STRATEGIC PLAN2011 - 2015

PURPOSE

The strategic plan is the blue print for the future of Cricket in Singapore.

It outlines the strategic objectives needed to achieve our vision. In doing

so it builds on the previous development efforts.

The strategic plan 2011 – 2015 provides a broad framework for the

future decision making and provides the foundation for the preparation of

annual operational plans. These plans will provide details of how each

strategic objective will be achieved on an annual basis.

Vision

To develop the game by making cricket a recognised and enjoyable sport for all levels and ages of players in Singapore by embedding cricket into the cultures

and passion of the people of Singapore.

Mission Statement

SCA’s Key values are embedded within our mission statement:

“Singapore Cricket Association is the guardian of a contemporary game in Singapore. SCA is an accessible, financially viable, vibrant,

performance driven organization. Self sufficiency is valued within SCA, member associations, clubs, players and other stakeholders of cricket. We aim to be the top echelon of cricket associations in this region in all

aspects of our organization.”

Mission Statement Objectives

Guardian: Develop a self-sufficient and well administered National Cricket Body

Spread the game of cricket to all the constituencies in Singapore and be the

advocate for the game at national level.

Uphold and promote the positive values associated with the spirit of cricket.

Clearly defined and communicated roles of SCA and its member associations/clubs

which will ensure efficient delivery of the game.

Be the leading gateway for development of cricket in Singapore through emphasis

on Administration/Governance, Education, Player Pathways, High Performance and

Facility Development.

Quality governance and administration

Innovative presentation of the brand “cricket”.

Career development systems for staff, coaches, and players.

Financially viable with appropriate sustainable funding

Vibrant: Quality staffing

Honest, Transparent and Reliable.

Strong and viable professional culture,

Cost effective, quality facilities,

Relevant playing options,

Broad participation (active and passive)

Responsive to stakeholders needs.

Performance Driven:Defined success measurements in the following areas:

Sustained demand for grass roots cricket.

Competitive representative teams,

High proportion of national representation

Sustained financial performance

Mission Statement Objectives

Mission Statement Objectives

Self sufficiency:

Retain strong independent governance procedures while supporting the national

vision.

Encourage strong governance and independence of all affiliated members, within

the bounds of the SCA strategic plan.

Encourage self sufficiency among our elite players in their cricket and life skills.

Standards of Excellence:

Set our own standards based on possibilities rather than related to what others

do.

High standard of communication with all stakeholders, International Cricket

Council, Asian Cricket Council and cricket public.

ROLE DEFINITIONSCA’s primary roles are:

To provide leadership and quality control in all areas related to cricket in Singapore. To manage the business of cricket in Singapore responsibly. To fulfill responsibilities to cricket and to the cricket world’s governing body

International Cricket Council and to the Asian Cricket Council. To identify talented players from junior development programs who have the potential

to represent Singapore, and develop their skills through an integrated HighPerformance programme.

To provide excellent playing facilities for training. To assist, support and resource the affiliated members role in growing cricket

participation. To provide standards for selection of representative teams. To assist members in developing cricket playing and training facilities. To assist members in fund raising for sustainable development programs.

The member club role is:

To service and provide for the grass roots development in their respective district. To identify talented players within their district and develop their skills. To ensure the district’s playing and training facilities are of suitable quality to attract

participants. To manage the business of their association responsibly. To fulfill regional responsibilities to national governing body SCA and

support SCA’s national objectives.

Strategic Plan Framework

Good Governance Pathway

Professional Administration Resources

Coach Education

Leadership

High Performance

‘Home Ground of Cricket

Non ICC Income

ICC Tournaments

Cricket Administrators

Program

Promotion

PerformancePathway Education Facilities

Elite Opportunities

Domestic Competitions

Umpire Education Work with

stakeholders to develop more

grounds

Source suitable equipment

supply options

Priority Target

Strategies

Women’s Cricket

Governance / Administration

The 2010 – 2015 Cricket Singapore Strategic Plan is designed around 5 key areas:

KEY AREA 1: GOVERNANCE AND ADMINISTRATIONOBJECTIVE:

SCA will set the highest standards of management through adopting and sharing bestmanagement practices in the areas of governance, management, operations, finance,marketing and communications.

STRATEGIES:

1.1 Governance Have appropriately skilled board members (and fill all Board positions) Constitution updated annually Set up Regional Sub Committees (If Applicable) Conform with all of the ICC Membership Criteria Fit in with National Sports governing structures (ie. SSC) and form

strategic alliances that will support Cricket in Singapore.

1.2 Professional Administration Have an employment structure (CEO, COM, DM, HPM) and organisational

structure with clear job description for each position. Development of Indigenous talent Appropriate office set up Annual appraisal and salary review system / HR practices Adequate insurance

SCA Exe. Committee

CEO

Cricket Operations Manager

High Performance Manager /

National Coach

Events & Competition coordinator

Development Coordinator

Facilities Coordinator

Accounts & Finance

Manager

Development Officer (East)

Development Officer (West)

Ground Staff

U15 U17 U19 ME WO

Development Officer (North)

Development Officer (South)

KEY AREA 1: GOVERNANCE AND ADMINISTRATION

Strength & Conditioning

Coach

KEY AREA 1: GOVERNANCE AND ADMINISTRATION

1.3 Finance Get 100% of Admin and C&D grants

Using accounting software

Align chart of accounts & operational plan & budget

Non ICC Income

Government of Singapore support

SSC & National Olympic Committee (SNOC) support

Foreign government grant programs. (EU Grants)

National Team Sponsors.

Primary Domestic Competition sponsor.

Set target for total Non ICC income including VIK.

Where possible look for VIK sponsorship.

Major function / awards dinner fundraiser.

Alternative revenue streams (Cricket Tourism).

Involving embassies of all commonwealth countries.

KEY AREA 1: GOVERNANCE AND ADMINISTRATION

1.4 Promotion & Marketing Appointment of a Brand Ambassador (Celebrity)

Engage a professional PR consultancy

Functional interactive website

Produce Regular newsletters

Host international ODI’s involving test playing countries

Submission of Annual Awards nominations

Conduct annual media seminar / meeting for local media

Regular coverage on local press.

Local TV coverage / local radio

Access to International cricket coverage

Encourage and endorse local T-20 tournaments which invite foreign clubs.

KEY AREA 2: PARTICIPATION / PATHWAY

OBJECTIVE:

Singapore will continue to grow the participant base of the game throughout the islandthrough an integrated development program targeting schools by working closely withthe education department. It is recognised that growth in this area will only be achievedthrough a strong school’s competition structure and accordingly the emphasis at alltimes will be on sustainable long term development with appropriate infrastructure andsupport systems.

STRATEGIES:

2.1 Establishment of clearly articulated and logical player pathway

Grassroots programme (Similar to the Milo In2 Cricket)

Inter Schools / Club Cricket

From introduction to playing to competing

Involvement of multiple districts/zones

Converting Junior Involvement to Junior Playing

Set targets for number of competitions & teams at various age groups

Junior Involvement strategies

Introduction to Cricket(Community Cricket)

Junior Competition – (Primary)(Inter School Cricket)

Junior Competition (Representative)

Club CricketPremier Leagues

Junior National Championships

Senior National

Championships

NationalTeam

U15, U17U19 & SeniorPlayer Pathway

KEY AREA 2: PARTICIPATION / PATHWAY

2.2 Resources to support Participation

Appointment of a Development Manager responsible for the development of the game nationally

Procurement of suitable equipment Promote opportunities to inspire youth to take up cricket

2.3 Domestic Competitions

Appropriate format for local competition (ie T20) Length of domestic competitions (ie min 8 weeks) Run U15’s, U17’s, U19’s etc Male & Female competition Standard Playing Conditions

Establishment of new Competitions Multisport event organised by SSC Schools Competition University Leagues T/20 leagues Corporate Leagues Beach / Indoor Cricket Alternative Formats (Like the Hong Kong Sixes)

KEY AREA 2: PARTICIPATION / PATHWAY

2.2 National level Competitions Annual National Championships at U-15, U-17, U-19 and Senior Levels. Boys

and Girls. (Zone Teams – East, West, Central, North & South) Explore student multi sport competitions (School Olympics/ University Games)

2.5 Women’s CricketHave a female coordinatorAmbassador for women’s Cricket

PRIORITY OUTCOME2010 2011 1012 2013 2014 2015

Senior Playing (men)Senior Playing (Women)Total Senior PlayingJunior Playing U18/19 BoysJunior Playing U18/19 GirlsJunior Playing U16/17 BoysJunior Playing U16/17 GirlsJunior Playing U14/15 BoysJunior Playing U14/15 GirlsTotal Junior PlayingJunior InvolvementJP to JI %Total Participation

KEY AREA 3: HIGH PERFORMANCEOBJECTIVE:

SCA will provide an environment for elite cricketers that encourage and fosters excellence and personal development, while ensuring Singapore will produce representative teams which will realistically compete in International championships and have a high proportion of Singaporean representation.

STRATEGIES:

3.1 High Performance

Establishment of High Performance Centre / environment Provision of High Performance equipment Appointment of HPM’s / National Coaches Analyst programs / software Establishment of Annualised High Performance Program Annually appointed Coaches & Managers for all National Teams Adopt appropriate selection policies & processes Appoint annual National selectors to complement ICC

tournaments Player contracts and player development within cricket and as

people Talent Identification process and identifying annual squads

KEY AREA 3: HIGH PERFORMANCE

3.2 ICC Tournaments

Excel in regional (ACC) tournaments at all levels

Set WCL targets

Participate in U19’s or qualify for U19 Global tournaments

Focus on qualifying women’s team into Global structure

Focus on developing a specialist T/20 team

3.3 Elite Opportunities

Touring teams to tour Singapore

Premier clubs / State Teams from Australia/India tours Singapore

Bi/Tri lateral Series

Investigate Elite Opportunities

International Player placements

T20 competition (premier league style)

SEA Games & Asian Games

Beach Games

KEY AREA 4: EDUCATION

OBJECTIVE:

SCA will use the services of ICC /ACC development staff and identify state association partners from Australia and India to provide high quality programs in the education of Players, Coaches, Umpires and Administrators in order to successfully run an efficient National Cricket Program.

STRATEGIES:

4.1 Coach Education Recruit Use State Partners appropriately Retention Have coaches for all leading domestic teams Maintenance of database for accredited coaches and instructors Every development officer is a minimum Level 1 coach

KEY AREA 4: EDUCATION

4.2 Umpire / Scoring EducationRecruit

Delivery of courses Accreditation of L1 instructors

Retention Development of Umpire Association / sub-committees National Umpire Panels Active in domestic competitions Provision of Resources Create opportunities to get international exposure.

4.3 Cricket Administration Program (CAP) Delivery of Administration Courses Accredited Administrator for all clubs / Schools / districts

4.4 Leadership / Captaincy Identify future leaders Player education / work opportunities Skill sharing with other sports and National Olympic Committee’s Players involved in National Athlete development programme Media Education / tutelage for players

KEY AREA 5: FACILITIES

OBJECTIVE:

Create effective partnerships and commit resources to increase the quantity and

quality of playing and practice facilities throughout Singapore.

STRATEGIES:

5.1 Home Ground of Cricket

Seek strategic partners & new funding streams

Indoor facility

Nets, toilets etc

5.2 Number of Grounds

Strategic consideration to developing new grounds to align with

where competition is & planned to be

Grounds in outer districts to enable growth

Funding opportunity to local clubs to develop grounds

KEY AREA 5: FACILITIES5.3 Host meaningful tournaments to support Facility development

ACC regional tournaments

World Cricket League

Bi Lateral Series

5.4 Curator Education

Explore suitable placements – reference to getting more turf

wicket up

Possibly target players that are doing player placements

Resources on maintenance

5.5 Equipment

Have preferred suppliers

Explore local manufacture of equipment

Partner clubs in Australia / India to donate equipment.