aardvark

&

Campaign: You’ll Never Need Another Tool

abbie lin & anya gonzales

• This deck details a digital campaign prepared for WD-40 to help increase awareness in a new target audience.

• Full creative brief is located at the end of the deck.

Brand

Essence

• Multipurpose

lubricating

spray

• Strong

American

heritage

Problem/

Challenge • Lack of knowledge

of range of use

• Little/no frame of

reference

Audience

• Fathers; Married;

Between 25 to 45.

• Income $35K-$75K.

• Takes a 50-50

approach to parenting.

• Not against using tried

& true products or

brands.

The countless

uses of WD-40

easily make it

the only

essential,

everyday tool.

Core

Message

Idea Exploration

Final

Executions

OOH

Execution:

Graffiti

Decal

OOH: Deli

ticket decal

dispenser

Instructions for use

1. Put in your pocket

2. Look for a spot that

squeaks or is rusty

3. Be creative! If the

bartender's pick-up lines

are weak, slap one on the

bill.

4. Peel off the backing and

stick to your satisfaction

5. #mishapmanaged

Digital:

Twitter

Hack

Questions or comments?

Thanks for listening!