Strategic Media Consulting

7/29/2019 Strategic Media Consulting

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Your business technologists. Powering progress

originalityin future growthstrategic media consulting


2/5

Originality in uture growth Originality in uture growth 3

he media market has never been as excitingr ull o opportunities yet these are

xing times or industry decision makers

ced with multiple conflicting demands

om many ronts. As broadcasting morphs

to multi-casting in a device and app age,

ontent must be managed, repurposed and

edistributed with enormous flexibility.s advertisers migrate online and

udiences ragment, you have to anticipate

onsumption patterns with much greater

peed. Regulatory change, global and lateral

ompetition, new media mastery you must

xercise clarity and precision in navigating

our brands through the dynamically

hallenging scenarios o todays business.

t its heart all consulting is about the process

growth about understanding how that has

hanged in any one business environmentnd, more importantly, about inding the right

ay or your own brand to continue growing.onsulting engagements begin with a wide

ariety o drivers rom complete acilities

ansormation to the preparation o a new RFP.

ut behind each new assignment is a search

r resh thinking and new growth possibilities.

Strategic consulting is something you could

beneit rom, but inding the right kind o prior

understanding and pragmatic applicability

in a consultant is a challenge in its own right.

Global Media Consulting is an Atos practice builtwith exclusive experience o transormational

change in the media business and our newly

enhanced Strategic Media Consulting solution is

both highly relevant and easily aligned to your

changing business agenda as a media brand.

Media decision making is a more challenging task than ever beore

as customer change, technology revolution and global dynamics

continue to redene perormance and outcomes. Fresh thinking in

trategic media utures is rare on the ground the kind that comes

rom technology independence, global presence and deep acquired

nsight into your business.

Understanding the right way to grow or

you in uture media markets is the basis or

brand integrity and outperormance.

Fresh Thinking

Heres why we believe we should be irst on

your list in strategic advice:

1. We are business technologists, thinking

and speaking media as our rst language.

2. We are newly transormed with

cutting-edge Siemens capabilities,

giving us als o matu re glo bal p resence

and delivery options.

3. We deploy a dedicated methodology built

on specic media insights and program

management discipline.

4. Consulting engagements ofen end in blue

sky thinking. Our assignments are always

connected to hard and clear deliverables.

5. OurStrategicMediaConsultingsolutions

areullyextendablethroughMedia

FacilitiesCreation,NewMediaDeliveryand

ahosto othermarket-specicanswers.

You dont just want good ideas. You have

those already. You want to know how to make

change work and make growth happen. We

can help.


3/5

s you come under increasing pressure

o innovate, adapt and compete, our

onsulting interventions cover a

ultitude o individual targets. From

usiness strategies, commercial plans andusiness cases to enterprise architecture,

rocess engineering and technology

oadmaps, we help you arrive at swit,

ustomized answers.

ur multi-disciplinary team includes TVrectors and producers, broadcast engineers,

ewsroom specialists, radio engineers,

ublishing specialists as well as Web 2.0/

social media technologists. This blend o

creatives, media technologists, management

and technical consultants ensures you

beneit rom 360 intelligence on any onestrategic opportunity. Our tailored consulting

methodology covers the entire spectrum

rom entry and understanding to visioning,

solution and delivery and is also mapped

to our Media Facilities Creation approach or

seamless extendibility.

Strategic Media Consulting engagements rom Atos are driven by

a unique methodology o tools and techniques, and ounded on

eal-world experiences o transormational change in your sector.

Consulting that delivers is our mantra and it is backed up by a

ong-established track record in strategies, change programs and

business breakthroughs.

Advice that Works

Many give advice ew know how to help

you implement advice into the daily

process and technology behavior o your

enterprise.


Consulting projects o this kind bring unique

business value rom cost-eicient investment

and optimized processes to new opportunity

exploitation and ull leverage o existing

resources and intellectual property. Lets take alook at three examples in particular.

ProSiebenSat.1 is a leading German

production company that needed to

prepare or the digital uture. The aim

was to provide industry-leading, multi-

channel and multi-platorm playout andlibrary services while signiicantly reducing

the cost o operation. Together with the

customer we delivered a ive-stage, two-

year transormation plan that: designed

and implemented a cost-efective operating

model; identiied quick wins through

process changes beore any technologyinvestment; minimized risk in technology

rollout through systematic and transparent

implementation. Maximizing content

exploitation and revenue opportunities,

this consulting engagement also removed

repetitive non-value-add processes.

On yet another continent, Canadian

telco-media player Rogers wanted to

perect a Request or Proposal involvingBroadcast Management. Again, our

targeted expertise resulted in signiicant

turnaround time reduction, actionable

recommendations or improvement

and overall quality enhancement. Our

time-boxed review and guidance o this

RFP process deined vision and businessobjectives, identiied all requirements and

analyzed vendor capabilities. The common

ingredient in each o these assignments?

Rapid, real-world assistance.

The South Arican BroadcastingCorporation, meanwhile, was seeking to

ensure optimal coverage o the FIFA World

Cup 2010. Our consultants worked in close

collaboration with the SABC to deine the

ideal operating model based on stakeholder

objectives, conclude a gap analysis to

expose risks and omissions and inally

deliver a concrete, prioritized action planthat enabled outstanding event coverage.

1. 2. 3.


4/5

riginal thinking or uture growth means

ou find the exact strategy, architecture,

rocess landscape and technology estate

hat fits your special situation and potential.

s part o our complete transormation

olutions we have delivered strategic

onsulting inside such groundbreaking

oncepts as Corus Entertainments new

cilities on the shores o Lake Ontario.

Atos is the oicial technology partner o The Olympic Games, and numerous media engagements

with these events attest to our unique bl end o conceptual and d elivery skills. We cover the ull

consult, design, build and operate spectrum o media needs combining media, inormation andcommunication technology in one. Through our strategic alliance with Siemens, we also access

exclusive knowledge in physical engineering and cross-inrastructure skills.

We help you go beyond market best practices to secure uture competitiveness with next practices

that relect your brand essence and drive audience loyalty. No two media enterprises are alike.Discover how you can catalyze growth and reinvent perormance.

As le-based transormation becomes the standard in media

perormance, you must look ahead to new ways o diferentiatingyour brand and driving growth. Whatever your immediate agenda

rom acilities creation to new media delivery to cloud-based

ourcing we have actionable intelligence and enriched knowledge

o make it happen.

Next-Practice Media

Think again as best practice becomes the

norm in your competitive environment,

now is the time or reinvention.


he challenges acing media leaders such as

oursel go way beyond the cheaper, aster,etter kind o remedies needed in other

ectors. You are conronted by a perect storm

drivers and compelling events, orcing you to

ompletely rethink whole value chains, business

odels and technology approaches.

he media business is swarming with

ew competitors and ragmenting into

pecialized and very demanding audiences.

onetization in a digital world has become

n overriding strategic concern. Mergers and

cquisitions are redrawing organizational

oundaries. Regulatory and licensing changes

e orcing the pace o adaptation. Major

vents demand rapid deployment o ull

apabilities. Provisioning new services is

retching established worklows. Functional

consolidation requires innovative thinking. And

all the while, technology evolution is driving anew media agenda. How are you dealing with

these and other strategic issues?

Many media enterprises across the world

have already ound the extra advantage in

leveraging an external consulting partner

someone ocused entirely on their concerns

and experienced already in their critical

transormations. Strategic Media Consulting is a

stand-alone engagement or a complementary

part o an entire transormation program.

Whatever the agenda, discover the cost, time

and risk beneits to be had by consulting an

IT partner with singular media insight. Global

maturity, technology reedom and a head-

start in transormational knowledge are your

warrants o uture success in strategic thinking.


5/5

atos.netAtos, the Atos logo, Atos Consulting & Technology Services, Atos Worldline, Atos Sphere, Atos Cloud, Atos Healthcare (in the UK) and Atos Worldgrid are registered

trademarks o Atos SA. June 2011 2011 Atos.

About Atos

Strategic Media Consulting:

Its not the ideas you have, its the ones you

bring to lie that make a business diference.

For more information:

Please contact [email protected] visit atos.net/mediaconsulting

Atos is an international inormation technology

services company with annual revenues o

EUR 8.7 billion and 78,500 employees in 42

countries. Serving a global client base, it delivers

hi-tech transactional services, consulting,

systems integration and managed services.Atos is ocused on business technology that

powers progress and helps organizations

to create their irm o the uture. It is the

Worldwide Inormation Technology Partner or

the Olympic Games and is quoted on the Paris

Eurolist Market. Atos operates under the brands

Atos, Atos Consulting & Technology Services,

Atos Worldline and Atos Worldgrid.

Strategic Media Consulting

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