to higher degrees and graduated can ladder into Bachelor’s degree. -State of the art curriculum to prepare PNs to function effectively within health care reform (revised 2013). CONTACT INFORMATION Dean: Dr. Karen Daley [email protected] 616-871-6160




NAME OF PROGRAM Bachelor of Science in Nursing Pre-Licensure This program is designed for students who have chosen to pursue a career as a professional nurse. The purpose of the bachelor’s degree nursing program at Davenport University is to prepare the graduate with the skill and knowledge necessary to function in the role of the professional nurse through the use of critical thinking, advanced assessment skills, communication, collaborating practices, applied research, self-directed learning, leadership and management skills, systems thinking, and professional development. This program prepares graduates for nursing practice across the continuum of care and in communities. KEY FEATURES/BENEFITS

-Maintain highest quality standards through continuous accreditation by Michigan Board of Nursing. Accreditation Commission for Education in Nursing (ACEN) and have been granted 8 year continuing accreditation Fall 2012. -Students learn from and are mentored by expert credentialed nursing faculty who serve across the region, state and nationally in nursing organizations: Michigan Council of Nursing Education ( President), Michigan Association of College of Nursing, State appointed positions to sit on the Michigan Nursing Education Council, National League for Nursing Ambassador, Board Member of Michigan Association of Nurse Practitioners, Cahir of the Education Committee in the West Michigan Simulation Society. -96-100% National Nursing Board pass rate at GR campus (national average 90%) with100% employment 2 years in a row (Alumni Survey 2012). -Nursing students express high degree of student satisfaction (5.94/7) while in the program (Student Satisfaction Survey 2012) and subsequently after graduating 98% would highly recommend this program to a friend (Graduate Survey 2012). -Davenport University is the first Survivorship Training and Rehabilitation (STAR) Program University. STAR cancer rehabilitation training offers more job opportunities to program graduates who wish to specialize in oncology.

KEY DIFFERENTIATORS -Only BSN Program with Advanced Certification opportunities available through STAR certification, Post-Baccalaureate Certification in Medical Case Management, and Advanced Cardiac Life Support (ACLS). -BSN prepared RNs are highly sought after for by Magnet level healthcare organizations (Magnet designation coveys the organization has achieved the highest level of Nursing excellence).

CONTACT INFORMATION

Dean: Dr. Karen Daley [email protected] 616-871-6160




NAME OF PROGRAM BSN Completion, online This program is designed for currently practicing registered nurses who are seeking a bachelor’s degree in nursing. Davenport University is to prepare the graduates to advance in the nursing profession through the use of critical thinking, advanced assessment skills, communication, collaboration, applied research, self-directed learning, leadership and management skills.

KEY FEATURES/BENEFITS -Maintain highest quality standards through continuous accreditation by the Accreditation Commission for Education in Nursing (ACEN) and have been granted 8 year continuing accreditation Fall 2012. - State of the art online technology & flexible online course delivery geared to the working adult. -20% tuition discount for Michigan Hospital Association employees. -Students learn from and are mentored by expert credentialed nursing faculty who serve as leaders across the region, the state and nationally in nursing organizations: Michigan Council of Nursing Education ( President), Michigan Association of College of Nursing, State appointed positions to sit on the Michigan Nursing Education Council, National League for Nursing Ambassador, Board Member of Michigan Association of Nurse Practitioners, Cahir of the Education Committee in the West Michigan Simulation Society. -Students with STAR certification develop expertise in cancer rehabilitation and have additional job options in that field. -Widens opportunities for graduates in job markets that demand a Bachelor’s prepared nurse. KEY DIFFERENTIATORS -Only BSN Completion Program in the country with Advanced Certification available through STAR certification, Post-Baccalaureate Certification in Medical Case Management, and Advanced Cardiac Life Support (ACLS). -BSN prepared RNs are highly sought after for Magnet level healthcare organizations.

CONTACT INFORMATION





NAME OF PROGRAM Masters of Science in Nursing The online Master of Science in Nursing (MSN) at Davenport University offers an advanced level of graduate study expanding on the knowledge, skills, and competencies acquired at the baccalaureate or entry-level nursing education program. It prepares individuals for advanced roles in practice, education, administration or other specialties, including nursing informatics, policy, and advocacy. The core curriculum for this program reflects the Essentials of Master’s Education in Nursing (AACN, 2011) and the Outcomes and Competencies for Graduates of Master’s Programs in Nursing (National League of Nursing, 2010).

KEY FEATURES/BENEFITS

-Maintain highest quality accreditation standards. In candidacy status from the Accreditation Commission for Education in Nursing (ACEN formally NLNAC), and Commission on Collegiate Nursing Education (CCNE). -Flexible Online course delivery geared to the working adult. -Opportunity to take Nursing Education courses will enable nurses to advance career into teaching. -STAR Program University Certification available. Students with STAR certification develop expertise in cancer rehabilitation and have additional job options. -20% discount for Michigan Hospital Association employees. -State of the art online technology with small online classes that encourage the interaction and support that professional adult students need. -Student may become a nurse educator or continue to a doctoral degree upon completion of the Master in Science in Nursing program. -Students with STAR certification develop expertise in cancer rehabilitation and have additional job options. KEY DIFFERENTIATORS Expert nursing faculty to mentor and guide practicing nurses in advancing their career with salary range for Master’s prepared nurse between $60,000 and $90,000. (BLS 2010). Electives available in nursing education, human patient simulation in nursing education and business.

CONTACT INFORMATION Dean: Dr. Karen Daley [email protected] 616-871-6160




NAME OF PROGRAM Health Information Technology Associate in Applied Science This program, accredited by the Commission on Accreditation for Health Informatics and Information Management Education (CAHIIM), prepares the individual to analyze, manage, and utilize patient care data and health information resources. Graduates will have an understanding of coding information for reimbursement and research, standards and regulations regarding health information/managing medical records and health care information. Graduates are eligible to sit for certification (RHIT). KEY FEATURES/BENEFITS

-4

th largest Health Information Technology program in the United States. Cutting edge in-demand healthcare degree with fast growing job market.

-Maintain highest quality standards through continuous accreditation by the Commission on Accreditation for Health Informatics and Information Management. - Students work closely with expert certified and credentialed HIM faculty who serve across the region, state and nationally in HIM organizations such as President of the Michigan Health Information Management Association (state), member of Communities of Practice Advisory Committee for Association of Health Information Management Association (national), President Mid-Michigan Health Information Management Association (local), Western Michigan Health Information Management Association (local), and TJ Hunt has been nominated to serve on the International Committee for AHIMA. - Opportunity to learn from industry experts and demonstrate your abilities as a healthcare information manager prior to graduation in a guided academic practicum experience.

KEY DIFFERENTIATORS

Award winning program: Recognized by the Michigan Health Council for innovation in education and training strategies with the Building Michigan’s Healthcare Workforce Award (December 2012). Outstanding results:

-100% employer satisfaction 2012 (Employer Survey 2012) & -95% of graduates willing to recommend program to a friend (Alumni Survey 2012) -79% pass on the Registered Health Information Technician (RHIT) certification exam 2012 (higher than national average 72% 2012). -95% of graduates rate the level of job preparation in this program as “exceptional” (Alumni Survey 2012).





NAME OF PROGRAM Health Information Management Bachelor of Science The successful graduate holding a bachelor’s degree in health information management possesses the expertise to develop, implement, and/or manage individual, aggregate and public healthcare data collection and reporting systems. These systems ensure the quality, integrity, availability, and the preservation of healthcare data in support of patient safety and privacy, as well as the confidentiality and security of health information. Graduates will be eligible to sit for certification (RHIA). KEY FEATURES/BENEFITS

-Projections from the 2010-2011 U.S. Bureau of Labor and Statistics (BLS) estimate the demand in the health information field with continue to grow through 2020. -Maintain highest quality standards through continuous accreditation by the Commission on Accreditation for Health Informatics and Information Management. -American Health Information Management Association states bachelor level salaries have increased 21% to an average of $84,790 (AHIMA). -Graduates report 94% employment rate (Alumni Survey 2012) and 100% employer satisfaction in 2011 (Employer Survey 2011). -94% of graduates rate the value of this DU degree as “good” or excellent” (Alumni Survey 2012) and 94% would recommend this program to a friend (Alumni Survey 2012). -Students work closely with expert certified and credentialed HIM faculty who serve across the region, state and nationally in HIM organizations such as President of the Michigan Health Information Management Association (state), member of Communities of Practice Advisory Committee for Association of Health Information Management Association (national), President Mid-Michigan Health Information Management Association (local), Western Michigan Health Information Management Association (local), and TJ Hunt has been nominated to serve on the International Committee for AHIMA. -Opportunity to learn from industry experts and demonstrate your abilities as a healthcare information manager prior to graduation in a guided academic practicum experience. KEY DIFFERENTIATORS

Award winning program: Recognized by the Michigan Health Council for innovation in education and training strategies with the Building Michigan’s Healthcare Workforce Award (December 2012). CONTACT INFORMATION Dean: Dr. Karen Daley [email protected] 616-871-6160




NAME OF PROGRAM Master of Science in Health Informatics and Information Management

Davenport University's graduate program in Health Informatics and Information Management is an interdisciplinary program providing a unique blend of business, technology and health care graduate education for current health systems environments. Reflecting the most contemporary practices in the field, the program is structured to provide experiences in the development, implementation, and maintenance of software and data systems; data analysis, privacy, and security; and strategic and operational resource planning; and decision making based in the information-driven, knowledge-based health care environment in order to prepare leaders in the field of Health Information Management. KEY FEATURES/BENEFITS

- Prepare practitioners for advanced careers and leadership roles related to the information-dependent environment of healthcare. -Essential role within healthcare taught by industry experts. -Program will be submitted for accreditation by the Commission on Accreditation for Health Informatics and Information Management. -Students work closely with expert certified and credentialed HIM faculty who serve across the region, state and nationally in HIM organizations. - The degree would combine Davenport University’s academic competitive advantages, Business, Health, and Technology, for a true inter-disciplinary degree. -Cutting edge program advocated by the American Health Information Management Association (AHIMA). Their strategic plan published in 2013 outlines the need for graduate prepared HIM professionals and the need for development of graduate degree programs.

KEY DIFFERENTIATORS -Only graduate program in the Health Informatics and Information Management profession offered in Michigan. -Program contains coursework in Data analytics and information security. -This program would be eligible for accreditation by Accreditation of Health Informatics and Information Management (CAHIIM). At this time only 8 programs in the country are accredited.





NAME OF PROGRAM Health Services Administration Bachelor of Science The Health Services Administration program prepares students for entry-level management positions in various health care settings or organizations. Health services administration careers can include working in integrated health care systems, retirement and long term care facilities, physicians’ practices, community health organizations, health care associations and insurance carriers-third party administrators.

Specialties are designed to assist students needing or desiring a more focused area of interest. KEY FEATURES/BENEFITS

-In demand health care major essential in healthcare reform. -Highly credentialed instructors with real world healthcare administration experience. - Deliver curriculum to the highest quality certification standards of the Association of University Programs in Health Administration. Program received 3 year certification November 2013. -Completion program available for graduates with Associate’s degree in a health major. -Completing this bachelor’s may mean a significant increase in salary: According to the U.S. Bureau of Labor Statistics (BLS) May 2010 data, the median annual salary for an individual employed in the health services administration field is $84,270. -Opportunity to learn from highly recognizable industry experts and demonstrate abilities as a healthcare administrator prior to graduation guided 120 hour academic practicum experience. -High quality education that meets or exceeds industry standards.

KEY DIFFERENTIATORS

The BLS reports a projected 22% job growth rate through 2020, a faster than average pace. Davenport's overall HSA job placement rate is 95%. CONTACT INFORMATION Dean: Dr. Karen Daley [email protected] 616-871-6160




NAME OF PROGRAM Medical Case Management Bachelor of Science This program is designed to prepare the individual who is interested in entering or advancing in the area of medical case management. The student will learn the components of case management including assessing, planning, implementing, coordinating, monitoring, and evaluating the care of a client across the continuum of care. KEY FEATURES/BENEFITS

-In demand health care job. This professional will be key in assisting people in navigating the complexities of health care reform as an informed

health care advocate - Outlook for medical case management in

Michigan is strong, with 262 average annual job openings statewide with 80% employment rate (Alumni Survey 2012).

-Give students real world experience through medical case management practicum with the flexibility to complete online.

-A career in medical case management could earn between $61,500 to $68,000 annually, according to U.S. Bureau of Labor Statistics 2011.

-Opportunity to learn from certified medical case management experts and demonstrate your abilities prior to graduation guided academic

practicum experience.

-Geared toward the busy working adult student.

-Graduates rate this program as “exceptional” in job preparation (Alumni Survey 2012).

KEY DIFFERENTIATORS

-Only university in State of Michigan offering a Bachelor’s degree in Medical Case Management. Post Baccalaureate Certificate also available. -Only non- clinical program in the State of Michigan in which graduates are approved to sit for certification after 1 year of preceptorship with a certified case manager.





NAME OF PROGRAM Medical Assisting Associate of Applied Science Degree The program is designed to prepare competent entry-level medical assistants in the cognitive (knowledge), psychomotor (skills), and affective (behavior) learning domains. Students are prepared in the basics of patient care, basic laboratory practices, and medical office procedures. In addition, students will have developed their interpersonal communication skills and acquired a foundation in both psychology and cultural diversity. Upon completion of course work and the practicum, students are eligible to take the certification exam of the American Association of Medical Assistants (CMA) and/or the American Medical Technologist Exam (RMA).

KEY FEATURES/BENEFITS -Rated as the #1 in “Healthcare Careers that are Built to Last” by Yahoo Education (2012). -In demand health care occupation. For this multi-skilled healthcare professional who is essential in assisting physicians in caring for patients in healthcare reform. -According to the U.S. Bureau of Labor Statistics (BLS), jobs in medical assisting are expected to grow by 31% by 2020 a much faster than average pace. BLS (2010) reported Medical Assistants earned a salary range of $28,860-$39,570. -Maintain highest quality standards through continuous accreditation with the Commission on Accreditation of Allied Health Education Programs. -Experienced and highly credentialed faculty who are experts in healthcare -Graduates are able to pass certification exams (78% in 2012) at a rate higher that the national average (68%). -Provide intensive practicum experiences in which students are able to practice the skills and knowledge attained in class. -96% of DU graduates are willing to recommend this program to a friend (Alumni Survey 2012). KEY DIFFERENTIATORS

-91% of graduates secure a new position with an increase in salary upon graduation (Alumni Survey 2012) with employers reporting 100% employer satisfaction with DU graduates for the last 2 years (Graduate Survey 2011). CONTACT INFORMATION Dean: Dr. Karen Daley [email protected] 616-871-6160




NAME OF PROGRAM Masters of Science in Occupational Therapy The Master of Occupational Therapy Program is designed to provide entry level education for post baccalaureate students. Graduates will be prepared to provide occupation-focused evidenced-based care in a variety of settings serving patients across the lifespan.

KEY FEATURES/BENEFITS

-Program designed for students aspiring to one on one occupational healthcare practice. -Extensive experiential learning is an integral part of the education experience. -Current curriculum designed with the latest knowledge, research, theory and best practices in Occupational Therapy. -Students will be prepared to sit for the Occupational Therapy Board exam- required, in order to practice as an Occupational Therapist. -In 2010, the median annual salary for an individual employed in Occupational Therapy was $72,320 with projected growth rate of 33% (U.S. Bureau of Labor Statistics, 2010) which is much faster than average for all occupations. -Students will be highly skilled and prepared to excel in real-world practice with opportunities for advanced certification. -One of six Masters entry level program in the State of Michigan

KEY DIFFERENTIATORS

-Master degree entry-level program created according to the highest accreditation quality standards from ACOTE with candidacy granted Dec 2013 allowing students to begin program Fall 2014. -Curriculum blends the best of the OT traditions with innovative and creative approaches to the discipline essential with healthcare

reform. CONTACT INFORMATION



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