strategic industry plan
Transcript of strategic industry plan
3executive summary
7industry visionindustry objectivecurrent state of industry
13critical success factors
design and innovation regulatory and compliance regime labour skills and training supply chain
34strategic directions for the industry
strategies to enhance industry development and business competitiveness
industry leadership – actions to be pursued at the association level
role for government
51conclusion- summary of issues & recommended actions
design and innovation
regulatory and compliance regime
labour skills and training
supply chain
The Strategic Plan has been prepared by the Kreitals Consulting Group. http://www.kreitals.com.au/
3
executive summaryThe Australian Furniture Cabinets and Joinery (FCJ) industry is a significant sector of Australian manufacturing, employing more than 130,000 persons across the country and contributing almost
$33 billion per annum to the domestic economy.
x
However, similar to Australian manufacturing generally, the local FCJ industry is an economically fr agmented sector characterised
by a preponderance of small, family-owned businesses. Less than one per cent of businesses in the sector employ more than 200
employees with the majority employing less than 20 workers. Over 80 per cent of businesses are based on the Eastern Seaboard with
58 per cent located in the traditional manufacturing states of Victoria and New South Wales and hence away from the growth states of
Western Australia, Queensland and the Northern Territory.
Activities within the sector comprise domestic and commercial, free standing and built in furniture; wooden doors; roof trusses and wall
frames; aluminium, timber and uPVC framed glazed windows and doors; other wooden builders’ joinery and carpentry, parquetry strips;
wooden industrial products and on-site installation.
The industry is currently under considerable restructuring pressure, competing against low cost imports in a high cost environment. This
is further compounded by the high Australian Dollar coupled with contracting market demand as both, new house starts and renovation
activity (traditionally key drivers for the industry), continue to decline.
Over 2011/12, total FCJ manufacturing revenue continued to decline (by a further 1.5 per cent), bringing the annual revenue level down
by almost 8 per cent to that prevailing pre-GFC. Moreover, industry productivity, as measured by value added per employee has also
fallen by a significant 10 per cent over this same period, despite the employment levels and total industry wages and salaries remaining
relatively stable over recent years.
Thus, recognising the critical turning point now confronting the industry, the 7 core industry associations representing the key sub-
sectors of the industry across Australia, have formed the FCJ Alliance (FCJA).
Currently, the FCJ industry can be characterised as being:
At a mature lifestyle stage; With negligible industry assistance; Subject to medium to low barriers to entry;
In a highly globalised industry confronting significant low cost import competition; and
Susceptible to revenue volatility.
However, the FCJA’s vision is to turn the Australian Furniture Cabinets and Joinery industry into one that is globally recognised as a vibrant,
design focussed industry sector, with world-class management, attracting the best workforce producing high value add, professionally
crafted, highly innovative furniture, cabinet and joinery products.
To help achieve this vision the FCJA has identified the following strategic objectives to underscore the industry’s ongoing development:
Embrace design and innovation as a core characteristic for future growth
Maximise its share of the domestic market
Develop an Export Culture and progressively grow export markets
Capitalise on and adopt latest technological developments
Attract more highly skilled, highly trained workers
Embody the latest management practices, reflecting world’s best practice in business management
Be an integral player in the global FCJ supply chain.
1
2
3
4
5
4
This Strategic Industry Plan has been developed by the FCJA to help
determine the most appropriate strategies that should be pursued to help
realise the above objectives. While the prime intention of the Plan is to
identify strategies and actions that the industry, and its representative
associations, should focus upon, it is clearly evident that there is a real role
for Government to play – both in ensuring that there are no unnecessary
impediments to the industry’s growth path and in supporting/encouraging
the priority development activities for the industry.
While many of the issues confronting the FCJ sector are ones that impact
on all manufacturing businesses, there are also many unique challenges
that must be addressed by the industry that require special attention, and
these are highlighted below. Nonetheless, much of the commentary on
manufacturing to date, and the focus of Government policy and policy
measures, seems to be driven by “big” manufacturing business. But there are
very few big businesses remaining in manufacturing in Australia, and those
that are can successfully straddle between local and offshore manufacture.
As far as the FCJ sector is concerned, it is predominantly epitomised by
small business, albeit it is a sector that collectively represents the major
employment base in Australian manufacturing.
Consequently, there needs to be a significant rethink to determine what
strategies are necessary for such a sector of industry. In developing this
Strategic Industry Plan it was soon evident that there are four Critical Areas
of Success for the Australian FCJ sector, and that strategies and Action
Plans would need to be developed for each of these – being Design and
Innovation, Regulation and Compliance, Skills Development and Training and
finally Supply Chain.
However, while priority action plans have been developed to address the
industry’s needs in each Critical Success Area, it is vital to recognise enhanced
development in all 4 critical areas must be progressed concurrently, and that
no recommended action should be considered in isolation from the others.
It is crucial to pursue all strategies as a collective whole, and only in that way
can the industry’s future viability be truly ensured.
The reality is that in the high cost environment now faced by Australian
FCJ producers, competing on price is no longer a sustainable model. For
Australian businesses to be sustainable long-term they need to be actively
seeking to enhance their operational efficiencies through enhanced capital
productivity (which means adopting the latest technologies) and labour
productivity (by upgrading skills at both management and operational
level), and they need to differentiate their product as a premium offering
based on superior quality, design and innovation.
The first and foremost critical success factor for the industry must
therefore be the development of a widespread and deeply ingrained design
/ innovation culture within the industry. Numerous companies in Australia
but predominantly overseas have successfully grown their markets
through incorporation of technologies and functionality (Herman Miller),
quality ground breaking design (Carl Hansen & Son) and customer tailored
design and development for both commercial and residential customers
(Schiavello, Sealy). Very often this has been done in conjunction with
recognised designers as a means of providing a unique, valued and sought
after product.
Of course, a design and innovation focus is more than just enhanced
product design, and embraces the whole operational process, from
production through packaging to ultimate marketing and customer service,
and even encompasses the overall business model. It is crucial that the FCJ
EXECUTIVE SUMMARY
5
industry of tomorrow has an inherent Design Culture which encompasses
design and innovation in all these facets.
Underscoring this Design focus is a need to enhance productivity within the
industry. Research conducted by the FCJA, Manufacturing Skills Australia
and numerous Government departments shows that the FCJ sector suffers
from a profound shortage of skilled workers across all disciplines necessary
for its operation. Since 2007 the number of apprenticeship commencements
has fallen each year. This lack of new entrants is compounded by an aging
workforce meaning that approximately an additional 15,000 workers will be
needed in the next five years to just maintain business as usual.
A core focus identified by the FCJA will be to work with governments,
tertiary education providers and individual enterprises to develop strategies
which maximise entrants to the workforce from non-traditional pathways
such as up-skilling of staff, greater engagement with secondary school
leavers and ways of increasing the participation of women into the sector.
Compounding the issue of a skills shortage is also the lack of structured
training at management and owner levels in the FCJ organisations. Further
training in the areas of finance, marketing, competitive manufacturing,
employee/subcontractor management and project management have been
particularly identified as needing to be addressed. Without development
and training in these areas business owners or managers will not have the
necessary skills to fully capitalise on emerging growth opportunities.
Greater focus will also be required in engaging in high end technical skills
related to computer aided manufacturing and design, production scheduling
and costing and pricing. Greater understanding on the potential of the
internet and other approaches direct to customers is also required.
To help achieve this, the FCJA will need to be more actively engaged in
the identification and development of training needs than it has in the past.
Currently the nature and delivery mode of training is simply not delivering
what the industry needs and the industry is united in its views that the
training package must be developed through the Forestworks Skills Council.
Another critical success factor identified by the FCJA is that of regulation
and compliance. In many ways this factor above all others has the greatest
potential to stifle the development of a sustainable, world class design
and innovation focused FCJ sector in Australia. While it is understood that
governments must make regulations to address market deficiencies or
achieve a common goal very often there are unintended consequences of
these actions.
However, the FCJA accepts that many regulations and standards are
necessary, to ensure the appropriate quality and performance requirements
are being fully met, and to safeguard consumers through the various product
safety standards. The FCJA supports the implementation of such standards
where they are clearly necessary, but is dismayed at the extent to which
imported product is able to breach such standards and regulations. It is
vital that where such legislative requirements exist, all imported products
must be monitored to the same extent as domestic product to ensure
compliance, and where it is non-compliant then necessary corrective action
must be taken, including strict enforcement of meaningful penalties.
The FCJA will seek to work with Governments to ensure that the industry’s
uniqueness is considered in the development of new legislation and
guidelines while also working through an identified list of regulations that
are either inhibiting growth, or are being applied
EXECUTIVE SUMMARY
6
inequitably with compliance only enforced upon local
manufacturers. The FCJA has undertaken a comprehensive review
of all legislation that impacts the sector (included as an Appendix
to the Strategic Plan) and believes that a pro-active cooperative
approach with governments is required to ensure the industry
can achieve its aims, and is not being treated in a discriminatory
fashion.
For this reason, the FCJA is strongly of the view that a single
body should be tasked specifically with monitoring compliance
by all products with existing standards and regulations, and
enforcing strict penalties where non-compliance is clearly evident.
Indeed, the reverse discrimination that appears to be applied
by Government agencies against Australian produced product
is also evident in the areas of import scrutiny and government
procurement. In particular, the FCJA contends that anti-dumping
provisions should be strengthened to transfer the onus of proof
to the importer rather than the local manufacturer, and Australian
Customs (or another appropriate Government agency) should
be properly resourced to ensure that product entering Australia
is properly classified to ensure it is subject to the requisite
tariff duties (too much product is being imported either falsely
classified to avoid duty or undervalued to minimise duty).
Moreover, government procurement officers, in assessing tenders
need to take account of the full impact of overall Government
Policy, as well as “whole of life” value assessment of the goods,
in the decision-making process. It is entirely appropriate that a
country with a high standard of living such as Australia should have
EXECUTIVE SUMMARY
demanding social, workplace, safety and environmental policies
in place. However, implementation of these policies imposes
significant costs on local industry and it is therefore inappropriate
for Government agencies to then purchase product from offshore
when it is simply cheaper because the same expectations have not
been placed on the offshore suppliers.
Finally, due to the fragmented nature of the industry and the
relative small size of the individual enterprises, effective Supply
Chain management is also a critical issue for the industry. To
help overcome the vulnerability induced by these industry
characteristics, strategies are necessary to encourage the industry
to collaborate more effectively together to improve the supply
chain relationships and to help enhance the industry’s profile and
sales on the global market.
To help implement the strategies identified in this Industry Plan,
to ultimately achieve the previously stated objectives, the FCJA
has determined a range of specific recommendations for both
the industry and government to pursue under each of the critical
success factors
and these are outlined in the FCJA Future Strategic Action
Steps at the conclusion of this document (Section 6). However,
it is important to recognise that this is an integrated set of
Recommendations and they should not be considered in isolation
of each other but should be implemented as a whole over time (of
course some are of more immediate need but the intention would
be for all the proposed Actions to be implemented within the next
two years).
x
7
1. industry vision
2. industry objectives
The Australian Furniture Cabinets and Joinery industry will be globally recognised as a vibrant, design
focussed industry sector, with world-class management, attracting the best workforce producing high
value add, professionally crafted, innovative furniture cabinet joinery products.
The Vision for the Industry is that within the next 10 years:
The prime objectives for the industry over the next 10 plus years are to:
Embrace Design and Innovation as a core characteristic for future growth
Maximise its share of the domestic market
Develop an Export Culture and progressively grow export markets
Capitalise on and adopt latest technological developments
Attract more highly skilled, highly trained workers
Embody the latest management practices, reflecting world’s best practice in business management
Be an integral player in the global FCJ supply chain
3. current state of the industry
The gross value of the Furniture and other Cabinet Making & Joinery (FCJ) industry in Australia is estimated at $32.8 billion in current prices. The furniture and furnishings component is estimated at around $25 billion or 76% of the total with Other Cabinet Making & Joinery accounting for the $7.8 billion balance. Furthermore, the door and window manufacturing industry is in itself a significant component of the FCJ sector, with an annual turnover of around $5.5 billion.
The ‘Furniture’ industry comprises all domestic and commercial free standing and built-in furniture.‘Other cabinet making & joinery’ includes wooden doors, roof trusses, wall and window frames, other wooden builders’ joinery and
carpentry, parquetry strips, other wooden industrial products and on-site installation.
The ‘door and window’ industry consists of firms that manufacture the following for the housing, residential and commercial sectors:
timber products such as framed window and doors, uPVC framed windows and doors
Imports declined by 7.6 per cent to $3.7 billion over 2011/12 while exports fell by 17 per cent to 0.2 billion
38 per cent of total imports were from China, with the next most significant sources being Malaysia (4 per cent), and then Vietnam, USA and Italy (3 per cent each). NB China accounts for 59 per cent of all Furniture imports into Australia and the estimated import share of total retail furniture turnover is 45 per cent, having increased from 36 per cent just 5 years ago
Of total FCJ exports around 13 per cent is exported to New Zealand, 5 per cent to USA, 3 per cent to Singapore and the rest being then spread across a wide range of countries.
architectural aluminium products such as doors, railings, partitions, window frames, aluminium framed windows, doors and shower screens,
Manufacturing revenue declined by 1.5 per cent over 2011/12 to $24.5 billion (in 2007/08 constant dollars, ie when adjusted for inflation) with the only growth sector of the industry being aluminium windows and doors manufacturing (indeed, the FCJ sector as a whole is still some 7.6 per cent below pre GFC levels)
Industry value added fell by 4 per cent over 2011/12 to $7.7 billion
Employment declined slightly (-0.4 per cent) over the year, to be just over 130,000 persons, while wages and salaries costs also declined marginally (by 0.6 per cent)
In addition a group of associated classes are also identified relating to soft furnishings such as carpets, cushions, curtains and drapes however these are separated from the other two sectors above and are not included in the coverage of this strategy document. The table on the following page provides a detailed break-up of the sector across a variety of indicators for 2011/12 with the main points being:
8
As a measure of productivity, industry value added per employee has fallen by 9.5 per cent over the five years to 2011/12, indicative of an industry that is struggling to gain productivity improvements
The number of manufacturing establishments grew marginally over 2011/12 (by 0.2 per cent), but it is still 3 per cent lower than 5 years earlier
The FCJ industry is a significant manufacturing sector for Australia. When compared to similar sectors such as TCF, Motor Vehicle and Household Appliances (see table below) the FCJ industry has a much larger value of manufacturing revenue, value add, employment and wages and salaries than the other three sectors. It should be noted that two of those industries have and continue to receive considerable government support yet contribute less than half of both the employment and the value add generated by the FCJ sector, and indeed whose significance relative to the FCJ industry has declined significantly over recent years.
Relative Significance of FCJ to Other Industry Sectors
TCF Motor Vehicle
Household Appliances
FCJ compared with
Manufacturing Revenue
Value Added
Employees
Wages & Salaries
2.7 : 1 1.3 : 1 11.8 : 1
3.4 : 1 1.7: 1 13.9: 1
3.6 : 1 3.1: 1 19.4: 1
3.7:1 1.6.1 14.4:1
INDUSTRY
TABLE ONE
Source: FCJ Industry Statistics and Trends 2012. Based on IBIS World and ABS data
9
Mfg
Re
venu
e ($
mln
)
Indu
stry
Va
lue
Add
ed
($m
ln)
Empl
oym
ent
(Num
ber)
Wag
es
and
Sala
ries
($m
ln)
Mfg
es
tabl
ishm
ents
(Num
ber)
Mfg
En
terp
rises
(Num
ber)
Indu
stry
va
lue
add
to R
even
ue
Indu
stry
re
venu
e pe
r em
ploy
ee
$000
Indu
stry
w
ages
to
reve
nue
Indu
stry
va
lue
add
per
empl
oyee
$0
00
Impo
rts
$mln
Expo
rts
$mln
Woo
den
furn
iture
& u
phol
ster
y
Shee
t met
al fu
rnitu
re m
fg
Mat
tress
mfg
(exc
ept r
ubbe
r)
Oth
er h
ouse
hold
& c
omm
erci
al
furn
iture
mfg
Tota
l Cor
e Fu
rnitu
re C
lass
es
Woo
den
stru
ctur
al c
ompo
nent
mfg
Woo
d p
rod
uct m
anuf
actu
ring
nec
Fab
ricat
ed m
etal
pro
duc
t mfg
. n.e
.c.
Car
pent
ry se
rvic
es
Tota
l Ass
ocia
ted
Cla
sses
Tota
l Fur
nitu
re In
dust
ry C
lass
es
Oth
er C
abin
et M
akin
g/Jo
iner
y C
lass
es
Woo
den
stru
ctur
al c
ompo
nent
mfg
Woo
d p
rod
uct m
anuf
actu
ring
nec
Alu
min
ium
Win
dow
s & D
oors
Car
pent
ry se
rvic
es
Tota
l Cab
inet
Mak
ing/
Join
ery
Cla
sses
TOTA
L FU
RNITU
RE, C
ABI
NET
&
JOIN
ERY
CLA
SSES
5,40
0
900
625
2,85
0
9,77
5
803
109
546
2,52
0
3,97
8
13,7
53
5,05
0
654
4,40
2
630
10,7
36
24,4
89
1,77
0
300
172
785
3,02
7
274
38 163
1,00
8
1,48
3
4,51
0
1,44
0
236
1,27
7
252
3,20
5
7,71
5
31,0
00
3,00
0
2,28
8
7,80
0
44,0
88
3,71
2
742
2,67
2
31,6
80
38,8
06
82,8
94
19,4
88
4,55
8
15,2
59
7,92
0
47,2
25
130,
119
2,75
0
540
190
900
4,38
0
632
293
735
16,9
20
18,5
80
22,9
60
3,32
0
1,90
1
1,48
7
4,23
0
10,9
38
33,8
98
1,36
0
158
103
555
2,17
6
165
26 110
416
717
2,89
3
886
160
895
1,04
4
2,96
5
5,85
8
2,60
0
490
177
800
4,06
7
580
267
662
16,8
84
18,3
93
22,4
60
3,04
5
1,64
0
1,25
5
4,22
1
10,1
61
32,6
21
32.5
%
33.3
%
27.6
%
27.5
%
29.9
%
34.2
%
35.2
%
29.0
%
40.0
%
176
300
273
365
222
216
147
204
80 103
166
259
143
288
80 227
188
57 100
75 100
69 74 51 61 32 38 54 74 52 84 31 68 59
1,80
0
375
246
540
2,96
1
9 54 311
0 374
3,33
5
45 330
N.A
0 375
3,71
0
30 15 13 30 88 2 4 44 0 50 138
8 25 N.A
33 66 204
25%
18%
16%
19%
22%
^
21%
24%
20%
16%
18%
21%
21%
24%
20%
17%
28%
^
24%
Key
Furn
iture
, Ca
bin
et M
aki
ng a
nd J
oine
ry S
tatis
tics
(at 2
007/
08 c
onst
ant
pric
es)
TABLE TWO
Sour
ce:
FCJ
Ind
ustr
y S
tatis
tics
and
Tre
nds
2012
.
10
There are some businesses with genuine scale, as well as a substantial number with of a medium size featuring a high level of entrepreneurial
spirit and capacity to grow. However, the bulk of the sector is characterised by small businesses of the type that are the backbone of the
Australian economy and which collectively employ a significant number of people. Less than 1 per cent of FCJ businesses employ more
than 200 persons but the bulk of the industry employs less than 20 workers or no workers at all (sole proprietors). Such a large number
of sole proprietors and small businesses present both a challenge and opportunity for the FCJ sector.
On a geographical basis Chart 1 shows the distribution of FCJ manufacturing companies in Australia. Almost 80 per cent of establishments
are located on the Eastern Seaboard of Australia with some 60 per cent in the traditional manufacturing states of New South Wales and
Victoria. Western Australia accounts for 10 per cent and South Australia 7.3 per cent of all FCJ establishments. Both the ACT and NT
account for less than 3 per cent of total FCJ establishments in Australia.
QLD 22%
SA 6%
NSW 31%
WA 11%ACT 1%NT 1%
VIC 26%
TAS 2%
FCJ IndustriesEmployment by State
2
2%
6% 11% 31%
26%
Source: FCJ Industry statistics and trends 2012
CHART ONE
1
2
3
4
5
Like many Australian Industries the FCJ sector operates in an environment that is very different to that of many of the countries from
where imported product is sourced. Table 1 on the following page shows the profile of various FCJ industry sectors against a range of
measures highlighting that the industry:
Is a well-established, mature industry
Has low to no industry assistance
Encounters medium to low barriers to entry
Competes in a highly globalised industry confronted by significant low cost import competition
Is susceptible to revenue volatility.
Moreover, the key drivers for the bulk of FCJ product are highly vulnerable to changes in the overall economic environment. At the broad
level industry demand for products is a function of:
Consumer Sentiment and Confidence which are governed by
Household disposable income
Interest rates
Employment levels
Growth in the construction sector both residential and commercial
Commercial occupancy rates
Government expenditures (for those products related to common good services and sectors, hospitals, community centres etc.)
11
While these problems are largely faced by many industries, they are crucial factors for the FCJ industries and are an important consideration
in determining future strategic directions (and policies) for the sector.
The industry has been unstable over the past five years. Even prior to the onset of the global economic downturn, the industry had its
share of woes. Rising interest rates curtailed residential housing demand and domestic operators faced rapidly rising import competition
from low-cost producers such as China. Aggressive price discounting coupled with muted demand conditions saw industry profitability
decline considerably as domestic manufacturers could not compete with their overseas counterparts. The collapse of the housing market
and the start of the global financial crisis effectively crippled demand from construction markets, the door, window and joinery industry’s
primary sources of revenue. Revenue will recover as construction activity increases
According to the IBISWorld life cycle model, the industry is in a mature stage of its economic life cycle. Indicators of this phase include
slow growth in establishment numbers and domestic demand, and a slowdown in technological investments and product innovation. The
industry’s products, and associated technology used in production, are well established.
These are however factors that are not necessarily impossible to overcome, as evidenced by the situation in Germany and the performance
of its ‘Mittelstand’ during the Global Financial Crisis. Whereas the Australian economy was able to hold back the impacts of the GFC due
to its large endowment of natural resources the German economy also emerged in much better shape relative to the majority of European
countries.
Instead a core component of Germany’s success is placed at the feet of a group of enterprises known as the Mittelstand, which have the
following characteristics:
The success of the Mittelstand is their focus on international excellence in niche markets where they can maintain strong market positions.
Their value is obtained through offering superior value that cannot be readily or easily matched by low cost producers.
To do this they invest heavily in R&D and continuous improvement of both their products and processes. Their production networks are
closely linked to their R&D and they maintain close contact with their customers, suppliers and employees – the latter via a bottom-up
management style.
Furthermore, these Mittelstand enterprises account for 83 per cent of all apprenticeships in Germany.
When the Australian experience is examined it shows a much larger number of micro-businesses which employ very few, if any, staff and
thus the Australian Mittelstand accounts for only 3.7 per cent of all businesses in the economy. As a result Australia does not have the significant economic boost that a vibrant mid-sized business sector has nor does it allow the industry to capitalise on the R&D strengths in Australia. However, it is these characteristics that are the key to the ongoing development of manufacturing in Australia.
Thus the solution to developing a strong Australian FCJ sector, drawing on the observations of the German Mittelstand, include:
Typically employ between 10 and 250 workers
Have turnovers of between $2.6 million to $64.9 million
Account for 26 per cent of all manufacturing firms in Germany
Employ around 42 per cent of the workforce
Contribute around 35 per cent of value adding
Over 70% are family owned and located in smaller cities or regional towns
Adoption and development of management systems not typically suited to small businesses
Support by Governments for programs targeted at the < 100 employee sector in Australia rather than the large companies or micro-businesses
Consideration in broader policy development including taxation and environmental policy of the impacts to these currently micro to small sized businesses.
The strategies outlined in the remainder of this document are considered critical by the FCJ to the successful transition of the Furniture,
Cabinet Making and Joinery industry to a similar model of ongoing growth and success.
x
12
Lifecycle Stage
Revenue Volatility
Capital
IntensityIndustry A
ssistanceC
oncentration level
Regulation level
Technology C
hangeBrriers to Entry
Industry G
lobalisationC
ompetition
levelIBIS W
orld C
ode
Wood
en furniture & upholst. seat m
fg
Sheet metal furniture m
fg.
Mattress m
fg (except rubber)
Other household
& com
mercial
furniture mfg.
Wood
en structural component m
fg
Wood
product m
anufacturing n.e.c.
Alum
inium d
oors & w
indow
s mfg.
Fabricated m
etal product m
fg. n.e.c.
Carpentry Services in A
ustralia
Mature
Mature
Decline
Mature
Mature
Decline
Mature
Decline
Decline
Med
ium
Low
Med
ium
Med
ium
Med
ium
Low
High
Med
ium
Med
ium
Low
High
Low
Med
ium
Med
ium
Low
Med
ium
Light
Low
Low
Low
Med
ium
Low
Low
Low
Low
Low
Low
Low
Low
None
Low
Low
Low
Low
Low
Low
Med
ium
Med
ium
None
Med
ium
Light
Light
Light
Med
ium
Med
ium
Med
ium
Med
ium
Low
Med
ium
Low
Low
Low
Med
ium
Med
ium
Med
ium
Low
Med
ium
Med
ium
Low
Low
Low
Med
ium
Low
Low
Low
Med
ium
Low
Low
Med
ium
Low
Low
Low
High
High
High
High
Med
ium
High
High
Med
ium
High
C2921
C2922
C2923
C2929
C2323
C2329
C2742
C2769
E4242
FCJ Ind
ustry Profiles by Ind
ustry Cla
ss
Industry Class
Description
TABLE THREE
13
design and innovation
Given the relatively high cost of labour in Australia, quality design
has to be one of the differentiators that enable our industries to
compete with imports. The industry must develop a greater focus
on design and innovation, to the point where it becomes globally
recognised as epitomising an inherent design culture. In this way,
it can expand beyond the domestic market and build potential sales
and genuine value in targeting niche export markets.
Australia’s furnishing cabinet and joinery industries have some
outstanding designers, but they are not well known and the practice
of great design is not widely promoted within the industry. For
instance one Australian based designer has noted that he has not
worked with Australian manufacturers for over 15 years despite
being in constant demand by overseas manufacturers.
A core issue that the industry needs to overcome is the resistance
to adopting design and innovation as complementary terms.
Currently much of the industry sees innovation only in the sense of
inherent functionality and/or process improvement, with no role for
design. However as overseas FCJ industries and other Australian
manufacturing industries such as automotive and TCF have shown,
design needs to become integral to innovation, and of course
design transcends beyond just product design.
There are numerous examples within the furniture industry of
companies benefiting from a focus on design and innovation. It
is readily apparent that as customers become more educated and
demanding of good design and quality products that meet their
specific need, the FCJ industry must adapt accordingly.
To do this companies are employing a variety of techniques to
engage consumers. Herman Miller for instance is focusing on the
issues around what the home office should look like when iPads,
other tablets and notebooks have freed people to work anywhere
– ie. will people still seek to work at desks or will the couch, kitchen
critical success factorsThe problems faced by Australia in competing in a global FCJ market have been outlined above. As evidenced by the German Mittelstand experience, the current structure of the FCJ industry can become a strength for Australia through a focus
on design and innovation, skills and training and the supply chain.
table or balcony become the new office and what furniture will be
required? The company is focused on not just adding technology
on top of an existing product but building it in as a fundamental part
of the product.
Indeed, there are numerous examples where furniture has been
designed to incorporate new technologies, eg. the iCon Bed (Hollandia)
with docking stations for two iPads, speakers and amplifier or the
Fluer de Noyer chest of drawers (Think Fabricate) which features an
in-built charging station for electronic devices.
In many ways this process is not new and has been successfully
implemented time and time again by the electronics industry who
have utilised Bluetooth, wireless internet connections and complete
interactivity with the user to sell TV’s, cars, stereos and household
appliances. The furnishing industry is in a prime position to capitalise
on this convergence of technologies.
It is not unusual for overseas companies, particularly in Europe and
the United States to collaborate with a well-known designer on the
development of a product where the designers name and reputation
is core to the product being sold. The designer enables the company
to engage with the new more aware and savvy consumer seeking
products which meet their lifestyles.
The potential of this partnering is perhaps best illustrated by the
success of Danish furniture manufacturer Carl Hansen & Son. As
highlighted in the Case Study outlined below, after establishing a
reputation for high quality craftsmanship making bespoke furniture
the company engaged a designer Hans Wegner. Through this
collaboration over the 1950’s and 1960’s Wegner designed furniture
radically different to anything on the market including the ‘wishbone
chair’ which has been on the market since its inception. Incumbent in
the designs was a high level of complexity that required exceptional
craftsmanship which Carl Hansen & Son could provide.
4.1
4.
14
case study carl hansen & son denmark
Established in Odense on the island of Funen (located between Jutland and Zealand) in 1908.
Developed a reputation for high quality craftsmanship making bespoke furniture.
Gradually began to produce a small range of its most popular pieces.
These pieces along with fine craftsmanship became the company’s hallmark.
In the 1940s started to use a designer.
In the late 1940s a number of Danish furniture designers were gaining prominence.
From these designers they took a chance on Hans Wegner, a relatively unknown designer.
The company flourished on the back Wegner’s designs.
These designs were radically different to anything
on the market and were very complex and difficult
to manufacture – they demanded very high level
craftsmanship.
These designs included the ‘wishbone chair’ which has been on the market uninterrupted ever since.
The wishbone chair proved especially challenging – it back rail was steam bent and rear legs required turning by a contact turner.
Until that time chair seats were woven with reed, in the wishbone chair paper cord (developed during the war for use in grain binders in Sweden) was used.
Manufacturing furniture with such novel designs that were very difficult to make presented a big risk for the company. The furniture was not an immediate hit in the market place.
In 1951 Carl Hansen (and Wegner) and a number of other Danish furniture manufacturers formed a consortium called SALESCO, a sales and marketing company that promoted Wegner’s designs in Denmark and overseas and played a role in establishing Denmark’s distinct furniture design image.
In 2001 Knud Erik Hansen Carl Hansen’s grandson, took over as Managing Director.
Today the company continues to release ‘new’ Wegner designs.
This shows that the Danish furniture businesses have been extremely good at capitalising on, and selling products from the ‘golden age’ of Danish furniture, the 1950s.
While the company has developed new designs over its lifetime the most popular continue to be Wegner’s designs and the company
continues to produce them 40 to 50 years after their initial development. The level of complexity inherent in the design has also meant
that while copies have been created by low cost countries they cannot match the quality and standards of the original and it is the latter
inherent craftsmanship that consumers will pay a premium for.
Schiavello (see details in the following Case Study) is an excellent example of a company which has focused on developing leading edge
products and service which are both durable and functional and beautiful. They appeal to a consumer’s desire to have furnishings that
represent their particular lifestyle. To achieve this reputation and track record it has partnered with Australian and international designers
to create a large range of furniture.
case study schiavello market growth through design and innovation
Schiavello is an Australian based international company
founded in 1966 on the principles of innovation, quality and
service experience. Its aim is to be seen as an organisation
where intelligent design ranks as highly as the built quality of
our products.
Schiavello provides a fully integrated approach to dealing
with clients incorporating a broad product mix with design,
construction, fit out and specialty consulting service. It
employs over 1200 skilled employees and has sales offices
across the globe with manufacturing located in Australia.
With an accomplished team of industrial and furniture
designers, and mechanical engineers, working with advanced
software programs and Engineering/Stress Analysis
technology they design, prototype, test and build products.
Increasingly, the company works with Australian and
international designers to keep themselves at the leading-
edge of product and services design; to create products
that are not only strong and durable and functional, but
beautiful, too: products with high design values, that
you want to be around and have around, as much for the
pleasure they provide consumers as for their comfort and
practicality.
Another good example of triggering an emotive connection with the consumer is Pacific Green furniture, which has embraced a strong
environmental focus for the creation of its Palmwood as an ecologically sustainable timber alternative. Utilising new technology they
created a durable consumer orientated product suitable for a variety of climates and resistant to wood boring insects. The company’s
employment of indigenous designers and process workers delivers additional benefits to local communities in Fiji while its recycling
of palm trees provides it with a product attractive to those consumers concerned about logging and forestry processes including the
resultant impact on indigenous populations and other land users.
15
case study pacific green furniture design and innovation to produce environmental solutions
Development of hardwood substitutes: Palmwood was the
name Pacific Green gave to the finished ‘hardwood’ material
it developed. Process breakthroughs had created a durable
consumer-oriented product that was suitable in a variety of
climates and resilient to wood-boring insects. Palmwood is an
ecologically-sustainable timber alternative.
Indigenous design: Each piece is handcrafted by artisans using
traditional techniques and is designed to give a sense of its
global ethnic origins.
Socially-responsible manufacturing: Pacific Green pioneered
the creation of a socially-responsible industry for the Pacific
region. By recycling unproductive coconut palms, old plantation
land was returned to the local villages to replant with young
fruit-bearing palms and other cash crops. The factory was built
in consultation with the surrounding villages, and the land used
was leased from the villagers to respect local ownership. Pacific
Green Industries (Fiji) Limited is listed on the South Pacific Stock
Exchange and its majority owners are the Fijian people.
Manufacturing processes use no toxins or chemicals and by-
products are reused. In 2001, Pacific Green addressed the United
Nations Conference on Trade and Development (UNCTAD) on
the social responsibility of manufacturing companies. Pacific
Green also advised the United Nations Food and Agriculture
Organization on its study on Coconut Palm Stems[4]. From
the mid-1990s to early-2000s, actor Pierce Brosnan was the
company’s Environmental Spokesperson.
As a result, Pacific Green was invited to participate at the World
Expo 2010 within the Pacific Pavilion[5].
Pacific Green unveiled the Indigenous Masterpieces concept at
its debut in Milan’s Salone del Mobile in 2011.
While it is critical for the FCJ industry to invest in new design and innovation it must overcome its exceptionally low historical spend
in respect of R&D compared to other industries. The ABS reports that in 2009-10 the furniture and other manufacturing sector spent
$30.6 million on business R&D. This accounted for less than one per cent of total business R&D expenditure and was the lowest of the
15 ANZSIC subdivisions included in the table. On the positive side this expenditure was 31 per cent higher than business R&D spend in
2007-08.
The “furniture and other” manufacturing sector also appears to be one of the least likely sectors to adopt the latest technologies,
spending only an estimated $170 million ( viz. one per cent of total business capital expenditure) in 2009-10 representing a 55 per cent
reduction in its level of capital expenditure (although there is a significantly high standard error in the estimates).
16
regulatory and compliance
exchange rate
import standards
Clearly, government action (or inaction) can have significant impact on an industry and an economy overall. This section addresses the
issues identified by the FCJ sector in the areas where government regulation and consequent manner of enforcement can skew the relative
competitiveness of the local industry...
In many of the countries which compete with Australian FCJ products, manufacturers do not face the same levels of regulation, receive
greater industry assistance (directly or indirectly) including for many high tariff or other trade barriers to entry (even given the concessions
through many of Australia’s FTA’s – some of which are still several years away from parity).
These issues are compounded by:
A consistently high Australian dollar and the advantages
it provides to importers
Thus the industry’s ability to compete effectively against imports into the Australian market but also to secure market share in export
markets is severely limited. This is particularly the case when it is considered that on average across all sectors of FCJ over 75 per cent
of costs are related to raw material purchases and labour costs.
A complex and multiple taxation system across state and national governments
The Australian Dollar is being influenced by the strength of the domestic resources sector and this is seriously impacting on the international
competitiveness of other sectors of the Australian economy, including the furniture, cabinet and joinery industries.
While Australia has a deregulated currency, other countries still manipulate their currencies to certain extents. China has a deliberate policy
to hold down the value of the Renminbi (Yuan). The US also is prepared to “influence” its currency, and even Switzerland recently capped
the Swiss Franc to maintain its relativity with the Euro. The circumstances that led to the floating of the Australian Dollar have changed,
and there needs to be recognition of the adverse effect this is having on the traded goods sectors.
It is important to recognise that this is the prevailing market environment confronting the Australian industry. The FCJA is not necessarily
seeking any change to Australia’s exchange rate policy, simply highlighting that other countries who are a significant source of imports
do not operate a “free trade” currency.
This high and sustained level of the Australian dollar has exaggerated the deficiencies and problems of the FCJ industry bringing the
industry to the critical turning point it currently finds itself in. While the FCJ industry accepts that neither it nor governments can influence
the exchange rate, measures can be taken to help the industry restructure to help overcome resultant ramifications for the industry’s
overall international competitiveness.
A vital step is that every action possible be taken to ensure no unfair competition is imposed on the domestic industry. The remainder of
this Section addresses such issues which still need to be remedied.
Imported FCJ products are sold in the marketplace in competition with Australian made product in a deceptive manner, ie. not fit for
purpose, including for example:
cyclonic rated doors and windows which do not meet the
requisite quality or safety standards, non HMR kitchen,
bathroom and laundry cabinetry, etc.
in the Kitchens market, importers offer neither the length nor
comprehensive nature of the warranties enforced on
Australian made product.
The impact of products that are not up to Australian quality standards was clearly demonstrated in May 2012 with the collapse of St Hilliers,
a significant construction company in Australia (see CFMEU Report below). The collapse was bought on, amongst other things, through
the use of imported windows and doors which arrived on site but to wrong sizes and inferior specifications. This stalled development of
the Ararat prison site and prevented St Hilliers making payments to contractors and workers. This subsequently led to the company going
into receivership, contractors and labourers being put out of work and a stop to construction at the site.
Imports that do not comply with either standards or
the reasonable expectations of Australian consumers, eg
formaldehyde (a carcinogen) in board product, safety
glass that is dangerously below standard, etc
4.2
4.2
.14
.2.2
17
As reported by the CFMEU on Wednesday 17th May 2012.
imported windows behind ararat prison site closure
The crisis that has brought the Ararat prison site to a halt was
caused by faulty windows and doors imported from China.
Subcontractors withdrew their workers last week after learning
builder St Hilliers was unable to pay outstanding bills. The
company has now been placed in administration as a result of
losses arising on the job.
Hundreds of windows and doors manufactured in China arrived
on site cut to wrong sizes, making them useless. Some have
been sent back while others are lying around in packing cases on
the now idle site.
The folly of importing building components has again been
exposed and Victoria looks set to pay a heavy price. Local
manufacturing jobs have been sacrificed, building workers have
been tipped out of work and at some stage the state will have
to find the money to get the project going again.
The FCJ industry agrees with the CFMEU that the use of Australian made product, which must be tested to show it conforms to
BCA requirements, would have prevented this issue from arising in the first place. The use of fraudulent SAI Global stickers and direct
approaches by importers to building sites is a core regulatory issue that the industry and government must address.
Another related issue is that imported FCJ products are allowed to claim they are “Australia Made” or infer they are Australian by semantics,
suggesting that the country of origin laws need to be strengthened or better enforced by the ACCC and more broadly the industry. The
industry is speaking with the Australian Made campaign and groups such as Choice to work on opportunities to better raise awareness of
consumers to the differences between Australian made and imported products.
18
Much of the imported product that enters Australia, especially from
China is clearly dumped, often landing at prices for finished product
that is well below the world price for the core material inputs. This
puts unfair pressure on the local industry and measures need to
be implemented that enable the Australian industry to take more
effective action against dumping.
In addition to ensuring that Australia’s anti-dumping regime is
sufficient to protect the industry a greater focus is needed to
ensure that imported products are not circumventing duties both
through legitimate means and illegitimate means.
In respect to the former the industry seeks a review of the current
products allowed tariff free entry into Australia via policy-by-laws
and tariff concession orders. While many may be legitimate and
necessary, a whole of industry review will ensure that Australian
manufacturers are not being adversely affected particularly where
anti-dumping legislationand duting avoidance
excessive tax imposts on australian manufacturers
Australian manufacturers are subjected to a myriad of additional
taxes that add to their cost structure, while importers are not
subjected to this same degree of impost and thus have an
immediate advantage over the local industry.
This is evidenced by:
Various overseas tax comparison documents
proving Australia’s comparatively high overall tax structure
Payroll tax
Land Tax
Low depreciation allowances
The introduction of the Carbon Price policy is a further concern
for the industry through its potential to further erode the relative
competitiveness of the local industry, for questionable impact
on climate change. While there will be an impact on furniture
manufacturers through higher costs due to increasing energy
prices the bigger concern for the industry is the impact on wood
processors. The Engineered Wood Processors Product Association
of Australia released advice in May 2012 noting that many wood
processors had begun winding back production, mothballing
equipment and moving to three day weeks in order to cope with
the impact of the carbon price. One wood processor indicated
that their costs in energy alone would increase by $1 million before
any cost of emissions is taken into account.
If this was to occur the loss in supply of processed wood products
to other parts of the FCJ supply chain creates an environment
where Australian manufacturers are forced to source material off-
shore and potentially without the quality, fitness for purpose and
short supply times currently provided by local suppliers.
While the estimates of additional costs caused by the Carbon
Tax may seem low at a glance at around 1%, that 1% represents a
large proportion of the nett profit on sales currently experienced
by many businesses. Particularly in domestic furniture the nett
profits on sales is commonly below 5%, an unsustainable level
in manufacturing businesses. These businesses must have the
capacity to reinvest capital to buy more productive machinery to
survive in the longer term. For many business that 1% may be ½ to a
1/3 of their net profit, if indeed they are making money at all. Many
businesses have become unprofitable in the past six months with
sales falling precipitously as consumer confidence has plummeted
to GFC like levels.
The FCJ sector believes that the carbon tax is very likely to impact
the industry both in sales and increased cost due to:
The structure of the sector in Australia
Increasing import penetration into the market for FCJ products
An inability to fully pass through all cost rises
The exact impact is heavily dependent on a number of factors
external to the industry including:
The extent and availability of international permits
The actions of households and other sectors of the economy
to the carbon tax
The actions of other countries and the impact on their
domestic FCJ industries
Overall domestic and international conditions
The Clean Technology Investment Program (CTIP) and the push
from environmental groups such as Planet Arc to increase the
use of wood as a construction material given its carbon storage
benefits are unlikely to provide offset to the increased costs being
faced by more than a few business due to the current SME nature
of much of the industry (especially given the Government’s recent
action to “pause” grants under certain programs, including the CTP,
which further undermines investor confidence and creates further
uncertainty about the Government’s true commitment to industry
development in Australia).
advances or technological change in local production processes
and availability of raw materials may now make Australian
production feasible whereas in the past it may not have been
possible/economic..
There does remain however, clear evidence that a large number of
products are bypassing the 5 per cent tariff rate through deliberate
undervaluation and misclassification. While this is presumably
an issue for all industries, the FCJ sector advocates increased
funding to enable customs officers (or an appropriate alternative
government agency) to police and enforce with punitive penalties
those operators deliberately avoiding duty and competing unfairly
with Australian producers. The increased revenue generated by
ensuring importers actually pay the legislated rate of duty will more
than cover the increased resources needed to monitor and police
these provisions.
4.2
.44
.2.3
20
australia’s regulatory framework
Reflecting its developed nature, high standard of living, well developed labour market and high social awareness, Australia has in place a
range of regulations, codes and laws necessary to provide protection to employees, consumers and the general public. The FCJ industry
supports the need for these regulations and codes however asks that the Government acknowledge much of the competing product
entering Australia is made in countries which do not have the same levels of regulations and codes.
For example, commercial furniture manufacturers cannot compete with countries which have virtually no environment and safety regulation
and policies and thus companies operating in them need not invest in capital and processes to prevent this occurring. Likewise, less
stringent labour laws and employee protections – such as annual leave, superannuation etc. – place Australian producers at a competitive
disadvantage to these countries.
While the industry acknowledges that the Australian Government cannot actively change the rules and regulation of another sovereign
government it does have the power to implement policies which apply the same level of standards for imported product, to those
expected of Australian manufacturers. The most notable are through Australia’s custom legislation and processes, building codes,
standards and government procurement (the latter is covered in section 6 below while the first was covered above).
The example of St Hilliers and the problems of using non-compliant and non-tested products in the Australian market is just one of
several examples, noted by the CFMEU and other industry stakeholders. These products are entering Australia by circumventing existing
standards and building codes due to poor enforcement and poor education of those making purchasing decisions. This is to the detriment
of local producers (and ultimately to the detriment of the Australian consumer).
Another well publicised example is the continuing issue with glass top tables exploding, seemingly spontaneously. Despite this problem
being identified since the late 2000’s products continue to be purchased in Australia which experience the same problem. Clearly this
points to a lack of enforcement or control on the standards of these products entering Australia.
While changes have been made to the Building Code of Australia to clause B 1.4(h)(iii) ‘Nickel Sulphide Clause’ requiring heat soak testing of
toughened and heat strengthened glass before it can be used, the FCJ is not aware of any changes to standards in regards to glass used
in furniture applications. As late as June 2011, tables are still exploding in Australia1 and overseas.
The local Australian manufacturer is subjected to significant additional costs in order to meet the numerous product standards and
building codes. Yet clearly there is a lack of enforcement of these standards in the end consumer markets as evidenced by the continuing
influx of inferior products into the Australian market.
The FCJ is seeking to work with the CFMEU, Industry aligned groups (HIA, MBA etc.), Consumer aligned groups (Choice, Planet Ark),
governments and opposition parties to ensure that those responsible for consumer safety are actively policing these codes and policies.
This includes building inspectors and surveyors and the ACCC where breaches of the Trade Practices Act occur.
1 ‘Exploding table shocks owners’, Fraser Coast Chronicle. http://www.frasercoastchronicle.com.au/story/2011/06/06/chemicals-cause-exploding-table-shocking-owners/ Last accessed 19 August 2012.
4.2
.5
21
government procurement practices
surety of supply of raw materials
Government procurement policies should recognise the full value of local manufacture to government. This is not a call for special
treatment but a commercial argument that all aspects, outside of mere invoice price, must be taken into consideration – and ideally written
into government policy - to ensure that Australian companies are being treated on a true “like-for-like” basis in government purchasing
decisions.
For example, Australian industry is making huge in-roads on environmental savings and sustainable development. This too should be a
factor taken into account in government procurement decisions. That is, Government Buyers should have an ethical purchasing policy – ie
everyone that Government purchases from, should comply with similar conditions to what is expected of Australian industry.
Moreover, it needs to be recognised, and publicly acknowledged, that there is an inherent strategic value in nurturing local capabilities.
Government Procurement can drive innovation and industry growth – but to do so, it must be prepared to reward the effort made
by industry, by giving preference to firms that can demonstrate that they are actively, and productively, pursuing all these areas of
desirable industry development in Australia. Otherwise Australia risks losing these capabilities from a domestic base, which in turn means
Government will be reliant on being suitably supplied through other suppliers – ie imports - through which it will have little control.
A proper assessment of true value must take into account the full economic impact, including an assessment of the “whole of life” value,
of local production in any ‘cost comparison’ with overseas purchased product. This should include an assessment of tax effects derived
through domestic business (GST, income tax collected from locally employed manufacturing staff, corporate tax, etc) and economic
multipliers, particularly for regional communities. A value must also be allocated (if not a requirement set) for firms abiding by Australian
standards with regards to workplace practices, environmental standards, community support, labelling (ie accuracy and adherence in
meeting stated country of origin, fibre content, care instructions statements), etc.
Significant product is imported into Australia containing timber product that has been illegally sourced, as evidenced by Federal
Government recognition in illegal logging proposals.
FCJ industries in Australia face challenges to guaranteed supply of raw timber material due to out-dated environmental concerns, water
allocations, and other issues. This has a significant bearing on effective resource allocation and the long term sustainability of the industry.
This challenge is compounded by the actions of groups such as “No Harvey No” campaign whose attack on Harvey Norman for selling
products using Australian Timber runs contrary to sustaining a viable Australian orientated furniture manufacturing industry. This and other
campaigns are based on a misrepresentation of “forest destruction” and often include gross distortions of the true facts. For example
Market for Change stated that 76% of Australia’s forest and wood lands could be logged when ABARES statistics show that only around
6% of Australian forests are used for logging, and that figure could not ever change upwards to a significant degree.
4.2
.64
.2.7
22
Campaigns like “No Harvey No” are most likely to drive consumers
to purchase products not made from Australian timber and thus
potentially made offshore and with less controls and less focus
on sustainable forestry practices. The FCJ industry welcomes the
warning by the Federal Government on the longer term impacts of
such a campaign to the broader furniture and construction supply
chain.
FCJA notes and applauds the action taken by Senator Kim Carr
in early 2012, whose intervention was crucial in persuading Get
Up to at least temporarily drop their support of the No Harvey
No campaign. This was an excellent demonstration of how a
government can be effective by simply and publically stating the
actual facts.
The FCJ welcomes the passage of the “Illegal Logging Prohibition Bill
2011” through Parliament and the regulations, penalties and tools it
will provide to identify and prosecute products from illegal logging.
However, there remains more work to ensure that the regulations
are not manipulated or abused. Consultation is also critical with
the FCJ industry on the development of both the prohibited and
regulated lists under the legislation.
Complementary to the need to punish the use of illegal logged
wood and wood products is the need for a focus on encouraging
and maintaining sustainable wood resources from both private and
public forests throughout Australia. Ensuring a domestic supply
of sustainable timber, which can be monitored, provides assurance
to consumers and NGO’s while also offering strong domestic
alternatives for producers of wood based products.
Strict monitoring of domestic wood sources in addition to
restrictions on illegally logged products will also assist in addressing
the miscommunication and misunderstanding of NGO’s and other
groups as to the real impact of the industry. While the FCJ sector
supports for the large part the role of NGO’s in identifying problems
and issues it does remain concerned at some of the ill-researched
and mis-guided statements that have been made in respect of the
furnishing industry such as that of the No Harvey No campaign. A
strong and transparent supply chain and domestic logging industry
will address this issue.
There are positive activities as well that the industry seeks to
foster and would seek government support. These include the
push by Planet Ark to encourage consumers to look at wood
based products as a store of carbon. Equally the focus by steel
manufacturers on environmental improvements and investment
in new materials and production processes also requires ongoing
encouragement.
As an example of these positive activities, the Case Study on
the opposite page shows the approach of Sealy to working with
its supply chain to produce high quality, durable products which
meet the performance needs of consumers. However, through a
pro-active approach to work with its suppliers it is also minimising
the environmental footprint of its products and delivering what
has become an increasingly important product characteristic for
consumers – environmental sustainability.
23
SEALY Sustainability and design through strong supply chain clusters
Sealy owns and operates 25 bedding plants in the U.S. Three are dedicated to innerspring and foundation component parts and one is dedicated to producing its very own latex–another first in the mattress industry.
As the world’s largest bedding manufacturer, Sealy Corporation recognizes the importance of environmental sustainability and takes seriously its corporate responsibility for good stewardship in this effort. It seeks to provide high-quality, durable sleep sets that provide our customers with the highest levels of comfort and wellness.
A core goal for Sealy is to reach an acceptable balance between sustainability and product quality, performance and durability, based upon the practical application of the most advanced technologies available. The company is currently embarking on a two-fold approach to reduce our environmental footprint: To ensure that its current operations, and the operations of its suppliers, are as environmentally friendly as possible. To search for economically feasible ways to improve the sustainability of its products.
Here are the steps that Sealy has taken to improve the environmental sustainability of its products:
WOOD *Sealy’s lumber resource is certified to SFI (Sustainable Forestry Initiative) and CSA (Canadian Standard Association) standards. This lumber company: Supplied 66% of its fuel needs through "green" fuel sources (biomass, e.g., bark and sawdust, as well as landfill gas) in 2008. Self-generates 46% of its energy needs (fuel and electricity) using renewable sources (co-generation from biomass and hydroelectricity). Reduced greenhouse gas emissions by 31% in intensity (per ton) and 52% total since 2000.*Relevant Sealy product: box spring (frame)
STEEL *100% of the steel products in Sealy sleep sets come from recycled steel. Because of its patented design, Sealy innerspring units can be compressed instead of baled, so that more innerspring units fit into a truckload. Fewer truckloads provide greater fuel efficiency and reduced emissions.*Relevant Sealy products: mattress (innerspring), box spring (modules, center rails, grid tops, nails and staples)
FOAMS *Sealy’s foam supplier recycles 100% of its polyurethane scrap for use in the production of other consumer products (e.g., carpet, padding).*Relevant Sealy product: mattress (comfort layers)
LEAN MANUFACTURING *Scrap Reduction: Sealy has reduced its scrap by 69% from approximately 1.8 lbs per piece produced in June 2004 to approximately .43 lbs per piece produced in December 2009.In 2009, Sealy reduced its recycled scrap 3.3% from 2008 and 33% since 2004 (lbs per unit sold).
Recycling:100% of manufacturing scrap from all Sealy’s plants is taken by a third-party company to be recycled for other products. Scrap includes textiles, foams and plastics. Both wood and metal pallets are sent back to Sealy’s plants for re-use.Logistics Sealy uses a route optimization software system that streamlines delivery and minimizes the fuel use of its truck fleet. Sealy has consolidated transportation in North America where appropriate. Sealy has selected suppliers based on their proximity to Sealy plants. Subsequently, Sealy has reduced its carbon dioxide emissions by 23% since 2007.
Non-Essential Materials Reduction Sealy has minimized the use of secondary materials that are not critical to bed manufacturing and has developed environmentally preferable options (e.g., reduced corrugated packaging).
FIRE-RETARDANT MATERIALSSealy chose to use only environmentally friendly fire-retardant materials to meet the new U.S. Code of Federal Standards, Title 16, Part 1633, Standard for the Flammability (Open Flame) on Mattress Sets. By design, Sealy’s fire retardant materials have inherent re-retardant properties. As a result, no chemicals, including halogens or harsh metals, are used in Sealy’s fire-retardant materials.
SECONDARY BEDDINGSealy has created an entire division to channel excess production to secondary bedding markets. This minimizes the amount of products and materials going to landfills, and includes: Sleep sets produced from excess raw materials Production overruns Off-specification sleep sets Prototypes and experimental sleep sets
24
labour, skills and training 4.3
There is a profound shortage of skilled workers across all parts of the FCJ industry as identified in the following Table:
As Table 3 shows the range of occupations in the FCJ sector are for
the large part applicable across a range of manufacturing sectors
and the skill sets are very similar. As such the FCJ industry is not
just competing amongst itself for workers but also with other
manufacturing sectors and to some extent the booming resources
sector in Australia.
Manufacturing Skills Australia (MSA) confirms this trend across
manufacturing generally, noting in respect of skills shortages that
“Most attributed the attractiveness of other industries and salary
competition as the main reasons for their difficulty in recruiting the
skills they need. These were also blamed for difficulty in retaining
workers”.3 As noted below the booming resources and associated
construction sectors are proving a significant drain on workers to
the FCJ sector.
An approximation of the looming skills shortage (using Deloitte
Architectural glass designers and technicians
Supervisors
Kitchen and bathroom installers,manufacturers and designers
CNC operators and programmers
Upholsterers
Carpet/vinyl/timber floor layers
Glaziers
Project Managers
CAD specialists
Managers and management skills
Cabinet makers
Wood machinists
Window coverings makers & installers
Glass processing workers
Technical sales people
Industrial painters
Access Economics data on annual projected retirement rates)
would suggest an additional 15,000 workers will be needed over
the next five years just to maintain ‘business as usual’ for the
sector. This accounts for both new and replacement of retiring
workers from the industry.
While improvements in technology will drive productivity
improvements and greater efficiencies the skills shortage will be a
significant dampener on the potential growth and innovation in the
industry moving forward unless practical solutions are found.
The FCJ industry is also conscious of the potential workforce that
exists through non-traditional pathways, including up-skilling of
existing staff (from within FCJ or other parts of manufacturing),
greater encouragement for secondary students to consider FCJ as
a viable career option and increasing the participation of women in
the industry.
Skills Shortages, Furnishing2
2 Manufacturing Skills Australia, Environmental Scan 2012. February 2012. p 41 3 ibid. p 6
TABLE FOUR
4.3
.1
26
apprentices
There is inadequate incentive, especially in
prevailing market conditions, for employers in
FCJ to train/employ apprentices. This is reflected
in the low enrolment of apprentices into TAFE
colleges nationally.
According to the Australian Bureau of Statistics
(6227.0), in 2011 there were 24,300 persons
undertaking apprenticeships in the manufacturing
sector, this was 30% lower than those
undertaking an apprenticeship in 2010 and 16%
below levels in 2009. However the number of
students undertaking apprenticeships in the
Construction and Other (agriculture, forestry
fishing, mining etc.) both grew between 2009
and 2011. This confirms the problems faced
by FCJ and broader manufacturing in attracting
persons to the industry when both construction
and mining would appear to be more attractive
options.
For 2011 by field of trade, the majority were in
construction (60,300) followed by Automotive
and engineering (40,800) and Electro technology
and telecommunications (37,400).
Graph 2 below, highlights the number of MSA
related Apprenticeship Commencements for
Jan-June 2007 – 10. It shows a downward trend
in the number of apprenticeships commenced
albeit with a small rise in 2010. Over the period
between 2007 and 2011, apprenticeships fell by
376 people or a decline of 19 per cent over the
four year period.
This fall may in part be due to a perceived lack
of attractiveness of the FCJ industry relative to
other industries, but also reflects the significant
barriers to training being faced by the FCJ
industry. As the MSA notes, inflexible and
inadequate delivery of training is still a major
barrier to workforce development” “While some…
can be attributed to outdated content within the
LMF02 Furnishing Training Package…a significant
element of frustration appears to be due to
inadequate access to training delivery”.
Interestingly as Table 5 (rIight) shows, in the areas
of AQF II, AQF III, AQF IV and Diploma or higher of
LM02 student numbers have risen. This suggests
a desire by existing workers to advance their
education but highlights the problem of a lack of
apprentices or students undertaking AQF I level
certificates contributing to the skills shortages
and lack of new entrants to the sector.
2007 2008 2009 2010 2011
2500
2000
1500
1000
500
1924 2001
1262
1775 1548
January - June
Num
ber or com
mencem
ents
commencement Jan - June 2007 - 2011 figuresMSA APPRENTICESHIP
Source: MSA Environmental Scan 2012
Source: MSA Environmental Scan 2012
GRAPH TWO
2007 2008 2009 2010
Enrolments for LMF02
2,239
10,526
1,111
1,592
7,299
108
416
3,056
10,595
1,346
1,418
7,790
20
21
3,348
10,193
1,323
1,507
7,303
17
43
Apprentices and trainees
All students
AQF I
AQF II
AQF III
AQF IV
Diploma or higher
2,991
11,643
993
1,623
7,342
762
923
TABLE FIVE
4.3
.2
27
management training
Management and line managers lack fully developed skills in
key areas like finance, marketing, competitive manufacturing,
employee/subcontractor management, employee relations, project
management, contract administration, etc.
The future for any manufacturing sector wishing to improve its
sales and market penetration is through innovation at all levels –
product, process and organisation. The nature of manufacturing is
changing as consumers become increasingly more knowledgeable
about product and features, demanding uniqueness, high quality
craftsmanship and made to purpose products. The changes
required to produce these need to begin with the management of
the company.
However, the traditional structure of the FCJ industry with a large
proportion of micro and family owned and operated businesses
has been one of limited innovation with R&D spend often
focused solely on incremental technology change primarily in the
production process. A step-change in management thinking is
required throughout the industry in order to enable it to make the
adjustment to the new manufacturing ideals and approaches.
As Professor Gӧran Roos from Swinburne University recently
noted4 a principle ingredient for the success of a manufacturing
firm in a high cost environment is an experienced entrepreneurial
leadership with ambitious goals. To this you need to add a
loyal, knowledgeable low turnover workforce, high quality, high
performance product offering and risk-reducing innovation-driving
partnerships with research and expertise centres among other
things.
Reflecting successful models from Europe, Professor Roos notes
that companies must increase their investment in R&D, ICT,
organisational structures, design, brand equity and education and
training. A bottom up approach to management and decision
making where the dynamic between employer and employee
becomes one of mutual respect, with both wanting the firm to be
more successful, must be pursued.
To replicate the success of furniture manufacturers in European
countries such as Sweden, Denmark and Germany, business owners
and managers must be willing to examine alternatives to the
traditional ways of running a business. A focus on greater supply
chain linkages and clustering to achieve economies of scale is
needed. Equally a focus on partnering with technology providers,
researchers or recognised brands and designers must be pursued
to achieve a Product-Service-System Offering that is high value
add and low volume.
While Government Programs can help foster the required cultural
change, it is up to the industry, its owners and managers, to change
their approach and thinking on management of the company. The
FCJA recognises that it must pursue a program of education and
knowledge transfer to assist its members to understand and
implement change in their structures.
To this end the FCJA will seek to work with its members to identify
and develop specific training, workshops, international visits and
knowledge transfer activities. These courses must be designed so
as to minimise the impact on the manager’s time and may involve
partnering with existing education and training providers particularly
those utilising online/interactive forms of training and learning.
FCJA firmly believes however, that Government programs to
facilitate and promote industry mentoring are vital as this will is
the most cost effective way to cement truly effective learning
and growth. There are many examples of this process being
applied by other industry sectors, particularly in professions such
as engineering and other technical disciplines. Mentoring provides
benefits to both the mentor and the mentored, and is a proven
means of passing on knowledge and skills, particularly in an industry
with an aging workforce.
In short the Australian furniture and joinery industry needs to move
away from seeing itself as a components business to one of being
a design orientated, modern forward looking business that is readily
able to respond to changing market and consumer needs.
The success of pursuing a forward looking, management driven
strategy is seen in the success and development of UCI. As
highlighted in the Case Study below, UCI’s success has been due
to proactive management decisions to build on identified market
opportunities. This includes the decision to establish manufacturing
facilities allowing them to offer more flexibility and customisation
to customers; to continually invest in world first innovation; and
building up a strong in-house design team. These decisions place
UCI in a position of being able to provide a complete project
solution from design, manufacture and project delivery.
4 Making things in a high cost environment. RMIT business innovation lecture. 23 February 2012
4.3
.3
28
UCIbusiness sustainability through innovation
UCI has had a long and proud history with its first genesis in
1972, starting in Melbourne. A key strength of UCI’s history has
been its ability to evolve with the times to meet the constantly
changing needs of the workplace.
In 1985 we achieved a national presence and rebranded as
Interlink. This new development enabled us to provide a common
offering around Australia with showrooms and offices in every
capital city of Australia. We were the first company in the
commercial furniture industry to achieve this and are proud to
carry it on today.
With the advent of technology and the new development
of workstations we undertook major changes and became a
manufacturer with the establishment of our first manufacturing
plant in the late 1980’s. This major development enabled us to
provide much greater flexibility and customisation. It was also
a key element of our sustainability strategy. Sustainability was
always a priority and enabled us to secure the workstations for
the Sydney Olympics which involved the supply, take back and
refurbishment of 3,500 workstations. This project was supplied
in 1998, and 15 years later the innovation involved in this project
is now commonplace.
Our sustainability journey continued and in the early 2000s we
relocated our factory to its current site in Adelaide. This enabled
us to achieve some of our ambitious sustainability goals which
included our environmental certification ISO 14000 and our
environmental product certification GECA.
Over this period we developed a much stronger emphasis on
design establishing our in-house design team in Adelaide, with
a combination of industrial designers and mechanical engineers.
The design team completed our long term strategy to provide
the complete project solution from Design, Manufacture and
Project Delivery
In 2006 the company rebranded to UCI. This rebrand was a
reflection of our continual evolution and tied in with our shift to a
fully integrated offering, which involved providing a combination
of Australian Manufactured products and selected international
offerings. Under UCI’s First Source Supply strategy we source
directly from global suppliers which we continue to supply
throughout Australia which provides both global capability and
local experience. UCI is proud to supply products from 2 of the
global top ten suppliers, Allsteel and Okamura.
Nothing is certain other than more change and evolution. We
will continue to evolve and meet new challenges and look to the
future with excitement. Mostly we look forward to continuing to
meet the needs of our clients.
high level technical skills
There are also significant skills shortages in FCJ higher level technical areas including costing & pricing, production scheduling,
computer-aided manufacturing, computer-aided design, estimating, etc.
For a sector to be focused on high quality, high value add niche products, it is critical that the necessary skills and resources are in place
to facilitate the rapid changes required under such a business focus.
A review of the traditional FCJ industry highlights a range of occupations all related to the physical manufacture of the product – ie.
Cabinet Maker, Carpenter, Wood Machinist etc. All other roles including those relating to the actual design, marketing, communication
and administration of the process are grouped in ‘Other’. While this may be traditional it does not reflect the importance that these
“other” skills will have for the industry in the future.
For example, the experience of Nordic companies shows that 89 per cent of these companies have developed products by combining
different technologies or technical solutions, which traditionally were not used in their industry. This compares to a mere 12 per cent
of companies in Australia. As technologies continue to converge and consumers become increasingly connected to technology, the
furniture industry needs the right skills in place to identify and be able to supply high end, niche market products in response to the
growing consumer knowledge and awareness of what is available/possible.
These products command a higher margin and move companies from competing on price to competing on functionality. Such
products command a higher premium in the market and through ongoing innovation remain out of the reach of low cost furniture
manufacturers. Moreover, it is what the consumer will increasingly be seeking.
Several industries in Australia and overseas have addressed this issue not through just upgrading their own skill base, but through
effective clustering and partnerships with existing providers of these services and skills. The TCF sector is a good example of this,
where companies have formed strong linkages along the supply chain and with researchers to research and develop products that are in
many cases world-first.
4.3
.4
29
industry determined training
lack of attraction in industry for job seekers
The industry is not in a position to effectively or fully determine its own training needs, including qualifications, course design, etc. This
is because the Skills Council of direct relevance to the FCJ sector is Manufacturing Skills Australia (MSA) and it tends to be dominated by
non-FCJ personnel, resulting in courses being developed which have low patronage by the industry itself or by actual job-seekers.
Further, the current method of trade training delivery by TAFE colleges is in many cases no longer suitable to industry needs. TAFE
is insufficiently funded to provide for genuine composite and flexible delivery while “Few (in some cases, if any) RTOs are keeping
qualifications for these thin market areas [areas such as upholstery, furniture polishing and soft furnishing whose number of trainees
is very small] on their scope. This includes selling off equipment and resources…” 5. These factors have led to FCJ enterprises losing
confidence in the VET training system overall.
1
2
3
Training packages that fail to fully reflect the rapidly changing needs of industry.
Training delivery systems that are no longer appropriate.
Rejection of the VET training system by enterprises in the FCJ sector
This has all resulted in:
The current training system requires major changes to the existing system to make it more FCJ relevant, user friendly, and to ensure
that the education and training delivered is a genuine driver of productivity and innovation in the industry. This then needs better
targeted funding as part of a package to support the industry in its drive towards a prosperous future.
Nevertheless, the proposed redevelopment of the Furnishing Training Package by Manufacturing Skills Australia was expected to be a
positive step toward addressing the formal training issues faced by the industry and is supported by the FCJ sector (albeit it has real
concerns about the outcome due to the lack of genuine consultation in the process).
Equally the FCJ Council has undertaken a review of current training programs available to it. This review shows that a considerable
amount of training is readily available to the industry and again numerous industry sectors have maximised their value through industry
led processes (consider professional organisations such as CPA, The Law Society or Mining focused groups such as The AusIMM or AIG
whose primary purpose is to facilitate the transfer of knowledge and information amongst its members).
Industry led training can be delivered at a relatively low cost and low burden on industry resources through:
FCJ orientated training and information transfer
sessions delivered through:
Conferences, seminars, workshops whereby
experienced/senior people teach others
Online database and website where people can place
case studies and learning’s that others may be able
to implement
A Continuing Professional Development program
that ‘rewards’ ongoing training and provides a
formal means for the above to occur
Such a program can also be tied into an industry
standard or existing standard to provide consumers
with greater assurances on the credibility of a
product or process
Insufficient school leaver job seekers are applying for work in the FCJ industry.
In particular, and similar to other manufacturing industries, the FCJ companies are suffering from an inability to attract quality labour,
especially given the competition from the mining sector. As noted previously the skills in demand for the FCJ industry are also those in
demand by the mining and construction sectors. This is evidenced by the fall in persons undertaken apprenticeships in manufacturing
but significant increase in those undertaking them in construction and other sectors (principally mining).
Consequently many of the entrants to the industry are mature age, and either not suited or eligible under the existing training system.
This needs to change and requires changes to the treatment of self-education practices of both companies and training providers, and
of employees themselves.
While not a recognised long term solution to the industries problem the FCJ sector should consider if more can be done through the
skilled migration program. Most of the occupations for the industry are included in the schedule and this should be investigated further
as a means to resolve the shortfall but also to potentially bring in different skills, experiences and ideas to the industry.
5 Ibid p 39
4.3
.54
.3.6
__
30
supply chain 4.4
retailer dominance
4.4
.1 Larger retailers of furniture have a disproportionate amount of
negotiating power in the supply chain due to their relative size
and control over a significant proportion of retail floor space. This
is not dissimilar to the situation facing suppliers to the Coles/
Woolworths duopoly. The key outcome of this market power
disparity, especially when coupled with the threat of low-cost
import substitution, is that manufacturers are unable to achieve a
sustainable profit margin.
We believe that Australian manufacturers should be given the right
to deal with these large chains collectively.
It is difficult to change the underlying power disparity with
retailers and thus the FCJ industry recognises that it must explore
alternatives to bringing the product to market. In many cases this
may involve bypassing the retailer and selling direct to consumers
via the internet. Once again this approach has been successfully
implemented across a range of industries within Australia and
globally.
An online presence not only reduces the issues of dealing with
retailers demands for lower prices but allows a greater interaction
with the consumer. A principle part of the success of overseas
companies and clusters has been their ability to understand and
work closely with their customers. An online presence allows a
company to remain close to its customers and be able to respond
to changing demands and needs. While there is a large part of
“touch and feel” in the selection of FCJ products the experience of
overseas FCJ firms and in other areas such as clothing (another area
where touch and feel is important) this clearly has not precluded
increasingly growing sales through on-line promotion..
For instance, through a greater investment in ICT and new
production techniques a company could offer a fully interactive
process for customers to custom design their next chair, couch or
bed – beyond simply selecting a different fabric. Options could be
built in that allow users to specify integrations to specific devices
(iCon Bed etc.) or to a desire for a purpose-built, modular piece of
furniture that can be used in a multitude of ways.
The Economist noted in an article entitled ‘Manufacturing The third
Industrial revolution’ 6 that advances in production techniques such
as “additive” manufacturing (eg 3D printers), new materials such as
carbon fibre and nanotechnologies will lead to a revolution focused
on mass customisation not mass consumption. It points to the
change in many manufacturers bringing their operations back into
local markets where they can be closer to their customers and
supply chains and there is no reason why this could also not occur
within the Australian FCJ industry .
Additional work must also be done to engage with the Australian
Made campaign and the Industry Capability Network (ICN). The
31
6 Full article available from http://www.economist.com/node/21553017. Last accessed 25 May 2012
former of course, provides a means for manufacturers to
differentiate themselves in the marketplace by denoting that a
product is Australian Made or contains Australian materials. ICN
is a business network that introduces Australian and New Zealand
companies to projects. In essence it offers a new business source
for suppliers and a sophisticated search service for project
managers. Its core role is to find the suppliers and service providers
best equipped to meet the requirements of hundreds of projects
across Australia and New Zealand.
Drawing on the benefits of promoting the value of locally made
products, the industry should seek to utilise websites which allow
consumers to track the supply chain of products. Two such
sites are Sourcemap www.sourcemap.com and Greenfly www.
greenflyonline.org. Both of these sites are relatively new with
Greenfly still in Beta mode, however both seek to provide an
open and transparent map of the supply chain on key products.
Sourcemap notes that “Consumers use the site to learn about
where products come from, what they are made of and how they
impact people and the environment. Companies use Sourcemap to
communicate transparently with consumers and tell the story of
how products are made”.
Greenfly takes a slightly different approach to Sourcemap and has
been designed as “…a revolutionary new online tool that helps you
design environmentally improved products. It is a user-friendly
design support tool focused on real-world design projects.
Greenfly incorporates life-cycle modelling and Eco Design
strategies with easy to use, cutting-edge web technology.
Greenfly shows the environmental impacts of your design choices
through strong graphical representation and helps you improve and
communicate your product sustainability decisions.”
Greenfly is supported by the Victorian Government’s Sustainability
Fund and is a partnership between the Centre for Design, RMIT
University; WSP Environmental; and the Design Institute of
Australia. This could be a useful tool for the FCJ industry to trial
in developing new products and testing new processes ahead of
full scale implementation. In essence it provides a utility for a small
company to undertake a considerable amount of proof of concept
and product testing through a simple online tool compared with
engaging a research group or other specialist to undertake such
work.
Equally the use of supply chain websites provides a degree of
transparency to consumers that is becoming an increasingly
important factor for decision making.
32
fragmented industry structure
The FCJ industry is dominated by a large number of very small
independent businesses, leading to inefficiencies compared to
larger production centres and to imported product. The majority
of the sector is characterised by small operations who for the large
part are sole traders or employing less than 20 staff (approximately
two thirds of all establishments). Just under a third are medium
sized companies with only 0.1 per cent of firms employing more
than 200 persons. The table on the following page shows the
major players in each of the sectors and their estimated market
shares
This fragmentation is further compounded by the fact that there
are distinct gaps within the supply chain, often making it difficult
and costly to quickly source necessary intermediate products and
services. This has a major negative impact of the industry’s overall
competitiveness levels.
This fragmented nature coupled with the issues around
management skills and training noted above significantly restricts
the ability of industry players to engage with other important
stakeholders, including designers and research and development
groups to develop new products and processes which could
potentially be used to increase market share and grow the sector. A
common problem in all industries is being able to have industry and
researchers working together and a number of programs (including
those administered by Enterprise Connect) have been developed
to assist this. However, such programs are often broad in approach
and specific industry needs are not always fully appreciated (due
to a lack of specific industry knowledge or insight).
But there are alternative approaches as evidenced by the former
Victorian Government funded Vic-Start’s program support for the
“TCF Technology Network”. Over the four years of its operation the
network facilitated the creation of 235 technology transfers with
107 completed, in addition to formalising 70 business relationships.
These projects resulted in investment by the industry of more
than $16.8 million.
The success of this project was largely due to strong input
from the industry via the national TCF representative body and
the appointment of a specialist Network Manager, that reflected a
strong understanding of the industry and was able to effectively
facilitate the build up of the network and its linkages.
The FCJ industry wishes to work with government to pursue
similar programs to continue the process of consolidation and most
particularly supply chain clustering.
Looking along the supply chain, IBIS World reports that in 2011/12
there were 4,441 Specialist Retail Furniture Establishments, and this
is expected to grow to around 4,693 by 2016/17. The majority
of these are located in the large population centres of New
South Wales, Victoria and Queensland with an increasing number
emerging in Western Australia and South Australia. An improved
consolidation of the manufacturing industry should act as a counter
to this increasing reliance on imports for retail sale.
Equally according to IBIS World, furniture wholesalers in Australia are
facing increased pressure from wholesale bypass by retailers, rising
imports, falling retail prices and higher input costs. This situation
does however point to potential upside from a consolidated
industry that works with wholesalers to offer tailor made, just in
time product to customers.
4.4
.2
33
There has already been a process of consolidation, and there is likely to be a continuation of this. This should not be random, but to a plan
that will produce an industry that is set up to succeed in a global marketplace.
The direction for such consolidation and supply chain clustering can be seen in the functioning of the Salling Lkast furniture cluster in
Western Jutland, Denmark and the East Westphalia Lippe kitchen furniture cluster in North Rhein Westphalia, Germany. Both operate in
developed mature economies with wage and business costs equivalent to those experienced by Australian FCJ businesses. Additionally
both comprise small to medium family owned and operated companies.
The Australian FCJ industry is in a similar position to these clusters and pursuit of the directions identified in this report will drive the
industry toward this path. This can be achieved through a combination of Industry Strategies and support mechanisms by government
at all levels in Australia.
Both are supply chain clusters combining a number of small to
micro businesses
The clusters have facilitated strong localised supply
chain linkages with the clusters favouring local producers.
This results in a strong relationship that enables a rapid
response to changing consumer demands and market
directions in addition to first-hand knowledge transfer
Both have developed strong reputations for quality, built on
the foundation of highly skilled craftsman who take pride in
their work
They have worked to build up strong relationships with
local educational institutions who provide training and skills
development to cover the full spectrum of skills requirements
both current and those identified as necessary for the future
Both clusters are export orientated, exporting a large
proportion of their product
Some common themes emerge from these examples:
Have adopted a model of market pull by communicating with
and staying close to their consumers rather than a market
push approach
This is achieved through a high level of customisation
within the product
They have a deliberate strategy of targeting high end markets
allowing them to compete on design and functionality rather
than price
They remain up to date with the latest production practices,
organisational structures and innovations
While the clusters facilitate cooperation they do so in a way
that maintains strong competition among the companies
within them. This in itself ensures that individual companies
continue to innovate to the benefit of themselves and the
broader cluster
34
STRATEGIC DIRECTIONS FOR THE INDUSTRY
The Australian FCJ industries have strong potential to enhance their international competitiveness through exploiting and/or creating certain comparative advantages. These include access to very high quality raw
materials, a workforce that could potentially be of a world class skill level, a safe investment environment, and a regulatory framework that should be able
to ensure world class, sustainable environmental outcomes.
We can build on these strengths to achieve real change that could put our industries at the leading edge in their fields internationally.
Achievable outcomes that would help ensure the industry has a sustainable future include:
Development of niche export markets
Effective protection for consumers from below standard imports and materials
A value added design based industry
Developing a strong Australian furnishings brand with values of quality, sustainability, craftsmanship, and longevity.
Generating a workforce with a higher skill and productivity level that helps bridge the gaps to the future
Addressing the trade distorting influences and ethical procurement policies of the government.
Enhancing supply chain efficiencies
1
2
3
4
5
6
7
strategies to enhance industry development and business competitiveness 5.1
The following strategies and activities have been identified to help enhance industry development and business competiveness.
The successful pursuit by all relevant stakeholders in the industry – ie owners, managers, workforce, unions, governments and
retailers – of the activities below will deliver this potential.
5
35
design and innovation
It is clear from the analysis above that a successful FCJ sector
in Australia is dependent not only on removing the barriers and
hurdles currently confronting Australian manufacturers but also on
the ability of the industry to become more design oriented and
adopt leading edge technologies. There is a clear opportunity
for the FCJ Council and governments to develop a program that
encourages the uptake of new ideas, technologies and processes
including the fostering of relationships with designers, research
groups and technology providers.
In particular, based on an assessment of the overseas experience,
engagement with the ICT, design and electronics sectors in Australia
is critical to the success of the industry. Cooperative projects
which build on the unique skill sets of each sector utilising multiple
technologies to develop products will allow FCJ manufacturers to
seize on the trend for products that are functional but also reflect
consumers’ desire for unique pieces of high quality.
In a related manner there is considerable benefit in building strong
relationships with FCJ sectors in other countries, particularly those
in developed countries that are considered successful and world
leading. This would include countries such as Denmark, Germany,
Sweden and Italy and seek to foster cooperation and improved
awareness by Australian FCJ companies on how those sectors
have improved their ability to compete against cheaper imports.
Additionally it may generate information or technology transfer to
the Australian FCJ sector.
As the experience of many European countries has shown, the
Australian industry must develop a strong awareness of the
positive benefits of creating products with a core design element.
Incorporation of design concepts can drive and/or complement
innovation and allow rapid tailoring of FCJ products to changing
consumer trends.
An excellent illustration of this is how design and innovation can
5.1
.1 provide the flexibility to adjust to changing consumer trends for
products with a low environmental footprint. As governments
increasingly legislate to achieve environmental aims the FCJ
industry must investigate alternatives to reduce the ‘pollutants’ it
produces.
The areas such as energy and waste management have been
identified as an initial focus however the adoption of new raw
materials, production processes or distribution networks must also
be investigated. Finally, the industry must work with environmental
NGO’s on programs that promote the benefits of Australian
designed and made products. This can be complemented by
training courses offered such as the MSS11 Sustainability Training
Package.
The FCJ sector acknowledges that there are numerous government
programs focused on design, innovation and R&D, but unfortunately
many of these are not suitable for FCJ companies. As Section 3 of
this document showed the Australian FCJ sector is a fragmented
mix of micro and small businesses with few medium to large
companies. This structure makes it difficult for associations and
governments to provide information and resources to companies,
particularly on programs that do not have immediate direct
relevance to owners and managers of FCJ enterprises and this is
now a significant barrier to program uptake.
In lieu of a sector specific FCJ program, it is vital that all current and
future assistance programs are modified to be more relevant to
the majority of FCJ enterprises in Australia, which are largely small
businesses. As such the FCJA seeks to work cooperatively with
governments to fine tune existing programs and ensure that they
are suitable for FCJ enterprises.
Such changes many also have flow on effects beyond the FCJ
sector by allowing other fragmented industry sectors to gain
access to them as well.
36
The FCJA has undertaken an initial review of existing standards and regulations, and identified the implications of non-compliance with
each (see Appendix 1).
Achievement of this would level the playing field while also protecting consumers from inferior products. It is vital that the implementation
and enforcement of regulatory controls relating to the overall level of quality, standards and safety within the Australian furniture market
is undertaken in a balanced fashion, with imports subjected to the same scrutiny and compliance requirements as local industry.
A core and necessary requirement must be the creation of a new
regulatory specific Statutory Body to:
Monitor the implementation and application of all mandatory
standards and regulations
Ensure/enforce full compliance with these standards and
regulations
Apply significant penalties to non-compliant companies
Such a body would ensure consistency in approach, and a concerted effort in applying all standards and regulations equitably within the
marketplace.
regulation and compliance
A range of issues that contribute to an unfair playing field and represent a significant barrier to industry growth and development have
been highlighted in Section 4.2. To redress this imbalance a proactive and cooperative approach by the industry, trade unions and
government agencies is needed, especially to address the illegal or avoidance practices by various players, including but not necessarily
exclusively, the importing community.
To frame the response, it will be necessary to clearly identify:
5.1
.2
Current Australian standards and standard setting committees
Products made from illegally logged timbers and the potential
for FCJ products to be used in the importation of illegal
goods into Australia
Building codes and their enforcement
Consumer protection codes and their enforcement
The level of fees and taxation required to be met by Australian
FCJ producers compared with those faced by importers of FCJ
products
Australia’s tariff system including the various tariff
arrangements through Australia’s bilateral and multilateral free
trade agreements, general tariff rates and Tariff Concession
Orders and By-laws
The need for Mandatory testing (relating to all Standards and
Regulations that must be adhered to) of all products supplied
into Australian markets and related to this mandatory warranties
for all products supplied into Australian markets
37
labour, skills and training
5.1
.3
Possibly the most critical factor related to the future success of the industry is the need to address the skills shortage, including the
lack of business skills at the management level. Without a stronger managerial capability and a sufficiently large and appropriately skilled
workforce, the FCJ industry will be severely restricted in its ability to achieve its potential growth.
To address this a dedicated program which first assesses current and anticipated skills shortages in the FCJ industry, both in the traditional
‘trade-based’ areas and the emerging areas of computer aided design, costing and pricing, scheduling and process and product innovation,
should be undertaken. This study will also include a detailed analysis of the current trade based offerings among TAFE institutes and
identification of any deficiencies in this area and will be undertaken in consultation with the appropriate Skills Council, including the
redevelopment of the LMF02 Furnishing Training Package.
In the first instance this should provide the basis for a program to raise the awareness of career opportunities within the FCJ sector, with
a particular focus on school leavers, young adults and mature age workers returning to the manufacturing sector. Secondly it should
establish a dedicated program of training for managers and owners of businesses in the FCJ sector aimed at improving skills in the areas
of project management, contractor and employee management and entrepreneurial skills, including finance and marketing capabilities.
Finally it should provide a basis for enabling Forestworks to take over responsibility for developing and implementing an FCJ relevant
Training Package. This will allow the sector to take greater control of its own training needs, including qualifications, course design and
outcomes.
While the approaches above will address the skills shortage in the medium to long term the industry also needs to examine short-term
options. A short-term solution will be to investigate the opportunities through skilled migration to fill this gap and provide industry with
relevant information to allow them to utilise this program.
In addition a program of consumer education and awareness focused on the benefits of Australian made FCJ products must be undertaken.
This should focus on the unique qualities of Australian made product including the potential for Australian FCJ manufacturers to provide
innovative, tailored products in addition to the economic benefits of the industry to the Australian economy.
Given the importance of government procurement to the industry, both through its size and potential to lead private sector procurement
any campaign must be extended to procurement officers. This should be coupled with changes to public service procurement policies
which ensure fair and equitable treatment of all suppliers, be they domestic or offshore.
Consideration will also be given to the potential for the formation of a larger cluster group to negotiate with retailers to ensure that
Australian Made product, and the benefits associated with such, are more proactively promoted at retail outlets.
38
In many industry sectors it is evident that clustering has been
able to address:
The lack of innovation uptake in industry by improving
cooperation between supply chain partners within an
industry, as well as between industry and other stakeholders,
including designers, researchers and training providers
The fractured nature of the sector by creating economies
of scale without necessarily undertaking business mergers
or acquisitions. These economies of scale will improve the
ability of FCJ enterprises to negotiate with both suppliers
and retailers for better outcomes, as well as to push into
overseas markets
A lack of understanding of the capabilities of businesses
throughout the supply chain by painting a clear picture of
the capacity of each part of the supply chain
Finally, a focus on Australia’s sustainable forestry sector including
education and a cooperative approach between FCJA, NGOs,
consumer groups and governments will assist in the development
of a strong, secure and sustainable supply chain. This approach
of working along the domestic supply chain coupled with a
consumer awareness campaign and the tougher regulations on
imported products using illegally logged timber, will drive cluster
development, innovation and growth domestically in the FCJ sector.
supply chain
5.1
.3
International experience shows that those sectors with a clear
understanding of their supply chains have had the most success
in competing with imported products and in off-shore markets.
The FCJ industry is a fragmented industry characterised by a large
number of micro and small businesses along the supply chain. This
creates problems in respect to the sourcing of materials but also
when dealing with wholesalers and retailers.
A comprehensive supply chain map is required for the Australian
FCJ industry which clearly shows the true extent of the industry
in Australia. This study should encompass the economic, social
and environmental impact of the industry and encompass the entire
supply chain from raw material suppliers through to retailers. The
emergence of web based supply chain tracking programs such as
Sourcemap and Greenfly show that increasingly consumers and
companies are seeking an open and transparent depiction of a
products supply chain. Something the Australian FCJ industry does
not currently have.
While some consolidation has occurred in the industry a dedicated
program administered cooperatively by the FCJ Council and
Federal Government designed to facilitate further consolidation in
the industry through clustering must be pursued. Such a program
could be based on programs such as the TCF Technology Network
or the Salling Lkast Furniture Cluster and East Westphalia Lippe
Kitchen Cluster.
x
40
industry leadership 5.2 actions to be pursued at the association level
Core to the success of the FCJ sector in Australia is a consolidated
industry that speaks with one voice to governments, retailers,
unions and other stakeholders. The FCJA is working through its
participating organisations and inaugural Council to provide the
avenue for this voice to be heard.
Section 5.1 outlined in broad terms the actions that the industry
design and innovation
5.2
.1 The FCJA recognises that the industry must re-orientate itself
from an industry focused on price to one focused on design and
innovation in all forms, including product quality, functionality and
appeal, process improvements, interaction with/responsiveness to
the end customer, overall business models, etc.
FCJA will initiate action to disseminate case studies from Australia
and globally, some of which are contained in this document, to
demonstrate the benefits to Australian companies of investing in
design, innovation and the latest technologies. This is expected to
work in conjunction with the push for increased management skills
and consumer orientated promotional campaigns.
The FCJA will also seek to work with Government on developing an
incentive scheme for companies to take up innovative processes
and/or develop/incorporate new technologies into their product
offering. This could include investigation of such things as:
Accelerated depreciation and/or tax rebates for innovative
technologies, process improvements and product development
and for increased spending on design oriented activities
Introduction of such schemes as New Zealand’s “Better by
Design” program or the former Queensland “Ulysses” program
Fostering partnerships between designers and FCJ business
operators
Cluster development and partnering with research and
technology providers
Cooperation with designers, technology providers, research bodies
and other sectors critical for the development of new products
and processes for the FCJ sector must be a key focus for the
industry moving forward. Once again the fragmented nature of the
industry has seen some partnerships developed by FCJ companies
but largely in isolation to the rest of the industry and focused on
a single product. A united industry led by the FCJ Council will be
able to engage in formal relationships with other sectors such as
ICT, design and electronics through their industry associations or
equivalent bodies.
As part of the broader program with government, the FCJ Council
will seek to implement a specific committee to facilitate linkages
between companies, researchers and representatives from the
sectors noted above.
The experience of overseas industries and other Australian
manufacturing sectors is that recognition of a company or
company’s achievements represents an excellent means to both
reward innovation and promote the industry. To this end the FCJA
will investigate the potential for an award or awards that recognise
innovation and leading edge design in the Australian FCJ industry.
This will be developed in consultation with existing awards but
also with existing tradeshows and events as additional activities
to promote the quality, skills and diversity of the Australian FCJ
industry.
Finally, the industry must have the opportunity to see and learn
from the best in the world. A characteristic of most manufacturers,
particularly in the FCJ sector, is that they are generally practically
focused and hands on experiences provide an excellent means
to demonstrate what can be done. The FCJA will seek to work
with businesses and government agencies to facilitate the visit of
Australian companies to international conferences or conferences
and for overseas clusters, experts to be bought to Australia to
speak with Australian FCJ industries
These will be delivered by FCJA through ‘Challenge Workshops’
comprising interested designers, manufacturers and researchers in
addition to the establishment of a “pool of knowledge” of designers,
engineers and business consultants that will be made available to
assist companies or clusters develop and/or pursue and implement
new design and innovation ideas.
FCJA will also work cooperatively with government to establish
a “Design and Prototype centre” which can showcase a wide
cross section of latest product and innovative developments.
Similar models, albeit on a smaller scale, have been developed by
the automotive sector (concept cars), TCF Sector (Textile and
Fashion Hub) and groups such as the Warren Centre for Advanced
Engineering. To begin this it is proposed a survey be undertaken to
identify the current state of the industry and provide a benchmark
to measure future progress and success.
Coupled with this centre would be a push by the FCJA to engage
with politicians and recognised Australians to act as champions for
the industry both within Australia and offshore.
The concept of pop-up shops, especially linked with various
festivals or even galleries or in open spaces (such as the Botanical
Gardens), has also been identified as a valuable way to both build
the profile of the industry and its capabilities and generate new
sales (especially for the furniture industry). Indeed, a good focal
believes need to be undertaken. Any reform to the industry
must be done in a cooperative fashion and the FCJA
recognises that Government cannot be expected to act
alone in this respect. The following outlines the commitment
the FCJA, on behalf of the industry, will make in regards to
achieving the change required in the industry to allow it to
grow and remain sustainable.
41
regulation and compliance
5.2
.2
point for the industry may well be through the annual Vivid Festival
(ie a “Festival of Light, Music and Ideas”) held end May/early June
each year, especially given that Good Design Australia is partnering
with the NSW Government specifically to promote design during
the Festival. As such, design will be one of the headline features of
the Festival, and the Australian Design Awards will be held during
this period as will a major 2 day Conference. This would be a good
opportunity to promote the FCJ industry’s design capabilities.
The FCJA will further refine its preliminary assessment of the
current state of laws, regulations and trade related arrangements
applying to the industry.
The FCJA will seek to work with statutory authorities in the
implementation of regulations and codes. This will include the
relevant regulatory enforcement agencies, including the Australian
Competition and Consumer Commission (ACCC); Building
Standards Boards, Work Safe agencies and local government
planning and building inspectors, and hopefully a new statutory
body specifically established to implement, police and enforce all
mandatory standards and regulations. These relationships will allow
the industry to address many of the regulatory issues noted in
Section 4.2 above.
The FCJA will also seek to work cooperatively with governments to
develop an information campaign for purchasing and procurement
officers (public and private) to ensure that the true costs and
benefits of using Australian or imported product is understood
and implemented. This program will relate to both a consumer
education program and, if appropriate, an industry “Trustmark”
scheme. The Trustmark program would be available to all Australian
made FCJ products and services which meet its requirements.
The FCJA recognises that there are numerous stakeholders in the
FCJ sector with whom strong relationships are required in order to
achieve the desired change in the industry’s direction and focus.
These include trade unions, particularly the CFMEU, building industry
associations (HIA, MBA), consumer groups (Choice), environmental
NGOs (Planet Ark), surveying associations (Institution of Surveyors,
Victoria, ISNSW), Australian made campaign and standard setting
body SAI global.
Historically engagement with these groups has been through various
smaller associations, often uncoordinated and consequently risking
the advocacy of potentially conflicting outcomes. However, these
associations are the right ones to be involved in such activity, as they
are close to their members and understand their unique requirements.
But with the establishment of the FCJA, it provides a forum for a
common position to be developed on behalf of the collective FCJ
industry.
As such, the FCJA will provide common thread for the associations
individually to work with these groups on:
Standards
Increased inspections and awareness of the problems inferior
imported product can have on the broader construction industry
Employment, skills and training focused programs as outlined
above
Focused FCJ product origin program building on that existing
work
Driving awareness among consumers of the problems associated
with imported product to the broader FCJ consumers
The FCJ Council has held preliminary meetings with the CFMEU and
identified several areas where it can cooperate with that group to the
benefit of the broader industry and those employed by it.
42
labour, skills and training
5.2
.3 The FCJA will review and build upon its preliminary assessment of training opportunities and programs relevant to the FCJ sector working
with the relevant Skills Council (ideally Forestworks) and the CFMEU to ensure that the industry has adequate representation on relevant
skills councils and committees.
Through this relationship the FCJA will also seek to investigate and develop a program to engage secondary school students, their
teachers and parents to promote careers in the FCJ sector. As a direct action the FCJA will seek to meet with careers teachers directly
using strategies successfully employed by other industries in Australia and overseas.
The Federal Government’s commitment through its Skills for all Australians policy is welcomed by the FCJA and it will seek to work with
governments to ensure that all elements of the policy are implemented. This will include lobbying State and Territory governments to
implement relevant parts of the program in addition to seeking commitments from opposition parties to the overriding broad principles
of that policy.
While the program above will assist in addressing those traditional areas of skills needed by the industry the need to have an innovative,
focused and driven management in the industry requires additional focus from within the FCJ industry. As such the FCJA will, in the first
instance, investigate options through TAFE or other providers for the delivery of management (non-trade related) courses. This could
include groups such as the Australian Institute of Company Directors (AICD), Business Schools or RTO’s from other sectors such as ICT
and design.
In addition to providing workshops on design/innovation, consumer awareness and mentoring, the FCJ Council will also identify and
promote best-practice management and operational activities (in Australia and overseas) in FCJ and other industries. This will be done
through seminars workshops, inter-firm comparison, benchmarking and company visits. These will complement the training modules
noted above.
Finally the FCJA wishes to pursue the development of a Master Craftsman qualification within the FCJ industry. This would have an
identified educational pathway combining both formal units of study and continuing professional development activities such as,
conference presentations, mentoring and contribution of articles to industry publications.
Study units for the Master Craftsman would cover all aspects of what the industry considers a Master Craftsman including traditional
43
supply chain
5.2
.4 A strong supply chain is critical to the effective growth and development of the FCJ industry in Australia. The FCJA will work cooperatively
with the government to undertake a comprehensive study of the FCJ supply chain in Australia. The results of this survey will provide the
clearest indication available as to the size, potential and most importantly where significant gaps and opportunities exist.
Following on from this study the FCJA will lead a program of clustering in the industry, to the benefit of all in the supply chain. This will
include providing sufficient evidence and argument for the need to form such clusters. This will be best achieved by the formation of
an internal committee or committees involving all parts of the supply chain to identify and address barriers within the sector. This group
would include raw material suppliers, retailers, wholesalers and public and private procurement officers.
Reflecting many of the issues raised with FCJA members in respect of retailers, the Council will investigate options to improve linkages
between manufacturers and retail groups in addition to exploring options to allow manufacturers to sell directly to consumers. Given the
concern over the practice of importers going directly to building sites and consumers this program would be subject to strict conditions
and other regulations flowing from the actions outlined in Section 5.1. This would include the introduction of virtual/digital supply chains
and establishment of showrooms to demonstrate innovative content both virtually and at tradeshows.
FCJA will also collaborate with governments in targeting new markets utilising the strength of these supply chain clusters. This will be
done through dedicated inward and outward bound trade missions and Australian FCJ sector stands at major overseas trade shows
and events. The focus of these activities will be to demonstrate the diverse product offering, quality, uniqueness and comprehensive
support and service of Australian made FCJ products – from sustainable raw material inputs to construction and on-going servicing (where
applicable).
skills coupled with units in lean manufacturing, design, IT and management techniques. The training would be provided in modular format
to allow for ease of use for those undertaking the course of study. Through cooperation with the relevant Skills Council and Tertiary
institutions the Master Craftsman degree would be equivalent to a Bachelor’s degree.
The FCJA believes that this program will provide recognition of the skills of many in the FCJ industry while also providing a clear career
path for those considering entry into the industry. Through a dedicated mentoring program Master Craftsman can proactively drive an
increased uptake of training and improve engagement with school leavers. Finally it will drive loyalty among employees by providing a
clear career path within which their employer can invest.
44
role for government 5.3
Overall the FCJ sector seeks recognition from government of its importance to the Australian economy historically, currently and its
strong potential to be a leading edge manufacturing sector into the future. Government’s role is seen as more than just providing funding
to the sector, as occurs in other sectors, but also of partnership with a consolidated industry group focused on the ongoing development
of the Australian FCJ sector.
With appropriate Government action, the Australian FCJ sector can make significant productivity gains through improvement in the
flexibility of their manufacturing processes, streamlining of regulatory procedures and improved infrastructure. These are the three core
factors critical for sustaining the Australian economy identified recently by McKinsey and Co.
The FCJA welcomes the report of the non-government members of The Prime Ministers Manufacturing Taskforce and supports fully their
“Smarter Manufacturing for a Smarter Australia” strategy and the following principles:
The FCJA equally welcomes the Prime Ministers response to this report and her commitment to bring together the Industry Capability
Network, the Buy Australian at Home and Abroad Supply Advocates, AusIndustry and Enterprise Connect to share information on
opportunities for manufacturers from large domestic projects. The formation of a Manufacturing Leaders Group and Industrial Research
Transformation Program (ITRP) are equally welcomed and the FCJA would expect to be involved in that.
However, the government must give due consideration to all of the report’s recommendations if it is truly to be seen as truly supporting
the Australian manufacturing sector.
Building a new and stronger generation of small through to
large manufacturing businesses with the management and
capabilities to compete and succeed in the global economy
Transforming a larger portion of the $9.4 billion that gets
invested each year by the Commonwealth Government in
science and research into applied knowledge in manufacturing
and into jobs and wealth created by this nation’s manufacturers.
Ensuring our manufacturers continue to invest in Australia,
bringing global technology and knowledge to their customers.
This will be done by providing them with a reason to invest
– a good business environment, world class innovation,
competitive taxation and regulatory regimes and a strong
body of SMEs with which to link.
Building better supply chains that constantly drive excellence
through industry, while providing pathways for our smaller
businesses into global markets so that they can expand and
grow. Australia’s SME manufacturers will develop new business
models, increase their absorptive capacity and leverage more
services and original design thinking in the solutions they
provide global customers.
Building a smarter and more efficient manufacturing industry
that helps build the nation’s mines, cities and urban and
regional infrastructure. Better cities and better infrastructure
will lift the quality of life for working people and increase
the nation’s productivity. This is what winning is all about in
today’s global economy.
Building better, more productive, smarter workplaces where
trust, co-operation and collaboration helps build better
more prosperous, productive and profitable manufacturing
businesses.
Building better manufacturing businesses capable of dealing
with cyclical challenges and structural change. But we
will also be vigilant in pushing government to reduce the
time, cost and risk of doing business in this country – and
to give manufacturing an investment environment that is
internationally competitive. That is a priority all the leaders
share.
Design and Innovation
5.3
.1 There is a clear case for governments to work with the FCJ sector in developing an incentive scheme (through new initiatives or fine-
tuning of existing initiatives) for companies to take up innovative processes and/or develop/incorporate new technologies into their
product offering.
Similar programs have been undertaken in the Automotive and TCF sectors by both Labor and Coalition governments providing clear
evidence that Government support of such activity does lead to demonstrable positive benefits for the economy as a whole. In conjunction
with the FCJA, governments must review existing government assistance programs and existing policies including consideration of such
things as:
Tax incentives for the introduction of innovative technologies
Fostering partnerships between FCJ business operators, designers and researchers
Technology cluster development
Recognising design as an integral element of innovation
Introduction of such schemes as New Zealand’s “Better by
Design” or the former Queensland “Ulysses” program (see
brief outline of both below)
45
In order to foster uptake of innovation and design in the industry, government support of FCJA led ‘trade missions’ to overseas conferences and trade
shows to promote Australian capabilities in addition to observing world’s best practice in FCJ design and production, is vital.
Related to the need to focus on skills development the Government must also ensure that adequate funding is maintained to tertiary educational
institutions in the areas of FCJ, design and ICT among others, to ensure that these skills can be further developed within the Australian industry. Such
a policy will also ensure that sufficient teaching ability remains to continue education in these areas, as well as ensure that a strong research capability
remains in Australia.
Finally in the area of design and innovation governments must consider providing funding for the establishment of a design and prototype centre which
will encourage cooperation between designers, manufacturers and researchers. This centre will also provide a clear means to promote the awareness and
usage of latest technologies by Australian FCJ companies. A core part of this should be the creation of a “pool of knowledge” of designers, engineers
and business consultants in addition to a study of the current state of innovation within the industry.
BETTER BY DESIGN New Zealand
Better by design is a specialist
group within the New Zealand
Trade and Enterprise government
agency with its sole purpose being
to help New Zealand enterprises
succeed. The programs operated
by Better by Design are built on the
principle that design strategies and
processes can be applied to
businesses to improve the bottom
line.
It connects companies with
business experts and design
practioners and provides a range
of services including independent
assessment of a company’s
fundamental strengths and
weaknesses, identifies opportunities
and develop an action plan. The
agency also has a focus on
advocating the value of design.
While a government agency it has
an advisory board comprised of
seven of New Zealand’s foremost
design practioners and business
leaders.
Better by design represents the
type of government and industry
cooperative model the FCJA
envisages operating within
Australia.
ULYSSES Transforming business through design
As part of the $3 million
Designing Queensland
Program, the Department of
Employment, Economic
Development and Innovation
received $1.1 million to
implement a Design
Integration Program. Called
Ulysses, the program's goal is
to make Queensland's
mainstream businesses
internationally competitive
through design.
Ulysses plays a critical role in
commercialising innovation
for Queensland businesses
and will assist Queensland
businesses to use design to
differentiate their products
and services in the global
market place.
46
Regulation and Compliance
5.3
.2 Government needs to take note of the inequities identified by the FCJA with regard to:
Current Australian standards and standard setting committees
Products made from illegally logged timbers and the potential
for FCJ products to be used in the importation of illegal goods
into Australia
The level of fees and taxation required to be met by
Australian FCJ producers compared with those faced
by importers of FCJ products
Consumer protection codes and their enforcement
One area that the Government must act on immediately is to strengthen the anti-dumping measures to:
Make clear it is action to combat unfair trade
(it is not a trade protection barrier)
Shift the onus of proof to the importer, not the
local manufacturer
The FCJA also calls on the Government to establish a new statutory body to:
Monitor the implementation and application of all mandatory
standards and regulations
Ensure/enforce full compliance with these standards
and regulations
The FCJA would also encourage an awareness raising campaign with government procurement officers and departments which
highlights the full capabilities of Australian manufacturers. While the FCJA acknowledges that governments have policies in place which
require procurement officers to fully assess the costs and benefits of foreign purchases against Australian processes it must also be in a
position to act on substantiated advice from industry where this does not occur.
Moreover, Government Procurement policy should specifically call for the factoring in of “whole of life”value of the subject goods, as
well as the cost of adherence to environmental, social, safety and labour requirements for imported products that are not subjected to
the same compliance costs as local product in meeting these policy requirements of the Australian Government.
Government support is also essential to provide credibility in any industry led and developed consumer awareness campaign that
encourages the increased purchase of Australian made product and the resultant benefits to the Australian economy of those purchases.
The returns to the government are numerous extending from the pure economic and budget gains through increased sales and hence
production of Australian product, to indirect savings in costs of healthcare and prosecutions of those companies who fail to adhere to
Australia’s standards and regulations.
Building codes and their enforcement
Australia’s tariff system including the various tariff
arrangements through Australia’s bilateral and multilateral free
trade agreements, general tariff rates and Tariff Concession
Orders and By-laws
The need for Mandatory testing of all products supplied into
Australian markets and related to this mandatory warranties
for all products supplied into Australian markets
Allow “class” actions to be undertaken by industry sub-
sectors and/or industry associations on behalf of their
members
Apply significant penalties to non-compliant companies
Develop a register of acceptable certification authorities
throughout Australia including reference to the “Illegal
Logging Prohibition Bill 2011”
48
Labour, Skills and Training
Supply Chain
5.3
.35
.3.4
The Federal Labour Government has made a strong and positive
commitment to improving the Vocational Educational Sector in
Australia and it must keep to these promises. Likewise the FCJA
calls on State and Territory Governments to implement the policies
in line with the Council of Australian Governments.
As part of the broader industry study the government must
provide assistance to the industry to fully understand the
significance of current and future skills gaps. This must incorporate
an investigation on both the supply and demand for vocational
and non-vocational training as it relates to the FCJ sector. Upon
completion of this review the Government must work with the
FCJA to ensure that a dedicated program focused on promoting
the FCJ sector as a viable, interesting workplace with long-term
career prospects.
FCJA would recommend that this can be best done through a
dedicated Business Advisory Unit (BAU). This BAU can provide
ready feedback on management and management efficiencies in
addition to providing clear directions and access to government
programs.
The FCJA will seek the Government’s support in the development
of a comprehensive Capability Map of the FCJ supply chain in
Australia. This map will help identify gaps in the supply chain,
especially where the necessary critical mass is threatened so
that action can be taken to strengthen the supply chain where
necessary and enable the necessary scale economies to be built up
to further develop the true potential of the Australian FCJ sector.
Utilising this map will also help the FCJA determine where supply
chain clusters could be encouraged/developed to help build overall
industry efficiencies.
A regulated industry is important to the industry provided that
the regulations are developed in conjunction with industry and
designed to protect the ultimate consumer of the product and the
Australian manufacturer.
All Australian governments must undertake a review of the various
regulations and ownership provisions placed on FCJ businesses
which provide a disincentive for business purchase, investment
and growth.
FCJA also asks the government to improve investment in long-
term plantations and the development of sustainable wood
resources from both public and private native forests. Such action,
as noted elsewhere in this document, is critical for ensuring that
Australia maintains a sustainable wood products industry on which
FCJ businesses can draw material from.
Government needs to ensure that government procurement
programs provide sufficient weight to Australian formed clusters
and that government procurement officers are fully aware of
the complete benefits and costs of Australian production versus
imported products.
51
CONCLUSIONSUMMARY OF ISSUES & RECOMMENDATIONS
In determining this forward strategic action for the Australian FCJ industries, the FCJA is proposing the following action
steps as the starting point to address the core Critical Success Factors underscoring the industries’ future growth prospects (see
Recommendations Matrix on following pages)
6
52
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
DESIGN AND INNOVATION
• The industry must develop a greater focus on design and innovation, to the point where is becomes globally recognised as epitomising an inherent Design Culture
• The industry must focus on building relationships with other sectors including: + Designers + Electronics + ICT + Research organisations
• The Australian FCJ industry must become more aware of the activities of overseas based FCJ producers with a view to both learn from their experiences but also to explore partnerships
• The industry needs to have a better under standing and awareness of the positive benefits of creating products with a core design element
• The industry must take full advantage of all available programs to help foster a greater uptake of design, innovation and R&D activities
• Work with governments in an effort to develop appropriate incentive schemes to encourage companies to take up innovative processes and/or incorporate new technologies into their product offering. This includes:
+ Accelerated depreciation and/or tax rebates for innovative technologies, process improvements and product development and for increased spending on design oriented activities
+ Introduction of such schemes as New Zealand’s “Better by Design” program or the former Queensland “Ulysses” program
• Encourage linkages between FCJ companies, researchers, technology providers, industrial designers and relevant government agencies
+ Convene ‘Challenge Workshops’ between interested manufacturers, designers and/or research organisations to brainstorm potential innovative product designs and/or process innovations that could be developed through collaborative projects, including impact of latest technology developments (such as 3D printing, laser & water jet cutting, communications, etc)
+ Establish a “pool of knowledge” of designers, engineers and business consultants that can be made available to assist the industry to pursue new design and innovation ideas
+ Implement program of pop-up exhibitions of innovative product in conjunction with strategic partners (e.g. fashion houses, galleries, festivals, wineries, etc)
• Prioritise target markets/countries and facilitate industry trade missions overseas and encourage overseas ‘leaders’ in the FCJ sector to visit Australia and speak with the industry
Critical
High
High
Ranking
Critical
Critical
Critical
High
High
High
Medium
• Introduce new incentives and/or fine-tune existing programs to encourage companies to take up innovative processes and/or incorporate new technologies into their product offering. These should include consideration of:
+ Accelerated depreciation and/or tax rebates for innovative technologies, process improvements and product development and for increased spending on design oriented activities
+ Introduction of such schemes as New Zealand’s “Better by Design” program or the former Queensland “Ulysses” program
• Provide access to funding and Australian and State/Territory overseas based investment and trade promotion offices for the FCJ Council to organise trade missions and host visiting experts and technology providers
• Work with the FCJ Council to develop tailored information for FCJ companies around issues relating to IP protection
• Maintain funding to tertiary institutions in the areas of FCJ, design and ICT among others to ensure that these skills can maintained and built upon within Australia
• Sponsor awards nights and industry showcases to improve the promotion of creative leading edge design within the Australian FCJ sector
53
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
DESIGN AND INNOVATION
• The industry must develop a greater focus on design and innovation, to the point where is becomes globally recognised as epitomising an inherent Design Culture
• The industry must focus on building relationships with other sectors including: + Designers + Electronics + ICT + Research organisations
• The Australian FCJ industry must become more aware of the activities of overseas based FCJ producers with a view to both learn from their experiences but also to explore partnerships
• The industry needs to have a better under standing and awareness of the positive benefits of creating products with a core design element
• The industry must take full advantage of all available programs to help foster a greater uptake of design, innovation and R&D activities
• Work with governments in an effort to develop appropriate incentive schemes to encourage companies to take up innovative processes and/or incorporate new technologies into their product offering. This includes:
+ Accelerated depreciation and/or tax rebates for innovative technologies, process improvements and product development and for increased spending on design oriented activities
+ Introduction of such schemes as New Zealand’s “Better by Design” program or the former Queensland “Ulysses” program
• Encourage linkages between FCJ companies, researchers, technology providers, industrial designers and relevant government agencies
+ Convene ‘Challenge Workshops’ between interested manufacturers, designers and/or research organisations to brainstorm potential innovative product designs and/or process innovations that could be developed through collaborative projects, including impact of latest technology developments (such as 3D printing, laser & water jet cutting, communications, etc)
+ Establish a “pool of knowledge” of designers, engineers and business consultants that can be made available to assist the industry to pursue new design and innovation ideas
+ Implement program of pop-up exhibitions of innovative product in conjunction with strategic partners (e.g. fashion houses, galleries, festivals, wineries, etc)
• Prioritise target markets/countries and facilitate industry trade missions overseas and encourage overseas ‘leaders’ in the FCJ sector to visit Australia and speak with the industry
Critical
High
High
Ranking
Critical
Critical
Critical
High
High
High
Medium
• Introduce new incentives and/or fine-tune existing programs to encourage companies to take up innovative processes and/or incorporate new technologies into their product offering. These should include consideration of:
+ Accelerated depreciation and/or tax rebates for innovative technologies, process improvements and product development and for increased spending on design oriented activities
+ Introduction of such schemes as New Zealand’s “Better by Design” program or the former Queensland “Ulysses” program
• Provide access to funding and Australian and State/Territory overseas based investment and trade promotion offices for the FCJ Council to organise trade missions and host visiting experts and technology providers
• Work with the FCJ Council to develop tailored information for FCJ companies around issues relating to IP protection
• Maintain funding to tertiary institutions in the areas of FCJ, design and ICT among others to ensure that these skills can maintained and built upon within Australia
• Sponsor awards nights and industry showcases to improve the promotion of creative leading edge design within the Australian FCJ sector
54
DESIGN AND INNOVATION
• Improved promotion of creative design within the industry through awards nights, industry showcases, trade exhibitions and trade fairs
+ Ensure that all Australian Industry Exhibitions incorporate a section that is focussed completely on displaying the latest design and innovation developments within the Australian industry
+ Encourage Australian FCJ companies to exhibit increasingly more demanding product (in terms of craftsmanship, design and innovation) at relevant industry exhibitions/trade shows (both in Australia and internationally)
+ Develop annual Design Concept Awards and Design Competitions, augmenting existing Design Awards, to encourage designers, manufacturers and students to present innovative design concepts/ideas
+ Encourage more Australian businesses to participate in the existing Design Awards
• Collaborate with the Australian Design Alliance in promoting a National Design Alliance
• Establish a “Design and Prototype Centre” to showcase a wide cross section of latest product design and innovative developments, and to encourage cooperation between designers, manufacturers and researchers
• Proactively promote the principles of “creativity”, “innovation” and “inspiration” to the furniture, kitchen and joinery industries + Encourage FCJ manufacturers to proactively engage with designers to produce new ranges of product that can be marketed under a unique label clearly and distinctly associated with the designer
+ Disseminate case studies and information from Australia and globally emphasising the importance of innovation and design to the success of the Australian FCJ industry
• Engage with key government officials and politicians to champion the industry’s capabilities
• Undertake an awareness raising campaign among FCJ businesses of the available programs and assistance intended to encourage “innovative development”
Critical
Medium
High
High
High
High
• Provide funding for the establishment of a “Design and Prototype Centre” to both encourage cooperation among designers, manufacturers and researchers, and to promote the use/awareness of latest technologies
• Provide funding assistance to FCJA to allow the establishment of a “pool of knowledge” of designers, engineers and business consultants
• Fund and/or undertake a survey of the industry’s current position with respect to design and innovation, to provide a base line on which future progress can be measured
• Funding of an industry awareness raising / education program comprising a series of workshops, events, expert visits over a two year period, to foster a design culture within the industry
Medium
High
High
Critical
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government Ranking
55
DESIGN AND INNOVATION
• Improved promotion of creative design within the industry through awards nights, industry showcases, trade exhibitions and trade fairs
+ Ensure that all Australian Industry Exhibitions incorporate a section that is focussed completely on displaying the latest design and innovation developments within the Australian industry
+ Encourage Australian FCJ companies to exhibit increasingly more demanding product (in terms of craftsmanship, design and innovation) at relevant industry exhibitions/trade shows (both in Australia and internationally)
+ Develop annual Design Concept Awards and Design Competitions, augmenting existing Design Awards, to encourage designers, manufacturers and students to present innovative design concepts/ideas
+ Encourage more Australian businesses to participate in the existing Design Awards
• Collaborate with the Australian Design Alliance in promoting a National Design Alliance
• Establish a “Design and Prototype Centre” to showcase a wide cross section of latest product design and innovative developments, and to encourage cooperation between designers, manufacturers and researchers
• Proactively promote the principles of “creativity”, “innovation” and “inspiration” to the furniture, kitchen and joinery industries + Encourage FCJ manufacturers to proactively engage with designers to produce new ranges of product that can be marketed under a unique label clearly and distinctly associated with the designer
+ Disseminate case studies and information from Australia and globally emphasising the importance of innovation and design to the success of the Australian FCJ industry
• Engage with key government officials and politicians to champion the industry’s capabilities
• Undertake an awareness raising campaign among FCJ businesses of the available programs and assistance intended to encourage “innovative development”
Critical
Medium
High
High
High
High
• Provide funding for the establishment of a “Design and Prototype Centre” to both encourage cooperation among designers, manufacturers and researchers, and to promote the use/awareness of latest technologies
• Provide funding assistance to FCJA to allow the establishment of a “pool of knowledge” of designers, engineers and business consultants
• Fund and/or undertake a survey of the industry’s current position with respect to design and innovation, to provide a base line on which future progress can be measured
• Funding of an industry awareness raising / education program comprising a series of workshops, events, expert visits over a two year period, to foster a design culture within the industry
Medium
High
High
Critical
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government Ranking
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
REGULATORY & COMPLIANCE
• There are a number of inconsistencies among State and Federal Government regulations and standards in addition to varying levels of policing and enforcement. Issues include:
• There is no one regulatory body, agency or department within industry to oversee implementation and consistent enforcement of all relevant product and consumer regulations in Australia
• Certifying bodies must be well-credentialed and trustworthy – too many overseas sourced certifications are unreliable (or worse, fraudulent)
• Consumers are not fully educated nor aware of the benefits of Australian Made FCJ products compared with overseas made products
• Government Procurement decisions do not take into account the compliance cost imposed on local industry of adhering to the various Australian Government policies, and purchase imported materials on price even though they do not comply with these policy requirements
• Existing companies in the Australian FCJ sector are not well versed in promoting the benefits of their locally made products and often lack the necessary economies of scale to undertake a strong and positive marketing program
• Provide a preliminary assessment of the current state of laws, regulations and codes applying to FCJ products across Australia
• Identify and report on evident discrepancies in the way current laws, regulations and codes are applied to FCJ product across Australia depending on whether they are imported or sourced from Australian production, highlighting extent and implications of any non-compliance
• Work directly with statutory authorities and bodies responsible for establishing, policing and enforcing standards, regulations and codes
• Raise local industry’s awareness of obligations to abide by all relevant regulations and standards through an education campaign aimed at ensuring the industry's adherence to all regulations
• Build relationships with other stakeholder groups in the FCJ sector including trade unions, building industry associations, consumer groups, NGO’s, Australian Made campaign, surveying and building inspection associations
• Work proactively with Government to establish a statutory body focused on ensuring full compliance by all parties with all standards and regulations applying to FCJ products
• Develop an information campaign for consumers and procurement/purchasing officers, including consideration of an appropriate industry “Trustmark” scheme.
• Develop a program providing information to FCJ manufacturers on how to promote their businesses and products in the context of the broader consumer campaign
Critical
Critical
High
High
Ongoing
Critical
High
High
Ranking
Critical
Critical
Critical
High
High
Critical
High
High
• Ensure full harmonisation of Federal and State codes and regulations as they relate to the FCJ sector
• Direct relevant government agencies to work with the FCJ Council in addressing several of the immediate issues regulatory/compliance inequities already identified including:
• Commit to work closely with FCJA in the development of Regulations to be applied under the Illegal Logging Prohibition Legislation, to restrict the use of illegally logged timbers in complex timber products such as furniture, cabinetry, joinery, kitchens and flatpacks
+ These regulations must be effective, but at a low compliance cost and practical for Australian businesses
• Establish a purpose specific Government Body to: + Monitor the implementation and application of all mandatory standards and regulations
+ Ensure a balanced regulatory framework whereby compliance by imported materials is enforced to the same extent as it is for local product + Apply significant penalties to clearly non-compliant companies
+ Develop a register of acceptable certification authorities both in Australia and overseas
• Australian governments at all levels are to provide information to their procurement officers and departments outlining the capabilities of Australian FCJ producers
• Government Procurement policy to call for a “whole of life” value assessment and for the factoring in of the cost of adherence to “whole of government” policies in the areas of environmental sustainability, social, safety and labour requirements for local manufacture where imported products are not subjected to those same compliance costs
• Government Procurement purchasing decisions to factor in lost tax take, at all levels, if supply contract awarded to imported product instead of Australian manufactured product
• Governments to support in principle and via funding a consumer awareness campaign that highlights the inherent benefit and value of Australian made, compliant products
+ Need equitable, consistent treatment for Australian producers – with imports and with overseas standards and regulations
+ Currently no real enforcement to ensure full compliance by imported product with established standards and regulations
+ Insufficient penalties and follow up against clearly non-compliant product
+ Anti - Dumping action is vital, ensuring fair trade and should not be perceived as a protectionist measure+ Many imports entering Australia are either misclassified or undervalued in order to reduce the tariff duty cost
+ Strengthening anti-dumping measures to switch the onus of proof to the importers, to enable group/sector based action and to ensure SME’s can effectively mount cases
+ Ensure the Australian Customs Service (or another appropriate Government agency) is sufficiently resourced to scrutinise imported FCJ products and ensure compliance at the dock (with both appropriate duty payments and adherence to regulatory standards)
56
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
REGULATORY & COMPLIANCE
• There are a number of inconsistencies among State and Federal Government regulations and standards in addition to varying levels of policing and enforcement. Issues include:
• There is no one regulatory body, agency or department within industry to oversee implementation and consistent enforcement of all relevant product and consumer regulations in Australia
• Certifying bodies must be well-credentialed and trustworthy – too many overseas sourced certifications are unreliable (or worse, fraudulent)
• Consumers are not fully educated nor aware of the benefits of Australian Made FCJ products compared with overseas made products
• Government Procurement decisions do not take into account the compliance cost imposed on local industry of adhering to the various Australian Government policies, and purchase imported materials on price even though they do not comply with these policy requirements
• Existing companies in the Australian FCJ sector are not well versed in promoting the benefits of their locally made products and often lack the necessary economies of scale to undertake a strong and positive marketing program
• Provide a preliminary assessment of the current state of laws, regulations and codes applying to FCJ products across Australia
• Identify and report on evident discrepancies in the way current laws, regulations and codes are applied to FCJ product across Australia depending on whether they are imported or sourced from Australian production, highlighting extent and implications of any non-compliance
• Work directly with statutory authorities and bodies responsible for establishing, policing and enforcing standards, regulations and codes
• Raise local industry’s awareness of obligations to abide by all relevant regulations and standards through an education campaign aimed at ensuring the industry's adherence to all regulations
• Build relationships with other stakeholder groups in the FCJ sector including trade unions, building industry associations, consumer groups, NGO’s, Australian Made campaign, surveying and building inspection associations
• Work proactively with Government to establish a statutory body focused on ensuring full compliance by all parties with all standards and regulations applying to FCJ products
• Develop an information campaign for consumers and procurement/purchasing officers, including consideration of an appropriate industry “Trustmark” scheme.
• Develop a program providing information to FCJ manufacturers on how to promote their businesses and products in the context of the broader consumer campaign
Critical
Critical
High
High
Ongoing
Critical
High
High
Ranking
Critical
Critical
Critical
High
High
Critical
High
High
• Ensure full harmonisation of Federal and State codes and regulations as they relate to the FCJ sector
• Direct relevant government agencies to work with the FCJ Council in addressing several of the immediate issues regulatory/compliance inequities already identified including:
• Commit to work closely with FCJA in the development of Regulations to be applied under the Illegal Logging Prohibition Legislation, to restrict the use of illegally logged timbers in complex timber products such as furniture, cabinetry, joinery, kitchens and flatpacks
+ These regulations must be effective, but at a low compliance cost and practical for Australian businesses
• Establish a purpose specific Government Body to: + Monitor the implementation and application of all mandatory standards and regulations
+ Ensure a balanced regulatory framework whereby compliance by imported materials is enforced to the same extent as it is for local product + Apply significant penalties to clearly non-compliant companies
+ Develop a register of acceptable certification authorities both in Australia and overseas
• Australian governments at all levels are to provide information to their procurement officers and departments outlining the capabilities of Australian FCJ producers
• Government Procurement policy to call for a “whole of life” value assessment and for the factoring in of the cost of adherence to “whole of government” policies in the areas of environmental sustainability, social, safety and labour requirements for local manufacture where imported products are not subjected to those same compliance costs
• Government Procurement purchasing decisions to factor in lost tax take, at all levels, if supply contract awarded to imported product instead of Australian manufactured product
• Governments to support in principle and via funding a consumer awareness campaign that highlights the inherent benefit and value of Australian made, compliant products
+ Need equitable, consistent treatment for Australian producers – with imports and with overseas standards and regulations
+ Currently no real enforcement to ensure full compliance by imported product with established standards and regulations
+ Insufficient penalties and follow up against clearly non-compliant product
+ Anti - Dumping action is vital, ensuring fair trade and should not be perceived as a protectionist measure+ Many imports entering Australia are either misclassified or undervalued in order to reduce the tariff duty cost
+ Strengthening anti-dumping measures to switch the onus of proof to the importers, to enable group/sector based action and to ensure SME’s can effectively mount cases
+ Ensure the Australian Customs Service (or another appropriate Government agency) is sufficiently resourced to scrutinise imported FCJ products and ensure compliance at the dock (with both appropriate duty payments and adherence to regulatory standards)
57
58
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
LABOUR SKILLS & TRAINING
• There are significant skills shortages within the industry compounded by:
• Reflecting the large number of micro and small businesses within the Australian FCJ sector, often family owned and operated, there is a lack of cutting edge management skills and experience in the industry. Particular areas include
• Skills shortages also exist in areas of higher technical skills including:
• FCJ Council to review and build on its preliminary assessment of training opportunities and programs relevant to the FCJ sector in Australia
• Work with government to facilitate a move of Industry Skills Council to Forestworks for the LMF package
• FCJ Council to work closely with Forestworks to ensure that all skills and training needs of each FCJ sub-sector are fully met and that no sector or skill needs is adversely impacted by a move to Forestworks
• Engage with secondary schools to promote trade based careers in the FCJ industry as a viable option
• Proactively promote existing and any new programs to the industry.
• Investigate the potential to partner with TAFEs or other providers of management training to deliver a series of training packages designed for managers and owners of Australian FCJ businesses. Topics should include:
• Establish Master Craftsman qualifications for the industry (with an identified educational pathway to attain the final qualifications). These qualifications should be able to be achieved through a variety of pathways, including additional units of study in disciplines such as Design, Production / Lean Manufacturing, IT & systems etc. The final qualification awarded should be of a standard and recognition equivalent to a University Bachelor Degree
• Establish and administer an FCJ mentoring program with a strong focus on management, marketing and financial skills
• Identify the potential for targeted on-site short courses for FCJ companies
• Identify “best practice” management and operational activities (in Australia and overseas, in the FCJ industries and other relevant industries) and showcase these to industry through:
• Work with Government to investigate and promote the potential for skilled migration visas to provide a short-term solution to the skills shortage if there is no other feasible alternative
• Engage with tertiary bodies and other providers of skills in the areas of costing and pricing; scheduling; computer aided manufacturing and design; and ICT based skills; to both develop training programs for existing FCJ employees but also to recruit directly from these courses into the industry
High
High
Critical
Critical
Medium
High
Critical
Critical
Medium
High
Medium
Medium
Ranking
Critical
High
High
High
High
High
Medium
Critical
• The Federal and State Governments must commit to implementation of its policies to improve the content and delivery of apprenticeship training to match the needs of industry
• State Governments must play a key role in this as they control much of the delivery through the TAFE system
• Governments to work with all relevant FCJ bodies to oversee the move of Furnishing training package (LMF) Industry Skills Council to Forestworks.
• The Federal Government to fund on an ongoing basis programs like the Apprentice Advisor & Mentor projects.
• Government to consider possible incentives or existing programs that can improve the skills of FCJ managers and owners including taxation incentives for training by recognised bodies
• Establish a dedicated Business Advisory Unit to provide ready feedback on management and manufacturing efficiencies
• Encouragement for FCJ companies to undertake business reviews and develop appropriate, forward thinking strategic business plans
• Fund mentoring programs to ensure short term education/business reviews that lead to self-sustaining improvements.
+ Low take up of apprenticeships
+ An out-dated TAFE training delivery method incompatible with current industry needs
+ A lack of dedicated input from the FCJ sector in the development of training and education packages
+ A lack of new entrants, school leavers or others, seeking trade based roles in the FCJ industry
+ Inability to compete for labour given large salaries offered by the construction and mining sectors
+ Business & Financial management
+ Innovation in process and design
+ Project management
+ Contract management and negotiation
+ Marketing and customer relations+ Finance and accounting+ Lean manufacturing+ Application of digital technologies
+ Seminars/workshops+ Inter-firm comparisons/benchmarking+ Company visits and tours
+ Introduce a modular skills development approach so there is a defined pathway for further development+ Costing and pricing
+ Scheduling
+ Computer aided manufacturing and design
+ ICT based skills including automation and consumer engagement
59
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
LABOUR SKILLS & TRAINING
• There are significant skills shortages within the industry compounded by:
• Reflecting the large number of micro and small businesses within the Australian FCJ sector, often family owned and operated, there is a lack of cutting edge management skills and experience in the industry. Particular areas include
• Skills shortages also exist in areas of higher technical skills including:
• FCJ Council to review and build on its preliminary assessment of training opportunities and programs relevant to the FCJ sector in Australia
• Work with government to facilitate a move of Industry Skills Council to Forestworks for the LMF package
• FCJ Council to work closely with Forestworks to ensure that all skills and training needs of each FCJ sub-sector are fully met and that no sector or skill needs is adversely impacted by a move to Forestworks
• Engage with secondary schools to promote trade based careers in the FCJ industry as a viable option
• Proactively promote existing and any new programs to the industry.
• Investigate the potential to partner with TAFEs or other providers of management training to deliver a series of training packages designed for managers and owners of Australian FCJ businesses. Topics should include:
• Establish Master Craftsman qualifications for the industry (with an identified educational pathway to attain the final qualifications). These qualifications should be able to be achieved through a variety of pathways, including additional units of study in disciplines such as Design, Production / Lean Manufacturing, IT & systems etc. The final qualification awarded should be of a standard and recognition equivalent to a University Bachelor Degree
• Establish and administer an FCJ mentoring program with a strong focus on management, marketing and financial skills
• Identify the potential for targeted on-site short courses for FCJ companies
• Identify “best practice” management and operational activities (in Australia and overseas, in the FCJ industries and other relevant industries) and showcase these to industry through:
• Work with Government to investigate and promote the potential for skilled migration visas to provide a short-term solution to the skills shortage if there is no other feasible alternative
• Engage with tertiary bodies and other providers of skills in the areas of costing and pricing; scheduling; computer aided manufacturing and design; and ICT based skills; to both develop training programs for existing FCJ employees but also to recruit directly from these courses into the industry
High
High
Critical
Critical
Medium
High
Critical
Critical
Medium
High
Medium
Medium
Ranking
Critical
High
High
High
High
High
Medium
Critical
• The Federal and State Governments must commit to implementation of its policies to improve the content and delivery of apprenticeship training to match the needs of industry
• State Governments must play a key role in this as they control much of the delivery through the TAFE system
• Governments to work with all relevant FCJ bodies to oversee the move of Furnishing training package (LMF) Industry Skills Council to Forestworks.
• The Federal Government to fund on an ongoing basis programs like the Apprentice Advisor & Mentor projects.
• Government to consider possible incentives or existing programs that can improve the skills of FCJ managers and owners including taxation incentives for training by recognised bodies
• Establish a dedicated Business Advisory Unit to provide ready feedback on management and manufacturing efficiencies
• Encouragement for FCJ companies to undertake business reviews and develop appropriate, forward thinking strategic business plans
• Fund mentoring programs to ensure short term education/business reviews that lead to self-sustaining improvements.
+ Low take up of apprenticeships
+ An out-dated TAFE training delivery method incompatible with current industry needs
+ A lack of dedicated input from the FCJ sector in the development of training and education packages
+ A lack of new entrants, school leavers or others, seeking trade based roles in the FCJ industry
+ Inability to compete for labour given large salaries offered by the construction and mining sectors
+ Business & Financial management
+ Innovation in process and design
+ Project management
+ Contract management and negotiation
+ Marketing and customer relations+ Finance and accounting+ Lean manufacturing+ Application of digital technologies
+ Seminars/workshops+ Inter-firm comparisons/benchmarking+ Company visits and tours
+ Introduce a modular skills development approach so there is a defined pathway for further development+ Costing and pricing
+ Scheduling
+ Computer aided manufacturing and design
+ ICT based skills including automation and consumer engagement
60
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
SUPPLY CHAIN
• The industry lacks a clear supply chain map leading to:
• Retailer is only interested in the quick sale
• Lead times from order to ultimate delivery to end consumer often unduly protracted and not necessarily the right product
• Inadequate supply of Australian timber placed at further risk through environmentally focused taxation, legislation and ill-informed environ mental NGO campaigns
• Many builders and DIY renovators use low quality imported joinery and/or materials not compliant with Australian standards either intentionally or unintentionally through deceptive conduct by importers and retailers of such products
• Engage proactively with government to undertake a comprehensive supply chain map and study of the industry in Australia
• Support development of industry clusters – linking supply chain partners and like-minded companies to form strategic manufacturing alliances, either as:
• Introduce a consumer/retailer awareness program to promote the capabilities of the Australian industry, and the benefits derived from sourcing Australian Made FCJ products
• Collaborate in targeting new markets through:
• Establish the Industry’s own Showrooms/Sales Rooms (displaying latest innovative product)
• Establish collaborative industry buying groups
• Encourage joint market research for collective industry, to enable firms to base rational decisions about capacity, target market structures, market needs, etc
High
Critical
Critical
High
Medium
High
Medium
Ranking
High
High
High
High
Medium
• Government to fund and contribute to the development of a supply chain map of the Australian FCJ sector
• Provide a dedicated FCJ program to foster the development of supply chain clusters including both the facilitation of clusters and funding where appropriate to establish the cluster
• Provide encouragement/support for industry mergers and acquisitions
• Develop a targeted export program that provides market intelligence, design guidance, trade show support, and networking.
• Support to develop web based branding and sales opportunities to help balance retailer dominance of the supply chain.
+ A lack of engagement with retailers and ultimately consumers to promote the benefits and quality of Australian Made FCJ products
+ Inadequate knowledge on potential partnerships and clusters within the industry+ A lack of economies of scale within the industry
+ Loose networks, sharing information and ideas
+ Formalised collaboration, either as cooperatives or even Joint Ventures
+ Develop an on-line industry training program targeted at the retail sales person
+ Trade Missions
+ Australian Industry” stands at Exhibitions
+ Collective tendering to sell whole “story” rather than individual products (eg fit out of whole office/apartment including kitchens, cupboards, loose furniture, etc)
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
SUPPLY CHAIN
• The industry lacks a clear supply chain map leading to:
• Retailer is only interested in the quick sale
• Lead times from order to ultimate delivery to end consumer often unduly protracted and not necessarily the right product
• Inadequate supply of Australian timber placed at further risk through environmentally focused taxation, legislation and ill-informed environ mental NGO campaigns
• Many builders and DIY renovators use low quality imported joinery and/or materials not compliant with Australian standards either intentionally or unintentionally through deceptive conduct by importers and retailers of such products
• Engage proactively with government to undertake a comprehensive supply chain map and study of the industry in Australia
• Support development of industry clusters – linking supply chain partners and like-minded companies to form strategic manufacturing alliances, either as:
• Introduce a consumer/retailer awareness program to promote the capabilities of the Australian industry, and the benefits derived from sourcing Australian Made FCJ products
• Collaborate in targeting new markets through:
• Establish the Industry’s own Showrooms/Sales Rooms (displaying latest innovative product)
• Establish collaborative industry buying groups
• Encourage joint market research for collective industry, to enable firms to base rational decisions about capacity, target market structures, market needs, etc
High
Critical
Critical
High
Medium
High
Medium
Ranking
High
High
High
High
Medium
• Government to fund and contribute to the development of a supply chain map of the Australian FCJ sector
• Provide a dedicated FCJ program to foster the development of supply chain clusters including both the facilitation of clusters and funding where appropriate to establish the cluster
• Provide encouragement/support for industry mergers and acquisitions
• Develop a targeted export program that provides market intelligence, design guidance, trade show support, and networking.
• Support to develop web based branding and sales opportunities to help balance retailer dominance of the supply chain.
+ A lack of engagement with retailers and ultimately consumers to promote the benefits and quality of Australian Made FCJ products
+ Inadequate knowledge on potential partnerships and clusters within the industry+ A lack of economies of scale within the industry
+ Loose networks, sharing information and ideas
+ Formalised collaboration, either as cooperatives or even Joint Ventures
+ Develop an on-line industry training program targeted at the retail sales person
+ Trade Missions
+ Australian Industry” stands at Exhibitions
+ Collective tendering to sell whole “story” rather than individual products (eg fit out of whole office/apartment including kitchens, cupboards, loose furniture, etc)
61
Critical Strategic Issue FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government
SUPPLY CHAIN
• The industry lacks a clear supply chain map leading to:
• Retailer is only interested in the quick sale
• Lead times from order to ultimate delivery to end consumer often unduly protracted and not necessarily the right product
• Inadequate supply of Australian timber placed at further risk through environmentally focused taxation, legislation and ill-informed environ mental NGO campaigns
• Many builders and DIY renovators use low quality imported joinery and/or materials not compliant with Australian standards either intentionally or unintentionally through deceptive conduct by importers and retailers of such products
• Engage proactively with government to undertake a comprehensive supply chain map and study of the industry in Australia
• Support development of industry clusters – linking supply chain partners and like-minded companies to form strategic manufacturing alliances, either as:
• Introduce a consumer/retailer awareness program to promote the capabilities of the Australian industry, and the benefits derived from sourcing Australian Made FCJ products
• Collaborate in targeting new markets through:
• Establish the Industry’s own Showrooms/Sales Rooms (displaying latest innovative product)
• Establish collaborative industry buying groups
• Encourage joint market research for collective industry, to enable firms to base rational decisions about capacity, target market structures, market needs, etc
High
Critical
Critical
High
Medium
High
Medium
Ranking
High
High
High
High
Medium
• Government to fund and contribute to the development of a supply chain map of the Australian FCJ sector
• Provide a dedicated FCJ program to foster the development of supply chain clusters including both the facilitation of clusters and funding where appropriate to establish the cluster
• Provide encouragement/support for industry mergers and acquisitions
• Develop a targeted export program that provides market intelligence, design guidance, trade show support, and networking.
• Support to develop web based branding and sales opportunities to help balance retailer dominance of the supply chain.
+ A lack of engagement with retailers and ultimately consumers to promote the benefits and quality of Australian Made FCJ products
+ Inadequate knowledge on potential partnerships and clusters within the industry+ A lack of economies of scale within the industry
+ Loose networks, sharing information and ideas
+ Formalised collaboration, either as cooperatives or even Joint Ventures
+ Develop an on-line industry training program targeted at the retail sales person
+ Trade Missions
+ Australian Industry” stands at Exhibitions
+ Collective tendering to sell whole “story” rather than individual products (eg fit out of whole office/apartment including kitchens, cupboards, loose furniture, etc)
62
SUPPLY CHAIN
Critical
Medium
Medium
• Provide funding support to encourage supply chain collaboration and up-take of quick response principles
• Support the FCJ’s work in providing a clear outline of the industry to environmental NGOs and consumers through:
• Review building codes and regulations to ensure that DIY’ers and builders cannot be approached directly by importers and suppliers not accredited to Australian standards
High
High
Medium
• Promote benefits of “Quick Response” philosophy to local industry, highlighting all available avenues to reduce lead times, including:
• Work cooperatively with NGO’s and other stakeholder groups including timber suppliers to ensure the true facts are known in regards to the production and supply of Australian sourced timber
• The FCJ will utilise the programs previously noted to inform DIY’ers and builders of the risks of using non-compliant raw material and products and also better inform them of viable locally made alternative products
+ Collaboration through strategic supply chain relationships
+ The use of latest communication/information technologies to enhance direct interaction with the ultimate consumer
+ Introducing virtual/digital supply chains (to streamline activities and defer physical production to latest point possible)
+ Exploring the potential/scope for FCJ manufacturers to market directly to consumers, including through collective industry on-line network
+ Funding of specific activities and tasks
+ Implement and enforce the provisions of the “Illegal Logging Prohibition Bill 2011”
FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government Ranking
63
SUPPLY CHAIN
Critical
Medium
Medium
• Provide funding support to encourage supply chain collaboration and up-take of quick response principles
• Support the FCJ’s work in providing a clear outline of the industry to environmental NGOs and consumers through:
• Review building codes and regulations to ensure that DIY’ers and builders cannot be approached directly by importers and suppliers not accredited to Australian standards
High
High
Medium
• Promote benefits of “Quick Response” philosophy to local industry, highlighting all available avenues to reduce lead times, including:
• Work cooperatively with NGO’s and other stakeholder groups including timber suppliers to ensure the true facts are known in regards to the production and supply of Australian sourced timber
• The FCJ will utilise the programs previously noted to inform DIY’ers and builders of the risks of using non-compliant raw material and products and also better inform them of viable locally made alternative products
+ Collaboration through strategic supply chain relationships
+ The use of latest communication/information technologies to enhance direct interaction with the ultimate consumer
+ Introducing virtual/digital supply chains (to streamline activities and defer physical production to latest point possible)
+ Exploring the potential/scope for FCJ manufacturers to market directly to consumers, including through collective industry on-line network
+ Funding of specific activities and tasks
+ Implement and enforce the provisions of the “Illegal Logging Prohibition Bill 2011”
FCJ (Associations & Companies)
Priority Actions Priority Actions
Ranking Government Ranking
64
Appe
ndix
1
Stan
dard
s Rel
ated
to F
CJ
Indu
stry
Stan
dard
A
SNZ
Nam
e Re
f in
NCC
In
dust
ry
Indu
stry
pr
otec
tion
Cont
rol
Mec
hani
sm
Lice
nse
ACC
C M
anda
tory
st
anda
rd
ASN
Z
4220
:201
0 Bu
nk B
eds
and
othe
r ele
vate
d be
ds N
o Fu
rnitu
re
ACC
C N
ATA
N
o Ye
s
Oth
er s
tand
ards
AS-2
281
Flex
ible
cel
lula
r pol
yure
than
e
AS
_468
5 Pl
ay g
roun
d eq
uipm
ent
AS-4
685
Part
1: S
afet
y an
d te
st m
etho
ds
AS/N
ZS-4
491
Tim
ber
AS/N
ZS IS
O-8
124
Safe
ty o
f toy
s
AC
CC
AS
/NZS
ISO
-812
4.1
Part
1: S
afet
y as
pect
s
AS
/NZS
ISO
-812
4.3
Part
3: M
igra
tion
of c
erta
in e
lem
ents
A
SNZ
24
55.1
:200
7
Text
ile �
oor c
over
ings
-Ins
talla
tion
pra
ctic
es N
o M
anuf
actu
ring
Not
hing
N
ot s
ure
No
No
Oth
er s
tand
ards
AS-1
684
Resid
entia
l tim
ber-
fram
ed c
onst
ructi
on
AS-2
454
Texti
le fl
oor c
over
ings
-Ter
min
olog
y
AS
-428
8 So
ft un
derla
ys fo
r tex
tile
floor
cov
erin
gs
AS/N
ZS-1
080
Tim
ber-
Met
hod
of te
st
AS/N
ZS-1
080.
1 M
etho
s 1: M
oist
ure
Cont
ent
AS/N
ZS-1
859
Reco
nstit
uted
woo
d-ba
sed
pane
ls-Sp
ecifi
catio
ns
AS/N
ZS-1
859.
2 Pa
rt 2
: Dry
-pro
cess
ed fi
breb
oard
AS
/NZS
-185
9.4
Part
4: W
et-p
roce
ssed
fibr
eboa
rd
AS
/NZS
-227
0 Pl
ywoo
d an
d bl
ock-
boar
d fo
r int
erio
r use
NZS
-360
4 Ti
mbe
r fra
med
bui
ldin
gs
65
W
orkS
afe
Aus
tral
ia N
atio
nal M
odel
Reg
ulat
ions
NO
HSC:
1005
Co
ntro
l of w
orkp
lace
haz
ardo
us su
bsta
nces
N
OHS
C:20
07
Nati
onal
Cod
e of
Pra
ctice
-Con
trol
of w
orkp
lace
haz
ardo
us
subs
tanc
es
Oth
er N
otes
Ad
hesiv
es-M
SDS
shou
ld b
e pr
ovid
ed o
n sit
e in
acc
orda
nce
with
WSA
Am
bien
t tem
pera
ture
in th
e ar
ea w
here
texti
le fl
oor
cove
rings
is to
be
laid
shal
l be
betw
een
10c-
35c
Re
lativ
e hu
mid
ity o
f the
are
a sh
ould
not
exc
eed
75%
or f
all
belo
w 3
0%
In
com
mer
cial
inst
alla
tions
, air-
cond
ition
ing
shou
ld b
e ru
n fo
r 7 d
ays a
t nor
mal
ope
ratin
g te
mpe
ratu
re
Su
bfloo
r pre
p sh
ould
be
dry,
smoo
th, p
lane
, sou
nd a
nd
clea
n
ASN
Z
AS/
NZS
493
5:20
09
Dom
estic
furn
iture
-Fre
esta
ndin
g ch
ests
of d
raw
ers,
war
drob
es a
nd b
ooks
helv
es/b
ookc
ases
-Det
erm
inat
ion
of
stab
ility
No
Free
sta
ndin
g Fu
rnitu
re
Not
hing
A
FRD
I te
stin
g N
o N
o
Oth
er S
tand
ards
ISO
/IEC
-170
25
Gene
ral r
equi
rem
ents
for t
he c
ompe
tenc
e of
testi
ng a
nd
calib
ratio
n la
bora
torie
s
Oth
er n
otes
If
furn
iture
doe
s not
mee
t the
stan
dard
, it i
s rec
omm
ende
d th
at th
e fu
rnitu
re it
ems b
e su
pplie
d w
ith a
ppro
pria
te
attac
hmen
t dev
ices
and
inst
ructi
on a
nd a
war
ning
labe
l. Ch
ests
of d
raw
ers/
war
drob
e an
d Bo
oksh
elve
s/bo
okca
ses
ASN
ZA
S 20
47-1
999
AS
4420
.1-6
:199
6
AS
1288
-200
6
Oth
er S
tand
ards
AS/
NZS
466
6:20
00
AS/
NZS
466
7:20
00
AS/
NZS
466
8:20
00
AS/
NZS
220
8:19
96
Win
dow
s in
bui
ldin
gs -
Sele
ctio
n an
d in
stal
lati
on
Win
dow
s —
Met
hods
of t
est f
or A
S 20
47
Gla
ss In
Bui
ldin
gsPl
ease
not
e th
at w
e ha
ve o
nly
refe
renc
ed W
ardr
obe
door
s, m
irror
s and
sh
ower
scre
ens
Insu
latin
g gl
ass u
nits
Qua
lity
requ
irem
ents
for c
ut to
size
and
pro
cess
ed g
lass
Glos
sary
of t
erm
s use
d in
the
glas
s and
gla
zing
indu
stry
Safe
ty g
lazin
g m
ater
ials
in b
uild
ing
(hum
an im
pact
co
nsid
erati
ons)
Yes
Yes
Yes
Yes
Yes
No
No
No
No
Build
ing
and
Co
nstr
uctio
nN
ation
al
Cons
truc
tion
Code
Nati
onal
Co
nstr
uctio
n Co
de
Nati
onal
Co
nstr
uctio
n Co
de
Accr
edita
tion
prog
ram
La
belli
ng
NAT
A Ac
cred
itatio
n pr
ogra
m
Labe
lling
Test
Rep
orts
66
Stan
dard
A
SNZ
Nam
e Re
f in
NCC
In
dust
ry
Indu
stry
pr
otec
tion
Cont
rol
Mec
hani
sm
Lice
nse
ACC
C M
anda
tory
st
anda
rd
W
indo
ws
(con
t.)
AS 3
740:
2010
W
ater
proo
fing
of d
omes
tic w
et a
reas
Ye
s
AS 1
860.
1:20
02
Parti
cleb
oard
floo
ring
Yes
AS
292
4 Hi
gh P
ress
ure
deco
rativ
e la
min
ates
-she
ets m
ade
from
th
erm
osetti
ng re
sins
Th
e re
quire
men
ts fo
r gla
zing
win
dow
s and
doo
rs a
re th
e sa
me
for r
esid
entia
l and
non
-res
iden
tial u
se. G
laze
d do
ors
are
refe
renc
ed a
s win
dow
s und
er re
gula
tion.
Do
ors o
f all
oper
ation
al ty
pes a
re in
clud
ed, e
.g h
inge
d,
slidi
ng fo
ldin
g an
d st
acki
ng, e
tc.
Mirr
ors,
with
in 2
00m
m a
bove
the
floor
leve
l in
bath
room
s,
ensu
ites a
nd ro
oms o
r enc
losu
res c
onta
inin
g sp
a po
ols s
hall
be G
rade
A o
r B sa
fety
gla
ss..
Ord
inar
y an
neal
ed g
lass
in
clud
ing
mirr
or m
ay b
e us
ed p
rovi
ded
it is
com
plet
ely
adhe
red
to a
solid
mat
eria
l. O
rdin
ary
anne
aled
gla
ss, i
nclu
ding
mirr
ors,
may
be
used
pr
ovid
ed a
fixe
d va
nity
or b
ench
hav
ing
a he
ight
of n
ot le
ss
than
760
mm
and
a d
epth
not
less
than
300
mm
that
ex
tend
s the
full
wid
th o
f the
gla
ss o
r mirr
or is
loca
ted
in
fron
t of t
he g
lass
or m
irror
Oth
er n
otes
ASN
Z
AS/
NZS
438
6.1:
1996
D
omes
tic
Kitc
hen
Ass
embl
ies
- Par
t 1: K
itch
en U
nits
N
o Bu
ilt-in
fu
rnitu
re a
nd
kitc
hens
Not
hing
N
othi
ng
Yes
No
Oth
er s
tand
ards
AS
119
9.0-
2003
(IS
O 2
859-
0:19
95)
Sam
plin
g pr
oced
ures
for i
nspe
ction
by
attrib
utes
Par
t 0:
Intr
oduc
tion
to th
e IO
S 28
59 a
ttrib
ute
sam
plin
g sy
stem
AS
139
9
AS
142
8.1-
2009
De
sign
for a
cces
s and
mob
ility
Pa
rt 1
: Gen
eral
requ
irem
ents
for a
cces
s-N
ew B
uild
ing
wor
k Ye
s
AS
142
8.2
AS
193
9 Co
uldn
't lo
cate
AS
213
1 Co
uldn
't lo
cate
AS
245
8 Co
uldn
't lo
cate
Not
e-As
wri
tten
. Thi
s st
anda
rd is
pri
mar
ily in
tend
ed fo
r cla
ss1,
2, 3
an
d 4
part
bui
ldin
g as
defi
ned
in th
e Bu
ildin
g Co
de o
f Aus
tral
ia (B
CA),
but a
lso
incl
ude
Clas
s 5
and
6
Oth
er s
tand
ards
67
Stan
dard
A
SNZ
Nam
e Re
f in
NCC
In
dust
ry
Indu
stry
pr
otec
tion
Cont
rol
Mec
hani
sm
Lice
nse
ACC
C M
anda
tory
st
anda
rd
W
indo
ws
(con
t.)
AS 3
740:
2010
W
ater
proo
fing
of d
omes
tic w
et a
reas
Ye
s
AS 1
860.
1:20
02
Parti
cleb
oard
floo
ring
Yes
AS
292
4 Hi
gh P
ress
ure
deco
rativ
e la
min
ates
-she
ets m
ade
from
th
erm
osetti
ng re
sins
Th
e re
quire
men
ts fo
r gla
zing
win
dow
s and
doo
rs a
re th
e sa
me
for r
esid
entia
l and
non
-res
iden
tial u
se. G
laze
d do
ors
are
refe
renc
ed a
s win
dow
s und
er re
gula
tion.
Do
ors o
f all
oper
ation
al ty
pes a
re in
clud
ed, e
.g h
inge
d,
slidi
ng fo
ldin
g an
d st
acki
ng, e
tc.
Mirr
ors,
with
in 2
00m
m a
bove
the
floor
leve
l in
bath
room
s,
ensu
ites a
nd ro
oms o
r enc
losu
res c
onta
inin
g sp
a po
ols s
hall
be G
rade
A o
r B sa
fety
gla
ss..
Ord
inar
y an
neal
ed g
lass
in
clud
ing
mirr
or m
ay b
e us
ed p
rovi
ded
it is
com
plet
ely
adhe
red
to a
solid
mat
eria
l. O
rdin
ary
anne
aled
gla
ss, i
nclu
ding
mirr
ors,
may
be
used
pr
ovid
ed a
fixe
d va
nity
or b
ench
hav
ing
a he
ight
of n
ot le
ss
than
760
mm
and
a d
epth
not
less
than
300
mm
that
ex
tend
s the
full
wid
th o
f the
gla
ss o
r mirr
or is
loca
ted
in
fron
t of t
he g
lass
or m
irror
Oth
er n
otes
ASN
Z
AS/
NZS
438
6.1:
1996
D
omes
tic
Kitc
hen
Ass
embl
ies
- Par
t 1: K
itch
en U
nits
N
o Bu
ilt-in
fu
rnitu
re a
nd
kitc
hens
Not
hing
N
othi
ng
Yes
No
Oth
er s
tand
ards
AS
119
9.0-
2003
(IS
O 2
859-
0:19
95)
Sam
plin
g pr
oced
ures
for i
nspe
ction
by
attrib
utes
Par
t 0:
Intr
oduc
tion
to th
e IO
S 28
59 a
ttrib
ute
sam
plin
g sy
stem
AS
139
9
AS
142
8.1-
2009
De
sign
for a
cces
s and
mob
ility
Pa
rt 1
: Gen
eral
requ
irem
ents
for a
cces
s-N
ew B
uild
ing
wor
k Ye
s
AS
142
8.2
AS
193
9 Co
uldn
't lo
cate
AS
213
1 Co
uldn
't lo
cate
AS
245
8 Co
uldn
't lo
cate
Not
e-As
wri
tten
. Thi
s st
anda
rd is
pri
mar
ily in
tend
ed fo
r cla
ss1,
2, 3
an
d 4
part
bui
ldin
g as
defi
ned
in th
e Bu
ildin
g Co
de o
f Aus
tral
ia (B
CA),
but a
lso
incl
ude
Clas
s 5
and
6
Oth
er s
tand
ards
AS 2
754.
2.19
91
Adhe
sives
for ti
mbe
r and
tim
ber p
rodu
cts
Part
2: P
olym
er e
mul
sion
adhe
sives
AS 2
754.
1
AS 2
754.
2
AS 2
924.
1.19
98
High
Pre
ssur
e de
corativ
e la
min
ates
-She
ets m
ade
from
th
erm
osetti
ng re
sins
AS 3
137
Coul
dn't
loca
te
AS 4
299-
1995
Ad
apta
ble
hous
ing
AS/N
ZS 1
859.
1:20
04
Reco
nstit
uted
woo
d-ba
sed
pane
ls
AS/N
ZS 1
859.
1 Pa
rt 1
. Partic
lebo
ard
AS/N
ZS 1
859.
2 Pa
rt 1
. MDF
-
AS/N
ZS 2
269:
2004
Plyw
ood-
Stru
ctur
al
AS/N
ZS 3
108
Coul
dn't
loca
te
Oth
er n
otes
"S
hall"
indi
cate
s tha
t a st
atem
ent i
s man
dato
ry
"S
houl
d" in
dica
tes a
reco
mm
enda
tion
ASN
Z
A
S/N
ZS 4
386.
2:19
96
Dom
estic
Kitc
hen
Ass
embl
ies
Part
2. I
nsta
llatio
n
No
Built
in
furn
iture
and
ki
tche
ns
Not
hing
N
othi
ng
Yes
No
Oth
er S
tand
ards
AS 1
939
Degr
ees o
f protecti
on p
rovi
ded
by e
nclo
sure
s for
ele
ctric
al
equi
pmen
t (IP
Cod
e)
Oth
er n
otes
Ra
w e
dges
of w
orkt
ops i
nclu
ding
butt
and
mitr
ed jo
ints
and
cu
t-ou
ts S
HA
LL b
e se
aled
to p
reve
nt th
e in
gres
s of
moi
stur
e. W
ater
proo
f mou
ld re
sista
nt se
alan
t SH
ALL
be
used
The
unde
rsid
e of
the
wor
ktop
imm
edia
tely
abo
ve a
nd
exte
ndin
g fo
r a d
istan
ce o
f 150
mm
eith
er si
de o
f the
di
shw
ashe
r SH
ALL
be
adeq
uate
ly se
aled
to re
duce
the
ingr
ess o
f moi
stur
e
68
Stan
dard
A
SNZ
Nam
e Re
f in
NCC
In
dust
ry
Indu
stry
pr
otec
tion
Cont
rol
Mec
hani
sm
Lice
nse
ACC
C M
anda
tory
st
anda
rd
ASN
Z
AS
5079
.1-2
003
Filin
g C
abin
ets
Part
1 L
ater
al F
iling
Cab
inet
s
(AN
SI B
IFM
A X
5.2
- 199
7, M
OD
)
No
Com
mer
cial
fr
ee s
tand
ing
furn
iture
Not
hing
N
othi
ng
No
No
Oth
er n
otes
Th
e te
rms ‘
late
ral fi
le c
abin
et’ a
nd ‘l
ater
al fi
ling
cabi
net’
can
be u
sed
inte
rcha
ngea
bly
mea
ning
a fi
ling
cabi
net w
idth
is
grea
ter t
han
its d
epth
A re
quire
men
t to
fit a
n an
ti-til
t dev
ice,
if th
ere
is no
oth
er
mea
ns o
f pre
venti
ng to
pplin
g ov
er th
e fil
ing
cabi
net w
hen
two
or m
ore
load
ed d
raw
ers a
re o
pen
has
been
add
ed th
e AN
SI st
anda
rd
ASN
Z
AS/
NZS
479
0:20
06
Furn
itur
e -S
tora
ge U
nits
. Det
erm
inat
ion
of s
tren
gth
and
dura
bilit
y IS
O 7
170:
2005
No
Free
sta
ndin
g fu
rnitu
re
Not
hing
N
othi
ng
No
ASN
Z
ASN
ZS 4
610.
2:19
99
No
Free
sta
ndin
g fu
rnitu
re
Not
hing
N
othi
ng
No
No
Oth
er S
tand
ards
AS/N
ZS 4
438
Heig
ht a
djus
tabl
e sw
ivel
cha
irs
ISO
717
4 Fu
rnitu
re-C
hairs
-Det
erm
inati
on o
f sta
bilit
y IS
O 7
174-
1 Pa
rt 1
Upr
ight
cha
irs a
nd st
ools
O
ther
not
es
"Sha
ll" in
dica
tes t
hat a
stat
emen
t is m
anda
tory
"S
houl
d" in
dica
tes a
reco
mm
enda
tion
Furn
itur
e -
Scho
ol a
nd E
duca
tion
al -
Cha
irs
dur
abili
ty a
nd s
tabi
lity
ASN
Z A
SNZS
461
0.3:
1999
Fu
rnit
ure
-Sc
hool
and
Edu
cati
onal
- -
Tabl
es a
nd S
tora
ge
furn
itur
e -
Stre
ngth
, dur
abili
ty a
nd s
tabi
lity
N
o Fr
ee s
tand
ing
furn
iture
N
othi
ng
Not
hing
N
o N
o
BS 9
03
Phys
ical
testi
ng o
f rub
ber
No
BS 9
03:A
26
Part
A26
: Met
hod
for d
eter
min
ation
of h
ardn
ess
(har
dnes
s be
twee
n 10
IRHD
and
100
1RH
D)
No
Not
es
"Sha
ll" in
dica
tes t
hat a
stat
emen
t is m
anda
tory
"Sho
uld"
indi
cate
s a re
com
men
datio
n
69
Stan
dard
A
SNZ
Nam
e Re
f in
NCC
In
dust
ry
Indu
stry
pr
otec
tion
Cont
rol
Mec
hani
sm
Lice
nse
ACC
C M
anda
tory
st
anda
rd
ASN
Z
AS
5079
.1-2
003
Filin
g C
abin
ets
Part
1 L
ater
al F
iling
Cab
inet
s
(AN
SI B
IFM
A X
5.2
- 199
7, M
OD
)
No
Com
mer
cial
fr
ee s
tand
ing
furn
iture
Not
hing
N
othi
ng
No
No
Oth
er n
otes
Th
e te
rms ‘
late
ral fi
le c
abin
et’ a
nd ‘l
ater
al fi
ling
cabi
net’
can
be u
sed
inte
rcha
ngea
bly
mea
ning
a fi
ling
cabi
net w
idth
is
grea
ter t
han
its d
epth
A re
quire
men
t to
fit a
n an
ti-til
t dev
ice,
if th
ere
is no
oth
er
mea
ns o
f pre
venti
ng to
pplin
g ov
er th
e fil
ing
cabi
net w
hen
two
or m
ore
load
ed d
raw
ers a
re o
pen
has
been
add
ed th
e AN
SI st
anda
rd
ASN
Z
AS/
NZS
479
0:20
06
Furn
itur
e -S
tora
ge U
nits
. Det
erm
inat
ion
of s
tren
gth
and
dura
bilit
y IS
O 7
170:
2005
No
Free
sta
ndin
g fu
rnitu
re
Not
hing
N
othi
ng
No
ASN
Z
ASN
ZS 4
610.
2:19
99
No
Free
sta
ndin
g fu
rnitu
re
Not
hing
N
othi
ng
No
No
Oth
er S
tand
ards
AS/N
ZS 4
438
Heig
ht a
djus
tabl
e sw
ivel
cha
irs
ISO
717
4 Fu
rnitu
re-C
hairs
-Det
erm
inati
on o
f sta
bilit
y IS
O 7
174-
1 Pa
rt 1
Upr
ight
cha
irs a
nd st
ools
O
ther
not
es
"Sha
ll" in
dica
tes t
hat a
stat
emen
t is m
anda
tory
"S
houl
d" in
dica
tes a
reco
mm
enda
tion
Furn
itur
e -
Scho
ol a
nd E
duca
tion
al -
Cha
irs
dur
abili
ty a
nd s
tabi
lity
ASN
Z A
SNZS
461
0.3:
1999
Fu
rnit
ure
-Sc
hool
and
Edu
cati
onal
- -
Tabl
es a
nd S
tora
ge
furn
itur
e -
Stre
ngth
, dur
abili
ty a
nd s
tabi
lity
N
o Fr
ee s
tand
ing
furn
iture
N
othi
ng
Not
hing
N
o N
o
BS 9
03
Phys
ical
testi
ng o
f rub
ber
No
BS 9
03:A
26
Part
A26
: Met
hod
for d
eter
min
ation
of h
ardn
ess
(har
dnes
s be
twee
n 10
IRHD
and
100
1RH
D)
No
Not
es
"Sha
ll" in
dica
tes t
hat a
stat
emen
t is m
anda
tory
"Sho
uld"
indi
cate
s a re
com
men
datio
n
ASN
Z
AS/
NZS
217
2:20
10
Cot
s fo
r hou
seho
ld u
se. S
afet
y re
quir
emen
ts N
o Fr
ee s
tand
ing
furn
iture
A
CCC
NA
TA
No
Yes
Oth
er S
tand
ards
AS 2
281
Flex
ible
cel
lula
r pol
yure
than
e fo
r sea
t cus
hion
ing
and
bedd
ing
AS 5
605
Guid
e to
safe
use
of p
rese
rvati
ve-t
reat
ed ti
mbe
r AS
/NZS
213
0 Co
ts fo
r nur
sery
, hos
pita
l and
insti
tutio
nal u
se-S
afet
y re
quire
men
ts
AS/N
ZS 2
195
Fold
ing
cots
-Saf
ety
requ
irem
ents
AS
/NZS
449
1 Ti
mbe
r-Gl
ossa
ry o
f ter
ms i
s tim
ber r
elat
ed st
anda
rds
AS/N
ZS IS
O 8
124
Safe
ty o
f toy
s AS
/NZS
ISO
812
4.1
Part
1 S
afet
y as
pect
s rel
ated
to m
echa
nica
l and
phy
sical
pr
opertie
s AS
/NZS
ISO
812
4.2
Part
2 F
lam
mab
ility
AS
/NZS
ISO
812
4.3
Part
3 M
igratio
n of
cer
tain
ele
men
ts
ASN
Z
AS/
NZS
381
3:19
98
Plas
tic
mon
oblo
c ch
airs
No
Free
sta
ndin
g fu
rnitu
re
Not
hing
N
othi
ng
No
No
Oth
er S
tand
ards
AS 1
449
Wro
ught
allo
y st
eels
-Sta
inle
ss a
nd h
eat-
resis
tant
pla
te,
shee
t and
strip
IS
O 2
439
Flex
ible
cel
lula
r pol
ymer
mat
eria
ls-D
eter
min
ation
of
hard
ness
(ide
ntific
ation
tech
niqu
e)
ASN
Z
AS/
NZS
444
2:19
97
O�
ce D
esks
N
o Fr
ee s
tand
ing
furn
iture
N
othi
ng
Not
hing
N
o N
o
70
Oth
er S
tand
ards
AS 1
192
Elec
trop
late
d co
ating
s—N
icke
l and
chr
omiu
m
AS 1
580
Pain
ts a
nd re
late
d m
ater
ials
—M
etho
ds o
f tes
t AS
158
0.40
8.4
Part
408
.4 P
aint
test
s—ad
hesio
n (c
ross
cut)
AS
292
4 De
cora
tive
ther
mos
etting
lam
inat
ed sh
eet
AS 3
100
Appr
oval
and
test
spec
ifica
tion—
Gene
ral r
equi
rem
ents
for
elec
tric
al e
quip
men
t AS
/NZS
185
9 Re
cons
titut
ed w
ood-
base
d pa
nels
AS
/NZS
185
9.3
Part
3: D
ecor
ative
ove
rlaid
woo
d pa
nels
BS
396
2 Fi
nish
es fo
r woo
den
furn
iture
BS
396
2.2
Part
2: A
sses
smen
t of s
urfa
ce re
sista
nce
to w
et h
eat
BS 3
962.
3 Pa
rt 3
: Ass
essm
ent o
f sur
face
resis
tanc
e to
dry
hea
t BS
396
2.4
Part
4: A
sses
smen
t of s
urfa
ce re
sista
nce
to c
old
liqui
ds
BS 3
962.
5 Pa
rt 5
: Ass
essm
ent o
f sur
face
resis
tanc
e to
col
d oi
ls &
fats
BS
396
2.6
Part
6: A
sses
smen
t of r
esist
ance
to m
echa
nica
l dam
age
IEC
447
Man
mac
hine
inte
rfac
e—Ac
tuati
ng p
rinci
ples
Stan
dard
A
SNZ
Nam
e Re
f in
NCC
In
dust
ry
Indu
stry
pr
otec
tion
Cont
rol
Mec
hani
sm
Lice
nse
ACC
C M
anda
tory
st
anda
rd
AFRD
I 104
Pe
rfor
man
ce o
f fur
nitu
re a
nd fu
rnitu
re c
ompo
nent
s und
er
vario
us c
limati
c co
nditi
ons
AFRD
I 108
Re
quire
men
ts fo
r sur
face
fini
shes
use
d on
tim
ber f
urni
ture
ASN
Z
AS/
NZS
444
3:19
97
O�
ce p
anel
sys
tem
s -
-W
orks
tati
ons
N
o Fr
ee s
tand
ing
furn
iture
N
othi
ng
Not
hing
N
o N
o
Oth
er S
tand
ards
AS 1
045
Acou
stics
—M
easu
rem
ent o
f sou
nd a
bsor
ption
in a
re
verb
erati
on ro
om
AS 1
191
Acou
stics
—M
etho
d fo
r lab
orat
ory
mea
sure
men
t of
airb
orne
soun
d tr
ansm
issio
n lo
ss o
f bui
ldin
g pa
rtitio
ns
AS 1
192
Elec
trop
late
d co
ated
—N
icke
l and
chr
omiu
m
AS 1
276
Met
hods
for d
eter
min
ation
of s
ound
tran
smiss
ion
clas
s and
no
ise is
olati
on c
lass
of b
uild
ing
parti
tions
AS
158
0 Pa
ints
and
rela
ted
mat
eria
ls—
Met
hods
of t
est
AS 1
580.
4 Pa
rt 4
08.4
: Adh
esio
n (c
ross
cut)
71
AS 2
924
Deco
rativ
e th
erm
osetti
ng la
min
ated
shee
t AS
310
0 Ap
prov
al a
nd te
st sp
ecifi
catio
n—Ge
nera
l req
uire
men
t for
el
ectr
ical
equ
ipm
ent
AS/N
ZS 1
859
Reco
nstit
uted
woo
d-ba
sed
pane
ls
AS/N
ZS 1
859.
3 Pa
rt 3
: Dec
orati
ve o
verla
id w
ood
pane
ls
AS/N
ZS 4
088
Burn
ing
beha
viou
r of u
phol
ster
ed fu
rnitu
re
AS/N
ZS 4
088.
1 U
phol
ster
y m
ater
ials
for d
omes
tic fu
rnitu
re—
Smou
lder
ing
igni
tabi
lity
BS 3
962
Fini
shes
for w
oode
n fu
rnitu
re
BS 3
962.
2 Pa
rt 2
: Ass
essm
ent o
f sur
face
resis
tanc
e to
wet
hea
t BS
396
2.3
Part
3: A
sses
smen
t of s
urfa
ce re
sista
nce
to d
ry h
eat
BS 3
962.
4 Pa
rt 4
: Ass
essm
ent o
f sur
face
resis
tanc
e to
col
d liq
uids
BS
396
2.5
Part
5: A
sses
smen
t of s
urfa
ce re
sista
nce
to c
old
oils
and
fats
BS
396
2.6
Part
6: A
sses
smen
t of r
esist
ance
to m
echa
nica
l dam
age
ASN
Z
AS/
NZS
443
8:19
97
(Am
dt. 1
:199
9)
Hei
ght A
djus
tabl
e sw
ivel
cha
irs
No
Free
sta
ndin
g fu
rnitu
re
Not
hing
N
othi
ng
No
No
Oth
er S
tand
ards
AS 2
281
Fl
exib
le c
ellu
lar p
olyu
reth
ane
for s
eat c
ushi
onin
g an
d be
ddin
g AS
228
2
Met
hods
for t
estin
g fle
xibl
e ce
llula
r pol
yure
than
e AS
228
2.3
Pa
rt 3
: Det
erm
inati
on o
f app
aren
t den
sity
of fl
exib
le
cellu
lar p
olyu
reth
ane
ASN
Z
AS/
NZS
468
0.2:
2000
Fu
rnit
ure
-Fix
ed h
eigh
t cha
irs
Part
2: D
eter
min
atio
n of
st
reng
th a
nd d
urab
ility
No
Free
sta
ndin
g fu
rnitu
re
Not
hing
N
othi
ng
No
No
AS/
NZS
468
0.3:
2000
Fu
rnit
ure
-Fi
xed
heig
ht c
hair
s Pa
rt 3
: Det
erm
inat
ion
of
stab
ility
-U
prig
ht c
hair
s
Oth
er S
tand
ards
ISO
717
3 Fu
rnitu
re—
Chai
rs a
nd st
ools
—De
term
inati
on o
f str
engt
h an
d du
rabi
lity
AS/N
ZS 4
688
Furn
iture
—Ch
airs
AS
/NZS
468
8.2
Part
2: D
eter
min
ation
of s
tren
gth
and
dura
bilit
y
72
AS/
NZS
46
80.4
:200
0
Furn
itur
e -F
ixed
hei
ght c
hair
s Pa
rt 4
: Det
erm
inat
ion
of
stab
ility
-C
hair
s w
ith
tilt
ing
or
recl
inin
g m
echa
nism
s w
hen
fully
recl
ined
, and
rock
ing
chai
rs
Oth
er S
tand
ards
ISO
717
4
Furn
iture
—Ch
airs
—De
term
inati
on o
f sta
bilit
y IS
O 7
174-
1
Upr
ight
cha
irs a
nd st
ools
AS
/NZS
468
8
Furn
iture
—Ch
airs
—De
term
inati
on o
f sta
bilit
y AS
/NZS
468
8.3
Pa
rt 3
: Upr
ight
cha
irs
Stan
dard
A
SNZ
Nam
e Re
f in
NCC
In
dust
ry
Indu
stry
pr
otec
tion
Cont
rol
Mec
hani
sm
Lice
nse
ACC
C M
anda
tory
st
anda
rd