Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA...
-
Upload
zaire-trickett -
Category
Documents
-
view
218 -
download
4
Transcript of Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA...
![Page 1: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/1.jpg)
Strategic Management News
Strategic
Management News
News Anchor : Brandice MillerNetscape Representative: Thao TranIKEA Representative: Jennifer MartinSAP Representative: Matt Lewis
![Page 2: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/2.jpg)
SMN
![Page 3: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/3.jpg)
![Page 4: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/4.jpg)
Scaling works best when:
The market is potentially large enough for rapid growth in a focused product line
The product creates unique value in the customers’ view
The company can distribute products widely at low cost
![Page 5: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/5.jpg)
![Page 6: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/6.jpg)
![Page 7: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/7.jpg)
Duplication works best when:
The business requires physical presence and the company can repeat its business model in new geographic markets.
There is a need for better distribution
The company can adapt its experience in product development, manufacturing, and marketing approaches fairly easily.
![Page 8: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/8.jpg)
SMN
![Page 9: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/9.jpg)
Granulation works best when:Growth through scaling and duplicating
has clear limits. A new technology is flourishing that could
become a substitute for the company’s products or a new business opportunity.
The company is sufficiently mature to monitor new business activites, share knowledge internally, and learn effectively about new markets and competitive scenarios
![Page 10: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/10.jpg)
SMN
![Page 11: Strategic Management News News Anchor : Brandice Miller Netscape Representative: Thao Tran IKEA Representative: Jennifer Martin SAP Representative: Matt.](https://reader035.fdocuments.us/reader035/viewer/2022062619/5516fc37550346f5558b4e5d/html5/thumbnails/11.jpg)
Potential Questions
1. What are the three strategies of growth?2. When would a company want to choose
granulation? Duplication? Scaling?3. What are the basic requirements to
undergo for scaling? Duplication? Granulation?
4. Give an example of a company choosing (scaling/duplication/granulation) as their growth strategy and explain/support why you think that is the strategy they are implementing