Gain deeper insightinto your competitors, customers and your technology capabilities

Benefits include understanding of market needs, targeted selling to desirable customer segments, and strategic R&D to close technology gaps

By Yekemi Otaru, Founder and Principal Strategist, YO! MarketingTM

Why do it?

◉ Company Alpha has a small sales team operating globally

◉ The team try to go after every lead without deep understanding of their customer segments

◉ Assume they get a map that shows them how to approach different customer groups

◉ They know how and who to chase and where to conserve resources

◉ They can lower costs and increase profitability with targeted selling

Note: Company Alpha is a fictional company used for illustration purposes only.

The Big IdeaCombine your understanding of customers, competitors and your technology capabilities to create the ultimate

competitive advantage for your organisation

Comprehensive market strategyCustomer segmentation

Technology capabilities

Competitor analysis

Content development strategy

© YO! Marketing Limited, 2016

Comprehensive market strategy

◉Targeted customer value propositions◉Market growth opportunities◉Strategic R&D planning◉Targeted sales efforts◉Efficient utilisation of sales resources◉Content aligned with market goals

How We HelpWe deliver relevant marketing insights for competitive advantage

Case studies

Company X

◉ Increased profitability by focusing on

customers with higher lifetime value

and fewer support needs

◉ Added new revenue streams by

identifying other adjacent services

required already loyal customers

Company Y

◉ Identified technology gaps in

current capability

◉ Determined that technology gaps

was worth several millions if closed

◉ Revised R&D plans to support

revenue aspirations over three years

More info on YO! Marketing’s full range of services www.yomarketing.co

Contact details info@yomarketing.co or telephone +44 1224 605 977 or follow on Twitter @SmartSceptic to learn more