Strategic Management

Code: J0102CO22 Semester: III

Prerequisite Student should thorough understanding of management, and other functional areas

Objectives The aim of this course is to provide a framework of strategic management. Students will

be introduced to external and internal environmental analysis, analyse resources and capabilities of a firm, and formulate strategies. Opportunities to integrate and practice strategic management skills will be done through case analysis.

Content of Course

Topic - IIntroduction to Strategic ManagementUnderstanding Strategic management, Concept, Levels of strategy, Strategic Management Process, Strategic Intent.

Topic – IIExternal and Internal Resource AnalysisExternal Business Environment –SWOT Analysis (Looking outside for Threats and Opportunities) - Environment scanning – components of external environment – scenario building, Industry Analysis –Framework - Michael Porters Five forces model – Competitive Analysis - Forces shaping competition in industry . Internal Analysis – SWOT Analysis (Looking inside for Strengths and Weaknesses), Resource Based View – Resources – Capabilities – Competencies – Competitive Advantage, Value Chain Analysis

Topic - IIIStrategy FormulationBusiness level Strategy – Introduction - Low Cost – Differentiation – Focus.Corporate Level Strategy – Introduction – Expansion (Concentration, Integration, Diversification) –Stability – Retrenchment – Combination.Functional level Strategy, International Strategies, Strategic Analysis and Choice

Topic - IVImplementation of StrategyStrategy Implementation - Framework for strategy implementation – Resource Allocation –Strategy Structure relationship - Implementing changes in structure. Behavioral issues in strategy implementation - organizational culture and change.

Topic - VStrategic ControlPurpose and Components of Strategic Control, Evaluation techniques, Control process and system.

Topic - VIStrategic management – other topicsBusiness model innovations - Disruptive Innovation, Blue Ocean Strategy, Technology as a strategic leverage. Other emerging trends and strategies in strategic management.

Teaching Methodology Lectures, tutorial and Field Work, Case Study Method.

Reference Material

Books1. Jay B. Barney and William S. Hesterly : Strategic Management and Competitive

Advantage: Concepts (4th Edition) , Publisher: Pearson/Prentice Hall, 2012 . 2. Charles W.L Hill and Gareth R. Jones, Strategic Management: An Integrated

Approach, Houghton Mifflin. 3. Gerry Johnson and Keven Scholes: Exploring Corporate Strategy, ( Prentice Hall of

India)4. Azhar Kazmi : Business Policy and Strategic Management. 5. William F Glueck : Business Policy and Strategic Management, McGraw Hill

International Book Co.6. A.J. Ansoff : The New Corporate Strategy, John Wiley & Sons7. Pearce and Robinson : Strategic Management . 8. A A Thomson and A J Strickland : Strategic Management.9. Michael E Porter : Competitive Strategy ( The free press, New York)10. Gary Hamel & C.K.Prahalad : Competing for the Future (Harvard Business School

Press, Boston)