This program focuses on understanding strategic opportunities for innovation in agrifood product design and supply chain design to enhance profitability in rapidly transforming emerging markets along with mature markets. Berkeley is situated at the heart of California’s Bay Area, surrounded by Silicon Valley, Napa Valley wine areas, Central Californian fruit and vegetable agribusiness, and a preeminent university in technological innovation. The workshop brings together leading companies who have made cutting edge innovations, as well as leading policy analysts and academics. The talks will cut across the foremost themes of today’s agrifood businesses, including strategies for breaking into emerging markets, high value product differentiation, adoption of the latest bio-technology, and regulatory challenges facing innovative firms.

Strategic Perspectives on Innovation in Agrifood Supply Chains | Global Food Summit 2017

Date: April 18 - April 20, 2017Location: Berkeley, CA

Program Directors:David ZilbermanDepartment of Agricultural and Resource Economics, University of California, Berkeley

Thomas ReardonDepartment of Agricultural, Food, and Resource Economics, Michigan State University

Justus WesselerDepartment of Agricultural Economics and Rural Policy, Wageningen University

To register or for more information, please visit iep.berkeley.edu

or email iep@berkeley.edu

Topics to be explored in the program:Rapidly changing product cycles Strategic decision-making for innovators Identifying and selecting the best options for farms and producers Choices and challenges suppliers face Innovative theory Chain of supply and innovation Regulation context Innovation in:

Leaders of agribusiness sectors including producers, processors, distributors, marketers, financial services, retailers and food services, and technology firms, as well as policy makers and academics focused on agribusiness, food industry, and the bio-economy.

Who Should Attend?

In collaboration with Die Lebensmittelwirtschaft, the Global Food Summit provides high-level conferences and workshops with global business leaders, academics, and policymakers to explore challenges and opportunities in international agrifood supply chains.

Global Food Summit

Feedstock procurement systems Farm intensification technologies Processing R&D in bioengineering value chains Fresh produce processing and packaging in the context of rapidly changing consumer demand Transitioning from niche to mass commodity of speciality product Shifting to differentiated products in both niche production and mass commodity Agricultural services provision Moving from commodity to luxury product differentiation with sustainable labeling Progressing from commodity/conventional to animal welfare/differentiated ethical products Reaching the last mile

Our speakers are academic experts and leaders of established agrifood businesses, including Costco, Rabobank, Mars, Fresh Express, Bank of America Merrill Lynch, Bunge, and Alibaba.

Speakers