Strategic Intent
-
Upload
sudhanshusharma -
Category
Documents
-
view
212 -
download
2
Transcript of Strategic Intent
STRATEGIC INTENT
VIVEK TRIPATHI
jargons
Intent- purpose Fit-strategy in accordance with
resources and environment Stretch- misfit between resource and
environment Leverage-concentrating,
accumulating meager resources to meet aspirations
Hierarchy of intent
vision
mission
goals
objectives
plans
Most integrative
Most specific
Fewest in number
More in number
vision
Mental image of what the future will or could be like
Organizational projections
A realistic, credible and attractive future for an organization
Burt Nanus Vision should describe set of ideals and
priorities, a picture of future, a sense of what makes the company unique, core set of principles that company stands for and set of criteria's that will help define organizational success
Oren Harari
elements Realistic Credible Attractive Futuristic Role in strategy formulation Provides clue were we are heading Place organisation in unique position Source of inspiration
Features of good vision
idealisticdirectional
Unique Inspirational Well articulated
IOC aims to achieve international standards of excellence in all aspects of energy and diversified business with focus on customer delight through quality products and services
Mission
Why an organisation exists HUL commitment to national priorities
which ensures company is a part of peoples life making a difference to India and Indians
Mission is essential purpose of organisation , concerning why it is in existence, the nature of business(ess) it is in, and customers it seeks to serve and satisfy
Difference
Vision is forward looking view Mission states what organization is and
why it exists Vision deals with long term concept of
organisation Mission states how organisation will
interact with environment
Role in strategy formulation
Gives direction Clarify aspirations Reference point Integrating environment by suitable
environment IOC maintaining national leadership in
oil refining, marketing and pipeline transportation
Business definition
Statement of business organisation engaged presently or wish to pursue in future.
textiles
Personal wears Non wears
suitings shirtings sarees undergarments
Cotton silk synthetics
High priced Medium priced Low priced
PETER F DRUCKER
Who is customer? What does customer buy? What does customer value?
Abell Product, technology, customer
segment
Customer group
Customer function Alternative technologies
Goals and objectives
Mostly used interchangeably Mexico & Latin America- objectives
are long term while goals are short term
USA vice versa
Issues in objective setting
Specificity Multiplicity Periodicity Reality quality
We want to make our product number one selling brand In terms of units sold
Our objective is to maximize profit
Assignment 1
articulate the vision, mission, business definition of an organisation that you have thought of establishing in your future as an entrepreneur or intrapreneur.
Be imaginative and original