Strategic Plan Update 2012 RI Institutes Resolving Club’s Membership Issues: Retain to Gain 1.
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Transcript of Strategic Plan Update 2012 RI Institutes Resolving Club’s Membership Issues: Retain to Gain 1.
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Strategic Plan Update 2012RI Institutes
Resolving Club’s Membership Issues: Retain to Gain
1
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Objectives
Premise on Club Standpoint What Why How
Resolving Club’s Membership Issues: Retain to Gain
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District 3790 Membership Growth for the last 12 years
Resolving Club’s Membership Issues: Retain to Gain
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2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-120
500
1,000
1,500
2,000
2,500
3,000
3,5001 Jul 30 Jun
D3790 MEMBERSHIP FIGURE(From July, 2000 to June, 2012 )
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Resolving Club’s Membership Issues: Retain to Gain
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GROWTH vs ATTRITION
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2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12
-400
-200
0
200
400
600
800
1,000
1,200
Gain Attrition
Resolving Club’s Membership Issues: Retain to Gain
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D3790 CLUB GROWTH(From July, 2000 to June, 2012 )
62000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-120
10
20
30
40
50
60
70
80
90
100 1 Jul 30 Jun
Resolving Club’s Membership Issues: Retain to Gain
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Members leave because they see Rotary not worth their
time! Cebu Multi-district PETS 2013
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Resolving Club’s Membership Issues: Retain to Gain
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Evaluate Ourselves:
Are we providing activities and services the current and future members want?
or
Do we cling to unpopular, tired programs and activities because “we’ve always done it that way”?
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Resolving Club’s Membership Issues: Retain to Gain
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The essence of Strategic Planning: Making use of the Planning Guide for Effective Rotary Clubs
• good housekeeping taking cognizance of the club’s culture and mindset in the process;
• environmental scanning to include demographics;• medium and long term strategic process;
Strategic Planning for Membership Retention
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Strengths• maturity of membership
base• depth of brotherhood• geographical locations• competence / capabilities• resources & expertise• reputation • leadership• connections
Weaknesses • laissez faire attitude at times• conservative attitude• lack of occupational diversity
vs community business • lack of organized membership
atttraction and retention policy
S Opportunities• strategic alliances• innumerable needs of community• innovation and openness• women and young professionals• availability of successful leaders• new media associated tactics
W Threats• Aging members• Member’s family
obligations Attendance reqmts
TO
Internal
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Strategic Planning for Membership Retention
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External “Recruiting” Mindset “Retaining” Mindset
• growth in numbers• temporary results• longer term attrition• weaker club
• attracting members through a diverse menuo service, o social, ando professional development
activities and programs• productive long term
members• build stronger club.
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Strategic Planning for Membership Retention
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12Change is healthy but rarely easy!
Strategic Planning for Membership Retention
• giving members the VALUE they seek • keep members interested• top to bottom look
• programs and activities;• schedules & locations; • dues, etc.
Club’s Value Proposition
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Engage Rotary
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Engagement =commitment to club’s
programs or activities
investment of time, talent
or treasure.
+
Strategic Planning for Membership Retention
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Membership Minute
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Strategic Planning for Membership Retention
Four Important Tools on Struggling Attendance. 1. Leaves of absence (board’s discretion);2. Make-ups at another club;3. eClub (online Rotary meetings)4. to count participation in any
club activity, committee meeting, service project etc. as meeting attendance (board’s discretion)
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value of membership
Membership Growth Formula
cost of membership
PDG John Adams (D6740)
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Resolving Club’s Membership Issues: Retain to Gain
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Resolving Club’s Membership Issues: Retain to Gain
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Thank you
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Questions and Discussion