STRATEGIC MARKETING AT ITS BEST! - Birdie...
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STRATEGIC MARKETING AT ITS BEST! PRINT ADVERTISING IS A COST-EFFECTIVE, PROVEN METHOD THAT SHOULD BE PART OF EVERY COMPANY’S MARKETING STRATEGY. ABOUT BIRDIE PUBLISHING WHEN YOU CHOOSE TO WORK WITH BIRDIE PUBLISHING FOR YOUR MARKETING NEEDS YOU WILL BE WORKING WITH A FULL COMPLEMENT OF PROFESSIONALS. OUR SALES REPRESENTATIVES WILL HELP GUIDE YOU TO THE BEST USE OF YOUR ADVERTISING DOLLARS, OUR AWARD WINNING GRAPHIC DESIGNERS WILL WORK WITH YOU TO BUILD AN AD THAT BEST EXEMPLIFIES THE QUALITIES OF YOUR COMPANY AND OUR ADMINISTRATIVE STAFF WILL BE THERE EVERY STEP OF THE WAY TO PROVIDE UNPARALLELED CUSTOMER SERVICE. WE DO EXTENSIVE RESEARCH AND HAVE A THOROUGH UNDERSTANDING OF WHICH BUSINESSES AND SERVICES OUR TARGET DEMOGRAPHIC UTILIZE MOST FREQUENTLY AND WE STRIVE TO OFFER OUR CLIENTS THE MOST EXPOSURE AND THE BEST VALUE FOR THEIR MARKETING DOLLARS.
Transcript of STRATEGIC MARKETING AT ITS BEST! - Birdie...
STRATEGIC MARKETING AT ITS BEST!
PRINT ADVERTISING IS A COST-EFFECTIVE, PROVEN METHOD THAT SHOULD BE PART OF EVERY COMPANY’S MARKETING STRATEGY.
ABOUT BIRDIE PUBLISHINGWHEN YOU CHOOSE TO WORK WITH BIRDIE PUBLISHING FOR YOUR MARKETING NEEDS YOU WILL BE WORKING WITH A FULL COMPLEMENT OF PROFESSIONALS. OUR SALES REPRESENTATIVES WILL HELP GUIDE YOU TO THE BEST USE OF YOUR ADVERTISING DOLLARS, OUR AWARD WINNING GRAPHIC DESIGNERS WILL WORK WITH YOU TO BUILD AN AD THAT BEST EXEMPLIFIES THE QUALITIES OF YOUR COMPANY AND OUR ADMINISTRATIVE STAFF WILL BE THERE EVERY STEP OF THE WAY TO PROVIDE UNPARALLELED CUSTOMER SERVICE.
WE DO EXTENSIVE RESEARCH AND HAVE A THOROUGH UNDERSTANDING OF WHICH BUSINESSES AND SERVICES OUR TARGET DEMOGRAPHIC UTILIZE MOST FREQUENTLYAND WE STRIVE TO OFFER OUR CLIENTS THE MOST EXPOSUREAND THE BEST VALUE FOR THEIR MARKETING DOLLARS.
WHY PRINT ADVERTISING IS STILL EFFECTIVE
WHAT WE OFFER
TARGET MARKETINGAND SALES
Our publications are distributed to thousands of golf courses and country clubs nationwide. This is specialty niche marketing at its most effective. Our target demographic is people living the country club lifestyle. Research shows this group:
• Entertain 6 times a year or more
• Dine out an average of three
times per week
• Spare no expense in renovating
and decorating their homes
• Purchase high end Items
• Frequently invest in antiques
and artwork
• Create outdoor living
environments
• Spend their leisure time golfing,
playing tennis, biking, boating
and traveling extensively
• Own Country Club memberships
56%OF ALL CONSUMERS
TRUST PRINT MARKETING MORE THAN ANY OTHER ADVERTISING METHOD
58%OF DIRECT MAIL IS
READ BY RECIPIENTS
45%OF CONSUMERS HAVE MADE A PURCHASE IN THE LAST 3 MONTHS DUE TO A DIRECT MAIL PIECE THEY RECEIVED
PRINTED PUBLICATIONS
Our magazine is a high quality publication consisting of editorial content and eye-catching ads. Typically our articles cover tips from the golf pros, features of regional interest, health tips, recipes and travel related material. It is referred to by the members throughout the year.
• Seventy to Eighty Pages
• Full Color
• High Gloss Coated Cover
• 80 LBS Stock Paper
• PGA, LPGA & Champions Tour
Schedule & Winners
GRAPHIC DESIGN SERVICES
Our graphic design team are consummate professionals who will work using your provided information; ie: logos, brochures, website and other printed or digital materials to create an eye-catching ad that highlights the best qualities of your company. We can also provide you with:
• Award Winning Graphic Design
• Branding & Corporate Identities
• Publication Design
• Full Print Design Service
• Basic HTML5 and SEO Webites
• Full-time Design Team
BIRDIE MAGAZINEBirdie Magazine publishes practical and useful business and service directories for homeowners, members and guests of affluent country club communities. Our publications are uniquely produced in both electronic and print versions with focus on local communities within the area.
Our publication contains articles, calendar of events, advertorials, local food recipes, each written with an emphasis on quality, comprehensiveness, and usefulness to the reader.
Birdie Magazine also contains advertising from businesses that cater to large estate homeowners and wealthy clientele. Businesses are chosen for our publication by a professional marketing team that will assure the highest level of quality and service from our advertisers to our customer base.
Our publication has 3 ad size options to choose from based on your individual needs. The publication itself is 5.25 X 8.25 which makes it the perfect size to keep with you.
Full Page ( Includes Bleed ) : 5.75” W X 8.75” HHalf Page: 4.5” W X 3.7” HQuarter Page: 2.33” W X 3.69” H
Reminder: Try to keep important ad elements within the live area to avoid being altered or cut off during the print process!
• All measurements are in inches ( Width X Height )• All images must be 300 DPI / CMYK• Required File Formats: .jpg, .jpeg, .png, .eps, .pdf, .aiPLEASE SEND HIGH RESOLUTION LOGOS AND PRINT READY ART
OUR PUBLICATION
BIRDIE MAGAZINE AD SPECS
CONTACT US TO START ADVERTISING TODAY!
Birdie PublishingMain: 561-332-1826 | Graphics: 561-332-1790
Email: [email protected] Graphics: [email protected]
Delray Beach Fl, 33483
Full Page
Live Area4.75 X 7.75
Bleed.25
Cut line
Half Page
QuarterPage
