Strategic Plan 2013 - 2016 - Floorball NZ · PDF fileSWOT analysis Strengths ... facebook,...

Strategic plan 2013 – 2016FNZ, December 2012 1

Strategic Plan2013 - 2016

Floorball New Zealand1 Earn PlaceIsland BayWellington, New [email protected] December 2012

mailto:[email protected]

http://www.floorball.org.nz/


Floorball New Zealand Strategic Plan2013 - 2016

1. Introduction

Floorball is a type of indoor hockey which has seen strong growth in New Zealand over the pastfour years. It is played with light-weight plastic or carbon fibre sticks and a light hollow plasticball. It is fast, fun, easy to learn and safe to play. It does not require much specialised playingequipment apart from a stick for field players and some protection gear for goalies. Five playersand a goalie play in a fully enclosed rink, with a set-up very similar to ice hockey.

Floorball New Zealand (FNZ) was set up in 2009 as the National Sports Organisation for Floorballand has achieved full member status with the International Floorball Federation (IFF) in 2010. FNZhas also achieved Associate Membership in the New Zealand Olympic Committee in 2012. FNZ isan incorporated society and, as a non- profit organisation, has received an IRD tax exemption.

Membership numbers have constantly been growing over the past 3 years and one of the mainobjectives of this Strategic Plan is to further develop and grow the sport of Floorball in NewZealand on all levels. Key priorities for the next 4 years are:

Increase the number of participants playing Floorball at all levelsBuild up an identity and public perception of FloorballAdapt organisational structure to growth and maintain financial sustainabilityDevelop top level players, clubs and National teams in New Zealand

2. Vision for Floorball

to become a popular sport played by many New Zealanders at all age levelsto be an integral part of the sporting landscape in New Zealandto have New Zealand National teams participate regularly and successfully in internationalevents


3. Values

People – We recognise that people of all ages and abilities are the basis of the Sport, and we aimto foster the development of our members and affiliated clubs. We actively encourage their inputto shape the future of Floorball New Zealand and the sport of Floorball in our country.

Achievement – We strive to provide top class management, governance and coaching, providing anational framework that will create high quality Floorball and nurture success on a top sportinglevel, both nationally and internationally.

Fairness – We aim to undertake Floorball activities in fairness at all times and act as an exemplaryNational Sports Association with the highest respect for other National organisations, sport codes,international associations and all local, regional and national sport organisations, as well asindividual clubs and players in our organisation.

Community – We see community involvement as a key to develop and promote the sport ofFloorball and we aim to further strengthen our engagement with community groups, schools,councils and regional sports organisations. Floorball is a sport for everybody and a positive publicimage of the sport is vital to continue the growth.


4. Stakeholders Analysis

Stakeholder Issues/Needs Rating ofimportance

Local Clubs Increase number of member clubsHave strong representation from different clubs oncentral committee

14

InternationalFloorballFederation

Have strong relationship with IFF and AOFCRetain position on Central Board of AOFC

13

Sport NZ Establish ongoing partnership and secure funding 1

NZOC Maintain ongoing relationship with NZOCInvestigate possible funding and support

2

Local andregional sportsorganisations

Proactive communication and working together inpromoting Floorball in schoolsInvestigate possible funding options

2

3

Other nationalsportsassociations

Promote Floorball with Hockey NZ, Inline Hockey NZand Ice Hockey NZ as an off season sportWork towards including Floorball in Multisportevents

4

3

Individual players Create online registrationSet up National teams and development squads

31

Sponsors Secure national sponsors 2

Schools,Universities

Establish Floorball as a sport of choice for manyschoolsOrganise Floorball workshops for coaches, PEteachersPromote Floorball at universities

2

3

1


5. SWOT analysis

StrengthsNew and exciting sportFun to play, easy to learnSport for everybodyVery adaptive to size of teams andfacilities availableGender neutral, mixed teams workwell especially at junior age levelSimple, effective managementstructure in placeVery low costs for managementthrough high level of committedvolunteersInternational sport, one of thefastest growing team sports world-wide

WeaknessesDoes not have high publicperception and recognitionAttracts little sponsorshipSmall number of licensed playersand affiliated clubsFloorball activities and promotionto new regions restricted due tolack of fundingLimited regional, national andinternational competitions due togeographic distance

OpportunitiesOffers alternative sport for kids andadults who don’t play one of themore established sportsAllows children not involved insports to participate and enjoysport in a new waySimple basic rules and easy to play,can easily be introduced into PE atschool easilyDevelop national programmes fortop level and participation levelplayers

ThreatsOther sports see Floorball as acompetition for players rather thanan opportunity to work togetherStrong competition for venue hireSports coordinators often to busyto introduce and administer newsport to schoolsInitial regional development oftenrelying on very few people


6. Goals

6.1. Growing the game

To increase the number of participants who play Floorball regularly at all levels and across all ofNew Zealand

- Introduce Floorball to new cities and regions through workshops- Support new groups and clubs with loan equipment and management assistance- Provide entrance level coaching training for teachers, sports administrators, parents, etc.- Collaborate with Indoor sport venues to add Floorball to the activities on offer

6.2. Increase public perception

To make Floorball an integral part of the sporting landscape in New Zealand and develop thebrand of Floorball in New Zealand

- Communicate effectively with stakeholders- Develop positive external relationships- Promote and market the game to enhance perception and encourage participation- Work towards including Floorball in regional and national Multisport events

6.3. Grow and refine organisational structures as numbers of participants grows

To further develop the administration and management structures of Floorball New Zealand toprovide a sustainable and financially healthy organisation

- Have effective management structures and financial control mechanisms in place- Facilitate communication between councils, schools and local Floorball groups- Have conflict resolution in place- Apply for funding and seek sponsorship to maintain financial sustainability

6.4. Develop high performing players, clubs and National teams

To create a development framework to enable New Zealand players, club teams and Nationalteams to perform at a high level internationally

- Build up high quality competition structure in New Zealand- Develop refereeing structures and provide high quality referee training- Develop a Youth Development framework to coordinate junior development across NZ- Enter NZ teams in international competitions and World Floorball Championships regularly- Bid to host international Floorball events in New Zealand


Goal 1: Growing the game

To increase the number of participants who play Floorball regularly at all levels and across all ofNew Zealand

Objective Action Plan MeasuresIntroduce Floorball tonew cities andregions through workshops

Organise workshops in variouslocationsEstablish local contacts

2 regional workshops 20134 regional workshops 201480 licensed players by end of 2013140 licensed players by end of 2014

Support new groupsand clubs with loanequipment andmanagementassistance

Obtain material donations fromIFFSet up structure for loanequipment to new groupsSet up club management manual

2nd loan rink application submittedSticks and goalie equipment from IFFsecuredLoan equipment structure in place byApril 2013Club management manual in place byDecember 2013

Provide entrance levelcoaching training forteachers, sportsadministrators,parents, etc.

Set up coaching manual and FNZcoaching structureRun coaching courses in variouslocationsImplement coaching certification

Manual and structure in place byNovember 20132 coaching courses in 20134 coaching courses in 2014Coaching certification in place byDecember 2014

Collaborate withIndoor sport venuesto add Floorball tothe activities on offer

Promote Floorball to NZRA andprivate sport venue providersAssist in setting up Floorballparticipation programmes tonew venues

Presentation to NZRA in April 2013Collaboration with YMCA starting in2013


Goal 2: Increase public perception

To make Floorball an integral part of the sporting landscape in New Zealand and develop thebrand of Floorball in New Zealand

Objective Action Plan MeasuresCommunicateeffectively withstakeholders

Ongoing national stakeholderengagement andcommunications planOrganise regional stakeholdermeetings

Communications plan in place by mid2014First stakeholder meeting inWellington before July 2013

Develop positiveexternal relationships

Develop partnerships with keystakeholdersProvide regular feedback andnews updates to stakeholders

Produce Floorball New Zealandnewsletter twice per year, starting inJune 2013

Promote and marketthe game to enhanceperception andencourageparticipation

Develop national marketing andpromotion strategyCoordinate public relations ofmember clubsRedevelop website to provideattract more site visits andreturning visitsUse social media to promoteFloorball

National marketing and promotionstrategy in place by December 2013PR guidelines for member clubs inplace by mid 2014New website by mid 2013Floorball New Zealand to usefacebook, twitter, etc regularly tocommunicate

Work towardsincluding Floorball inregional and nationalMultisport events

Approach Masters Games NZand University Sport NZ aboutadding Floorball

Floorball to be part of one NZMultisport event by 2015


Goal 3: Grow and refine organisational structures as numbers of participants grows


Objective Action Plan MeasuresHave effectivemanagementstructures andfinancial controlmechanisms in place

Set up online registrationRedefine spread of boardmembers

Online registration in place by mid20143 out of 8 board members women, 1independent board member

Facilitatecommunicationbetween councils,schools and localFloorball groups

Put Floorball information onwebsite for easy accessEstablish relationships withnational and regional sportstrusts and school sportassociations

New website by mid 2013Regular contact with regional sportstrusts

Have conflictresolution in place

Refine conflict resolutionframework

Conflict resolution framework in placeby end of 2013

Apply for fundingand seek sponsorshipto maintain financialsustainability

Apply for funding with Sport NZSet up plan for fundingapplications with trustsDevelop sponsorship plan

Lodge funding application with SportNZ by 28.2.2013Funding application plan in place byApril 2013One national sponsors secured by endof 2013, two additional ones by endof 2014


Goal 4: Develop high performing players, clubs and National teams


Objective Action Plan MeasuresBuild up high qualitycompetitionstructure in NewZealand

Set up regional FloorballleaguesNational championshiptournaments for seniorsand juniors to be held

Wellington Floorball League inplace end of 2012NZ Championships for seniors inplace, U19 and U15 championshipsin place by 2014

Develop refereeingstructures andprovide high qualityreferee training

Set up national refereetraining developmentframeworkRun regional refereecoursesTrain up internationalreferees

NZ referee training developmentframework in place by October2013Referee course schedule byOctober 2013One international referee pair byDecember 2013

Develop a YouthDevelopmentframework tocoordinate juniordevelopment acrossNZ

Map out youthdevelopment structureSet up regional youthdevelopment squads

Youth development squadstructure in place by February 2013Set up first regional youthdevelopment squads by April 2013Set up youth development squadsacross NZ by mid 2014

Enter NZ teams ininternationalcompetitions andWorld FloorballChampionshipsregularly

Men’s World Cup 2014Women’s World Cup 2015Men’s U19 World Cup2015Women’s U19 World Cup2016World University FloorballChampionships in 2014

Register Men’s team for WFC 2014by end of 2012Register Women’s team and MU19team for WFC 2015 by end of 2013NZ team to play in WUFC in 2014

Bid to hostinternational Floorballevents in NewZealand

Asia Pacific FloorballChampionships APAC tobe hosted in NZ in 2014

IFF awarded APAC tournament2014 to Wellington

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