Strategic Plan 2015–2018
Transcript of Strategic Plan 2015–2018
1STRATEGIC PLAN 2015–2018
Your family, our family, caring together…
THREE TREE LODGEAGED CARE SERVICE
Strategic Plan 2015–2018
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3STRATEGIC PLAN 2015–2018
The Board of Three Tree Lodge Lithgow Limited recognised the need to develop
a strategic plan to identify the future directions of the organisation. The Aged
Care Industry is currently undergoing considerable change, in particular with
the proposed “Living Longer, Living Better” reforms announced by the Federal
Government in mid-2013. The reforms will challenge us as a community owned
aged care provider to become more efficient and innovative in delivering a high level
of care and service to older people in our community.
Three Tree Lodge currently operates in a sound financial position, is fully accredited,
is maintaining high occupancy levels and has a good community reputation. Despite
the aforementioned positives it is not the time to become complacent and the Board
recognises that it needs to enhance each of these outcomes to continue to achieve
a level of “best practice”. Three Tree Lodge needs to diversify its operating model to
meet the current and future needs of older people in the local community.
With the assistance of an external facilitator the Board and Management team
undertook a strengths, weaknesses, opportunities and threats analysis and discussed
factors that have, or will have an impact on Three Tree Lodge as a stand-alone
service. Further discussions were held around planning assumptions such as demand
for aged care services, competition, changing government policies and a move to
consumer directed care.
The Board is proud of the community owned operating model of Three Tree Lodge
and considers this a unique attribute that distinguishes Three Tree Lodge from its
competitors. The Board recognised that engagement with the Lithgow community
was a strength but also an opportunity to enhance the profile of the service and to
engage with the local community.
Message from the Chair
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Innovation was considered a key element in the development
of future services for the organisation. The strategic plan
considers innovation and diversification as a core focus across
the broad spectrum of our business including service delivery,
labour resourcing, facilities development, resident care and
clinical excellence.
Our team is our most valuable asset and we are committed
to continue to provide our staff with opportunities to
develop and enhance their skills. We want to continue to be
an employer of choice in the Lithgow region and ensure that
our staff have the knowledge, skills and resources required
to support our valued residents. We recognise the important
contribution that our volunteers make to our community
and we want to continue to foster and develop the crucial
support that our volunteers provide to our residents.
Three Tree Lodge offers a unique and quality service of care
to older members of our community. We provide a home-
like environment with a committed and dedicated team.
The Board believes that our strengths need to be promoted
to the community we serve and that Three Tree Lodge
should be the “first to mind” choice when members of our
community are seeking aged care services.
The Board looks forward to leading Three Tree Lodge into
an exciting future as we embrace the identified strategic
directions over the next three years.
Garry Brown
Chair of the Board of Directors
Three Tree Lodge Lithgow Limited
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VisionOlder people in the Lithgow Region will remain connected to family and community through the provision of
innovative, flexible, high quality care and services that are tailored to meet the individual needs of each person.
MissionThree Tree Lodge is focused on achieving positive outcomes and building the capacity of each older person we
serve in our community. We will encourage the people we support to continue to lead a purposeful life and
maintain a sense of self within a warm and caring community.
Three Tree Lodge understands the importance of a strong values driven culture in achieving its strategic
objectives. It recognises that organisations that consistently focus on their values are more resilient, more
sustainable and continually evolve and grow to serve the needs of all stakeholder groups.
oUR VALUEs
Respect We value the contributions from all members of our community and respect and celebrate differences.
Integrity We hold strong moral principles and foster trust and honesty in our interactions.
Empathy We strive to share and understand the feelings and circumstances of others.
Hospitality We welcome all in our community and strive to achieve an environment where people feel connected,
valued and are treated with dignity.
Innovation We actively seek new ideas and approaches to doing things in order to enhance the experiences of all
members of our community.
PRoFiLE AnD HistoRyThree Tree Lodge is a community based organisation that operates a residential aged care service at Lithgow,
in the Central Tablelands of NSW. The organisation is governed by a voluntary community based Board and
provides employment to more than 60 local staff. The service has grown from its initial inception to presently
care for 54 residents.
Three Tree Lodge is committed to providing quality care to its residents in a happy, safe and homelike
environment. Individual needs are catered for and residents continue to lead a contented and purposeful life.
Three Tree Lodge is focused on meeting all of the physical, psychological, cultural and spiritual needs of its
residents and it encourages family members and others significant to the person, to be involved in the service.
The service has a committed volunteer base that supports the residents in meeting the core objectives of
maintaining confidence, dignity and independence.
Three Tree Lodge
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Three Tree Lodge currently has 54 bed licences which provide ageing in place. The service operates
a dementia specific unit. We are committed to continuous quality improvement and are constantly
identifying initiatives that will improve the care and lifestyle of the residents at Three Tree Lodge.
Management and staff are committed to work within a compliance framework and have a focus
on risk minimisation strategies. In October 2012, Three Tree Lodge was re-accredited for three
years complying with the 44 aged care accreditation standards.
The Board of Three Tree Lodge recognises the importance of strategic planning to the ongoing
growth and viability of the organisation and as such, commissioned Joseph Dimarco from Tempus
Management Resources to facilitate the process.
A strategic planning workshop was conducted and the Board was provided with an overview of
the key political, social, economic and technological environments and the direct and indirect
impact these may have on the future delivery of aged care services.
Following the presentation, the Board was asked to undertake a strategic analysis including
consideration of the strengths, weaknesses, opportunities and threats (SWOT) so that the Board
and management team would be better able to respond to the changing environment in which the
aged care sector operates. Resulting from this analysis the Board considered a range of strategic
options that should be considered to better prepare for the future.
The Board asked the consultant to develop a draft Strategic Plan to be presented for their
consideration and in late 2014 the Board adopted this Strategic Plan.
sitUAtionAL AnALysis (intERnAL)Three Tree Lodge is a stand-alone residential service that is financially viable in an industry that is
currently operating on very low margins. Bed occupancy levels also remain above current industry
benchmarks. Three Tree Lodge has maintained a stable and committed workforce and the current
skills mix and staffing ratios are commensurate with resident care requirements. Three Tree Lodge
was accredited for a further three (3) years in October 2012, and has not experienced any critical
incidents in recent times.
The organisation enjoys a good reputation in the community and with local health providers. The
facility is community owned and is governed by a community based voluntary Board. The links with
the community are an integral part to the success of the organisation and it needs to be further
enhanced in the future.
Over recent years Three Tree Lodge’s operations have remained stable with the emphasis being on
the establishment of more formalised internal management processes and capital refurbishment.
The ongoing financial sustainability of the organisation has been
a focus and goal of the Board.
Our Strategic Plan
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However, Three Tree Lodge is entering a period where it will be critical to adopt strategic flexibility
in the face of increasing competition and in a period when the health, aged and community care
sector is undergoing continuous change.
sitUAtionAL AnALysis (EXtERnAL)Changing demography and an ageing population has led to the Australian Government taking a
new direction in relation to the delivery of health, aged and community care services. This shift in
policy direction is also being driven by changes in consumer expectations and consumer directed
care will be a key element of the Aged Care and Community Care model in the future. Existing,
new and emerging providers are being asked to provide an increasing range of services in new and
innovative ways.
In preparing its strategic plan, the Board of Three Tree Lodge identified several strategies to
mitigate the impact of new policy directions on the ongoing and future viability
of the organisation.
PLAnning AssUMPtionsIn light of the constantly changing external environment the following assumptions have been
considered when undertaking the organisation’s strategic planning.
1. Demand for aged care services will increaseAn ageing Australian population will mean that there will be an increased demand for aged care
services until at least 2050, particularly for those people aged 85 years and older. There will be
more people living alone who will require support to maintain their independent living and less
carers to support them. The residents will become more discerning and demanding in the level of
service and the type of services required.
There will also be an increased need for customer service and cultural awareness training within
the industry to provide support too culturally and linguistically diverse aged care recipients.
2. Models of aged and home care delivery will change as a response to emerging pressuresGenerally, older Australians prefer to remain in their own homes for as long as possible. Home
care is less costly to deliver and the Australian Government’s support of home care has greatly
reduced the level of demand for residential low care services. This shift reflects the policies of
successive governments. The Australian Government is also promoting the establishment of
independent living units and social housing models that will further negate the need for low care
services. For residential aged care services to remain viable they will either have to grow, diversify,
specialise or amalgamate.
As a result of the expansion of home care programs, the proportion of residents requiring
residential low care services has been steadily falling and most residents are entering care with
higher care needs. Health patterns and related data indicate that although people are staying
healthy longer those in the older cohort who access residential aged care services will increasingly
present with malignant, neurological and cognitive disorders.
The Federal Government has acknowledged in its aged care reforms that there will be an increase
in demand for health and related services in the future, which will become an increasing financial
burden on the Government at the same time as the dependency ratio of taxpayers/non tax-payers
declines. This will result in the need for major funding and structural reforms in the health, aged
and home care sectors. The Federal Government has changed the accommodation pricing model
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9STRATEGIC PLAN 2015–2018
for all residential aged care beds with an increase in user pay services. Governments will
increasingly shift towards health care as a commodity in a free market environment using
safety nets for the most disadvantaged.
Organisations will need to become more accountable in the areas of safety and quality
and failure to do so will have the potential to cause irreparable damage. Organisations
will also have to become more innovative in this market to meet consumer expectation
and to meet the needs and wants of the asset rich “baby boomers”.
3. Workforce management is critical to successA competent workforce will become an increasingly scarce and valuable resource.
The workforce will need to be redesigned, trained and developed to match changing
service provisions. In addition, expectations of employees will be increased as they seek
“employers of choice” that will provide them with development opportunities and
enhanced skills and knowledge.
The average length of employment in the sector is decreasing and the ability to retain
staff, particularly Managers and Registered Nurses will be crucial to the success of any
Aged Care business.
4. Embracing technology will be essential for efficiencyAged care organisations need to invest in technological innovation which has the
potential to significantly alter the way we treat, monitor and communicate with
consumers of aged care services and the way in which aged care providers operate and
people work. Failure to embrace technology will significantly impede an organisation’s
progress and in particular its ability to benefit from the efficiencies that results from
such technologies.
5. Environmental responsibility and sustainability will be inevitableGovernment policy is requiring organisations to adopt environmentally responsible
and sustainable programs to reduce their carbon footprint and waste. Consumers
will potentially be looking at providers credentials in this area when selecting an aged
care facility.
6. Consumer expectations and demand for choice will riseConsumers will become more empowered by being increasingly informed by
government funded agencies and websites which will result in a demand for increased
choices. The “Living Longer, Living Better” reforms are focused on providing consumers
with the ability to direct their own care. However, a key element of consumer choice will
increasingly be determined by their ability to pay, resulting in a range of service options
needing to be developed to meet consumer’s needs and wants.
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Three Tree Lodge has identified five (5) strategic priorities that it believes incorporate strategies critical to the future success
of the organisation. These key strategic priorities provide a framework for the Strategic Plan and are underpinned by the
Mission and Values of the organisation.
Strategic Priorities
Promoting long-term financial viability and sustainability
Developing and building our human capital
Embracing existing and new technologies
improving stakeholder experiences
Developing innovative models of service delivery and new services to enhance continuity of care for older people in the Lithgow region
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1 PRoMoting Long-tERM FinAnciAL ViAbiLity AnD sUstAinAbiLity
We will improve our financial performance to ensure sustainability and continued growth in quality service provision
and will be resilient and adaptive to changing aged care policy and consumer expectations.
oUR stRAtEgic Actions MEAsUREs oF oUR sUccEss
• ApplyforcapitalgrantsfromtheCommonwealthGovernment and other agencies.
• Seizeopportunitiestoacquireadditionalbedlicenses.
• Developthepracticalfinancialmanagementunderstanding and skills of our key people.
• Enhancerevenuemanagementsystems.
• Enhanceinvestmentmanagementstrategies.
• Explorepossibleservicediversificationinlinewithagedcare reforms to increase revenue to cost ratio.
• Developacapitalplantoupgradeandmaintainassets.
• Developandimplementamarketing,fundraisingandbranding plan.
• Theachievementofprofitability.
• Increasednumberofresidentialcarelicences.
• Increasedgovernmentsubsidiesby10%.
• Maintenanceofoccupancylevelsabove95%.
• Increasedrevenuefromsoundandwiseinvestmentmanagement.
• Residentialcareaccommodationismaintainedandcommensurate with resident acuity and consumer expectations.
• Anewcorporateimageandassociatedmarketingmaterials.
• Demonstratedbrandrecognitionasaleadingprovider of aged care services in the Lithgow region.
Strategic Directions
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2 DEVELoPing innoVAtiVE MoDELs oF sERVicE DELiVERy AnD nEw sERVicEs to EnHAncE continUity oF cARE FoR oLDER PEoPLE in tHE LitHgow REgion
We will explore new service types and models of service delivery to enable older members of the Lithgow region
to experience a continuum of care from independent community living to supported residential care.
oUR stRAtEgic Actions MEAsUREs oF oUR sUccEss
• Exploretheprovisionofcommunitycareservicesunder a variety of business models.
• Establishdedicatedrespiteservices.
• Developmodelsofservicedeliverythatfacilitatecontinuity of care between residential, acute and primary care services.
• Buildstrategicpartnershipswithotherhealthandcommunity agencies, including Lithgow District Hospital, local retirement villages, community care providers, community groups, medical practitioners and allied health providers.
• EstablisharegionalMedication/MedicalAdvisoryCommittee.
• Deliveryofcommunitycareservicestopeoplein the Lithgow region.
• Increasednumberofresidentialrespitedays.
• Increasedcontinuityofcareforresidentsandreducedhospital transfers.
• Increasedflexibilityandavailabilityofanintegratedrange of high quality services to meet the needs and expectations of residents/clients and their families.
• IdentifiablegrowthinpartnershipsbetweenThreeTreeLodge and the other organisations/groups.
• Increasedqualityoflifeoutcomesforresidents and clients.
3 DEVELoPing AnD bUiLDing oUR HUMAn cAPitAL
We will continue to develop our people through education, training and mentoring in order that we have a workforce
with the attributes, knowledge and skills to provide high quality care and services.
oUR stRAtEgic Actions MEAsUREs oF oUR sUccEss
• Identifyanddocumenttheworkforceprofileandcapability required to support the strategic direction.
• Developandimplementatrainingandeducationstrategywhich supports the strategic direction.
• Developstrategicpartnershipswitheducationalprovider,including TAFE, Notre Dame University and University of Western Sydney and Charles Sturt University.
• Continuetodevelopanorganisationalculturethatisunderpinned by our values.
• Developandimplementcontemporaryhumanresourcemanagement systems, processes and practices.
• Embedworkplacehealthandsafetyinallaspectsof our operations.
• Developinitiativestoengagepeopleinvolunteering at Three Tree Lodge.
• ThreeTreeLodgewillbeconsideredan‘employerofchoice’ in the region.
• Allroleswillhaveadocumentedpositiondescriptionand employee training will be commensurate with employees’ roles.
• Provisionofalearningenvironmentforstudentswhichprovides positive experiences of aged care for the learners and provides Three Tree Lodge with a potential pool of employees.
• Demonstratedstaffsatisfactionandengagementthroughemployee survey data.
• Boardmembersandemployees’decisionsandactionswillbe consistent with the organisation’s Code of Behaviour.
• Staffturnoverwillbemaintainedat10%.
• LostTimeInjuryrateswillbemaintained.
• Increasenumberofvolunteersby20%.
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4 EMbRAcing EXisting AnD nEw tEcHnoLogiEs
We will invest in equipment and technology that enhances the quality of life and safety of residents/clients
and facilitate efficiencies in service delivery.
oUR stRAtEgic Actions MEAsUREs oF oUR sUccEss
• Explorecommercialtechnologiesandtheirapplicationforenhancing safety and quality for resident/clients.
• Exploreindustryspecificsoftwareapplicationstoimprovedata collection, management and reporting.
• Exploreopportunitiestoengagewithtele-healthandtele-medicine.
• Businessdecisionsarebasedonaccesstotimelyandaccurate data.
• Capitalrenewalandexpansionprojectswillincorporateinnovative technologies.
• Thereisidentifiableuseofnewtechnologiesand software applications.
5 iMPRoVing stAkEHoLDER EXPERiEncEs
We recognise that generational change will be accompanied by revised expectations of older people and their families.
As such we will continue to monitor and adapt our services to ensure we meet and improve the experiences of all those
who come into contact with Three Tree Lodge.
oUR stRAtEgic Actions MEAsUREs oF oUR sUccEss
• Developprocessesandpracticesthatensureeasyand consistent access to Three Tree Lodge services, information and support for current and potential residents/clients, their families and the general community.
• Developresourcesandparticipateincommunityforumsand events to engage with and strengthen relationships within the local community.
• Progressivelybuildthesystemsandprocessestoensurethe delivery of consistently high quality services
• Developa‘customerserviceculture’thatisresponsivetoresident/client needs and expectations.
• Identifyadditionalservicesthatresidentsandtheirfamiliesmay like to receive and be prepared to pay for within theparametersoftheAgedCareAct1997.Basedonfeedback develop a pricing schedule and marketing plan for the provision of additional services.
• Exploreandengageinexternalbenchmarkingprograms.
• ThreeTreeLodgeisconsideredaproviderofchoiceandexperiences a positive image within our community.
• Resident/clientsatisfactionsurveysacknowledgetheiraccess to quality accommodation, services and care.
• Residents/clientsacknowledgethatcareandservicesfoster independence, choice and enablement.
• Resident/clientandfamilysatisfactionsurveysacknowledge the consistent delivery of quality care and services.
• Theavailabilityanddeliveryofadditionalservicesinacosteffective manner.
• Clinicalindicatorincidentdataisinthelowestquartile.
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15STRATEGIC PLAN 2015–2018
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tHREE tREE LoDgE LitHgow LiMitED
ABN: 58 147 644 844 • ACN: 147 644 844
2A Col Drewe Drive, Bowenfels NSW 2790
PO Box 3015, Bowenfels NSW 2790
T: 02 6354 2666
F: 02 6354 2665
W: www.threetreelodge.com.au