STRATEGIC MANAGEMENT

ABOUT THE PRODUCT

Youth magazine in competition with JAM Magazine.

Monthly magazine

Tie-up with NGO, College Unstoppable.

To be launched in Mumbai.

Targeting colleges and schools for penetration

A panel of top professors from top colleges with whom the students can directly interact.

A panel of top CEOs from across the country with whom normal public can interact. A panel of youth icons to be invited as guest editors.

MISSION STATEMENT

Empowerment of the youth in educational and career sectors

VISION STATEMENT

Young India achieving its own career and education perspective

BUSINESS MODEL

Tie up with College Unstoppable Social Angle Advertising One Magazine representative in all

colleges Panel of CEOs, Professors, Celebrities Counseling for 10th-12th students, BPOs Social networking Blogs for all the colleges

TEAM wHAT nEXT ..??

SHIKHA K.T

Editor and HR manager

Roll no. 3019

EDITORIAL STARTEGY

Contents of magazine

Meet the editor

Contents

Letters

Course – Recourse

Coolage –College

Wassup..!!!

Success / km

Mark the Market

G.K Theek He ???

Test it out

Now that’s funny

My views

Feast the fest

Contact us

wHAT nEXT ??...

HUMAN RESOURCE STRATEGY

Linking the departments

I. Marketing

II. Finance

III. Research and Development

IV. Public Relations

2. Design the salary package 3. Recruiting new personnel 4. Determine bonus and incentives

Editorial & HR

Finance

Public Relations

Marketing

R & D

TEAM wHAT nEXT ..??

SANCHIT GANGAR

Marketing manager

Roll no: 3013

MARKETING STRATEGY

Tie up with colleges and schools

Promote in the schools and colleges

Initial month free distribution of soft copies

Appoint one representative in each college for promotion purposes

Establish contacts with teachers

After a year, distribute free expert adivce cds with the copy

MARKETING STRATEGY

Free counseling seminars

Database

Subscription :- Yearly @ Rs.240 Rs.200

Half-yearly @ Rs.120 Rs.100

Tie up with newspapers

Promotion at book stalls in Railway Station

Stall on the result day in schools

Promotional videos in college fests

CHALLENGES

Circulation

Promotion

Competition

Expansion

SAUMYA KOTIAN

Digital Marketing Manager

Roll No:3024

TEAM wHAT nEXT ..??

DIGITAL MARKETING MANAGEMENT

Online Website

Facebook page

Blogs for colleges and schools

User Account on websites

After one year launch a wHAT nEXT ??… app

DIGITAL MARKETING MANAGEMENT

Youtube channels of our career counselor speaking on various stress busters

Youtube channels also will focus on career counseling by our experts

Entire co-ordination with Marketing manager and Financial Manager

CHALLENGES

Promotion, website and maintenance

Online Competition

Expansion the E-marketing

Operating cost in maintenance through online markets

Circulation via online websites

SAGAR KHASIA

Public Relations Officer

Roll No: 3022

TEAM wHAT nEXT ..??

PUBLIC RELATION STRATEGY

Contact well known people from top institutions for write ups in success / km

Contact the co-ordinators of various colleges and schools for promotion

Ask person incharge for permission to conduct seminars

PUBLIC RELATION STRATEGY

Celebrity Enrollment

Contact the person incharge for tie ups with newspapers and BPO’s

In case of free counselling, respond to calls

Maintain relations with those wishing to advertise

Major communication and co-ordination with the editor and marketing manager

CHALLENGES

Expansion

Liaison with all top colleges

Relations with well known members

Status update in case of celebrities coming in

SONAL JOSHI

Research and Development Executive

Roll No: 3018

TEAM wHAT nEXT ..??

Create &

Style

Talk &

Stock

RESEARCH & DEVELOPMENT STRATEGY

TALK & STOCK STRATEGY

Research conducted on 100 young students from colleges and schools

Research conducted on 50 working professionals

Analysis of market demand in job and educational sectors

Analysis of expectations of youth from the magazine

TALK & STOCK STRATEGY

Overview of the likes and dislikes of the young masses

Research on the reading ability of students to determine the market size

On the basis of estimates of demand, discuss with the editor regarding articles to be published

CREATE & STYLE STRATEGY

Research amongst students on preference of art in case of designing

Conduct surveys on current trends in design and fashion

Overall look of the magazine

Overall segregation of advertisements and write ups to be placed

Photoshoots to be conducted in case of necessity

Entire co-ordination with the editor

CHALLENGES

Product development and maintenance of Operating cost

Align with the changing trends and operate at the cost prescribed

Research may differ on basis of culture and mentality of people and may result in false data

VIBHA SHAH

Financial Manager

Roll No: 3017

TEAM wHAT nEXT ..??

FINANCIAL STARTEGY

Capital contribution by 6 members – Rs 2 lakh each

Contribution from private savings and borrowings from friends and family at no rate of interest

Equal profit sharing ratio

Reduction in operating cost

No misery in marketing expenses

FINANCIAL STARTEGY

Office owned by family member

Maintenance of Books of Records

Bank Accounts

Registration done the holder of office

Entire co-ordination with Public Relations Officer and Marketing mangers

CHALLENGES

Revenue Generation

Sustainable Partnerships

Legal Aspects

Operating Profit

Operating cost

THANKYOU