Strategic Plan Importance for Mission Heal and other NGOs in India

Mission Heal NGO believes that in strategic approach, the NGO set their goals first and then decide how to reach there. In order to back this theory, consider an example where you are arranging the transportation of your travelling without having a set destination that where to go.

Introduction :-

Strategic planning is important for all types of businesses, whether for-profit or not for profit business. When an organization is looking to interact with the general public and serve them with the resources, then strategic planning becomes a must thing. This type of planning differs a lot from the classical type of planning as the strategic planning is all about having a vision, mission, goals, aims, objectives and totally out of the box thinking.

SWOT Analysis :-

The NGOs in the strategic planning should use the SWOT analysis technique. This is the approach of Mission Heal NGO and they are doing quite well in this regard. SWOT stands for Strength, Weakness, Opportunity and Threats. The organizations should research and collect all the related information which will help them achieve their targets in a more convenient way. The Mission Heal NGO believes that if they have information about their weaknesses and threats, then they can plan to minimize and counter them through planning.

If they are unaware of such information, then the problem can get severe and the threats to the organization may cause it to terminate operations. Similarly, the analysis of strengths and opportunities is also very important. Your strengths must be well exploited and if you do well with them then you can have a much stronger base. Moreover, the opportunities that come in the way of any NGO gives them excellent opportunities to go from better to best level.

Importance in funding:-

The strategic planning has great relevance in the funding of the organizations. They solely depend on funds to run and support their operations and a lot of other activities related to their program implementation. They must have a clear cut goal or may be an estimate that how much they are looking to spend on their social welfare projects. Based on that, the NGOs can strategically plan their fundraising campaigns and other related activities to ensure that they generate good enough funds for a specific year in supporting their operations.

Importance in project implementations :-

The projects of the NGOs which are for the welfare of the community need thorough planning. A strategic touch to the planning will ensure that you are foreseeing the future and will adjust your plans according to your goals. If that is not the case, then most of the NGOs are found struggling with a lot of mismanagement. Any project without a proper strategic plan is at a stake of termination all the time. It may be because of shortage of funds or the availability of the resources.