Strategic Planning 101 for Bloggers
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Transcript of Strategic Planning 101 for Bloggers
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Strategic Planning for Dynamic Bloggers
in .5 Hours!
Deb Rox
@debontherocks
#typeamom
www.3smartgirlz.com
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Strategic Planning
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A blog is simply a blog, nothing more or less, a powerful elegant bit of digital paper that can be a destination in and of itself or simply a strategy to advance a different objective. Don’t let anyone else assume or define your goals or your metrics ofsuccess for you.
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Do you want to build a successful online publication?
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Make it into print?
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Grow your own business or work with brands?
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Create & Share In the Digital Community of Artists?
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Gather people? Teach? Make things happen?
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A combination of all of the above?
Something
Entirely
Different?
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Make a Statement, or 2
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SWOT Analysis = Keeping it Real
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SWOT Analysis
• Strengths – Identifying existing strengths in your skillset or the content you’ve created
• Weaknesses – Identifying existing weaknesses
• Opportunities – What market or artistic opportunities might there be? Where can you grow? What’s hot? Who needs you?
• Threats – What is not hot? What infrastructure needs attention? What could unravel?
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SWOT – honest contemplation leads to individualized success
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
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Discerning Strategies to Meet Your Goals
• If my goal is to be an influential voice, I need:– Networks– Track record that includes public
speaking– Platforms
• If my goal is to be published, I need:– Development as a writer– A resume of previous publications
• If my goal is to represent brands, I need:– Access to decision makers– A professional service to offer
Your goals will be different depending on you, your assets, your life, your business, your dreams.
If a new opportunity comes along, ask yourself if it meets your goals. If not, let it go.
Your time is best spent planning actions that allow you to meet your goals.
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Bust myths and common assumptions that don’t fit your goals
• Not every blogger needs big traffic—only cultivate if your goals require audience numbers
• Not every blogger needs to go to conferences
• Not every blogger needs to be active on Facebook and Twitter
• Not every blogger is working towards a book deal or needs killer prose
• Not every blogger benefits from ads or brand support
YOUR goals come first. Then pick strategies and actions that will manifest the success you defined.
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How can you get there from here?
Gap analysis
Metrics and measures
Making choices
Planning actionable steps
Strategic decision making
Constant feedback loops
Finding help
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Planning Activities to Meet Your Goals
• Break your goals down to achievable activities with deadlines and metrics to measure your progress.
• Think through the help and resources you need to achieve that goal.
• Ask yourself: More than anything else, what would help me reach that goal?
• Ask yourself: If I could convince a funder/editor/superhero/fairy godmother to help me meet that goal, what would I tell her I have already been doing to make it happen?
• Ask yourself: What 5 things could I do this month to help me reach that goal?
• Celebrate every success, big and small.
YOUR goals come first. Then pick strategies and actions that will manifest the success you defined.
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Writing it downTactics are a series of specific actions necessary to support and accomplish the overall strategic plan. Break them down to deliverable actions, and you have a plan.
S pecific
M easureable
A chievable
R elevant
T ime-bound
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Strategic Planning 101 in .5 hours!
• Get Centered with Your Mission & Vision• Articulate Your Goals• Analyze Strengths Weaknesses, Opportunities
& Threats to Strategize How to Meet Those Goals
• Only Accept Opportunities that Match• Don’t Wait to Be Asked: Write SMART Steps to
Take• Find Support• Continually Assess • Kick Ass!
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www.3smartgirlz.com