Strategic Partnership Engagement: South-East Asia Alan Maguire Manager International Projects...

Strategic Partnership Engagement: South-East Asia

Alan MaguireManager International ProjectsWilliam Angliss Institute

26 July 2012

RTO No. 3045CRICOS No 1505M

Government accredited specialist centre for Tourism, Hospitality and the Culinary Arts in Victoria, Australia.

Training and Consultancy Services provided to the Tourism, Hospitality and Food Industries.

Annually has 21,500 Local Clients / Students and 1300 international students from over 45 countries with more than 100,000 graduates worldwide.

William Angliss Institute

RTO No. 3045CRICOS No 1505M 2

About William Angliss Institute

History William Angliss Food Trades School Established 18 September 1940 Initially butchery, cooking, waiting, pastry and

bread making 1960 expanded into Hospitality later into

Tourism International operations 1994 Specialist Centre Tourism, Hospitality & Culinary

Arts.



Specialist Areas

Hospitality Travel, Tourism and Ecotourism Event Management Resort Management Commercial Cookery and Patisserie Food Science and Technology Food Processing Entertainment Event Operations.

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About William Angliss Institute

Locations

Australia Melbourne, Sydney, Brisbane, Adelaide.

Asia Shanghai, Hangzhou, Nanjing, Tianjin,

Zhongshan

South East Asia Singapore, Bangkok, Kuala Lumpur.


Angliss International

International Education and Projects



International Activity

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International Student Origins

North Asia27%

South East Asia45%

South Asia 13%

Africa 5%Middle East 1%

Europe 5% Americas 4%

WAI Source Regions for International Students 2009


Country Activity

Singapore Establishment of a Tourism CET Centre

China Five joint campus sites for tourism/hospitality delivery

Saudi Arabia Curriculum and toolbox (resource)development

Thailand Joint delivery of Thai and Australian qualifications

Malaysia Joint delivery of Malaysian and Australian qualifications

Indonesia Develop competency standards and national training system

Philippines Coffee Academy and teacher training


International Projects @ WAI – Recent and current projects

International Projects @ WAI – Recent and current projects

Country Activity

Pacific Islands Australian Pacific Technical College

East Timor Tourism teacher training

Angola Hospitality training on remote mining sites

Macau Hotel pre-opening training

Vietnam Industry training - hotels, resorts, airlines, travel and tours

Lao PDR Develop Food & Beverage competency standards

ASEAN Member States Develop competency standards, toolboxes & gap analysis


International Partnerships - industry, education and government

11RTO No. 3045CRICOS No 1505M

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International Partnerships – industry, education andgovernment


International Partnerships: industry, education and government


http://www.venetianmeetings.com/index.php

International Experience & Capability

70 years specialising in the hospitality and tourism human resource development business

Customised human resource training solutions to meet the client needs and local context

Work with diverse client groups internationally, from large international chains to local brand hospitality and tourism operators

Build partnerships with clients in the design, development and delivery of HR solutions.


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International Partnerships in South-East Asia

Example 1: Timor Leste: Diploma of Tourism and Work Placements Funded by World Bank

Aim to deliver tourism, hospitality and vocational teacher training qualifications to a select group of Timorese graduates who will form the initial teaching faculty of a proposed Tourism and Hospitality Polytechnic to be opened in Los Palos, Timor Leste at the beginning of 2013

William Angliss won tender to deliver Tourism component in conjunction with our local Timorese partner, East Timor Development Agency

Program is composed of delivery of Australian accredited Diploma of Tourism in Timor Leste and Melbourne with two x 8 week Work Placements in Melbourne

Trainees also complete Certificate IV in Training and Education separately



Timor Leste: Diploma of Tourism and Work PlacementsGroundwork for current project:

Previous projects in the Pacific region including involvement in the R.E. Ross Trust Regional Fellowship Program and the AusAID funded Short Course for New Caledonia. Both programs gave opportunities for Pacific Island trainees, including East Timorese, to come to Melbourne and study at William Angliss Institute

Provision of in-country Tour Guiding curriculum and resource development and training to staff of the East Timor Development Agency in 2005 and 2009

Certificate II (Hospitality) training for Timorese kitchen hands working on ConocoPhillips oil drilling platforms in the Timor Sea. The company’s aim was to replace Indonesian chefs with local Timorese by upgrading their culinary skills



Timor Leste: Diploma of Tourism and Work PlacementsSuccess of current project based on:

Trust and experience gained through previous Australian/Timor Leste partnership engagement in smaller scale projects

Ability to work together cooperatively with partner, East Timor Development Agency, to share the delivery of the program using each others’ strengths

Ability to liaise and cooperate with six other local Timorese and Melbourne based providers participating in various aspects of the project as well as the World Bank and Ministry of Education

Ability to adapt the program delivery to suit the particular needs of the trainees

Ability to use our network of industry and semi-government contacts in Melbourne to provide meaningful work placements



Timor Leste: Diploma of Tourism and Work PlacementsChallenges of the Project:

Logistics of integrating program delivery in cooperation with six other providers

English as the language of instruction (and of Tourism and Hospitality) for trainees with limited exposure to English and whose first language could be Indonesian, Portuguese, Tetum (one of two official languages of East Timor) or a local dialect

Varying literacy skills of trainees due to interrupted or limited education

Difficulty of finding work placement partners willing to host trainees with different cultural and language backgrounds

Communication challenges due to split delivery between Timor Leste and Melbourne



Example 2: Curriculum and resource development for the ASEAN Secretariat

Involves the 10 ASEAN (Association of South-East Asian Nations) member states: Singapore, Malaysia, Thailand, Indonesia, Vietnam, Cambodia, Laos, Myanmar, Brunei Darussalem and the Philippines – East Timor to join in 2014)

William Angliss Institute previously developed Common ASEAN Tourism Curriculum (CATC), Regional Qualifications Framework and Skills Recognition System

The CATC was designed to address the lack of a common curriculum amongst the ASEAN member states and therefore the lack of mutual recognition of skills and qualifications throughout the ASEAN region

The project is designed to facilitate a freer flow of skilled tourism professionals throughout the region as well as assisting in narrowing the development gap between member states



Curriculum and resource development for the ASEAN Secretariat

Groundwork for current projects. Previous experience with ASEAN Member states:

SINGAPORE

Worked with Singapore National Parks conducting skills audits for Tour Guides and skills training for Certificate IV in Tourism (Tour Guiding)

Other projects:

• Singapore Airlines

• InterContinental Hotels Group (IHG).



Malaysia

Malaysian Ministry of Human Resources Malaysian Association of Hotels (M.A.H.) Sheraton Hotels & Resorts (Langkawi,

Penang, Kuala Lumpur & Labuan) Saujana Academy of Hospitality & Tourism Sarawak Economic Development

Corporation Ministry of Tourism – Sarawak Ministry of Tourism – Sabah Berjaya Group InterContinental Hotels Group (IHG).

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Viet Nam

InterContinental Hotels Group Furama Resort Vietnam Airlines Saigontourist RMIT International University Australian Wheat Board in Vietnam.

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Lao PDR

Client: AusAID Location - Vientiane, Lao PDR Project Activity - Develop Industry Competency

Standards for

• Food and Beverage Service Management• Housekeeping• Front Office Management

WAI Staff role: work with local industry groups to develop competency standards for the above areas.


Indonesia

ASEAN Secretariat & Ten ASEAN CountriesASEAN Tourism Investment Study: ASEAN Tourism Investment Zone Recommendations for investment incentives and

removal of impediments Three thematic cluster opportunities: Heritage tourism,

eco-tourism and cruise cluster.

Indonesia Australia Partnership for Skills Development: Development of a national training system for the

Tourism and Hospitality industry Development of 170 Industry Competency Standards

and over 500 learning materials and assessment packages

Human Resource Training in CBT implementation

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William Angliss projects with ASEAN Secretariat and Member States:

Developing 242 Toolboxes for each Competency Standard in the 6 Labour Divisions. Recently completed the first 46 toolboxes in core and housekeeping competencies

Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals

Gap Analysis on Implementation of the Mutual Recognition Agreement (MRA) on Tourism Professionals within the ASEAN Member States

Master Trainer/Master Assessor Program for implementation of training in using toolboxes

Curriculum and resource development for ASEAN Secretariat

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ASEAN Community

Background to Project

ASEAN goals: Accelerate establishment of ASEAN Economic Community

(AEC) by 2015 Transform ASEAN into a regional destination ASEAN Region to have free movement of;

• Goods

• Services

• Investment and

• Skilled Labour

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AEC Characteristics

A single market and production base

A highly competitive economic region

A region of equitable economic development

A region fully integrated into the global economy

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MRA on Tourism Professionals and its Development

Objectives of Mutual Recognition Arrangement (MRA):

To facilitate mobility of Tourism Professionals; and

To exchange information on best practices in

competency-based education and training for Tourism

Professionals and to provide opportunities for

cooperation and capacity building across ASEAN

Member States

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Benefits of MRA for Tourism Professionals

Facilitate mobility of tourism professionals based on the tourism competency qualification/ certificate

Enhance conformity of competency based training/education

Skills recognition Improve the quality of tourism human resources

(graduates are ready to work in the industry) Enhance the quality of tourism services

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Developing Common ASEAN Tourism Curriculum (CATC) and a Regional Qualifications Framework and Skills Recognition System (RQFSRS)

Common ASEAN Tourism Curriculum Develop Common ASEAN Tourism Curriculum (CATC) and Develop a Regional Qualifications Framework & Skills Recognition

System (RQFSRS) The six agreed labour divisions are:

1. Front Office

2. Housekeeping

3. Food Production

4. Food & Beverage Service

5. Travel Agencies

6. Tour Operations

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Developing 242 Toolboxes for each Competency Standard in the 6 Labour Divisions

Project deliverables

Each toolbox consists of:

Competency Standard

Trainee Manual:

• Glossary of terms and acronyms

• Trainee notes/training content

• Work Projects

• Summaries

• Evaluation Sheet

• Recommended reading materials

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Developing 242 Toolboxes for each Competency Standard in the 6 Labour Divisions

Project deliverables

Each toolbox consists of: Trainer Guide, comprising:

• Training PowerPoint slides• Trainer notes• Recommended training

equipment

Assessment Manual, comprising:• Oral Questions• Written Questions with Model

Answers• Third Party Statement• Observation Checklist• Competency Recording Sheet

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THE TASK Write, edit and produce 46 Toolboxes in Core (areas common to all Tourism

and Hospitality occupations) and Housekeeping competencies

THE CHALLENGE Maintain quality and consistency in length, format, style and language Toolboxes to be written and delivered in English – the language of tourism and

hospitality and the common second language of the ASEAN region Toolboxes can vary from foundational (English for Tourism), to Core

(Customer Service) to Functional (Provide Housekeeping Services to Guests) to Specialised (Perform Child Protection Duties)

THE APPROACH Use subject area specialists to write toolboxes,

editors with high level English skills and

desktop publishers with excellent computer skills

Methodology of Toolbox ProductionChallenges and Approach


Feasibility Study for the Establishment of a Regional Secretariat for ASEAN Tourism Professionals

Project Objectives: To conduct a feasibility study to assess the need for the

establishment of a Secretariat and To determine whether the use of a Secretariat is the

best option to support and respond to the challenges inherent in the implementation of the Mutual Recognition Arrangement (MRA) on Tourism Professionals

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Gap Analysis on Implementation of the Mutual Recognition Agreement (MRA) on Tourism Professionals within the AMS

Project Objectives

This Project will identify gaps between:

Mutual Recognition Arrangement (MRA) requirements

and

Actual Implementation of MRA in ASEAN Member States (AMS)

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Project Scope

Analysis of implementation of MRA in AMS:

1. Existing qualifications

2. Hard infrastructure

3. Soft infrastructure

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Project Scope

Analysis of Hard infrastructure - physical facilities, and their:

Location

Design and layout

Furniture, fixtures and equipment

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Project Scope

Analysis of Soft infrastructure:

National laws, policies and regulations

Capacity

Organisational structure of the National Tourism Professional Boards (NTPBs) and Tourism Professional Certification Boards (TPCBs)

Human Resource Capability

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Project Scope

Identification of Gaps which represent opportunities for improvement; these will be identified, with strategies recommended to address them which might include:

Actions to improve regulatory frameworks

Actions to build or improve institutional linkages

Actions to improve hard infrastructure

Actions to build human resource capacity

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Two International Projects: East Timor and ASEAN Differences and similarities

One small and one large international project

Both projects require a deep understanding of the clients’ needs and goals and an ability to adapt product to suit their context

The groundwork for both projects was laid over previous years by successful delivery of smaller related projects

Both projects require considerable time and effort and a commitment to the long term goals of the client

Both projects involve the development of trust and excellent personal relationships that allow for flexibility and goodwill in their implementation

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Thank you.

Alan Maguire

[email protected]


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