Strategic Management of ITC
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STRATEGIC MANAGEMENTPROJECT
MMS-II (Sem- III)
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GROUP MEMBERSGROUP MEMBERS
• PRADNYA BHALERAO C-03• SATISH RAJPAL C-30• ANANDITA SINGH C-
34• PRATIKSHA RANE C-
42• JAYASHREE PRABHU C-43
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GROWTH AND STRATEGIES
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Company Background
• Incorporated on August 24, 1910 • I.T.C. Limited in 1974.• ITC Limited in 2001
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VISIONSustain ITC's position as one of India's most valuable
corporations through world class performance, creating growing value for the Indian economy and the it’s stakeholders
MISSIONTo enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering superior and sustainable stakeholder value
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ITC’s CORE VALUES
• Trusteeship• Customer Focus• Respect For People• Excellence• Innovation• Nation Orientation
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BOARD OF DIRECTORS
Audit Committee
Audit Committee
Sustainability Committee
Sustainability Committee
Investor Service Committee
Investor Service Committee
Compensation Committee
Compensation Committee
Nomination CommitteeNomination Committee
Corporate Management CommitteeCorporate Management Committee
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Y .C . Deveshwar
BE from IIT, DelhiJoined-1968Board of director-1984Chairman -January 1, 1996Business Person of the Year Award 2006 by the UK Trade & InvestmentManager Entrepreneur of the Year 2001 by Ernst & Young.
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Subsidiaries
• ITC Infotech- USA, UK• Surya Nepal Private Limited (SNPL)• Technico Pty Limited, Australia(agri-biotech)
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GROWTH
• ITC - August 24, 1910 'Imperial Tobacco Company of India Limited
• A leased office in Kolkata
• 16th birthday -purchased the plot of land in Kolkata [Rs 310,000].
• I.T.C. Limited in 1974.
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GROWTH
• Cigarettes and leaf tobacco
• ITC's Packaging & Printing Business was set up in 1925
• In 1975 -'ITC- Welcomgroup Hotel Chola'.
• Creating value for the nation.
• Earn high levels of foreign exchange
• Create tourism infrastructure
• Employment.
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In 1979, ITC Bhadrachalam Paperboards Limited
In 1985, ITC set up SURYA TOBACCO CO. in Nepal.
In 1990, ITC acquired Tribeni Tissues Division.
TTD - merged with the Bhadrachalam Paperboards Division - Paperboards & Specialty Papers Division in November 2002.
In 2000 - ITC InfoTech India Limited
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• In August 2001 -'Kitchens of India' ready-to-eat Indian dishes.
• In 2002, ITC entered the staples segments Mint-o and Candyman confectionery and Aashirvaad Atta (wheat flour).
• ITC's entered the fast growing branded snacks category with Bingo! in 2007.
• 2003 - Sunfeast biscuits segment.
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• In 2002, Safety Matches initiative. • Aim, Aim Mega, Aim Metro
• In 2003 - ITC's Agarbattis
• In July 2005 ITC introduced Essenza Di Wills, bath & body care products
• 'Fiama Di Wills‘-2007
• Vivel De Wills & Vivel range of soaps in February and Vivel range of shampoos in June 2008.
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SWOT
STRENGTHS•BRAND
WEAKNESS
•UNRELATED DIVERSIFICATION
OPPORTUNITIES•RURAL MARKET
THREATS•INCREASE IN TAX FOR CIGARETTES•HEALTH HAZARDS
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STRATEGIES OF ITC
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Managing Diversity of Portfolio
Formal 3-tiered governance structure:
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Corporate Strategies
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Marketing Strategies
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Cigarettes Business
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Hotel Business
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Paperboards Business
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Branded Packaged Foods
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Branded Packaged Foods
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FMCG Business Initiatives
Lifestyle Retailing
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FMCG Business Initiatives
Incense sticks (Agarbattis)
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FMCG Business Initiatives
Personal Care Products
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ITC Infotech
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Other businesses
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e-choupal:Strategic Thrust
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BCG MATRIX•HotelsHotels•Paperboards•Lifestyle Retailing •E – choupal•Agri-business
•Branded Packaged Foods
•Personal Care Products
•Cigarettes
BUSINESS GROWTH
RATE
MARKET SHARE
HIGH
LOW
HIGH LOW
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Restructuring and Rationalising Restructuring and Rationalising
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STRATEGIC FOCUS
Internationally BenchmarkedInternationally Benchmarked
Market Orientation
Market Orientation
BuildLoyaltyBuild
LoyaltyEncourage
ExportsEncourage
Exports
DistinctiveDistinctive
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Major Strategic Thrusts
• Focus on Crop Development
• Modernisation of cigarette plants
• Strengthening Of Brand
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Challenges Inherent In Repositioning
• Strategic moves will require larger investments.
• Gestation periods would be longer.
• Staying power and commitment to a business.
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CSR• ITC's e-Choupal • Social and farm forestry.• Integrated Watershed Development• Women's Empowerment• Primary Education
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CONCLUSION
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WEBLIOGRAPHY
• www.itcportal.com
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