Strategic Outreach:Use of Social Media

in the Search ProcessMassachusetts Bar Association-Lawyers Concerned for Lawyers

‘Managing Your Work Search Process’ Series

Jared D. Correia, Esq.Senior Law Practice AdvisorMassachusetts Law Office Management Assistance Programwww.masslomap.org

@ Massachusetts Bar AssociationWednesday, December 19, 2012@ 10 am

Unexpected Camouflage +

Establishing a Mindset• If You Build It, They Will (Not) Come

o Postingo Pushingo Engaging

• How Will You Search?o Opportunities + Threatso Friends + Benefactorso Traditional + Non-Traditional

• How Do You Get Found?o What If There Are No Coincidences?o Without Youo By You

Not The Facebook• What is Social Media?

o The Historical Social Networko Posting + Commentso The Proliferation of Networks

• Why Social Media?o It’s Freeo It’s Easy to Useo It’s Got Crazy Reach

• Social Media + Your Job Searcho Broadcast Media for Your Resume/Expertiseo The Social Job Marketo It’s Still All About Who You Know

The Foundation• Your Present Online Presence

o Vanity Searcho Currency of Informationo Accessibility

• What Profiles Do You Maintain?o Personal Profileso Professional Profileso Control of Information

• How Do You Maintain Your Profiles?o Update w/ New Informationo Postingo Engaging

Online Reputation Management

• The Monitoro Automate the Vanity Search(es)o Regular Visits to Your Profiles/Siteso Access the Community

• Positive Informationo The Good News: It’s Mostly Good Newso Accentuate the Positiveo Seed the Conversation

• Negative Informationo The Bad News: It Happenso Address It, Sometimes Whyo Seize/Siege the Dialogue

What You Need• Consistency

o Generallyo NAPo Voice

• Basic Contento Resumeo Referenceso Objective

• A Voiceo An Audienceo Expertiseo Online Persona

Profile Distribution Sites

• For Lawyerso Avvoo My Bar Accesso Martindale-Hubbell

• For Everyoneo LinkedIno Facebooko Twittero Pinteresto Google+

• For Businesseso All of the (Just) Aboveo Search Engine Local Profileso Yelpo Manta

Content Distribution Channels

• Texto Blogo Tumblro Legal Journalso JD Suprao SlideShare/SlideShark/Prezi

• Audio/Videoo PodOmatic/iTuneso YouTubeo WebConference

• Q + Ao Avvoo Quorao Social Media Site Streams

Data Mining• Looking for a Reason

o Data Mining is a Two Way Streeto Competitive Intelligenceo It’s In the Way That You Use It

• Search Portalso Controlling the Informationo Traditional Search Portals and Social Mediao Internal Social Media Search Portals

• Secure In Yourselfo Professional/Public v Personal/Privateo Establish Your Settingso ‘View As’

Traditional Media’s Place in the New

Media• Old Channels, New Techniques

o The Proliferation of the Resumeo On the Grido Networking Cards

• New School Application Materialso Resume Buildingo Drafting Referenceso Creating Cover Letterso Writing Sampleso Salary Expectationso Thank You Letters

Traditional Job Seeking Tactics +

Social Media• The Continuing Value of Networking

o It’s Still Who You Knowo The Visceral Connectiono Complete the Picture

• IRLo The Meaning of Conversiono Pay Palo Between Two Worlds

• Lasting Impressionso It’s Not Just the First Impressiono Top of Mindo Feed the Beast

Fence Sitting is a Question of Balance

• Stuck in the Middleo The Job Market is Tougho The Start-Up/Start-Again Game is Tougho Hedge Your Bets

• The Balancing Acto Two Full-Time Jobso Building a Book of Businesso Gaining the Experience You Can’t Geto Cost-Effective, Sort Ofo Personal Decision/It’s Up To You

• Utilizing Consultantso Career Counselingo Business Counselingo Law Practice Management Consulting

Questions?Concerns??

• Massachusetts Bar Associationo www.massbar.org

• Lawyers Concerned for Lawyerso www.lclma.org

• Law Office Management Assistance Program

o www.masslomap.org